Remember these top things before creating your brand logo

What mistakes are you making while creating a logo? What is the best way to create a logo? You may be having all such questions, right? If you are looking to create your brand logo, you have to be clear. What are the main things that you should be remembering first when creating your brand logo? Take it easy brands! The team of Verve Logic Branding delivers a connected experience to world brands. Are you one of them? 

You are a brand and you will be in the market to build your brand image. Therefore, you need to keep every single thing well communicated. Here we have added top things to help you create an effective logo.

Branding for a company

You may be new to the market and looking for a company that can help you create an effective logo. Our top tips will give you a clear understanding before asking a logo design company in Canada or anywhere else to create a logo. Creating a logo by hiring a logo designing company near you will help you with many things. As they have professionals to help you with branding.  A logo designing company understands your business and decides to create an effective logo. One that communicates with your business’s targeted audience.

So, go through all the points below to get an idea to create an effective logo for your brand. 

Color palette

Colors in a particular logo have a big role. You should not choose a color that doesn’t represent your brand. And make sure that you have not used multi colors; you have to be wise in choosing colors for your brand. If there is no connectivity between your company and its logo, you will lose. Remember that pictures stick into human brands when they see them; from there your customers start recognizing you. 

Your company’s branding should make your customers WoW. That is possible only when you have a clear picture and professional experience. Don’t worry! We have professionals that will help you with creating a meaningful logo. Or you can read some of our other blogs to search for effective logo creation. 

Your logo shape

Think about the shape your logo should have. You will be using your logo in different places such as on your business card, letterhead, web page, and other stationeries. There you need to scale your company logo for all the different places.

Read a comprehensive guide to creating a meaningful logo.

Logo tagline

When you visualize your business value in your logo. Now, the time is to add a tagline. A tagline will communicate what you deliver to your customers.  

Fonts

It matters most what fonts you are using in the tagline or creating a text logo. You have to choose a font that communicates your business’s targeted audience. This is almost like using colors in your company’s logo. You need to again keep in mind that you will be communicating to your brand’s targeted audience. If that’s not clear and concise communication. You will lose every time to attract your customers. So, there should be a sense to use a font for your logo.

Conclusion

Creating a brand’s logo is to communicate a business’s targeted audience, create an image, differentiate your business from your competitors in the market, and reflect your brand values. If you are missing to communicate comprehensively in the market. This is because of not having an effective and well-communicative visualization of your brand's logo. Moreover, you can avoid making such mistakes in creating your brand logo. A logo design company in Canada can help you create a logo- that communicates your business’s target audience.

If you are looking for professional logo creation. We can help you create a logo that communicates your business’s targeted audience.

Reasons Why Mobile App Developers Should Partner with a Content Writers

There are three things which ensures the mobile app development a success - Working around or coming up with an innovative idea, proper and good execution and fitting marketing. As a leading mobile app development company in the USA, we suggest companies from all around the globe that apart from the development you should also focus on these aspects as well to be a success in the market. For the same reasons we strongly believe that top app developers must collaborate with the mobile app developers as it can help you attract potential users to engage with your app but also gives you an upper hand over your competitors.

Many apps fall victim to marketing hurdles and non-effective development. However, a sure-fire way to increase your app's chances of success is to partner with a professional content writing agency. So, let us have a look at the reasons why a content writing agency can help your mobile app development grow. 

They Know Everything

Content writers know more about the latest trends in the market more than you. Because of their writing experience they read a lot and it would be really beneficial to take help of their expertise. They have the proper knowledge to use the power of content and draw more and more potential customers to your apps and keep it engaging. However, after that you have to utilize the power of your development to stop them. As per the leaders in the industry before your commit to an android app development company in Las Vegas ask whether they are staffed with talented and professional writers or not.  

You Get More Than the Writing Services

Effective content along with your app development can work wonders for you. A quality content will help you get an array of services including promotion, SEO optimization etc which can be better for your mobile app in the long term. The most important thing is you end up with targeted, high-quality content that will engage your desired user base. 

They Work As the Link Between Developers and Users

As mentioned a mobile app is only a success when the development and the marketing both take place simultaneously and effectively. When it comes to writers they find a way to make the content engaging which creates a link between the mobile app developers and the users. Your users are looking for your product and services and writers help them find you in this competitive field. You can share what is unique about your app and content writers find a way to market it to the right audience. 

These are the few reasons why a mobile app development company in the USA must collaborate with the content writing team. It will help you make your app a success in no time. Moreover if you are looking for app development services or content writing services then VerveLogic can help you connect with you.

How to Develop a Secure Mobile App?

The digital era and mobile technology have already taken over the world. To be honest we are nothing without mobile apps and our smartphones at the moment. We perform numerous activities on our mobile gadgets like browsing the internet for some useful information, relaxing on social media apps, or listening to that help podcast on Youtube. We all are inclined towards mobile applications as they have become an essential facet of the daily lives of mobile users. But the most amazing part of using mobile apps at the moment is they come with ease of use and offer a lot of conveniences. 

However, as mobile apps are becoming more and more popular among users they are also getting susceptible to possible data attacks. Today, mobile apps consist of critical information as they are used to make financial transactions, linking and uploading personal information because of which they have been attacked by many hackers and the same will happen if we do not make our apps more secure. As a leading mobile app development company in the USA, we are bringing the years of our development experience into play and jotting down the best ways that will ensure your user's safety as well as your app's credibility. 

Consider All the Points That An Attacker Will Consider

This is surely one of the most comprehensive ways to move ahead with the process. While writing code for your mobile app, always have a cracker's mindset. Write down the ways an attacker can exploit your mobile app. Is your written code easy to crack? Or how easy it is to get the data from the backend of your mobile app. Remove every kind of minor issue as it can be a walking alley for cyber attackers to get info from your mobile app. One way to eliminate any kind of possible attack is to do a constant code review of your mobile app development in Los Angeles. 

Conducting More Tests Run Will Help a Lot

Testing ensures that your app can easily withstand any kind of possible minor and major attacks. As an experienced and responsible mobile app developer of your app, ensure you conduct enough tests that you are confident the app can easily withstand any kind of attack and the app's security foundation is strong. 

Fun-Fact - Do you know, more than 60% of the developers are never confident that their written code can survive any kind of cyber attack. That is why it is crucial to hire the top mobile app development company in the USA for the app and web development for your business app. 

Watch for the Third Party API Integration

Integration of API can indeed simplify app development, save time and money. But when it comes to your app security then considering loose API for your app development will not be the best decision. All the available API codes are not always safe. We suggest opting for paid APIs and making sure to read reviews before using the API in your app. Also, conduct a thorough investigation of your third party modules before adding them to your code.

Never Forget the SSL Certificate

SSL certificates are the most important factor which we believe every mobile app must-have. The apps without SSL certificates are sensitive to attacks. Without the SSL certificate, you make it easy for the attackers to infiltrate with you, finding a way to intercept your traffic, carry out fake login requests and even redirect your users to some other pages. Now this will question your authority in the minds of users and they will not feel safe to browse through your mobile app. 

Two-Factor User Authentication is a Must For Apps These Days

When you ask your users to create a password to log in to your mobile app is the first and important step that you take towards the security of their data. However, we all have been regular customers of creating weak passwords or forgetting them which makes it easy for the attackers to crack the login process. However, as a business, it becomes your responsibility to find this step more secure for the users. 

One of the most advanced ways is to include two-factor authentication in your mobile application. Moreover, if your app is responsible for any kind of financial transaction or sensitive data like credit card info then we suggest you authenticate the identity of the user before allowing them to perform any kind of transaction from your app for their good. With the help of top mobile app developers, you can also include a fingerprint scan(which many apps are incorporating these days) to enhance your app's login security. 

These are some of the surefire ways that ensure the security of your mobile app from attacks. Ensuring security should be your app's priority in these advanced times as anything is possible in today's world. App's security not only secures your data but also protects your business's credibility among the users, giving you a chance to establish yourself as a brand in the market. Even if you do not have an in-house IT team for the changes required, you can outsource your app development process to the talented app developers that will make your app secure at each step. 

Why Should You Use React Native for Mobile App Development?

React Native is one the major frameworks in the world that has made many mobile app developers excited because it's amazing native app development capabilities. Over the years React Native has become a friend of almost every native mobile app development company worldwide. React Native is an open-source app development framework which was developed by Facebook in 2015. It's major area of concern is to enhance the mobile app experience for the users. The best part of the cross platform mobile application is that it is cross platform and is compatible with both iOS and Android platforms. 

React Native has attracted some amazing and top businesses like Instagram, Skype, UberEats, Tesla and many others. And this is one of the reasons why mobile app development company in the USA are getting popular who are responsible for React native app development. This framework can easily migrate from a fully expanded native mobile app into a react native application. If you are also looking for a mobile app for your business then this blog will help you know why developing mobile apps in React Native is a great idea.

Cost and Time Effective 

If you are a small business or a startup then you might have to work in tight budget constraints. The best part of native app development framework is that it offers some amazing features which makes easy migration, easy third party plug in support, and code reusability. React Native solution solves the money and time constraints as the cost of developing mobile apps in React Native is very cost effective as compared to other tools and frameworks. 

It also makes the code reusability features easy so the development becomes easier no matter whether it is iOS or android development and that is one the reasons why top mobile app development company in Portland prefers it for the development. Its cross-platform mobile application development services divert the usage of languages like JAVA, Swift, C++, or any other required for your company.

Offers Faster Mobile App Development

The best part of using React Native is that it operates with a single code by using android and iOS platforms with JavaScript and React. So, with faster development you will get the first version of your mobile app very quickly and it gives you time to make your app much better and make the changes in the design instead of working from the scratch. React native also offers better UI and UX than any other framework which makes it a better mobile app development framework. 

Offers Simple Solutions for Complex Problems

Since React Native is developed by Facebook it uses the UI library to create more specific codes which are easily comprehensively of ReactJS. It also has a superb feature like Hot Reload which allows you to see live previews of the apps. It also reduces errors and makes the code bug free. 

These are the few reasons why you should opt for React Native for your mobile app development. The top mobile app development company in Portland with the React Native app development for your business.

What is the Difference Between UX and UI Design in Mobile App Development?

 UI and UX design are two most confusing terms in the website and app development design world. If you are also one of them who consider UI/UX design as a single term then you are completely wrong. Well, if you also lack an understanding of these two crucial aspects, then this blog will help you. 

First you need to understand that these two terminologies help in retaining your audience on the app and offer them an amazing user interface to your users. It basically helps in converting  your visitors into customers. Without any further ado, let us understand what UX and UI design is and how they are different from each other.

What is User Experience(UX)?

UI stands for the "User Interface" which is basically the layout of your mobile application. It basically consists of varying features including click on buttons, text content, images, sliders and other features which the user interacts with. On the other hand UX includes the elements such as animations, page layout, screen and other interactive elements in the design. 

The exact definition of the UX is all the aspects of the end-user's interaction with the company, its service and products. It basically involves the research, testing, content, development and prototyping of the final software product. So basically the requirement for an excellent user experience is to meet the customer's exact needs without any lack of interest or inconvenience. 

So, as a leading mobile app development company in Miami, we suggest you to focus on the various aspects of interface design to achieve high-quality UX for your mobile app development. 

What is User Interface(UI)?

User Interface is the designing process which basically consists of three phases including user journey map, wireframes and clickable prototype. It is a very important stage for you to understand your potential customers to understand your products through your mobile app development. When we design the UI of your mobile app development, we make sure to create the following aspects including:

• Faster and Quicker

• Aesthetically Attractive

• Simple to Understand

• Smooth Interface

UI not only focuses on the physical appearances but also on developing an immediate responsiveness, accessible app, quick and much more. UI is basically the last step of mobile app development and a top app development company in Florida can help you with this process. 

What is the Difference Between UX and UI Design in App Development?

On observing closely, UI and UX designs serve various aspects of mobile app development. The main focus of UX is to offer a complete end to end experience to the users while on the other hand UI focuses on visual touchpoints which allows you to enable the user to interact with the app. But the major difference between UI and UX is that UX creates structural design solutions for your pain points and UI helps in creating a combination of animation, color palettes and click buttons for the app.

This is everything about UX and UI in mobile app development along with the major difference between them. If you are still stuck in both of them then a mobile app development company In montreal, can help you with the UI and UX design along with the comprehensive mobile app development.

8 Best ECommerce Onsite Personalization Techniques to Improve Customer Experience

With the growing Ecommerce scenario, customers are getting much concerned about the relevancy of the products and the user experience they get on the website. If they find any content irrelevant, they hardly return to the website and often bounce back. Hence, a number of eCommerce stores are resorting to Onsite Personalization and would be suggestible by a leading eCommerce development company India. 

Onsite Personalization is a successful technique of providing a customized experience to both the visitors and the customers, that majorly aims at boosting sales in addition to other business endeavors. Hence, in the following section, we are going to discuss these various personalization techniques. Keep reading.

Personalization Parameters used for Onsite Implementation

Before we learn about the techniques let us look at the major aspects used to differentiate customers for content personalization.

• Onsite Real-time and Past behavior- Time spent on the page, images viewed, categories checked, price range opted, filters used, etc.

• Off-site behavior- Emails, social media likes/comments, and calls.

• Onsite search results

• Purchase history- Size of the product purchased, sellers, product prices, color filters, etc.

• Location- IP address of the user to locate

• Demographics- Include gender, age group, marital status.

• Weather-based personalization

• Customer Relationship Management data-  Use of custom fields in CRM systems coneys that any data point can be a part of segmentation.

• Session dynamic data- For eg: cart value.

• Inputs in Contact form or answers to Questionnaire 

• Social data- Education, designation, company industry.

• Referral- The channel and/or campaign that brought the customer to the eCommerce website.

8 ECommerce Onsite Personalization Techniques 

1. Behavioral Targeting

Here, some content of the eCommerce store is customized targeting a specific (or highly relevant) customer segment. The diverse Behavioral targeting covers both, the website and the off-site channels.

2. Dynamic Promotions

These include promotions offered to the customers based on their past purchases, location, and demographics. For example, welcoming offers or free shipping to new customers, or people who have looked for a particular product or category, etc.

3. Account-based marketing (ABM)

An eCommerce website development company can tell how ABM lets companies work on the top 20% that gives 80% of incomes as a standalone strategy. It makes it possible to provide absolute relevant content to particular B2B customers or spendthrift B2C buyers. This helps in creating a unique experience for them across all channels. 

4. Weather-based personalization 

This method provides weather-based recommendations to the customers and also promotes sales of certain weather-based products during specific seasons. For example, recommending red wine and chocolates in winters, lemon iced tea in summers, and umbrellas in rains.

5. Recommendation Engine

Higher conversions are a result of highly relevant recommendations and suggestions. For new customers, suggestions are based on region, age, or gender, and also based on the purchasing history of the buyers similar to the new customer.

6. Dynamic landing pages

Customers feel truly welcomed when they resort to landing pages that are dynamic, i.e. based on specific parameters like gender, location, weather, holiday, or promotion, etc. An expert eCommerce website development company would recommend using A/B testing of various elements of a page like a copy, fonts, colors, CTA, etc. aiming for a higher ROI. 

7. Social proof custom content

Social proof can also be personalized. For instance, a product review video by a girl would act more relevant for a teenage female audience, while that by an old male will attract an elderly male audience. 

8. Banners Targeted by Segment

Banners that appear at the right time to the customers can highly boost conversions. One can program this feature depending on factors like signal exit intent, indecisiveness, or hesitation, etc.

Wrapping Up

So these were the most successful onsite personalization techniques an eCommerce business can adopt to gain more customers and boost sales. If you are also looking for an eCommerce development company, get in touch with us at VerverLogic. 

We, as a leading eCommerce development company India, excel in providing top-notch solutions for eCommerce businesses so that they can make the most out of its benefits and rise high in the industry. Connect to know more.

3 Latest mobile app development technologies for business

When these are coming for delivering the ultimate results, leading mobile app development company are playing a very impressive role for making things happen precisely. These are the levels of expertise and teams of the expert's results for the robustness of the app. One of the main features of technologies is playing the role of transforming ordinary apps ideas for multi-dollar success. Each business is willing to sell their extended assistance, products, share information, and offer service to customers. For identifying the mobile app the functions are serving your requirement better. Let’s move towards technologies that are great for business. 

1. PHP 

PHP is object-oriented and secure for applications and has three sheets of modeling to help for creating dynamic mobile apps and web applications. These are extremely suitable for apps that are expecting database combinations. The most modern PHP frameworks want, lumen, larval, Symfony and Codeigniter are being practiced quite largely for building mobile apps that are expecting very complex exhaustive and backend data migrations. The large-scale apps of projects are preferring mobile phone app development in these open-source languages into the lots as these are simplified authentication, caching, and even routing. A host of superior technology machines is available for those who are studying for creating their mobile app utilizing PHP programming languages. 

2. JAVA 

The language is capable and also offers open source libraries, outstanding documentation for support, community support, for developers when these are coming for building in various android applications.VLC media player, sea weather, telegram. The most accomplished director of app development technology, java is the object-oriented programming language. These are frequently referred to easy for managing the secure languages that had been tabled as the official language for developing the android applications.Java are android app development company proving the wide variety of open-source documentation and libraries for helping the programmers for creating the different android and other apps are very quickly and easily. 

3. Python  

The mobile app developers with minimal programming skills are still going ahead with the language for developing the robust mobile app. One of the very first mobile app development company technologies is majorly used by app developers worldwide for developing various applications. The technology is dynamic, open-source, high-level are object-oriented languages making it very easy for understanding the technology. These are the most portable language for builts debuggers supporting flawless development for offering GUI programming and community support, libraries, frameworks are very quick for the development process. These are the top 3 mobile phone app development technologies for the business. The passage of time and the introduction of mobile app development.

More info:  https://www.vervelogic.com/