Top Questions To Ask Before Hiring a Web Developer

Getting a good idea of building your website is none less than a challenging task,  but actually developing a website is even more challenging.  The worst part is, even if any website looks good, but applying any of the modification or update on your website might not look perfect as it was expected.

How do you know that any developer can produce a great website that you had wished for?

Here are few of the best solutions, internet marketing company India has outlined, to help you while developing a website for you.

Which web standards they are following?

Before asking this question to your developer, it is essential that you know a bit about web standards. It is actually a way by which the developer design and apply coding to the website, which enables the website to grow with the technology, such as:

1. CSS, which allows you to add fonts, style, colors and spacing to the web page.
2. XHTML, which is quite similar to HTML, but also conform XML syntaxes.
3. ECMA scripts, which is commonly known as the standard of JavaScript and used on the web browsers.

Do they also offer SEO practices?

This is one of the most obvious things, that everyone wants to make their website visible on search results. You developer might not necessarily do the SEO practices for your web page, however, the way they design or code your website leaves a huge effect on the ranking of your website. Ask them and determine, whether or not they are familiar with the SEO standards. If not, you can also ask them to perform several of the best SEO strategies:

1. Cascading Sheet Style, to cut the code since search engines want to text and not just the code.
2. Script files allow you to create pages and not just the script on your web pages.
3. Web page content, because of search engines like more content instead of the image.

Even if you talk to seo experts for hire, then also all these factors will affect the ranking of your website.

How they will change or grow your web pages?

The worst part of developing your own website is, the web page you have created today, will not work for tomorrow. Before you hire them, it is necessary to ask  them, that whether the technology they are using will allow you to grow your website in the future? Or what if you want to add more features to your website in the later stage?

Also, if they could provide you with the list of tools they have used with your site, so as to help you integrate with it. This will not only give you the hint about their knowledge but also, you will get an idea if they are supporting you or not.

How are they going to test their work?

No matter which technology they work upon, web developers need to test their website to know how they are displaying it correctly.  Ask them precisely, that which version or operating system will they choose to work upon. Also, payment gateway also needs a real-time environment to get tested. No matter what you are developing, social community, eCommerce website or any other site, testing is one of the most important parts of the development process. Also, payment gateway also needs a real-time environment to get tested.

How To Work With Web Designers Effectively?

Most of the businesses start without the developing a website. Though, at some point in life, you will have to face a point, where they feel the need to have an online appearance for their business. Unfortunately, looking for a perfect web designer for hire to build the desired website is one of the most challenging tasks. Here are few of the best tips to work while choosing and collaborating with your designer to create the effective website on time and most importantly, within budget.

Research more about site

The first and foremost step to take even before selecting a web developer for your site is to search for a web design to that you want. The best way to find a perfect design is to look at your competitor’s site and those who are dealing with the same kind of business. The main thing is to search for a design that suits your profile and give it a professional look.

Learn the basics of web designing

Though, it is quite difficult to remain updated with the technology, even for web developers. However, the best part is, y you don't have to know about each ins and outs of the latest technology and knowledge about the basic fundamentals of the web designing, such as domain name, host and a website.

Know what you are paying for

This is one of the most crucial steps, where you have to play carefully. Make sure to spell out every single detail about the project, no matter whether it is for payment schedule to the number of times a client has been allowed to request. Even though few of the designer provides a great level of flexibility to the clients, especially for the small changes, however, don't count on those factors.

Make sure that you have gone through the documents carefully since even a single line will force you to pay the extra cost.

Provide your functionality on time

Usually, most of the companies, that deals in Web Design Jaipur, follows the same policy, that they provide their customers with a technical framework, and visual of the site, but usually, the client is held responsible for providing the content for the website, and most commonly, it is the text.  Failing to provide the accurate content on time could lead to getting delay in completing your web project appropriately.

If you are not ready with the content, you can also consider hiring some professional writers to make it for you. Also, he can help you to provide the customized search engine to allow your customers to find you and increase your visibility over the Internet.

Be decisive

Usually, once the contract has been signed, the delay or any extra charges has been occurring when you tell them to perform certain changes or any addition in the content. Most of the people don't get how much time does a specific change will take place. Misunderstanding is also one of the common reason for maintaining the strong bond between client and designer.

Best SEO Tips To OutRank Your Competitors (Part-1)

SEO (Search Engine Optimization) has come along a long way. SEO has evolved a lot of new things, including keyword density to Google analytics to rank high on a search result. The main thing here is, today, almost every company who works for web application development in India, are running hard to keep its company achieve the high position. Learn the best tips to outrank your competitors and achieve the top position in Search Engine Result Pages (SERP)

#Tip: 1. Build trust by offering answers

Since search engines have turned more smarter, people are more likely to ask using the natural language. That's what Wikipedia does to get the first rank. It provides all the possible solution for what users search in the query box, irrespective of the country name, or person.

If you want to get the best SEO techniques, make sure to focus on your audience. Observe what your target audience is looking for. Then provide them the optimum answers to their problems.

For instance, if you are running an SEO firm, provide them the best digital marketing techniques, SEO Tools, and Google Analytics. If you are running a restaurant, provide them the best eats in their locality, and so on.

#Tip: 2. Develop a consistent quality for your content

Make sure you always employ high standards to control the quality of content. There are many editorial control tools available, which allows you to spot the error and rectify it within seconds.

If you want to receive that trust from your users, what they provide to the best and reputed companies, make sure to employ the high notch standards for each of your content. Make use to online tools, to spot the error in your content. Get your content proofread by some skilled person.

#Tip: 3. Earn valuable links

Always remember to earn, and don't get. When you put efforts to earn something, this means that you have really worked hard for it, and deserve it. If you want to earn the valuable links, blogging is probably one of the best ways to get it. You can also consider an online PR for your content. Make sure to keep it short and simple to understand. Also, if you are providing a content which is not relevant to your niche, then all your efforts will go in vain.

#Tip: 4. Distribute Link juice to other internal pages

This is one of the easiest internet marketing services India is using today, and probably one of the most efficient SEO practices, but unfortunately, many companies ignore this best technique! Linking to an inner page helps in achieving three most important things:

1. Allows search engines to crawl your web pages easily and efficiently
2. Allows many users to navigate your web pages
3. Helps your website in spreading the link juice throughout your web page.

There are so many other SEO tips which could help you to outrank your competitors. In our next blogs, you will find many other techniques to get your website indexed on the first page. Stay tuned!

Customer Service - a secret weapon for your Business Success

Customer service is one of the most crucial parts of any business. If you want to get success and increase your company’s goodwill it is necessary to provide a great customer service so that people can understand your company values customer and chances will be more that they will come back to shop your products or avail your services. These days customers want more attention and priority and want that their problems and issues should be solved quickly. You need to make your business decisions keeping your customers in mind if you really want to grow your business and gain popularity.

The companies which have taken leadership ship positions have focused on giving superior customer value as businesses are all about serving true value to their customers.

Here are some tools of customer minded people suggested by6 experts from SEO Company in Bristol which will help you to stand out from your competitors.

• Transparency

Being transparent with your customers will help them to reach you out without easily. Provide them you contact email ids or phone numbers so that people can reach you anytime and can share their problems issues or what’s going on their mind. Encourage them to feel free in contacting your business and provide feedback or discuss the issues. Try to provide the solution to their problems and responds to their queries quickly this will make them feel that you value your customers and thus you will build a loyal customer base. These customers are likely to share good thoughts about your business with others and therefore more people will want to connect with your business.

• Relevancy

It is important to provide your customers information the way they want to receive it from you. Ask your customers what they like how they would like to get information. Properly understand their problem and then provide the best solution in the way they want to receive information from your side.

• Top of mind

Be on top of mind by asking people about their problems and see how can you effectively solve their problems. Do not just reach to people to sell your products or services instead try to be proactive in providing them with the valuable information that can solve their problems.

• Keep it simple and short

People are these days have the very short attention span. You have only a few seconds to reach your audience and mark your impression. Try to make the content clear and concise so that people can get it easily. If you can answer their queries in an effective way and respond to them quickly you will definitely have better and loyal customer base.

So ultimately you have to focus on how each of your activity is going to be beneficial for your customers and have to provide them more value. A great customer service will lead you to the way of success.

If you are looking for expert help and guidance regarding improving customer experience contact SEO Company in Dublin.

Tips for Social Media Friendly Logo Design

The logo has come a long way from business cards, marketing collaterals, signage. Business owners now using this core brand identity for marketing purpose on various platforms including social media channels. A well-designed logo can help in humanizing your brand and will help you get a lot of benefits. In today’s digital marketing world, logo design should be such that it is adaptable to a variety of users at social media channels so that you can use it as an effective marketing asset. Logo design varies from fonts, colors, sizes, etc and to create a logo that adapts to social media here are some tips shared by experts from top logo design companies.

• Watch the Aspect Ratio of your logo

Most social media platforms put your logo into the thumbnails and icons which are square in shape. So the experts recommend that your logo design should not be too small or too wide and should be flexible enough to reduce into the square shape or close to it. More the design of your logo away from a square shape, more it will be clipped, reduced or compressed in order to have fit into the square shape icon or thumbnail, and this can distort the overall look of your logo so make sure you create a design as per the social media channels requirements.

• Keep it Simple

Try to keep your logo simple and concise. Avoid big, flashy and intricate things in your logo design as it does not work well on social media platforms. Limit the number of colors and fonts your use in the logo and do make a complicated design that people face difficulty in understanding what your business is all about. Make sure whatever design elements you choose in your logo design it should look good when it is resized according to social media icons or thumbnails. Keep in mind ’Less is more’ when it comes to logo designing. Your logo should be effectively able to reflect your brand identity and no matter how it is resized.

• Use detached graphics and text

Sometimes it is not possible to include the entire part of your logo so it is better to detach the text and graphical part of your logo design. Many business owners when not able to use the entire logo design uses just the first letter or the graphics of the logo for using it for promotions on social media. So make sure you use the graphics and text separately in your logo design so that when it is resized, it can still reflect your business.

• Be consistent

Be consistent with the logo design across all social media platforms. It is best practice to make a simplified variation of your logo design that can be used across all platforms especially when logo needs to be manipulated i.e cropped or resized automatically to fit in the icon of a specific shape. People would like to see the same image everywhere so that they can recognize your brand easily and can relate to it.

• Do not tell a story

Keep the logo design simple and concise. For instance, if you are a real estate broker you need not necessarily include a house or building in your logo design and tell everything about what your business does. Most businesses prefer to have a simple design with a company name in different colors and fonts with graphics attached to it. Just try to be innovative and keep the design simple and effective. Even if your logo design does not tell exactly about your business, you can associate it with your messaging and other branding, marketing activities to reflect what your brand identity but do not make the logo design complicated.

For more help, you can contact the best logo designers in India, so that you can effectively use your logo for social media marketing strategies.

Reasons why most Mobile Application Development Companies Fail

In the era of startups, every other day new venture arises. Mobile apps development startups are also increasing rapidly as it is predicted that mobile app downloads will reach up to 270 billion thus signifying that app market is going to rise in the upcoming years. Keeping this in mind many mobile app developers and mobile app development companies are emerging to bring the next mobile app on the market, but many of them fail to that. So what is the actual reason behind the failure of so many startups? In such a fierce competition in mobile app development field, it is crucial to plan your Mobile app development strategy in an efficient way so that you can stand out from your competitors.

Experts from the Android app development company share the factors leading to the failure of startups that mobile app development companies or developers need to understand in order to survive in the market.

• Poor designing

Poor app designing is one of the top most reasons why an app fails. Your app designing should be impactful and user-friendly so that it can be accepted by people. It is found that 8% of apps on different platforms Windows, Android, iOS are rejected due to poor design. If you want to get success in the market it is crucial to take care of designing part because if the interface and designing of your app is not easy to understand no one will use it.

• Lack of survey

It is a good idea to survey in the market that the idea you want to implement in your app has any demand or not, if it is not fit into the current market scenario then definitely your app will fail. So make sure you conduct survey both online and offline and take the decision of whether to take your idea further or not based on the information you gathered.

• Overlooking competition

Many startups fail because they neglect the competition and do not pay attention to what their competitors are doing to survive in the market. It is important to keep track of every activity of your competitors and try to find out what they doing in their app to make it successful. Read the review sections and see what factors you can include in your app in terms of ease-of-use, features, look and feel usability, and other attributes to make it stand out from your competitors. There are a plethora of mobile apps available on Android or iOS, to get your app on top you need to do some research and make the best strategy to make your app successful.

• Poor Marketing Strategy

Marketing is the crucial for any business regardless of what sector or industry you belong to. Failing to build an effective mobile app marketing strategy is the reason why many startups are not able to establish themselves in the market. No matter how good your marketing app is, you have to promote your app so that more and more people can come to know about it. Social media provides you a great opportunity to reach a wider audience and build awareness. You can get huge traffic if you apply the right marketing tactics.

• Launching mobile app too early or too late

It is found through research that most mobile apps fail because they either launch their mobile too early or too late in the market. If you launch your app too early without properly testing your app and users found any problem in the functionality of the app it can harm your company’s reputation. On the other hand, if you delay the app launch you can lose the credibility.

Also Read: https://www.vervelogic.com/blog/most-popular-used-app/

Tips for Modern Keyword Research Strategy to Uncover Hidden Benefits

Keyword Research is an important part of SEO but there are many misconceptions related to it. Due to the rapid changes and updates in the algorithm, the approaches to keyword research have also changed. Many business owners are still applying the approaches that have become outdated and are no more relevant in the modern marketing strategy. If you really want to see results with your SEO campaign then make sure you follow the modern approaches for the keyword research strategy so that you can drive more traffic to your site.

Here are some tips, given by experts from SEO Company in Los Angeles to follow so that you can get better results of your SEO strategies -

• Keep the right balance of long tail keywords and head keywords

Head keyword is the popular keyword with high search volume and is more competitive than long tail keywords to rank for in search results. So when you prepare the list of top keywords to target keep the healthy mix of both head keywords and long tail keywords. Long tail keywords are less competitive and give you a better chance to rank at top positions in SERP. Do proper research to understand your target audience and choose the more effective long tail keywords to target them.

• Do not just stuff the keywords.

Do not force the keywords into your content this is an outdated approach and now is considered as a bad SEO practice. Try to include the keywords in the content that it looks natural and the readers should not get distracted. You want to provide best user experience to the users so make sure your website leaves a better impression. Provide the content that is beneficial for the users do not create the content and use the keywords just to get the ranking in SERP.

• Focus on what consumers are looking for

Develop the content keeping in mind your customers, what are they looking for, what are their interests, concerns, and issues. Try to address their problems in your content and provide a solution to them. If your customers will like your content, engage with it then naturally you will gain higher ranking in the SERP. Build an effective strategy to know what your customers want from you. Your focus should be providing value to your customers and your content should meet the requirements of your target audience.

• Do not target too many keywords

Keep your keyword list short. Do try to target too many keywords, instead, narrow down your list and keep the most effective keywords. Keep updating that list so that you can target customers based on their current requirements and interests. As the needs and the interests of consumers keep changing you should also keep updating your targeting keyword list. If your list will be short you can use your keywords more effectively.

• Do not overuse the power of individual keywords

Keywords are not about targeting single words. Targeting individual keywords are black hat SEO tactics and Google is trying hard to eliminate any such practice. Do your keyword research by keeping your customers in mind. Try to target conversational keywords and imagine what your potential customers might search in the Google to look for your website.

If you need any and guidance regarding keyword research strategy then contact the best SEO Company in Chicago.