The Most Iconic Brand Logos Of All Times

A logo has the power to either make or break a brand. If it does not have that extraordinary spark it is going to lose its effect. Throughout the top logo design companies history, various logos serve as the symbol of values, loyalty, and togetherness.

So, we are here to present before you the list of some of the iconic logos of all times:

What made them evergreen, let's find out:

1. Nike:

Initially, the name of this most popular sports brand was Blue Ribbon Sports, an import company, Nike did not come into existence until 1971. In this year the company expanded into the production of their own sports footwear. You all the famed swoosh as the symbol of the company. It was selected half-heartedly by co-founder Philip Knight but Carolyn Davidson, who designed this logo, was inspired by Nike, the namesake Greek goddess of victory, to create the Swoosh which implied movement and speed.The logo was again updated in 1978, for a bolder, all-caps font and a slight re-positioning of the Swoosh. The Swoosh went on to become one of the most iconic images in the world. Finally in 1995 the company chose to remove the brand name from the original logo and decided to keep the swoosh as the only symbol for NIKE.

2. Coca-Cola:

The globally famous Coca-Cola logo has been a prominent example of superb branding done by any of the top logo design companies since it came into existence in 1886. It was created by Frank Mason Robinson, John Pemberton's bookkeeper, in the Spencerian script typeface. In 1890, the company re-designed the logo to be more complex, featuring the swirls. This logo has stuck to the minds of people since then and we still see Frank Mason Robinson's design on every Coca-Cola product for what has become one of the world's most recognizable brands.

3.Ford:

Ford Motor company was Henry Ford's third automobile company. He founded this company after the failure of two of his firms. The original or the initial logo for the Ford Motor Co. was an embellished circle with the place and name of the company. It was then designed to the famous blue oval in 1927 with the release of the Model A.

4.Apple:

The Apple logo design was initiated by the co-founder, Ronald Wayne, and was inspired by Isaac Newton's discovery of gravity. Steve Jobs instructed that it should not be too complex with something not too cute. In 1977 Rob Janoff created a logo featuring a rainbow-striped apple illustration and apple written along with it. The 1977 logo also featured the "bite" taken out of the apple. In 1984, with the release of the Apple Macintosh, the company decided to simplify the logo and depict only the apple with a bite, without the accompanying word. Since 1984, the company has made little changes in the design of the Apple, modifying colors and shading, but it has never steered away from the present symbol of the company.

5.Pepsi:

Initially, Pepsi’s logo was a rough scribbling done by Caleb Bradham, the founder of the company. This design was there till 1962 when the word "cola" was also added with “Pepsi”. Then in 1962 it just became Pepsi. The logo was a bolded "Pepsi" with a red, white, and blue bottle cap in the background. It was updated 5 times from 1971 to 2005, each time becoming more sleek and defined.

In the end…

There are many other brands which have nailed their presence since years and are still prominent enough. These were some of them which we have listed in front of you. One common thing between all these logos is that they all have only changed certain colors and angles keeping the same basic logo intact. This is the secret behind maintaining the importance of your brand.

The Power Of A Good Logo

Recent researchers say that effective logo design for company or brands can have a significant effect on customer commitment to a brand and even on company performance. Take the example of great brands like McDonald’s, Apple, Aflac, Michelin, their symbols show their own significance. Whether it's the golden arches of McDonald's, bitten the apple, Aflac duck, Michelin man or Starbucks mermaid people often associate themselves with the brand logo.

Differentiating your brand from others is quite a difficult task. Many top researchers suggest that that brand logos offer a viable, though often neglected, means to help brand managers achieve their tasks. Many marketers and experts say that the brand logo can bring together the marketing efforts of the brand.

They are the point of connection:

Let’s go back and have a look at the history of these catchy designs and graphical pictures. In ancient times the logos were in the form of seals where only the mightiest one was allowed to use to represent himself and his entire empire. See the magic of pictures how they have helped in identification since the time immemorial. They are timeless.

In history, they were a part of the tradition, culture, and religious rituals and today corporate logos are a point of connection between the companies and customers. You can see the logo of Nike, how simple yet descriptive it is. Just a sign and the tagline ‘Just Do It’ says it all. You do not need any further explanation or description. It visually renders activity, flow, and energy. Then you see the Apple Inc.’s logo, the bitten apple which represents their unique style of thinking and doing things in their own way.

However, there are brands which fail in delivering the right logo design for company, the right story, concept and opportunity of their organization. On the other hand, there are logos which are outstanding and appalling. But why this difference occurs? What are the brands missing?

Visual vs. Text logos:

You know there are companies which make their name as their logo without any symbolic representation. While some of them have text along with a graphical representation. Companies like IBM have created their bond with their customers through these letters only but brands like NIKE came up with a tagline and a symbol too. So, what do you think is better? Researchers say that companies which have a representation symbol are able to create a much better emotional connection with their customers. This is not shocking because we all know pictures create deeper impact than words.

Brand extensions can strengthen the logo:

Discover the web design trends websites in 2017 and beyond

Keeping the same symbol for years represents the consistency of the brand. Although if companies think of extending their products list and services under that same logo will help the logo to strengthen. If your brand is prominent enough and you decide to expand it more this will help you to make the logo more valuable and descriptive. For example the Arm and Hammer morning shower gel in addition to baking soda used in the kitchen. Brand extensions with the same logo strengthen customer relationships and make it more intact.

The power of brand logos:

In this flow of importance of logos and their designing people have started thinking that all they need is just a catchy piece of graphics to sell their brand. This is not completely true there are businesses which do not have that special effect or uniqueness but they are still on the top of the list of their customers. Everything cannot be achieved just with the help of logo, you need some advertising and promotion. Even if the logo is not attractive and the advertisement is done in the most unique way it can create its own charm and importance.

In the end…

Experts encourage managers and marketers to rethink their use of brand logos to help them strengthen customers’ commitment to a brand. Brand extension is the most suitable way to let the logo deliver its best and thus trade upon new business opportunities in the future.

4 big challenges Digital marketers faced in 2016

For digital marketers, 2016 was the year of change and innovation. And while some of the most eminent challenges were familiar, there were brand new obstacles that seemed to emerge daily. So, what were the most critical hurdles? As marketers close out the year and consider strategies for the new year, here’s a look back at five of the biggest hurdles faced over the last year as presented by professional of digital marketing company India.

#1. Ad fraud is still a big problem

The US has one of the worst ad fraud rates in the world. The rates will cost the industry more than $7 billion in advertising spend this year, once again up from the previous year. Countries like Australia, France, Germany and the UK comparatively have better rates.

But as the problem has grown, so has awareness among advertisers. This has led to supply-side changes, with publishers removing high-risk and potentially fraudulent inventory.  More industry-wide standards and incentives are in place this year than there were two years ago.

As fraud persists, however, the marketers might look at other channels that have more implicit engagement and audience buy-in such as mobile apps and email as a means for launching launch campaigns.

#2. Marketers are stuck on data collection

Today, more than 90% of marketers gather information on customers or prospects. Data-driven marketing has become the industry standard. But still stuck in idle, focusing on data collection. Most marketers are learning just to crawl when it comes to making data actionable at scale, and 2016 didn’t see much progress in that direction.

When it comes to data implementation, a significant number of marketers still lack the internal experience, either at the operational or functional level to be successful. According to a report, more than 40% of marketers can’t draw insights from harvested data.

This will hopefully change as marketing tools provide more self-service, automating data analysis and implementation. And others will provide machine-learning capabilities to get immediate applications of customer data.

#3. Marketing software is too hard to use

Technology’s ease of use has become a much bigger focus for the marketing industry in the year 2016. This is because of the complexity in the customer’s journey. As the customer journey has grown more complicated, with more data and touchpoints, software supporting marketers need to be simplified. Advertisers, agencies, and marketers want more platform simplicity from vendors.

#4. Underused locations

Location-based data is still the key to understanding customer context, as mobile becomes the dominant aspect. From traditional channels like email to more cutting-edge platforms like VR AR, and 360-degree video, location data powers insights on how to best engage customers in a more personalized way through mobile. Still, marketers seem slow to incorporate location into their campaigns. But as the year passed, most advertisers finally have realized just how critical geospatial data, in a post-mobile environment, will be for the future.

If you are facing any challenges regarding your internet/digital marketing campaign you can consider getting help from the Internet Marketing company India.

Best Strategies For Designing the Logo Of your Company!

Designing a company logo might look like an easy task, but it takes the most of time to get a logo designed for your company. You need to have a skilled graphic designer, or what you can do is, to outsource this task to some other company.

Look for someone who can design such a logo for your company that your potential customer also understand. Because the perception of common people is different from that of the designer or business owner. And because of this reason, it's good to keep few things in mind as you start the process.

• Think about Logo Concepts

Before you start with a logo creation, keep yourself in consumer mode and think about the remarkable and common logos design. There are some specific qualities that every logo must have to become successful.

The first rule of obtaining more customers is to keep it simple. So many letters, numbers, concepts and pictures can complicate the idea. A logo should be remarkable and proper.

You want your logo to express your brand philosophy, but if it's not remarkable, they won't even remember your brand name. It should also have versatility as well as strength, besides being functional.

• Visualize the Design

Design is possibly one of the most essential concept in the logo creation. From a company logos, to letterheads, this essential part of a logo will allow the public to catch and also it will keep them interested.

It's a better idea to scratch down some ideas, even if the design is not your strong point. You can also add catchy color to your sketches. To get your designer to understand about your brand, give them some basic ideas so that they can work with.

• Avoid Borrowing and Clichés

Once your idea gets marketable in logo design for company, it has a likelihood to take off. While you think that your logo get noticed by everyone, you also have to be versatile as well as long-lasting. avoid using any f design clichés such as ideas as light bulb images or borrow from other brands.

Try to make the use of the company name as innovatively as possible. Various and unusual fonts are also a better idea. Many things are in standard, Times New Roman or much alike font. Grab the customer's attention by readable, yet eye catching font.

• Be Flexible

Think about a lot of most popular logos and how they have evolved over time.

Don't expect quick success with any logo or any type of marketing strategy. Yet if the logo doesn't get succeed in quick time, it's quite acceptable to modify it. Don't hurry to change too soon. If it meets all the necessary criteria such as simple, versatile as well as colorful, then chances are that in time it will win many hearts.

Conclusion There is no correct or incorrect way to make a logo. However, it's a great idea to look different companies and learn from them.a logo creation can be a good way to catch attention.

Best Tools for Building Designer Logo!

By acuteness, a logo is a remarkable symbol. It could be an artistic depiction of your business name such as shown by eBay or a symbol as represented by Apple Computer. Logos must design in such as way which engages your customers and leaves a lasting impression, as well as make your business stand out of a crowd of your competitors. If you lack the skills to build your own designer logo, or if you have a creative ability but don't get the intricacies of the design of your logo, try to use the resources as follows.

Know Your Logo

If you decide to develop the logo without any logo design maker, here are few reference materials to inspire you.

• How to Design Logos, Symbols & Icons:

This book was written by Gregory Thomas which includes case studies from the best logo designers who were working on projects for big clients such as Volkswagen. After reading this book, you will gain insight to some of the strong the strategies, research and thought processes to build a world-class logo.

• Logo Design for Small Business:

This book was exclusively written by Dan Antonelli. This book targets exclusively to small-business owners and their designer logos need. It will also explain why small-business logo has to look differ from corporate requirements.

Looking forward to designing the best logo for your business? These tools will give you an insight that took the logo from your head to your letterhead.

• Logo Design Studio:

This software provides you with lots of modifiable templates, object as well as text tools, and advanced color control options such as gradients and more. It can also work with other tools used for special effects such as to blur, outline or shadow objects.

• Logoyes.com:

Create a creative logo design in seconds without load any software. LogoYes.com provides a web-based solution which offers over more than 20,000 symbols. The best part is it allows you to make your designer logos before you commit to purchasing it.

• The Logo Creator:

With 300 logo elements and 50 built-in fonts to choose from, you can make logos in few steps. The Logo Creator software includes more than 75 logo templates.

Call In the Professionals

If the peak of your creative abilities was reached, here are a few sites where you can search for experts to help.

BusinessLogos.com: Access 200 experienced logo design makers. The ordering process is quite simple: you just have to fill out a form, such as preferences of color,

5 Ways To Make Your Content Marketing More Effective

Many times, you must have heard about content being titled as a King in an internet marketing company. Yes! It is true to a great extent as without content internet is nothing. Content is the core essential of any company having its scope on modern online channels. Since more than 90 percent of people today are heading towards new media i.e. the online platform, content marketing is becoming more important to achieve success in your business. You must have seen an immense growth in an e-commerce, mobile, and other technological industries in the last few years.

With the rapid development and advancements in digital marketing company India, content is experiencing the high rise and is leading various industries towards high rankings in search engine result pages. As a digital marketer, you either have to hire a good proficient team of content writers or you have to be proficient enough in writing a great appealing and engaging content for your brand to drive more traffic to your website.

Here are top tactics to make your content marketing more effective to achieve desired results and rankings in search engines:

• Know your audience

Knowing your audience should be the foremost step to start with copywriting. You need to be aware of your target audience so that you come to know about the type of content that will appeal them and the level at which it needs to be pitched. Each advertisement has a specific set of audience that will see it, and it is the marketer's job to find the best placement to ensure the target audience will see it.

• Know when and where to post

Creating an appealing content is not just a task. You have to determine when and where to post the content. For instance, if you wish to post on a single day of the week, then think of a week when there are less competition and the chances of getting noticed increase. And if you wish to post a content with text, post it on a website like Google+, if you wish to post videos, select Youtube as the preferable mode and if you wish to post images as a content, then choose channels like Instagram as your core channel.

• Quality over quantity

It is quite better to post few or fewer articles with quality content in a week, rather than posting multiple articles of approx 300 words every day. Focus on the quality of content rather than the quantity. Because quality content will help you getting ranks, not the quantity of content.

• Mix up the content

You have a plenty of ways to share your content on the internet. Though texts work as a great and most expected form of content. But, in modern era, images and videos too form a great part of content marketing strategy. Since videos are becoming a prominent form of content marketing nowadays, it is better to create a content which includes everything i.e. texts, images and video to market your brand and drives more traffic to your website. By uploading a variety of content, you enhance the chances of your company’s  reach among more people in your diverse target audiences.

• Optimize your content

After creating a great appealing and engaging content, optimize your content to rank it better in Google search results. Optimizing your content means to include appropriate keywords in the content keeping in mind your target audience, to make it noticeable by Google. The keywords included in the content should be researched properly and the keywords with more search rate shall be preferred to be included in the content. For effective optimization of the content, give it an inducing title, use keywords in the headings or the subheadings of the text, image or video content.

Conclusion:

To make content marketing strategy effective, you have to put in all your efforts to plan a strong marketing strategy. It is a long process and involves a lot of time and hard work to achieve desired goals. The key points explained above are surely going to help you in planning a strong yet effective content marketing strategy for your business to grow rapidly in the coming new year 2017.

5 Reasons To Quickly Start Using Accelerated Mobile Pages

The Accelerated Mobile Pages(AMP) is an open source initiative that personifies the vision that publishers or the developers can create mobile-friendly or optimized content for mobile once and make it accessible and easy to load everywhere. Every one of us knows that at present times, making a website mobile-friendly is an essential task for the developers to do. Because mobiles have become the first screen. Laptops and desktops are the second choice of the user to surf anything. The mobile phones are used for accomplishing approximately 70 percent of the online tasks.

The accelerated mobile pages technology enables web pages on your website to load easily and quickly on mobile devices. It can be made successful with the help of JavaScript library and additional HTML markups. The SEO services company India states five reasons to include Accelerated Mobile Pages to your brand’s website:

• AMP is essential for good mobile SEO

If you want your website to rank well in search engine result pages then you have to make sure that your website is mobile-friendly. And if it is not so, make it as earlier as possible, because Google will not rank it in SERPs otherwise. For making your website mobile-friendly you require AMP. It will help you in making your website mobile-friendly by including latest versions of it. AMP will further help your web pages and blog posts to load quickly on mobile devices. It will provide your users and target audience with better user-experience and also gives Google a point to rank your website well.

• AMP is so fast, it will reduce your bounce rate

High bounce rate is when people visit your website, hang around for few seconds and then switch or bounce to another website. When your website runs slow and it takes much time in loading a web page, people switch to another one and this increases bounce rate. Therefore, AMP is useful for such websites. It enables you to increase the loading speed of your website and thus will reduce the bounce rates. AMP will load your web pages in flash that makes your website load quickly and hence give one less reason to your visitors to run away.

• AMP could help you monetize your site

AMP was designed with Ad monetization in mind. It is a great source to generate revenue through mobile devices. AMP also eliminates the reason of installing ad blockers. AMP makes sure the effective monetization through a user-centric approach and it also provides support for a complete range of ad formats, networks and technologies in AMPs.

• AMP offers analytics

Analytics are the key metrics that offer insight regarding the effectiveness of specific marketing campaigns. Accelerated Mobile pages also offer analytics. Analytics are important in each internet marketing company as it enables a brand to keep a track record of information related to visitor count, new vs. returning or existing users, the number of clicks, conversions, video engagement, link tracking and much more.

• Google loves AMP so you should too

You should play smartly and nicely with Google, to enhance the visibility of your website. To impress Google to rank your website well, you have to make effective use of AMP because Google loves AMP a lot. You should focus on creating a mobile-friendly website so as to achieve high ranks in search engine result pages.