How To Be A Proficient Logo Designer in India?

A logo is a graphic mark, emblem, or symbol used to aid and promotes public identification and recognition. It may be of an abstract design or include the text of a name it represents as in a word mark. Various brands and organizations have their respective logos. Logos need to be created in such a way that it manages to catch the eye and can contribute to the brand value. Making logos require a lot of creativity, thinking and an eye for detail.

 

It adds a stylizing effect on an organization that it represents. With more and more businesses, entrepreneurs increasing in India, the demand for logo designing are increasing. This leads to an increase in the number of logo designer in India. The reputation of a Company depends on its brand value and logo. No company can stand in the field without a logo which is mandatory to brand its product in visual media.

We are currently witnessing Industrial Revolution 4.0. This revolution is based on Artificial Intelligence, Big Data, Robotics, Internet of Things etc. Hence it is predicted that after a few years, many jobs will be lost and robots will take over. But the new digitization will also provide a lot of jobs which will be based on new technology. One such opportunity could be becoming a logo designer. It is fully based on creativity, vision, symbols something on which the human mind could prevail over Artificial Intelligence.

How to be a Logo designer in India?

 

1. Learning the Basics- A Logo designer needs to have an eye for attention-grabbing design. They should also have an understanding of the vision and goals of the organization for which he is making a logo. A logo designer in India should think about the various ways by which message can be conveyed through a logo. Moreover, a Logo designer must be well informed about various techniques which are involved in graphic design and software. This means having a strong practical knowledge of using Adobe Photoshop, Jeta Logo Designer, and Apple Motion etc. A Logo designer must also understand social, cultural and industry trends and avoid them at all costs because logos need to be timeless and last longer.
   
2. Learning Methods, Theories, and Techniques- Passion is not enough; Logo Designing requires a more holistic approach and knowledge about techniques. A degree in graphic design could be very helpful in ensuring success in this field. A robust knowledge about graphic designing software could take someone a long way in this career path. A degree in Mass Communication or business can be really useful too as it is helpful in understanding market behaviour of producers and consumers. This will make a major impact in the portfolio.
   
3. Developing your Brand- Having a strong portfolio is important as it proves the capabilities of a person, his specialization. Building a portfolio while gaining formal credentials is a great strategy. It is also important to build a brand of oneself especially if that person is working as a freelancer. A personal brand will provide legitimacy to the logo designer in India in front of his customers.

So that’s how a person can be a logo designer in India. Having a degree is not compulsory in this field whether the person wants to work in India or abroad, but having a professional degree can provide a person more knowledge and a sense of legitimacy. There are a lot of opportunities to work in this field from college graphic design program to entry-level jobs, internships, and even attending industry events.

A person can become a successful entrepreneur if he manages to build his own brand in this field. This will provide him with ample opportunities to take his business forward. With the availability of jobs decreasing day by day especially in India, it is a good time to brush up skills in logo designing and developing this as a skill. This job is unconventional but has a lot of scopes. Therefore the logo designer in India tends to make use of a lot of opportunities.

Why Players Are Leaving Your Game App And How To Fix This Issue?

Every game developer dreams of making their game app the most popular ones in its time. Games are a means for having people highly engaged and engrossed in the virtual world. However, not every game can make a mark like Pokemon Go or AngryBird.

There can be many reasons if your game app is not making that big like the name of the games mentioned above. A very important component in deciding the game success is the number of players and their engagement level. If your game’s players are leaving your app, then consider it to be a serious matter.

In this post, we will discuss what can be the possible reasons of players leaving the game and how to fix this issue:

Let us begin:

1. Your game introduction is not engaging/ entertaining

Introduction is the first important introduction of users with the game. To know that your introduction is up to the mark, a funnel tool present in the gameanalytics to understand how players progress through first time user experience. users interaction within the introduction or tutorial cana be analysed by moment players spend in tutorials. To find better details, users can start by designing event which in understand actual play time.

Experts from iphone game development company, the time users play the game would easily show whether your introduction or the tutorial is too long or not and players have to complete it in more than one game session. If the tutorial is ok, then chances are there are some problems in your game stages which make people stuck and they eventually leave the game.

For looking at how people are looking into tutorial, a separate funnel is needed to see which point on the tutorial created a drop off.

2. The game sessions are too long

Usually people play games on the way or to kill small amount of time. Thus creating a long game session would mean excessive player churn. You can make use of game analytics which has a feature of benchmark. This let you compare the overall KPIs of your game. The game sessions should be balanced and less time taking to retain the players. Long session can lead to boring game play which may frustrate users.

3. Not targeting right audience

Each game is determined and made keeping in mind the targeted customers. Android game developers suggest that the success of a game is highly dependent on its players. A wrongly targeted game would never reach to the success as its crowd gets scattered making it ambiguous. If your game is targeting wrong players, it is obvious that they may drop the game within few minutes as they are designed as per their choice or cognition level. Therefore, doing proper research is important.

4. You don’t run proper test

Facing bugs while playing a game, is the last thing that players would tolerate. It is very important to involve testers after the app is created to make proper testing and find all the loopholes before the game app is submitted for players. You can also use game analytics to test errors by several ways such as quality dashboard which counts the number of errors and the users affected by them. There are some error which need immediate fix, so it is better to keep an eye on error reporting in real time and live feed to avoid any major problem which lead to player churn rate.

These tips stated above help you begin with your analysis of game and also give you an idea about the reason behind high player churn rate and how to fix the problem.

More Info: VerveLogic

Myth Busting: Top 4 Business Logo Myths In The Mind Of The Marketers Which Should Never Exist!

Logo is the way brand establish itself in the market. But there are marketers who are still confused whether to have a logo or not? Is there a way to stay in race without it?

logo establishes a brand for the audience. It portrays value and characteristics of a brand that sets apart from other business. Without a logo, creating a visually strong impact on users can be troublesome. You can never connect to the mentality of the customers to explain them who you are and what your can offer.

Let’s discuss four common excuse and myth that marketers feel while designing the logo for their business.

My business is of low scale. I don’t need a logo for my business!

There are at times when people get involved in multiple businesses. In this situation they may not have time to dedicate in side business. They want them to continue but in low profile, so they decide to skip the step to design business logo.

As the time passes, marketer may wants to expand their business but how? He has wasted valuable opportunity to connect to potential customers and build that trust to expand client base. For a customer, your business has a plain text identity instead of logo. It seemed untested startups despite being in business for ages.

Experts view the loss of these opportunity as a massive setback to the expansion of the business. A logo design connects visually with the customers. This build the foundation of future brand expansion. Get logo design to build visibility and trust.

Designing a logo would look too sale pusy!

Most of the marketers without logo believe that having a logo in their niche market would look too sales pushy for them. People may think this gesture as a sign of exaggeration and overtly flaunting the success of their business.

Let’s break this myth.

Designers involved in corporate logo design india suggest that logo most of the time project positive influence on people. People would have the notion that you are progressing well, hence, you have a official logo now! Logo does not make efforts flaunting but it enhances your brand presence and project you an expert in your domain. It helps in making your business noticeable.

My customers know about my product. I don’t need a logo!

There are marketers who run home based business such as making jewellery, food items, decorative etc.

These marketers mainly believe on word on mouth advertising done by family, friends and relatives that make them expand their business. Now, what if your near dear ones, known ones are saturated about your product or they already own your product.

The idea of a business is to expand its customer base but with word of mouth and without any identification, it becomes difficult to explain customers.

The only solution is a logo. It will help people to understand what marketers is offering and in what quality. A logo and a website can help the marketer to reach to larger groups of people and beyond state or country boundaries. This way the expansion of business becomes very easy. With a great logo, a website and some business cards,marketers can grab its customers and earn great results.

My business needs logo. But what if people don’t like the logo that i come up with?

The basic need of logo is very much clear to the marketers. There are some kind of marketers who identify with the importance of logo yet they are very apprehensive about the look of it.

Break this thinking with a simple logo. Logos are meant to be clear and precise in telling what you offer to people. Marketers can DIY the logo design by online logo maker or resort to expert designers for it.  A point to remember is logo is an investment which gives proper return, if done appropriately. Therefore, if you prefer to have a logo, do not settle for cheaper options. You can keep your business name and an icon as your logo to retain the simplicity of the logo.

After it is made, test it on people, take feedback and make necessary tweaks for an amazing results.

Last words

There are many confusion, alteration that comes in the mind of the marketers hearing about logo. People who are updated and keep pace with the market change has already settled their business with a powerful logo for their brand identity. But there are many who still face dilemma. The above listed confusions are just a few of them to give a strong light on the myth prevailing within marketers and let their business grow in the right way.

More Info: https://www.vervelogic.com/logo-design.html

6 Quick Ways To Increase User Engagement For Your App In A Blink

Creating an engaging app in itself is a huge task. It does not simply comes with unique idea only, there are many other things that needs consideration. There is an extreme necessary of strategy that make people be part of your app and stick to it only. The strategy that we are talking about are not based on only tricks but a considerate amount of thought and efforts are needed.

Here we list top 6 tactics that can help app marketers to increase the engagement level within the app.

1. Craft a stellar app store listing

According to the developers from best mobile app development company in Jaipur, the engagement level of the users begin right from the first stage of user interaction with the app in the app store.

Give ample amount of time in thinking what value does you app can provide to users and compel them to download it from the app store. Give emphasis on the benefits and not the features. Take feedback from testers for help and also take help by looking at regular featured apps.

2. Educate users with onboarding

In case an app store listing is handshake, the onboarding experience is the first place for conversation that you have with the users. The goal of onboarding lies in making users use the app and not being a tutorial. Try and educate user about the benefit of the app.

3. Let users try before they buy

Expert android app developers suggest that apps should use their login at the upfront of the app usage. Instead the users should be given the freedom to move around the app and only ask of signup where it is necessary.

This approach holds significance in showing the value of the app to the users before they actually give their commitment to the app. The easiest way is to this approach is making users feel free to roam around the app in the read only module and for taking any action ask them for signup.

4. Follow the best practice of app permission request

It is highly important to do the permission request in the right way or else the users may bounce out. Indulge in careful thinking about timing, tone, context, language and messaging. It is vital to plan a deal with users by accident or by purpose declines the permission request. A bad app experience will lower down the app credibility making the users to delete the app.

5. Speed an important feature of an app

People love speed these days, therefore, it is vital to design an app which works with great speed. Speedy working does not make app bug free, however, the app’s core feature should work fast and reliable. If the app is not fast and dependable, the app will be abandoned very soon.

6. Emphasis on push notification

Apps who remain silent for a long time tends to get evaporated from the mind of its users. App developers should consider sending valuable push notification that raw users to the app again. Push notification these days are highly customizable which makes it even more relevant.

Conclusion

The strategies mentioned above are highly useful for increasing better user engagement. Indeed it is difficult to make the users stay on the app but surely not impossible!

Professional Logo Design Company

5 Logo Design Trend In Health And Wellness Industry That You Shouldn’t Miss!

Health and wellness sector is an industry which should always inspire and attract people to take challenges in their lives. The most impact wellness and health brands are those which can inspire and motivate people. Be it fitness, or shedding weight or even taking measure to combat any disease, the right kind of wellness and health logo can create a lot of influence on your customers who take up yoga classes, gym etc.

The industry is expanding in an humongous way and we all can see no shortage in cafes, health food store, organic stores, gyms, treatment centers which are dedicated to the wellbeing. To create an impact, it helps to bring a new wave of designing with the latest branding trends allowing other inspiring health and wellness companies.

Some of the common themes in health and wellness logos

In the industry of wellness and health, the matter of first impression has a lot of volume to speak about. Logo designers insist that your health and wellness logo should clearly represent the brand value and goals. It can be helping people to achieve a certain body type or treat the body for better health condition or even to have a peace of mind.

In many industry there are many some on the go images and symbols which can elicit feeling of wellbeing. These are:

• Leaves and trees which symbolized growth
• Apples, in both red and green colour symbolized health education and nutritionists.
• Lotus flowers for yoga studios or health coaches
• Hands which symbolized connection and safety
• Mountains that depicts adventure seekers and fitness brands

The experts from logo design service india suggest that using these familiar images can help people easily identify what the brand is all about but these images can make your logo very generic. If you don’t want your logo to be generic, then you add some unique take or twist before using a lotus or tree in your logo design. Isn’t it a fab idea?

The Yoga Studio logos

For most of the yoga logo design most designers are attracted towards beautiful, open lotus flower or a common buddhist symbol. However, as the focus of wellness brands are moving towards more of tangible benefits of products and services, yoga studios have embraced adventure and simplicity in their logo designs.

Some of the modern example of yoga studio logos :

Logos from women focused health business

When it comes to women in the focus, the design trend should definitely get inclined towards more feminine approach. From wellness centers to skin care brands to fitness apparels, business which are centered around women only, has a more emotion centric approach to branding. In fact, we can find heart as symbol for female business.

Make logo for your own wellness business

Creative magazine design professionals suggest that doctors , psychologist and health experts nowadays are rebranding themselves as solopreneurs to reimagine the work they do with patients and clients. Creative magazine professionals suggest that sleek, bold branding always works really well for creating a credibility of medical professionals. These designs tends to easily capture people attention and they connect to these professionals easily.

The medical to wellness rebranding

Doctors and dentist look absolutely scary, they have that same old school feeling that make people really scary. One way medical professionals have combat this by rebranding their services. Instead of boring and scary designs, medical professionals use some refreshing look in their logo design. Some example are:

Creating a unique wellness logo

If you prefer to add some new essence in your wellness brand, follow the simple steps to create a logo that represent health and vitality:

• Move beyond traditional wellness logo colour

Prefer choosing colour instead of green and harsh red and go ahead with more neutral or minimalist palette or an unusual colour such as purple or yellow for your logo design. You can also go ahead for trying lighter blues, gold and silver highlights

• Go circular

If you want it to be really different move from horizontal design to circular formats. You can prefer adjusting the text in and around the circle and place any brand imagery in the center.

• Play with shapes

Playing with shapes in black and white colour has always been into fashion. Simplicity stands vibrant in wellness logos and this idea can easily be replicated in experimenting with new symbols and shapes with black.

• Go on a colourful board

Colours are always fun. Many designers have various combination of skills who can easily turn the design idea from a watercolour painting or custom lettering into digital design which can prove to be a great way to make the logo design stand extremely unique and engaging.

If you are about to bring a new revolution in your health and wellness logo design, the above stated points can help you find your path easily

Top 5 Latest Trend In Web Development To Rock In 2018!

Every year technology has some new thing to offer us. As the year changes from 2017 to 2018, it is evident that we all can expect some really good technological features to come up that can make all our lives much more easier and convenient, ofcourse!

Now, adapting to every growing new technology is a need that has to be satisfied in order to provide the best user experience and get that solid position in the market.

Keeping this importance of technology adaptation in mind, we have compiled this post. This post is dedicated to highlight all those new ingredients in web development industry, when compiled together can give your web development broth a strong flavour!

Let us dig-in!

• Chatbots will be a major attraction

Developers from Best web application development company suggest the chatbot technology will make a huge impact on the latest web development in 2018. It is the chatbot technology that help websites to stay connected with users.

Giving 24*7 service is the need of the hour, however, the cost involved with these 24*7 service can be a huge burden. Chatbots are an essential solution to this problem. Chatbots help users in all kind of problems and also the cost involved for this service get reduces significantly.

• Website notification

Mobile apps frequently use notification as a handy tool to send great amount of information to  the customers and in return increase the traffic and further sale. It is expected that 2018, website notification would work as the same handy tool for users.

Website notification helps to give pop up information in the form of notification to users. These website notification is not only helpful in increasing customer engagement level but also helps the users to keep track on the offers and discounts provided by your service.

• Integrating user interface in motion

Creating a interface within a website has always been a great source of problem for most of the web designers. The current technology in web development can have really engaging interface which may include a series of animation or transitions to project certain action. According to the expert from web development company india, integrating user interface can provide a huge range of customization such as cloning, superposition, deletion,obscure, matching etc. These features help website developers to try a variety of options which makes a website functional and attractive.

• Flash are gone outdated

Flash has been used by web developers over a wide span of time but in 2018, we can consider flash to be obsolete. Adobe has already made the announcement that flash will no longer be updated or released after 2020. In terms of compatible mobile responsive website, it is important to replace flash with HTML5 for much better result.

• The world of progressive web app

This the world of mobile usage and mobile users. Websites utilizing the format of mobile application should fit the requirement and expectation of the mobile targeted users.

This issue can be easily resolved by incorporating progressive web apps to make it easy for users to use a website with a mobile app interface. Progressive web app provide the privilege to users work in an offline mode, virtually no loading time, reliability, and receive notification as well. These web apps are less time consuming,  easily deployed and maintained.

• The entry of angular 5 javascript framework

The recently launched angular 5 javascript framework is equipped with improved and enhanced features which help websites to become much faster and bring better users engagement.

The material design has also got improved which has eliminated unnecessary codings and small applications to make the end product much more comprehensive and useful for users.

Some of the other trends from that of the mentioned above are:

• Static website is expected to be back
• Single page website is expected to be used
• PHP 7 will be introduced
• Advanced technology in SSL and HTTP
• Google AMP

The above mentioned trends will help you design the best possible web development services. Incorporate these trends and stay ahead in the competition.

More info: vervelogic

6 Simple Tricks To Kickstart Your Sale On Instagram

The emergence of social media platform has completely revolutionized the way marketing was done. Beginning from Facebook to Twitter, Instagram and so many other social media platforms are widely used for business promotions and sales. Talking about Instagram, this platform stands unique due its way of interaction. It witness 800 million monthly users. It is a platform where people share their small or big memories in the form of snapshots.

Instagram is popular among audiences from various age group and especially youngsters. This is the reason that marketers are focusing on advertising their product on instagram and not in any other medium.

If you are a e commerce marketer and still figuring out how to kickstart your sales process on instagram, then keep reading!

Let us discuss six ways to enhance the sale of your brand on instagram:

1. Adding call to action in your bio

Instagram does not provide much room for text or link, hence whatever is available should be thoroughly utilized. Adding call to action in your bio will help your followers to reach to your ecommerce store. If you like to promote new collection or additional features of your brand, then also mentioning in bio would help.

Here’s an example:

2. Link in story

This feature is offered to accounts with more 10,000 followers. This feature enables to add link with each of the story you post. Therefore,it is highly important to make efforts to increase the number of followers on instagram. These kind of account holders can also use CTAs in the instagram stories for people to swipe and read. According to the expert consultants from digital marketing company india, instagram provide the privilege of hashtag that helps to  newer audience to find your brand and navigate to your ecommerce store through CTA feature.

Use hashtags that are meaningful and relevant to grab attention of the newer audience.

3. Combine your marketing efforts with an influencer

Influencer marketing is one of the popular catalyst for brands in social media marketing. Influencers can be a local fitness trainer with hundreds of followers to celebrities with lakhs of followers. Consultant from SEO company in toronto explains that  striking a partnership with an influencer of your niche industry can bring greater brand awareness and higher conversion for your products. This is possible by leveraging the followers of the influencer and promoting the brand there. However, while selecting influencers make sure to verify their followers authenticity.

4. Giving free product and just taking shipping charges

This kind of offer is very popular among watch and sunglass brand which people love to buy. Getting the product free just by paying shipping charges can be a great motivating factor for goods that can be constantly reused. This tactics is a great way to make your product reach in the hands of the customers.

5. Shopify integration

Shopify is in the testing phase of shoppable instagram post. This kind of integration on instagram will help buyers to directly buy from the app rather going on a website or outsode platform.

6. User generated content

User generated content are highly valuable in the digital marketing zone. Users can be motivated to repost the product which are being used by them with their feedbacks tagging the brand hashtag. This kind of activity will create a buzz for your brand and also enhance the trust of the people as well.

Conclusion

Instagram can be easily considered as e commerce owners paradise. These small tricks mentioned above can help marketers to bring spark in their sales quotient and increase the brand loyalty as well.