What is Fashion E-commerce And Why Is It Different From Other Online Commerce Business?

If we talk about the e-marketplace and e-commerce then we must say that they had revolutionised the fashion industry in a frequent way. With the help of fashion e-commerce, one can easily shop in their convenience i.e. via home, one can easily buy their favourite brands. And the brands will find a way into one’s wardrobe. Well, don’t take these mesmerizing and beautiful fashion e-commerce lightly! As the fashion industry always comes under the cut-through competitive e-commerce business. Standing out suggests the knowledge of the wants of the customers and using multiple tools of the business of both online commerce as well as fashion e-commerce business.

According to research, it was proved that clothing sales on e-commerce portals have increased beyond the expectation as compared to the other categories. According to the B2C growth analysis reports which were acquired from all over the world, especially “India”, has shown that the increasing growth of the internet across the world also increased the growth of e-commerce especially in the fashion sector.

Here we are explaining three major reasons why fashion e-commerce stores attract a higher majority of audiences towards themselves. These are….

• Fashionable and appealing images
• interactive showcasing
• Considerate service traits

A study done by the e-commerce experts has concluded that accessories and apparel are the highest consuming sales categories among all the other categories in developed Asian countries, northern America and western Europe. They concluded these countries as the highest fashion-related consuming countries. Although most of the time the ratio or the figure beats by popular categories such as video games, books etc. But the conclusion at the end they reported is that the clothing fashion industry in countries such as India is rapidly booming due to the increased consumption of the internet. 

Brings The Growth in Traditional and Geographical Garments  

If we talk about India here the e-commerce portals have boosted the sales of geographical apparel. Starting from special variants of traditional costumes and ethnic wedding dresses the onset of shopping. As this digital age has brought back the Indian heritage i.e. handicraft into the limelight. There are numerous traditional items of clothing in the country whose sales were originally and initially limited as per the geographical location which includes the well-located weaving community too. Although, nowadays medium or even small enterprises can also get the e-commerce portal to promote and to reach at the larger targeted audiences. Its is the rise of fashion e-commerce only which has made this a major element in peoples’ life. 

Presentation Consideration

In the world of fashion and statement, the Fashion lovers always look for the ideas that could make them feel and look better. Therefore to showcase their desired clothing the fashion e-commerce servers must always ensure that all the pictures must be clear, flattering, and informative. Especially when you are selling fashion products online, also the seller must consider multiple photos of each and every item from all the angles (including its front and back). Also, many suppliers consider a feature in which a user can zoom the picture should also be involved in the fashion e-commerce portal to give a clear vision. 

So, What Makes Fashion Ecommerce Different from  Other Online Commerce Business?

Fashion e-commerce consists of fashion related products, on the other hand, online commerce consists of all the products related to every field. It was the thumb rule of every fashion e-commerce businessman to attract shoppers by the beauty of their collections and website. That’s why the retailer Trimble the emotions with the high-resolution and high-quality visuals. The usability, design, content, and customization it all requires a significant attention to their store so that they can deliver, intuitive and immersive online experience to their customer.

On the other hand, online e-commerce consists of those products which include all the products from fashion to electronics from electronic to home decor everything. Although you may find fashion e-commerce is part of the e-commerce business. But due to increased demand for fashion clothing, many businessmen increasingly move their business towards fashion e-commerce. 

However, the increased demand of the fashion clothing would not rank down the need for other products including grocery, electronic items, home decor, Jewell collection etc.

More info: https://www.vervelogic.com/e-commerce-website.html

Mistakes You Should Avoid in an eCommerce Website

ECommerce business is on a boom and brands are continually making efforts to mark their presence online. Businesses are selling online because this opens new avenues for them and also helps them to have an unlimited reach. eCommerce development hence becomes crucial but is indeed a tedious process. Deciding upon the theme, tools, functionalities and a lot more- you definitely need to hire one of the best eCommerce development companies to have a successful eCommerce store that satisfies your users and offers them a pleasant shopping experience. But before you kickstart the development, have a look at the common mistakes you should avoid in an eCommerce website:

Inadequacy of product images and descriptions is one of the most common mistakes which the brands make. An adequate amount of pictures for the product and relevant descriptions are really important if you want to see your business growing. Lack of images and information drive the customers away, so make sure that you have enough high-quality images and well-written descriptions for every product that you have enlisted. Lack of filter navigation is also one mistake that can cost you! This feature is very essential for it lets the customers select products from only their favourite brands or specified categories. A confusing or complex checkout process often frustrates the customers and they abandon their carts. To make sure that your eCommerce development is a success, make sure that the time between adding the products and final payment is less and the process is swift.

Are you planning only the desktop-only site version? Don’t commit this sin as the majority of the people across the globe now use their mobile devices to shop online for ease and convenience. Apart from desktop, your website should be optimized for the mobile devices as well to provide a smooth and pleasant user experience. Many eCommerce websites pose a hindrance for their customers while they shop by asking them to create an account. As a brand, you should decide beforehand, what is more, important for the business? Obtaining the order or customer information? Who knows the customer gets frustrated and leaves the website without shopping? So, don’t commit this sin while you design and develop your eCommerce store. Yet another blunder which many brands commit is by integrating insufficient customer service options or poor customer service options. More than the product, a customer wishes to have a pleasant experience on your site and this is what really differentiates you from your competitors. You should offer them different options for different queries and provide them with a request form so that they can have an instant reach to you, thereby instilling confidence in your brand and services. 

Provide the search bar as the absence of a search bar makes it difficult for the users to search for a specific product using a keyword. Time is really precious and a search bar ensures that the users who know what they have to buy, can effectively reach their product in no time. Last but not least, mistakes like tiny product images and lack of sufficient payment options should be strictly avoided. 

More info: Vervelogic

Quick guide : How to get websites SEO friendly

According to strategy nearly 90.63% of websites contents get off track from the traffic of the marketing. Every company needs effective marketing skills or a company which can help in boosting their products sales. There are numerous marketing agencies who are offering a package of marketing services comprising online and offline marketing, which provide the best platform to reflect the product with high results on lesser efficiency of investment. Such effective agencies are nothing but the SEO service providers which bring high quality lead to business.

SEO is search engine optimizations that increase the visibility of the brand on the high traffic results over search engines.

On the worldwide there are many such agencies who provide better SEO services and if you're from India and seeking within along with better affordability are SEO Company in Jaipur. And for the same search of the seo company in jaipur we get more than 78,80,000+ results, so assume the standard service availability. 

So before approaching such company some standards should be maintained in order to rank in top some top tips are needed so let’s find out some

1. Friendly urls - Creating a URL structure that is optimized for users and search engines.
2. Avoid duplicate content - Maintaining uniqueness is very important that shows the creativity and eagerness to develop. Creating great content that can be used to earn inbound links helps in optimization strategies.
3. XML sitemap - Helps in creating the insight view over applications and understand the website structure by navigation. Determine pages that are the most important and valuable to you and give them priority. 
4. Compatibility focus - make sure the content and view of the website is compatible and flexible for users to go through. And make use of tools available which help in webpage friendliness.
5. Internal linking - Creating better navigation, and an information architecture that helps the search engines crawl the website effectively and efficiently and aligns with your user’s expectations. 
6. Image optimization - Images are kind of attraction building components which helps in avoiding crucial crawling of many pages of websites and provide optimized way of result.
7. Comments - Most preferable part as it shows the highlight of customer personalization and satisfactory. In order to increase the customer visit to the page.
8.  Keyword stuffing - Keywords are like key elements of search optimization, this filters out traffic from websites easily based on the keyword highlighted on the webpages.

There are many factors that should be taken into account to make the website marketing. If you're facing issues no worries just contact the best agencies in the India SEO companies in jaipur they provide good service with better quality and high results.

Small or big projects every project need marketing as a growing competitor strategy so it is mandatory. As a one-stop solution for all your digital marketing requirements. If you are searching for the best SEO service provider then SEO companies in Jaipur  provide authoritative results over the search.

By paying due heed upon all these factors, you can easily make your site optimized for search engines that will help you gain better traffic, more conversions and increased results with approaching the best SEO companies.

 More info: https://www.vervelogic.com/search-engine-optimization.html

Hospitality Logo: Induce These Elements To Build a Welcoming Tone

Hospitality industry is one of the most blooming sectors of all. Over the years, the industry has grown dramatically over the years and with that, the need to create the best logo has become a task. When it comes to designing a logo for this particular industry, it has become vital for the companies to plan something unique to not just attract the customers but also satisfy their needs. Logo designing can be a daunting task if all the elements are not considered and merged properly. A hospitality logo should reflect a blend of sophistication and grandeur. This eventually increases the pressure on the logo designers to come up with a well-planned hospitality logo design. Also know what your client is expecting from you.

To create a hospitality logo design which sets a welcoming tone, you need to follow these 7 most essential elements. Let us begin!

1. Recognizable Design:

Because the hospitality industry is widespread throughout the world, it’s logo should also be created in such a way that people can easily recognize it. You must design a logo that differentiates you apart from competitors. Make the customers feel at home when they are away from home. Your logo should be able to make its own space in this world full of competition.

2. Thoughtful and Artistic Fonts:

‘Typeface’ can help you create a lasting impression on your audience. There are a lot og brand logos that are not dependent on just one symbol. So, to stand out amidst your competitors, use a typeface that is quite expressive and must reflect the tone of your business. 

3. Include Storytelling Elements:

How about creating a logo which tells a story to the customers? Well, it’s always a great idea to let the core customers know about a venture through thoughtful creativity. Your logo should narrate what our company offers in a way of a story. 

4. Managing Designing Features:

No logo can be considered as perfect without all of it’s elements in balanced form. With too many shapes, symbols or texts, a logo can look confusing to the clients or audiences. So, to avoid such situations, logo designers must balance and harmonize all the elements of a logo properly. Balancing helps in creating a unique and unforgettable brand identity. 

5. Opt For Themes:

When it comes to hospitality, ‘Themes’ play a significant role in order to appeal to its audience. Themes not only help you set your business apart from your competitors but also enable your target audience to determine your company’s credibility. As per the market research, hospitality companies having logos with specific themes are likely to be more appreciated rather than the ones who do not have a thematic logo. In short, 

6. Balancing White Space:

The space between design elements as well as the space within typography glyphs is known as “White Space”. Logo designers should know this negative space plays a significant role in designing. You must be thinking how? Well, white space not only enhances the image of the object of the design but also brings the image into focus. The negative space is divided into two parts:

• Micro negative space- It refers to the space between the smaller elements of the design such as the space between paragraphs or the space between letters and words etc. 
• Macro negative space- On the other hand, it is the space between the larger core elements of the design. For example, macro negative space is the space between header and the footer. 

Giving space to the white space is one of the basic principles of logo designing.

7. Treat To The Eyes:

‘Beauty lies in Simplicity’ and any logo design can grab the attention of the customers very easily when it’s simple. Complex designs are hard to understand and therefore take away the interest of the target audience. The main aim of the logo is that people can decipher the real meaning behind the intention. The best thing you can do with the hospitality logo is setting a pure tone. Any logo which is simple yet elegant can be a treat to the eyes of the audience.

More info: https://www.vervelogic.com/logo-design.html

How to Responsibly and Smartly market during COVID-19

Amidst the global COVID-19  pandemic, besides the commitment and measures to be taken to protect the employees, it is time for the brands to undertake responsible yet mindful marketing efforts. With economies across the world getting a major blow due to the pandemic, the challenges for the businesses in the current scenario and the time to come have grown manifold. So, brands do need an action plan to address this issue with tact and empathy. It is high time that businesses across the globe plan a shift and change in their approach in order to communicate with clients. The marketing campaigns also call for a shift in strategy i.e. mindful marketing. So, here are a few good tips for the marketers to responsibly and smartly market during COVID-19. Let’s dive in:

1. Adjust the timelines of scheduled content and marketing campaigns-  There are many brands who can craft and resort to fast-turn campaigns for specific moments or situations like these. For instance, Ford has been pulling all of its national ads for promoting its vehicles and replacing the same with an altogether new campaign that describes how the company has been responding to fight the novel coronavirus, including the payment relief that has been given to the Ford Credit customers. 

These are certainly impressive campaigns but these are risky too and even unrealistic for many businesses. So, as a brand, the first step that you should take for your business is to consider what is currently in operation or in the pipeline, including any pre-scheduled content that is supposed to get launched anytime sooner. So, in order to undertake this audit exercise, consider the following points:

• Determine what could be paused as of right now
• Consider what you can prioritize

        So, the best strategy that your SEO company should adopt right now is to adjust the timeline of the scheduled content and take a break for a while. Right now, the changes are quick and people are busy with searching content online. So, the best way to prepare for the post-COVID-19 scenario is by preparing for the same. SEO companies and brands should monitor the content that is currently being searched, keep a close watch and figure out carefully the content that will drive traffic and will be relevant after the situation will normalise.  

2. Carefully assess the imagery and the language that is being used - Words are indeed quite powerful, so it is important to carefully evaluate the words and visual communication that is being used. Right now, as a brand owner, you need to carefully assess the message that your brand is conveying. So, take care of certain things like: 

• Avoid the display of social gathering or where the crowd is in close contact: This can be people working at the workplace or people partying in the house so avoid visuals that might defeat the purpose right now i.e. social distancing.
• Go about reframing your marketing language that describes close interaction or collaboration: The messages like “let’s join hands”, “get close to your customers” etc, should be closely scrutinized and the language used should be reframed.
• Swap out the visuals: If there is a need to swap out some visuals in the current or planned campaigns, do that or simply push the timeline of the campaign to a later period in the year.

Right now, when the entire world is caught up in the crisis, the message that you are delivering to the world is going to make a huge difference. Go through the content that you are actively posting or about to post on social media, the language and subject lines of your email and newsletters, blog posts and any other platform. See what changes or alterations can you make for your content and how it will be beneficial for the brand for now and the time to come. 

3. Never try to capitalize on the crisis situation - No matter the type of crisis or tragedy that has taken place across the world, in the state of confusion, fear and uncertainties, spreading fear and panic is certainly a bad idea! It is good to keep people informed and spread awareness, but do keep in mind that you don’t take it too far that you become an alarmist. This is the time to show it to your audiences that you are a responsible brand and you share the responsibility to fight against this. 

It is important to check the tone of your brand and any messages that you send, for instance, something such as “COVID-19 Sale” is a strict No! 

So, while you are dealing with this situation right now, it is important to stay informed, be positive and not ignorant. You can make it through the crisis and as a marketer of a brand, you should see to it that even the customers or audiences associated with your brand can take notice of your efforts in the crisis.

More info: https://www.vervelogic.com/search-engine-optimization.html

Peacock in The Newsroom:Story Behind NBC’s Logo

NBC once dominated the entire landscape of American television of the ’80s, along with ABC and CBC, called together as “Big Three” of the American television network. Once a subsidiary of General Electric, the RCA (Radio Corporation of America) founded the National Broadcasting Corporation in 1926. The TV broadcasting network currently owns and operates 13 stations, has a long list of 200 affiliates under its belt, and is valued at $30 billion (as of 2017).

But the best thing about NBC’s history is neither its abundant buying and selling stories, nor the impact it has had upon many government policies, but rather the story of how it got a peacock for its logo.

This is How it Goes!

This is one of the best logo design story you would ever come across. So this is how it goes. Back when radio broadcasting was still a thing, NBC was owned a major part of it. It had already become a radio broadcasting heavyweight of the time by broadcasting some of the major events of the early 20th century of events in American. Like the Rose Bowl of 1926, the heavyweight fight between Gene Tunney and Jack Dempsey in 1927, and the coverage of Charles Lindbergh’s return after his historic trans-Atlantic flight of 1927, the first of its kind till that time. 

The radio news station had a typical microphone till that point for its best logo design. Till 1926 to 1946, the company stuck with this microphone radiating zig-zag radio waves, which many like to call as lightning bolts. The logo was all true and good to the identity of NBC, the radio broadcaster, but things changed. As soon as TV sets started to replace radio, the station knew that it can’t afford to lose any bit of this new technological wave, and hence reinvented itself to become the best TV broadcaster that time. As the old microphone was the reflection of their radio-reader identity, the big minds in the newsroom knew that it needed to go, and hence they introduced a different logo this time, a xylophone. This xylophone,  NBC’s new best logo design, was accompanied by N, B, and C; companies initials in the background.

But as they say, technology changes without a notice.

Comes the Peacock

The year was 1956, and the American public was ready to switch to color TV sets. A change which many TV stations never thought highly till that point, NBC viewed as yet another opportunity. John Graham, the in-house creative director of NBC, designed the legendary peacock, having 11 colors in its plumage. The idea behind the bird was the same as the logos before it, to represent the new wave of technology. Which, in this case, was the advent of colors in TV broadcasting. The 11-colored peacock was NBC’s reminder to the viewers of its technological advancement and prowess. But interestingly, the peacock was still treated as a reminder, showed only at the time when the station was about to telecast its color programs to the viewers. 

And Finally…..

So, the peacock was only treated as a signal of NBC’s innovation in the field of color television, and it was nowhere close to becoming the sole best logo design of the network. The official logo of the network was still the capitalized “N”. But as soon as the network started to think more in the line of entertainment, and their position as an American entertainment TV station improved, people at the head office thought of giving a symbol to their newly invented image. And then, in 1980, by the efforts of Steff Geissbuhler, the renowned Swiss graphic designer of the time, NBC came up with their final logo, which the whole network uses till now. The “N”, which according to many at NBC stood for “Nothing” was gone. The mashup between “N” and the peacock was gone too. Geissbuhler toned down the the peacocok and reduced the 11 colors to 6. And the rest is history.

More info: Vervelogic

Shopify vs Magento vs WooCommerce: Which one to choose?

With the advancement of technology, it has never been easier to sell products online. Especially after so many changes have experienced by the eCommerce industry. This has given rise to thousands of web development companies in India and speaking of Jaipur specifically, a good number of web development companies in Jaipur have been established. We have penned down this article to let you know about the three most popular eCommerce platforms- Shopify, WooCommerce and Magento in detail. When kept together, these three eCommerce platforms run more than 2.5M online stores all across the globe.

Before you decide with which platform you want to go, you need to consider a few factors. These factors are as follows:

• Which platform will fit your business needs?
• Most flexible platform out of three
• Can one of these platforms support your growth plan?
• Which platform is cheaper?
• Which platform is the easiest to use and manage?

Types of eCommerce Platforms

The top-notch priority of web development companies in India and all over the globe sell goods via a safe and secure eCommerce platform. But out of the above-mentioned three eCommerce platforms which one you should choose? Worry not, as we are here to solve your dilemma. Here you’ll get to know about the various attributes of these platforms. Read thoroughly and then pick one for your eCommerce store.

1. Shopify:

Founded 16 years ago, in the year 2004, ‘Shopify’ has become one of the most prefered eCommerce platforms by the online stores and the web development companies around the globe. This Canadian multinational company is headquartered in Ottawa, Ontario.  Being one of the oldest platform and even the easiest one to deal with. Shopify supports comes with multiple benefits including professional-looking themes and more.

Features of Shopify

• Shopify is supportive of stores of various volumes
• Boosts the profits of every business
• Easy to use and provide thorough assistance
• Customer support attends immediately and solves the problem of web development companies.
• Never fails in delivering satisfactory solutions
• Never allows its user stuck
• Take complete care of maintaining, updating the software

2. Magento:

Written in PHP, “Magento” is one of the most customized eCommerce platforms. This open-source platform provides a single-click installation and is created using the Zend framework. With built-in functionality and management tool, Magento also offers Search Engine Optimization as well as attractive features,. It can make every website look attractive. 

Features of Magento

• This eCommerce platform offers flexibility to the various web development companies in Jaipur to design their own online store of any size.
• Magento supports in having various pages 
• Cost-efficient

3. WooCommerce:

Developed by Automattic in the year, “WooCommerce” is offering full control of the content grabbing attention. All this happen through efficient content helps in gaining organic traffic. This eCommerce platform is less expensive as compared to Shopify and does not ask for extra transaction fees just like other platforms. But with pro comes cons! WooCommerce is not as safe as the other platforms in terms of maintenance and functionality. Ever since its establishment, this eCommerce platform is serving online stores and helping them to grow. 

Features of WooCommerce

• Much more flexible and supports various stores to start and win a place
• Monitors the changes 
• Helps in updating as well as bug fixing

But the web development companies in India need to hire a professional having some knowledge of coding to handle complicated situations.

CONCLUSION

In the end, we would like to conclude by saying that start-up eCommerce or small business can go for “Shopify”. For medium or large web development companies in Jaipur, Magento is apt as it offers some of the most amazing SEO services. And last but not the least, WooCommerce is a perfect choice for every size of business. Web development companies can create customized sites with fewer expenses.

Basically, all these three eCommerce platforms have their advantages and disadvantages on the basis of ease, cost, support, performance, safety and more. Choose one as per your business requirement and budget.

More info: https://www.vervelogic.com/