Lessons to Learn From Prisma about Viral Marketing!

Every time any mobile app goes viral in the internet world, marketers usually glare and got shock that how something with so simple design could go famous with spending little effort on making it famous. Just have a look at most of the apps which have gone beyond the expectations in download numbers - Pokemon Go, Candy Crush, Angry Birds, Subway Surfers, Flappy Birds, and every other that’s intensify the world recently. All these apps includes some common factors which others, might have tried but failed to implement. What’s you seems to be going on?

Clearly, you love your startup's app to come nearer to all the numbers these apps has touched. Infact goal of every entrepreneur and CEO is to build their app or website as viral similar to these apps, which initiates a brutal cycle of viral marketing, which means that, people will ultimately promote such apps on their own. But the main question arises that how did it happen, and how can you follow its intensity?

Keep the app simple

Clearly, for the public, the more simpler the app is, the more downloads it will attract. History has proved that the more features you add in your app, the less people will get attract it to. If your app is simple sale as well as purchase format, or even a viral game designed by mobile game developers to subtly promote your app, keep the interface simple even the simplest man will be able to use.

Make your app something what users had already used

Creating a market for your app is tough work. Offer a better, different mobile app ui design to do something users has already used. Like photo filters is persistent technology which now all smartphone offer within the stock photos itself. However, when Prisma came, they forwarded a niche requirement in the market to provide a simple artist filter since all users was familiar with it, thus needs little to know for new users to get the app.

Unify your app with social media

Prisma’s viral selling strategies was literally that no one was using photographs for self-keep in fact, they were using to promote themselves, or their work, or just anything else who is using social media sites. Streaming Tumblr, Twitter, Facebook,Pinterest or any other social website has been make it sure that users end up advertising it ahead.

Endure the urge to market more than needed

It’s alluring to utilize as well as spam all social media or conventional media with spam posts related to your app, but endure the urge to do so if you actually want to truly make an organic hype. Prisma has yet no annoying TV commercials or neither makes its official website with some flashy banners or compulsive download requests. They are letting media and the users only to do the downloading for them. Once you think that you have hit certain number of downloads, than decrease the inorganic advertising or let the virality as well as curiosity of the web world do the job for you.