SEO
is the short form of Search Engine Optimization. It is a process of
optimizing the website on the search engine. Search engine responds
to a particular query of the user by providing certain links to them.
In first page it provides nearly ten links. These form a list of
search results. The query that the visitors type on the search engine
is called the keyword. It is important to choose the relevant keyword
according to the organizational goal, to have an efficient SEO.
There
are some rules and regulations given by the search engine to make the
website visible on the top of the search result. You must not want
your customers to put much effort in clicking on the search result of
the search engine to search you. It may affect your online business.
There
are three types of SEO named White Hat SEO and Black Hat SEO. There
is also a third type of SEO named Grey Hat SEO. White Hat SEO is a
technique in which the SEO Company follows the rules of the search
engine. It ensures that the article we post are original and are
according to the title. This increases the ranking for the website on
the search engine. It attracts the visitors and make them visit the
site again and again. It creates the fresh content to make it
accessible by the spiders of the search engine.
The
Black hat SEO is opposite to the White Hat SEO technique. It is an
idea to fool the search engine. It is an idea to fool the search
engine. It tries the techniques to improve the page rank by using the
ways which are not allowed by the search engine. They use the
techniques like Keyword stuffing, Hidden texts and links, doorway and
cloaked pages, livestock link, making comment spamming on the other
people’s websites. If Google suspects these activities, then it
will certainly pose a risk to the website. It can ban the website if
found applying any wrong activity.
The
third type of SEO technique is the Grey hat SEO technique. This
technique is neither a black hat technique nor a white hat technique.
It may transform from a black hat to white hat and vice-versa. This
may be called the black hat technique to achieve the white hat
result. It does not use the fully black hat technique or the fully
white hat technique.
The
seo company in delhi has experts for making the websites
optimized on the search result of the search engine. It utilizes
certain techniques and tools to perform the SEO. The best seocompany in noida can bring the highest rank to your website on
the search result of the search engine. They remain updated with the
changes in the versions of the rules given by the search engine like
the Penguin and Panda updates.
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