Tuesday 30 October 2018

6 Quick Ways To Increase User Engagement For Your App In A Blink

Creating an engaging app in itself is a huge task. It does not simply comes with unique idea only, there are many other things that needs consideration. There is an extreme necessary of strategy that make people be part of your app and stick to it only. The strategy that we are talking about are not based on only tricks but a considerate amount of thought and efforts are needed.
Here we list top 6 tactics that can help app marketers to increase the engagement level within the app.
  1. Craft a stellar app store listing
According to the developers from best mobile app development company in Jaipur, the engagement level of the users begin right from the first stage of user interaction with the app in the app store.
Give ample amount of time in thinking what value does you app can provide to users and compel them to download it from the app store. Give emphasis on the benefits and not the features. Take feedback from testers for help and also take help by looking at regular featured apps.
  1. Educate users with onboarding
In case an app store listing is handshake, the onboarding experience is the first place for conversation that you have with the users. The goal of onboarding lies in making users use the app and not being a tutorial. Try and educate user about the benefit of the app.
  1. Let users try before they buy
Expert android app developers suggest that apps should use their login at the upfront of the app usage. Instead the users should be given the freedom to move around the app and only ask of signup where it is necessary.
This approach holds significance in showing the value of the app to the users before they actually give their commitment to the app. The easiest way is to this approach is making users feel free to roam around the app in the read only module and for taking any action ask them for signup.
  1. Follow the best practice of app permission request
It is highly important to do the permission request in the right way or else the users may bounce out. Indulge in careful thinking about timing, tone, context, language and messaging. It is vital to plan a deal with users by accident or by purpose declines the permission request. A bad app experience will lower down the app credibility making the users to delete the app.
  1. Speed an important feature of an app
People love speed these days, therefore, it is vital to design an app which works with great speed. Speedy working does not make app bug free, however, the app’s core feature should work fast and reliable. If the app is not fast and dependable, the app will be abandoned very soon.
  1. Emphasis on push notification
Apps who remain silent for a long time tends to get evaporated from the mind of its users. App developers should consider sending valuable push notification that raw users to the app again. Push notification these days are highly customizable which makes it even more relevant.

Conclusion
The strategies mentioned above are highly useful for increasing better user engagement. Indeed it is difficult to make the users stay on the app but surely not impossible!

Professional Logo Design Company

Saturday 20 October 2018

5 Logo Design Trend In Health And Wellness Industry That You Shouldn’t Miss!

Health and wellness sector is an industry which should always inspire and attract people to take challenges in their lives. The most impact wellness and health brands are those which can inspire and motivate people. Be it fitness, or shedding weight or even taking measure to combat any disease, the right kind of wellness and health logo can create a lot of influence on your customers who take up yoga classes, gym etc.

The industry is expanding in an humongous way and we all can see no shortage in cafes, health food store, organic stores, gyms, treatment centers which are dedicated to the wellbeing. To create an impact, it helps to bring a new wave of designing with the latest branding trends allowing other inspiring health and wellness companies.

Some of the common themes in health and wellness logos

In the industry of wellness and health, the matter of first impression has a lot of volume to speak about. Logo designers insist that your health and wellness logo should clearly represent the brand value and goals. It can be helping people to achieve a certain body type or treat the body for better health condition or even to have a peace of mind.

In many industry there are many some on the go images and symbols which can elicit feeling of wellbeing. These are:
  • Leaves and trees which symbolized growth
  • Apples, in both red and green colour symbolized health education and nutritionists.
  • Lotus flowers for yoga studios or health coaches
  • Hands which symbolized connection and safety
  • Mountains that depicts adventure seekers and fitness brands
The experts from logo design service india suggest that using these familiar images can help people easily identify what the brand is all about but these images can make your logo very generic. If you don’t want your logo to be generic, then you add some unique take or twist before using a lotus or tree in your logo design. Isn’t it a fab idea?

The Yoga Studio logos

For most of the yoga logo design most designers are attracted towards beautiful, open lotus flower or a common buddhist symbol. However, as the focus of wellness brands are moving towards more of tangible benefits of products and services, yoga studios have embraced adventure and simplicity in their logo designs.

Some of the modern example of yoga studio logos :

Logos from women focused health business

When it comes to women in the focus, the design trend should definitely get inclined towards more feminine approach. From wellness centers to skin care brands to fitness apparels, business which are centered around women only, has a more emotion centric approach to branding. In fact, we can find heart as symbol for female business.

Make logo for your own wellness business

Creative magazine design professionals suggest that doctors , psychologist and health experts nowadays are rebranding themselves as solopreneurs to reimagine the work they do with patients and clients. Creative magazine professionals suggest that sleek, bold branding always works really well for creating a credibility of medical professionals. These designs tends to easily capture people attention and they connect to these professionals easily.

The medical to wellness rebranding

Doctors and dentist look absolutely scary, they have that same old school feeling that make people really scary. One way medical professionals have combat this by rebranding their services. Instead of boring and scary designs, medical professionals use some refreshing look in their logo design. Some example are:

Creating a unique wellness logo

If you prefer to add some new essence in your wellness brand, follow the simple steps to create a logo that represent health and vitality:
  • Move beyond traditional wellness logo colour
Prefer choosing colour instead of green and harsh red and go ahead with more neutral or minimalist palette or an unusual colour such as purple or yellow for your logo design. You can also go ahead for trying lighter blues, gold and silver highlights
  • Go circular
If you want it to be really different move from horizontal design to circular formats. You can prefer adjusting the text in and around the circle and place any brand imagery in the center.
  • Play with shapes
Playing with shapes in black and white colour has always been into fashion. Simplicity stands vibrant in wellness logos and this idea can easily be replicated in experimenting with new symbols and shapes with black.
  • Go on a colourful board
Colours are always fun. Many designers have various combination of skills who can easily turn the design idea from a watercolour painting or custom lettering into digital design which can prove to be a great way to make the logo design stand extremely unique and engaging.

If you are about to bring a new revolution in your health and wellness logo design, the above stated points can help you find your path easily

Wednesday 17 October 2018

Top 5 Latest Trend In Web Development To Rock In 2018!

Every year technology has some new thing to offer us. As the year changes from 2017 to 2018, it is evident that we all can expect some really good technological features to come up that can make all our lives much more easier and convenient, ofcourse!
Now, adapting to every growing new technology is a need that has to be satisfied in order to provide the best user experience and get that solid position in the market.
Keeping this importance of technology adaptation in mind, we have compiled this post. This post is dedicated to highlight all those new ingredients in web development industry, when compiled together can give your web development broth a strong flavour!

Let us dig-in!
  • Chatbots will be a major attraction
Developers from Best web application development company suggest the chatbot technology will make a huge impact on the latest web development in 2018. It is the chatbot technology that help websites to stay connected with users.
Giving 24*7 service is the need of the hour, however, the cost involved with these 24*7 service can be a huge burden. Chatbots are an essential solution to this problem. Chatbots help users in all kind of problems and also the cost involved for this service get reduces significantly.
  • Website notification
Mobile apps frequently use notification as a handy tool to send great amount of information to  the customers and in return increase the traffic and further sale. It is expected that 2018, website notification would work as the same handy tool for users.
Website notification helps to give pop up information in the form of notification to users. These website notification is not only helpful in increasing customer engagement level but also helps the users to keep track on the offers and discounts provided by your service.
  • Integrating user interface in motion
Creating a interface within a website has always been a great source of problem for most of the web designers. The current technology in web development can have really engaging interface which may include a series of animation or transitions to project certain action. According to the expert from web development company india, integrating user interface can provide a huge range of customization such as cloning, superposition, deletion,obscure, matching etc. These features help website developers to try a variety of options which makes a website functional and attractive.
  • Flash are gone outdated
Flash has been used by web developers over a wide span of time but in 2018, we can consider flash to be obsolete. Adobe has already made the announcement that flash will no longer be updated or released after 2020. In terms of compatible mobile responsive website, it is important to replace flash with HTML5 for much better result.
  • The world of progressive web app
This the world of mobile usage and mobile users. Websites utilizing the format of mobile application should fit the requirement and expectation of the mobile targeted users.
This issue can be easily resolved by incorporating progressive web apps to make it easy for users to use a website with a mobile app interface. Progressive web app provide the privilege to users work in an offline mode, virtually no loading time, reliability, and receive notification as well. These web apps are less time consuming,  easily deployed and maintained.
  • The entry of angular 5 javascript framework
The recently launched angular 5 javascript framework is equipped with improved and enhanced features which help websites to become much faster and bring better users engagement.
The material design has also got improved which has eliminated unnecessary codings and small applications to make the end product much more comprehensive and useful for users.

Some of the other trends from that of the mentioned above are:
  • Static website is expected to be back
  • Single page website is expected to be used
  • PHP 7 will be introduced
  • Advanced technology in SSL and HTTP
  • Google AMP
The above mentioned trends will help you design the best possible web development services. Incorporate these trends and stay ahead in the competition.

More info: vervelogic

6 Simple Tricks To Kickstart Your Sale On Instagram

The emergence of social media platform has completely revolutionized the way marketing was done. Beginning from Facebook to Twitter, Instagram and so many other social media platforms are widely used for business promotions and sales. Talking about Instagram, this platform stands unique due its way of interaction. It witness 800 million monthly users. It is a platform where people share their small or big memories in the form of snapshots.
Instagram is popular among audiences from various age group and especially youngsters. This is the reason that marketers are focusing on advertising their product on instagram and not in any other medium.

If you are a e commerce marketer and still figuring out how to kickstart your sales process on instagram, then keep reading!

Let us discuss six ways to enhance the sale of your brand on instagram:

  1. Adding call to action in your bio
Instagram does not provide much room for text or link, hence whatever is available should be thoroughly utilized. Adding call to action in your bio will help your followers to reach to your ecommerce store. If you like to promote new collection or additional features of your brand, then also mentioning in bio would help.
Here’s an example:
  1. Link in story
This feature is offered to accounts with more 10,000 followers. This feature enables to add link with each of the story you post. Therefore,it is highly important to make efforts to increase the number of followers on instagram. These kind of account holders can also use CTAs in the instagram stories for people to swipe and read. According to the expert consultants from digital marketing company india, instagram provide the privilege of hashtag that helps to  newer audience to find your brand and navigate to your ecommerce store through CTA feature.
Use hashtags that are meaningful and relevant to grab attention of the newer audience.
  1. Combine your marketing efforts with an influencer
Influencer marketing is one of the popular catalyst for brands in social media marketing. Influencers can be a local fitness trainer with hundreds of followers to celebrities with lakhs of followers. Consultant from SEO company in toronto explains that  striking a partnership with an influencer of your niche industry can bring greater brand awareness and higher conversion for your products. This is possible by leveraging the followers of the influencer and promoting the brand there. However, while selecting influencers make sure to verify their followers authenticity.
  1. Giving free product and just taking shipping charges
This kind of offer is very popular among watch and sunglass brand which people love to buy. Getting the product free just by paying shipping charges can be a great motivating factor for goods that can be constantly reused. This tactics is a great way to make your product reach in the hands of the customers.
  1. Shopify integration
Shopify is in the testing phase of shoppable instagram post. This kind of integration on instagram will help buyers to directly buy from the app rather going on a website or outsode platform.
  1. User generated content
User generated content are highly valuable in the digital marketing zone. Users can be motivated to repost the product which are being used by them with their feedbacks tagging the brand hashtag. This kind of activity will create a buzz for your brand and also enhance the trust of the people as well.

Conclusion
Instagram can be easily considered as e commerce owners paradise. These small tricks mentioned above can help marketers to bring spark in their sales quotient and increase the brand loyalty as well.