Logo Designers Respond to What Makes a Good Logo?

Logo design, a crucial and essential element in establishing a brand identity for you business. Logos were always important since their inception. As soon as the companies started to resemble themselves through logo, people started to recognize them as it became an important part of brand identity. Logos are the front-facing symbol of an entity and most times, they are the first representation that customers encounter. Some famous logos of all time are McDonalds, Nike, Adidas, Puma, Burger King, KFC, Starbucks etc. 

Designing a logo that exactly represents your business, your ideas, your values, your mission can be daunting for the person who doesn't have enough experience of designing logos. It is one of the reasons why enterprises look for logo design company India to get a unique logo. Well, it's preferred to take help from professionals as it takes a great deal of creativity, brainstorming and talent to come up with a logo that will be successful on a global level. To help inspire your creative logo we talked to some of the top logo designers of the industry, as we have some tips that will help you while designing a logo for your business. 

Keep It Simple

Adding too many elements will also add problems for you to combine a logo. So, giving priority to simplicity is quite important while designing a logo. There are many logos on the market that are incredibly simple but have a clear concept and it correctly represents the business. According to top logo designers it is important to consider essentials first and then look for the elements that complement your idea. This trick will help you get a great logo. 

Font Choice is More Important Than you Think

Regardless, what type of logo you are thinking of getting from the logo design company India. Choosing a typeface that matches your brand values can give you an effective logo. What happens when there is a dissension between the brand and the font? It shows the lack of coherence and decreases the trust among the audience. The main concept while getting a logo is to communicate through your brand identity and visually appealing font choice that goes with your logo will make things easier for you. For instance, a handwritten font may be perfect for a boutique or even a restaurant but it is surely a poor choice if you have a law firm or an IT company. 

Must Looks Good At Any Scale

Another important element to consider is that your logo must look good in any color and any size. Your business logo will be used at a plethora of places like websites, business cards, promotional products, banners, sheets. So, its crucial your logo should be great anywhere. 

Unique

We know that our first point was a suggestion to go for simplicity. But that doesn't mean your logo can't be unique. Simplicity and distinctness can be achieved at the same time. For instance, do not use the free fonts because that's what everyone is using. It takes away the individuality of your creation. As mentioned above, no matter what type of logo you are using, choose elements that make your logo unique and memorable but it must also represent your business accurately. 

Endnotes

These are a few tips that can help you get a perfect logo. We understand it can be daunting to create a logo by yourself, so there is no shame in taking help of professional logo designers. All the headache of creating for your business will be on them, not you. We hope this guide will help you in understanding which elements are crucial and need to be considered while designing a logo.

More info: https://www.vervelogic.com/logo-design.html

Be The First To Know These Top Logo Design Trends in 2022

As we say goodbye to 2021, let us welcome the new year with some change. As a professional logo design company in India, the change for us is to keep up with the trending logo design ideas. This is the perfect time to discuss with you top logo design ideas that will become trends in 2022.   

What you will get from this write-up? The article holds for you a lot of fun stuff, some out of the box thinking and a lot of information about how logos of 2022 should look?

Let's go on a Ride To The Future Of Logo Designing. 

Top 5 Logo Design Ideas For 2022

Being on the top of our game is what we - as the best logo design company do. For this, we need to stay updated with top trends in logo designing. For entrepreneurs who want to give a unique identity to their brand, this article is an ultimate stoppage.

5 Best Logo Design Trends (2022)  

1. Blurred Appearances 

2022 will need some blur logo tastes making it a classy clear-blur mix. Though the brand name is visible clearly, a blur appearance breaks the rhythm of the eye leaving an instant impact on the viewer. Blur rhythm is also used to create a flow of the text which from blur goes to a clear name of your brand. 

2. McBling

2022 is not leaving its roots as some old but gold is coming back to the trend with the new year. McBling design idea that was mainstream in 2006 is now regaining the limelight and is sure going to win hearts. McBling is the aesthetic that resembles the styles of 2000 - the contrasts that sum up the cultural eccentricities of the period like the dawn of Twitter, obsession with different shades of the colour pink, diamantes and gothic fonts.    

3. Scribbles And Sketches 

While some companies are focused on sophisticated logos, there are some who like to create a fun element with a childlike innocence to capture hearts. Nothing other than scribbles and sketches can do the needful. While such art is successful in creating an impact and do storytelling on behalf of the brand. 2022 brings back the scribbles and sketches for that ever-lasting impact of your brand.  

4. Experimenting With Lines 

Sometimes symmetry becomes boring, a professional logo designer works with the asymmetry of lines to create an impact with the logo. As we advance towards 2022 we will see an array of insightful logo designs with varying line thickness taking the center stage.  

5. Typography To Shapes 

Wordmark logos will take the centre stage in 2022. Letter shaping that communicates their brand’s purpose and personality. There are two ways to turn typography into shapes - first where the typography is the star of the image itself converting into the emblem like shape. Second, where typography is nestled by the logo design to provide it with a structure and shape.  
 

While 2022 has a lot on its plate for young and energetic entrepreneurs, the best logo design company will help you have an impact on your audience making the best of the business opportunities the year holds.  

More info: https://www.vervelogic.com/logo-design.html

 

4 Critical Qualities of a Great Logo Nobody Talks About

Imagine there exist no logo or branding. 

Would you be able to differentiate one brand from another? Would you ever know who were are buying from? We can assume your answer. Hence, a logo is undeniably essential for a business and moreover, to differentiate its products and services from the competitors. Thanks to the amazing logo designers who make things possible by creating appropriate logos for the brands. 

Now, what is an appropriate logo? What are the qualities of a great logo? We might have come across people mentioning a number of qualities a logo should have. However, there are some qualities that nobody talks about. Let’s find out what these are.

4 Critical Qualities of a Great Logo

1. It can be recreated by hand

You might have seen the logo of brands like McDonalds, Nike, Adidas, etc. Did you notice how easy they are to remember, as well as imitate? On the other hand, you must have found it difficult to impossible remembering complex logos for long. This is not because it is not unique, but because one cannot remember the complexity it portrays and cannot redevelop it off memory. Hence, a logo needs to be simply unique in order to be a great one and memorable.

2. It looks structurally fit and complete

Another quality that nobody talks about is the structural fitness and completeness of the logo. What is Structural fitness? Briefly, it may convey the symmetry, alignment, and organization of a logo. Such a quality speaks of excellence, that a number of businesses endeavor over. Besides, a number of professional logo designers advise combining this characteristic with uniqueness. Hence, a great logo signifies both, structural soundness and uniqueness, which often takes a lot of time to conceptualize and develop. 

Can you find both of these qualities in the McDonalds logo? Think.

3. It matches the founder’s taste

A great logo also qualifies the fondness of the founder, as it is something that belongs to them. Creating such logos can give anyone a hard time, even if you are a professional logo design company in the country. Such logos calls for an in-depth brainstorming session between the designer and the founder. Besides, the designer should have great listening, proposing, presenting, and justifying qualities to make it the dearest to the founder’s eye. 

4. It is intriguing and remarkable

Great logos are intriguing. They may or may not be a literal depiction of your product. They are just remarkable and interesting enough for people to want to talk about. Talking about such logos, one may find them far away from simplicity, scalability, or structural soundness, but since they are creative, they are loved by people and are winning shots for company founders. Try looking for some of the best creative logo designs.

EndNote

Above we read about the qualities of a great logo that nobody or a very few designers talk about. Keep these critical qualities in mind when you plan your logo or hire a logo design company to create an appropriate logo for your business. 

If you’re looking for an exceptional logo, get in touch with VerveLogic, a leading branding and logo design company in India. We are a team of highly innovative and creative logo designers with clients nationwide. Feel free to submit your inquiries or request a quote for logo design services today.

Five principles of UX design that impact SEO

In the present, UX design is in trend and many people fall towards a UX design career. But did UX design impact SEO? Then the answer is Yes. Because Google is good at recognizing real human behaviour when it comes to finding out the quality of search ranking. Whereas UX design and usability have an essential part of the SEO components. However, Ux design would go a long way to support the engagement in ranking. 

We bring five basic principles of UX that will impact SEO. Let's learn some tips to get better UX design. 

• Makes your site navigation simple:

One common conflict between SEO and UX design is that would be the latter often encourages robust site architecture that might create complexity in the navigation of the site. Reduce the previous SEO practices of making very granular pages that focused on tight-knit keywords. Seo services company Jaipur will help you to make your website with simplicity. 

• Use UX design to SEO friendly layouts:

You have countless cases of logo design and the content is formatted can disturb the SEO.  The main reason is aesthetics such as having a perfect sized header and text can give the best way of SEO. but what if UX design could be helpful with SEO pages and layout formatting?. This would help to support usability and generate organic traffic. Some principles in utilizing UX design for supporting SEO-friendly pages.

• Content should be easy to digest 
• Leverage headers and in many forms 
• Include videos and images wherever possible 
• Infuse elements that link to related content 

• Make harness Search data to provide informed site architecture:

Now if I am talking about optimizing pages and simplicity based on bigger themes than keywords, gone days of making hundreds of SEO landing pages queries. But instead of this, you have to remove unnecessary approaches that focus on quantity and quality. 

• Optimize for side load speed:

Site speed is now an essential ranking signal as Google overarching mission has been serving users with a good user experience. Instead of this Google rewards fast loading websites in Google Ads and Search. 

• Make sure about responsiveness:

Mobile responsive design that becomes essential for usability and SEO. Because at present 50 % of traffic is generated from mobile search. So sites that are not mobile responsive will compromise their visitor experience. The SEO service company will help to make your sites mobile responsive. You can take assistance from them for a better experience. 

Wrapping up... 

You have to make sure the UX design with SEO then it will positively impact your website in a positive way. You can take assistance with Seo service company India for making your website flawless. This will improve your website rank.  

More info: https://www.vervelogic.com/

Letter based logo you need to know

Logo designs can be created with different ways and tricks to make them unique and creative. You just need to be specific with your choices while designing the logo. Let’s understand this with some examples of the logo. Suppose your logo design company wants to make a logo with just one letter, and on the other side, your client wants a logo with four letters and designs. Some other clients want to design by just drawing with letters. 

So stop being so confusing because we are here to resolve your queries. And let’s understand this with the letter base logo. 

• Negative space:

If you design any logo by drawing any letter in between cunningly then that logo will use the negative space. Logo with such logic would be better to create impact. Suppose you design any two squares with creating F in centre cunningly then this would be the best logo with using negative space in the logo. 

• Lettermarks logo:

Lettermarks is a logo that you can create with letters that directly and indirectly impact your business idea. Seriously, if you want to give a direct impact to customers with your logo then you can choose this. As you can create logos with business initials and if I would give examples of HBO, IBM then you can relate to it. Lettermarks could be a better choice if you want a small and simple logo. Best logo design company India is good at making logos. 

• Logotype or wordmark:

Wordmark is somewhat similar to Lettermarks. However, a letter mark only works with letters or the initials of the business. In this, you can use a specific word in your logo that makes your logo special. This is also a direct impact logo. Customers can remember your names with your company’s name in the logo. You can even take examples from coca-cola, visa, and Google. You can create a logo like this.

• Combinations logo:

If you want your logo to contain images and letters then you can combine that. You can ask your logo designer to create a logo with images and words creatively. Although you can take examples with many companies around us such as Doritiz, Lacoste, Burger king. You can take inspiration from other companies too. 

Conclusion 

With this I like to end it, these are points that you should know while doing any letter based logo.  Moreover, you can take reference from a logo design company that will help you to make a unique and creative logo.

More info: https://www.vervelogic.com/logo-design.html

 

Five Reasons You Shouldn’t Use Logo Generator

A logo design company in India asked for many logos from logo designers. While the logo designer couldn’t complete their task and unfortunately they started using logo maker apps. This is the biggest mistake of the designers. Logo maker apps are not as good enough as human intelligence. This is a true fact! Yes, logo designers are good enough to make unique ideas for clients. These kinds of apps could be helpful for giving any ideas. But this is not good at all for creating a complete logo for any business.   

The logo is the important thing in business and everyone wants to get the right logo, right? And while the logo maker apps create anything they want. May it wouldn’t be specific and correct. Whereas a business wants a perfect logo for business growth. The best logo design company in India is good enough to explain what are the disadvantages of the uses of the logo makers. Let’s get started with reasons. 

Reasons To Not Use Logo Generators

1. Not Unique:

Logo markers work with pre-designed icons and symbols which would be available for everyone. As a result, many companies create a similar logo or the same as it is. You know the logo should be unique and specific for good business growth. So this will create a similar logo for you. 

2. Too Generic:

The logo maker apps would create a generic approach because they get thousands of business logos in a day. You have to choose unique ideas and be creative. Instead of this, you can approach a Logo Design Company in India. They are best at creating a logo design for their clients. 

3. Causes Confusion:

Do you create original books with someone else's words?. No, similarly you can’t create an original logo with a logo generator with off the shelf symbols, colours and icons. This will be confusing too, for potential customers if different businesses have similar logos in a similar market. 

4. Lack Creativity:

The logo marker app has a repetition of the logo and it will not create a unique logo every time. You need a unique idea for your business but this would create similar ideas that could be used before in other businesses. For better results, you can choose the best logo design company in India. They are best in creating excellent and unique ideas for your business. 

5. Copied Designs:

There would be many ideas and designs that would be copied with other businesses as logo maker apps have limited ideas for creating thousands of businesses. This might create copied ideas many times. 

Five Reasons You Shouldn’t Use Logo Generator - Conclusion 

These reasons to not use any logo maker apps are good enough to explain the importance of human intelligence. The best logo design company in India is good enough to share their ideas with their clients. You should try them for your business logo. Plus a logo design company in India is good to create customised designs for their clients. Both companies are good and better than logo maker apps.

More info: https://www.vervelogic.com/logo-design.html

Top Five Logo Design Tips For Build Business

A Logo design company has to make a great logo design to make their business stand out in the market. The design should be specific towards the business end goals and describe the whole business into one image. It speaks to the company brand through text and visuals which become a lifetime mark. 

For instance, the Amazon company has a logo of amazon with an arrow on a to z, it describes that customers get all the items from a to z. So the best logo design company is more focused on the objective and vision of the company. Rather than an illustration. Let's get started with the purpose of the logo design, then tips for building a strong logo. 

What Is The Purpose Of The Logo?

You need to think about what your company has? For instance, some companies like McDonald’s, and NIKE has a specific logo with text. So you have to make up your mind in this way to create the best out of it. 

• Brand image:

You need to make the logo with the proper brand image. While brand image contains a company's vision and the whole identity of the business. Brand image has to represent a logo, in the market and the public can identify with remembering your business. 

• Attention:

The logo should be informational and attentive. It must catch people’s attention by being easily memorable, and simply crafted with the public seeing it. Design should be the way it should be shown to the targeted audience. 

• Grow:

The designs should be specific and unique that reaches the right audience. The design helps to grow your business as the logo is the identity of your company. If your logo is done perfectly then your company grows in a good way. 

• Promote:

The logo helps to promote your business if the logo is designed professionally. The designer should know the tactics and tricks to make the best professional logo. 

Tips For Logo To Build Business 

There are some tips that a logo designer should know before making a perfect logo. 

•  Colour Is Key For A Good Logo Design:

Monochromatic colours in design do not always work for the audience. black and white are not good always for your design. Instead of this, you choose the various shared of the same colour in the logo to make contrasts in the logo. 

• Use Empty Space To Keep Your Logo Design Clean:

The best logo design company has this idea to make the logo in the centre and left side space for a clear logo. This brings up in the box. 

• Use Shapes To Think Inside The Box:

Make a logo in a box or a specific space. That makes your logo unique and specific. This will create a good logo for any company. 

•  Don’t Reinvent The Wheel When Designing Your Logo:

Make sure you choose the new designs, colours and brainstorms when you make every new design. This makes your logo different every time. 

Top Five Logo Design Tips - Conclusion 

These tips and purposes of logo design are good to create the best logo. The logo design company is best uses ideas and tips to make a good logo. You should try and learn these tips for creating a good logo in future. These tips are the best way to create a unique logo.

More info: https://www.vervelogic.com/logo-design.html

An ultimate guide for designing the unique logo designs

The logo is more than just fancy icons putting on the business brands. These are the expressions for the company's brand promise and must have to be recognizable enough to set these apart from the other business. There are several cases, that the logo is the very first thing to new and the potential for the clients to notice about the business. The first impression, the message, is trying to communicate clearly and understandable. Logos and brand names will both be recognizable and simplistic. When thinking up brand names, always consider using the names of the companies. 

Research ,research and research :- 

The very first step for designing a great logo for your clients is to get the best logo design company India in brief. So your clients will provide you the background details on the business, adding any previous logos they are using. This is very essential to get the details just beyond what your clients are providing though, both directly from then and on your own. It is better to ask the questions and clear what your clients are expecting and their needs in the beginning, instead of spending countless hours and revision down the road and risk losing the clients because they never listen to them. 

Refinement and appearance:- 

Once you will get a bunch of the sketches, you might want to immediately dive into the perfect one and more of them for showing to your clients. Alternatively, you might be searching that you are completely overwhelmed. The logo design company provides ideas you are coming up with. First, make sure that you are aware of the pertinent cultural differences, so there are various businesses now globally in scopes that are vital they are understanding the potential meaning and symbology of their logo design company India maybe carry in other cultures they do businesses with. Even most purely the local business is required to be aware of these things, especially for the large settler populations and ethic groups of the community. 

Selecting the logo:- 

You might be selecting just one of the logos at first, and see how your clients react. These will be particularly useful tactics for your clients who have been unfocusing throughout the design process, you are worried they might be unhappy. The one best logo designs company where you can either make the adjustments of designs and know which of your other designs are most likely to please the clients will be a great strategy. Providing for your clients might be choices that are making it harder for them to make the decisions. 

The creation of the logo might be very straightforward for the logo design companies, but the creating is a truly exceptional logo, the one will stand the test of time, in a much-involving process.

More info: https://www.vervelogic.com/logo-design.html

Tips to Improve Ecommerce Website Design

Being a user of eCommerce websites, I consider many factors before finally purchasing anything. Just like any other user I examine a website's layout to figure out whether the website is difficult to use or not. If I find something clunky then my trust falls before completing the order. It's not only big companies like Amazon and eBay that offer good services, there are many online stores that provide great user experience top its users and are earning good revenue because of it. 52% of people say website design is the top factor in determining a business's credibility and around 40% will stop engaging with a site if it is not attractive. 

If you also have an eCommerce store then having a flawless design is required in today's competitive market. Because if you are not delivering then someone else is and your customers will never think twice before switching to someone else. There is a reason why there are ecommerce web development company that can improve customer experience on your website using its ingenious design methods. Without further ado what are these factors that you need to consider for the same. 

Optimizing the Product Images

Since your users are not visiting a physical store, they would require a clear cut image of the products you are selling. It helps them determine whether it's valid or not. This makes the use of good quality images on your site an important task to do. Using optimized product images not only increase your web store performance but you will also have high page speed which will increase your customer's user experience.

We also suggest investing time on taking photos of your products. Better the quality, the more attractive the products become. 

Including Feedback and Accurate Product Information

According to an ecommerce website development company in India, providing accurate product information increases your conversion rates by 18%. Correct information on your website can include, availability of stock, product descriptions, product imagery, videos and most importantly pricing.

Moving ahead feedback from previous purchasers is a perfect way to build customer trust and entice sales. While designing your website, leverage the benefit of your customer reviews by showing off customer feedback and making things easier in your favor by convincing the user that product is good. 

Creating a Clear Conversion Path

As mentioned, users look for proper page layout and having clear conversion paths are very important for your online store. A step by step guide for new users can be really helpful in setting up a customer in buying your products. The experts from the ecommerce website development company in India use various methods to optimize your website that creates simpler navigation for the potential customers and turn them into a regular customer.

These are the few tips to enhance your ecommerce website design as the top ecommerce web development company can help you achieve it easily. Connect with the right team and see wonders happening in your direction.

More info: https://www.vervelogic.com/

Role and Importance of Ecommerce Development Companies

The development of eCommerce websites from the professionals is really crucial for the online stores. Having a comprehensive website is like the backbone of the ecommerce business. First of all it's very different from other websites as they are generally used for browsing and gaining information, but the ecommerce website development services allows users to purchase goods and services without visiting the physical market which makes it really important to have a website that offers a greater user experience to the users. That is why it is quite important to understand the ins and outs of the website as everything must be flawless. Any shortcomings and destructive attitude can affect the business in the wrong way.  

So, it is essential to hire the best ecommerce website development company. With an experienced website development by your side you get their creativity and specialization in choosing the right things for your business. We have come up with some points which need to be checked before making a decision to select an eCommerce development company. 

Expertise - The team you are going to hire for ecommerce web development, the team responsible for design and development of the website must be experienced in programming, integrating latest technology, networking, SEO tactics while building so you can have a well versed and SEO friendly website. 

Responsible - Besides having experience in the field and availability of staff at the ecommerce website development company they must also have the ability to take responsibility for your requirements, needs and ideas. Asking their credibility and work ethic from their previous clients is a plus before making any decisions. 

Time Delivery - Timely delivering services to your customers is only possible when your hired development team provides on time delivery of the products. In order to have a long term relationship with your customers you need to make them happy and it will only be possible when you have punctuality from the ecommerce website development services. 

Future Scope of Ecommerce Development Companies 

The future of eCommerce development companies is looking promising and glorious as more and more people are opening their own online store. There will be many successful ecommerce stores backed by the top ecommerce website development companies. As per the leaders and thanks to the pandemic, prevailing to future trends, ecommerce will have a huge potential growth in sales and promotion. 

We are already seeing constant growth in ecommerce deals. In order to attract more and new customers the online stores will need to have ecommerce website development services from time to time as they need to pay more attention to elements like design, ease of use, good presentation etc. 

This is everything about the role and importance of eCommerce development companies. If you are also planning to open your own online store then having a top ecommerce website development company by your side would be a great plus.

More info: https://www.vervelogic.com/e-commerce-website.html

3 Reasons Why Ecommerce is the Future of Business

When Michael Aldrich(known as the founder of eCommerce) invented electronic shopping in 1979 he never thought that one day eCommerce would be a trillion dollar industry. The global eCommerce market is estimated at $4.89 trillion as many new eCommerce companies are setting up in every country. Considering the situation from the pandemic, people are looking forward to unnecessary hassles and want to avoid social distancing at any cost. Ecommerce not only offers safety, convenience and the facility to the consumers but also offers a chance to the users to look for various options in a particular genre in real time.

The ever-evolving ecommerce landscape is exciting and amazing for business owners. More and more entrepreneurs are looking for comprehensive ecommerce website development to offer best services to its users. Online business is the need of today's digital era but you must know how to leverage the benefit of the internet and it can be done easily by taking help from the ecommerce website design company. However, let us find some reasons why eCommerce is the future and not going anywhere. 

Increase in eCommerce Purchase

Marketers already predicted the importance and growth of eCommerce in the future and we have already started seeing it now. We of all the people search for the products online first and more than 60% people buy them. There is an immense rate in online sales since the pandemic began and alongside retail sales went down by 6.2% by 2020. This means eCommerce sales increased massively while the in-store buying was declining at the same time. We have still not seen the end of this pandemic and this means online sales are not going anywhere and life isn't possible without eCommerce. Even the eCommerce businesses are looking for an ecommerce website development company that can create a great experience for the users. 

Strong Business Model

Around 24% of the world population is buying online, and more than 5 billion people have their hands on smartphones. Businesses are taking help of ecommerce website design company to enhance the mobile eCommerce experience for the users. By  implementing ecommerce into your business model, you can create a strong stream of revenue. You can have a stream that will be able to interpret and utilize data more effectively. With the internet, eCommerce companies have loads of customer data which they can leverage the benefit of. This allows them to create strong promotional offers and build a loyal customer base using this strong business model. 

Growth of Online Acquisition Channels

Most of the businesses have started using digital marketing methods such as social media platforms, search engines etc using paid and organic techniques. These marketing methods on eCommerce platforms will establish the eCommerce businesses in the market which help brand's reach a new level. 

These are the top three 3 reasons why eCommerce is the future of businesses. If you are also planning to start your own eCommerce store then it’s not at all a bad idea and an ecommerce website design company can help you in establishing your business. 

Also read: 104 Sure-Shot E-Commerce Business Ideas for Financial Success In 2021 and Ahead 

SEO vs PPC - Which is Better for your Business?

If your business is into online marketing then you might be aware of the terms SEO(Search Engine Optimization) and PPC(Pay Per Click). Now as a business owner it becomes your responsibility to find out which marketing technique is better for your business or you need to use both of them in order to see results? In order to make such decisions you need to understand the ins and outs of SEO and PPC along with which one is beneficial for you. So, let us understand both of them one by one so it becomes easier for you to choose from them. 

Search Engine Optimization 

SEO often is also known as the organic way of lead generation and it consists of optimization of your web pages in order to enhance the rankings of these pages in search engine result pages. The main motive of organic SEO is to make sure that search engine crawlers can easily comprehend everything on your web pages and rank your site higher than your competitors when people search for the keywords.

Well, this might not be the ideal definition of SEO as it can be different for a website from a different industry as it also depends on Google's algorithm. Let us have a look at the advantages of organic SEO.

Advantages of Organic SEO

• Cost effective method as compared to PPC and that is why SEO services company India prefers it if you are looking for long term results.
• Offers a long lasting result which will benefit your business for a long time by keeping your web pages at a high position in SERPs but you can't see this in PPC once the campaign comes to the end. 
• SEO tactics and methods are more stable as compared to PPC. PPC's ad positioning immensely depends on the change done by the competitors' bidding tactics. 

Drawback of SEO

• Need constant SEO campaigns for months to see results. On the other hand PPC offers instant results. 
• SEO is an ongoing and never ending process. Understand one thing, your website is never 100% optimized, it will only get more and more optimized once you start putting work into it. 
• SEO is famous for its time consumption methods in the market. None of the SEO methods or tools can offer you instant results as it eats a lot of your time.

Pay Per Click 

PPC means you are buying clicks from Google. And that is why it offers instant results as you are paying for the direct results. Now you know why it is called an in-organic way of generating traffic. You need to bid for the keywords which are related to your services/products you are offering and the rest will be done. That is why the SEO company in Jaipur keeps it intact for the enterprises which need quick results. 

Advantages of PPC

• Zero wait time as once you start your PPC campaign you will see more traffic, clicks and conversions. 
• PPC is scalable to global ends and controllable as per your business needs
• Using PPC means you do not need to worry about the search engine's algorithm like in SEO

Disadvantages of PPC

• Need to pay good amount to see good results 
• Researching and selecting right keywords is really crucial that is why you need SEO services company in India to implement PPC
• Once you turn it off, it offer zero leads or other benefits

This is all about SEO vs PPC. I hope it is clear to you now which one is beneficial for your business. If you are still in a dilemma then we suggest you have a comprehensive chat with an SEO company in Jaipur and fill in your requirements to find out the best about your business.

The biggest challenges facing eCommerce in 2021

The eCommerce stores are the primary retail growth engines for the business. The transient increases seen by digital commerce over the last decades had also provided the rise of various eCommerce challenges. The eCommerce websites are expected to claim 17% of the industry by the end of 2021. Also, this is increasing demands and size of the eCommerce business, riding the digital commerce wave is not easy. Leaders across the globe have to face huge eCommerce problems during adopting the digital commerce business. Having excellent products is no guarantee of excellence, the best eCommerce will know it. The unfinished checkouts manner is commonly singled out as the central problem, but the other problems are faced by the eCommerce business. 

Data security threats 

People are spending a huge amount of their money and time on eCommerce websites in India business. Consequently, the surface of the cyber and cybercrimes that come as no surprise. So for growing threats of data security breaches, the need for improving the cybersecurity games is raised. There are some expensive and intricate processes. But backing up the data is always suggested, but these are also very sensible for investing in more secure servers and even safer checkout processes. Consumers need the assurance of the safety of their personal and financial details. 

Capturing quality leads 

The eCommerce web development company business is spending significant amounts of money driving traffic to their eCommerce business. With the conversion rates ranging between 1% to 3%, they need to be placing tremendous efforts into making the leads to get the most out of their marketing efforts. Not all leads are created equally. The eCommerce requirement has to craft the best information to the appropriate readers to turn them into leads with the hopes of turning them into a customer. Building the email subscribers' list are keys to long-term success. 

Being consistent 

Consistency is the most critical element during building a successful strategy. The customer using the multiple platforms for searching are the items before making the decisions which bound business for providing seamless purchasing the encounters through for each product's service are offered by them. Understanding and analyzing customer interactions across all touchpoints for building seamless and consistent customer experience are one of the major eCommerce challenges for the business. Marks will be concerned about optimizing their programs for achieving perfect agreement among research options, shipping, and many shopping pages. 

E Commerce is a very lucrative business, but there are individual collections of challenges that do not blow off these challenges lightly. To overcome these eCommerce challenges, the business will be operating as a modern business. They are focusing on turning data into knowledge, insights into ways of market leadership.  

More info: https://www.vervelogic.com/e-commerce-website.html

Ecommerce displays remained a lifeline for small businesses throughout the pandemic

The small businesses are giving the opportunities for eCommerce, gathering, and neighbors have the places of communities. The eCommerce websites development company are rooting in the landscape where they are growing, they are providing back sustain and vitality. Also, running in a small business means taking bigger chances than working on the large, established company, the rewards for both qualitative and quantitative, adding broad-based web and property on the web of symbiotics and relationships. 

Sovereignty and freedom 

The main establishment in the midwest is essentially the corresponding versions of the very establishment on the east and west coast, the pharmacy with locations across the country will reflect the same values, this is location, this is focusing on the convenient delivery of pharmaceuticals and processed for convenience foods. The eCommerce web development company small business has traditional and longstanding ways for earning in living, the bucks are ongoing trends of large companies are consolidating, the building economies scales for spreading homogeneity. The local restaurant's factors are very regional specialties and local pharmacies might have the supplements of their stocks of pharmaceuticals. 

The integral elements for social economics 

The mutual supports are very useful during a hard time, For the local business are struggling, community members will create the bond together will help for struggling in business to get back their feet through crowds- funding campaign. These eCommerce websites in India are very difficult to imagine the large corporations generating the kinds of support and energy. Small businesses are the essential ingredients of social economics, for healing and building the economic interdependence that faster of broad-based property. When you are spending the money on private local stores, then that money is going to pay the worker for you are spending the money at another business. The more small businesses are leveraging the potential to support any other, the higher their capacity for creating the thriving local business community. 

For creating meaningful  

These trends are reasonable and consistent and therefore the end for the great recession. The three net yet of the private areas for creating the small businesses. Not only for small businesses creating significantly a percentage for new jobs, but These are also easier to take pride in your work to feel for contributions to make the real difference when you have direct relationships with your boss when your company has millions of shareholders. 

Ultimately,eCommerce is living on initiative and dynamism in the private areas. The public is simply performing for facilitating roles, tackling business insolvencies for building the environments on which are digital drives. These crises are changing the eCommerce landscape.

Also read: https://www.vervelogic.com/blog/ecommerce-business-ideas/

Golden Rules for Designing a Successful Logo

One of the keys for creating a quality logo is hiring the best logo designers that have good enormous in creating logos for various enterprises. We are sure you are also looking for the best ways for designing a successful logo for your business as it must stand out from the rest and also the test of time. However, it's not an easy task to get a logo that represents your business. It requires attention to detail, creativity and the ability to play around with the colors which honestly not everyone can do. That is one of reasons why businesses look for the best logo design company that can create the best logo for their company. So, we bring you the golden rules for designing a successful logo as it also takes your effort to define what you need from your logo to the logo designers. 

There Should be An Idea Behind the Design 

When there is an idea, the users will find it a way to connect it with the users. It's like having a backstory which users can use to relate it with themselves. The best example is the Amazon logo as the arrow at the bottom tells that they have everything from a to z as it also means they will deliver the product from one destination to other and finally a smile which denotes the customers will be happy once they will receive the package. Logos without concepts aren't memorable, ideas are what makes them interesting. 

Must be Connected with the Brand

Well, all brands have their own personality and when you have to create a logo you also have to think about yours too. And one of the best ways is to think of it as a person's personality which has some specific traits to find more about your enterprise. Like is it fun? classic? etc. You need to share these ideas with your logo design company to find more about your ideas so they can come up with the most relatable logo for your business. A good logo design must go hand in hand with your brand's personality. 

Should be Easy to Comprehend

A good logo must be easy to comprehend by the customers. When the people can't read a logo properly then it fails at one of its most essential aims. As per the top logo designers, it is not worth going for ingenious or intricate designs that people might not be able to understand. The most famous example of such logos are of heavy metal bands. But you need to understand you are not a heavy metal band, you are a business so for a much clear logo. 

These are some of the golden logos for designing a successful logo which you need to keep in mind while designing a logo for your business. You can take help from the logo design company so you can have the best logo for your business to represent your enterprise.

Ecommerce Website Design Mistakes to Avoid at Any Cost

There are hardly any businesses today that are without a website. Well if we see from a different angle then more and more businesses are starting because of the technology we have now like the internet. One industry which has picked up a great pace in the past few years is eCommerce. Thanks to the eCommerce business we can get our deliverables from whoever we want right at our home. 

While eCommerce stores are increasingly becoming the face of the business irrespective of their size and niche, not all stores are equally successful at the moment. There are many reasons behind it but you will never find a solution until you work on your business. One of the reasons why eCommerce stores are not successful is because of their eCommerce website development. Apart from loose marketing and strategic flows, not having a good design is a leading reason for their failure. As a leading eCommerce development company India, we have come up with the eCommerce website design mistakes to avoid at any cost. Let us have a look at them. 

Designs that are not compatible with mobile devices

You must be suprised by the fact that more than 60% of web searches for products and services happen on mobile devices. See, almost everyone has access to mobile devices and the internet so you need to really take care of your mobile site. The user interface and user experience design of the eCommerce store must be fully compatible and befitting to all these devices screens. If your eCommerce store looks crappy on mobile phones or tablets, you are making a crucial design mistake that you need to solve as soon as possible.

Using Poor Theme and Bad Plugins

If you have incorporated a theme on your website just because it looks great then my friend you have no idea how much a design can affect your eCommerce website development. To find the right theme for your website, you need to list out the best features you are offering and come up with a layout showcasing all your buttons and layout options. Now you will have an idea of the expected user experience of the store as choosing the theme that perfectly fits well with your features is easy to find. 

As for plugins then eCommerce development company in India suggests to choose only the verified plugins from reputed sources and are used by the other top eCommerce stores in your niche.

Complex Checkout

As per the eCommerce experts, a complex checkout process which asks for too much effort from your customers to purchase an item is one of the leading reasons for cart abandonment. If you want your eCommerce store to thrive you need to make sure your checkout process remains simple and takes not more than one or two steps for completing a purchase. Apart from a simpler checkout process we also suggest clearly displaying shipping cost and taxes so the customer doesn't feel uncomfortable at the end. 

These are some eCommerce design mistakes to avoid from the eCommerce website development company India. If you feel like designing is not your cup of tea then you can also take assistance from eCommerce website development services and see impactful results like more conversion and traffic on your site in no time.

More info: https://www.vervelogic.com/

How to Boost Customer Satisfaction on your Ecommerce Website?

Offering amazing customer satisfaction to your customers has reached new heights in today’s world. It has become supreme for the businesses especially eCommerce websites to offer customer consumer experience as it helps them build trust which is crucial due to their online nature. 

For eCommerce businesses, they need to track each and every metric related to customer satisfaction if they wish to increase the client satisfaction. And since your business growth is directly attracted to their choices, a good experience can increase your sales, engagement and brand awareness in the market. The best part of offering an impressive and helpful customer experience is their word of mouth and social media marketing. The two most important ingredients of success for eCommerce businesses as they get more and more people discovering their company. 

If you’re also wondering how to boost your customer satisfaction on your eCommerce website then we got you covered. Read on to find out the best ways that will increase the customer satisfaction on your eCommerce website.

Improving Website Navigation 

One of the important facts which is really important for your eCommerce is “An average attention span of a human being is 8 seconds long.” Now it is up to you to add an ONLY in front of the 8 seconds or offer an easy to use yet impressive design and navigation in those 8 seconds to your consumers. 

As per the eCommerce website design company, when designing your website, always start by planning a bigger picture of the design. Before you add images, products, content etc on your website then choosing a proper layout before all of this is the right way to move ahead in improving your website navigation. We also suggest you to keep a uniform design throughout your online store so your consumers will get to the layout and become experts in navigating your website. 

Make the Checkout Process Easy

Now that you made the navigation of buying the product easy for your consumers but if your checkout process is messy then it will result in card abandonment. The complicated checkout pages which makes it impossible for the users to complete a simple order are disastrous for those eCommerce websites as consumers usually do not go back to those websites for a second visit. 

The ecommerce web development company India suggests that try to include the taxes and shipping cost before the final checkout page can be decisive. Well, 55% of card abandonment issues are only due to unforeseen costs. So, in order to minimize your card abandonment rate, you need to show people the right price early which will also improve your customer satisfaction. 

Offering Support on Multiple Platforms and Quickly Resolving Them

Just think for yourself from the customer's perspective. Think of the time when dealing with customer support directly impacted your opinion of a brand? Yes, you can and that is because the company offers the worst customer support to their customers. See, customer issues are not inevitable in eCommerce business as there will be many but how do you respond to them is necessary. 

As per the eCommerce website development company building chat agents to help your customers with their queries on your site and social media platforms is the greatest and the most effective way to offer support. However, make sure you are taking only 24 hours to resolve their queries as time is key and patience is the one thing which customers do not have once they have paid for something. 

These are the top ways to boost your customer satisfaction on your eCommerce website. However, if you feel like you need some extra help then take services from the ecommerce web development company as their experts will first analyze your eCommerce site and then come up with the right ideas for your website.

Brand Logo - Definition and Its Importance

What is A  Brand Logo?

A brand logo is a symbol that represents your company or organization which can be used for optimizing brand presence, reach to the audience and also recognition in the market. A logo design process from a talented logo designer is one of the crucial and primary steps that a competitive enterprise must take for its branding purposes. And it can be anything like a symbol, a graphic mark, an emblem, a stylized name or drawing but it must be created by the best logo design company in India as it will be your brand's identity. It reflects the value of your brand and the main benefit of having a logo is that it helps customers to identify and remember the products and quality of the brand. 

If you have a quality logo to represent your business then it can really affect the sales of your company which makes it really essential to hire the best logo designers for the best logo you can get. It will help you get recognition from your consumers and differentiate your brand from your competitors. There are different types of logos and it is the choice of the company that decides on the type of logo it choses. 

Importance of a Good Brand Logo Design

If your enterprise believes that the quality of your logo doesn't matter and has nothing to do with the growth and popularity of the brand then you must shift your thoughts to the other direction. We are on your side only that consumers focus on the quality of the product but logo is the first thing that attracts them to your business. As per the logo design company in India, if your company’s logo is not memorable and similar to another brand then your company may see lower sales no matter if you are delivering better products. And it is one of the reasons why good brand logo is focused on by companies. Let us have a look how logo brings better for your business.

Grabs Attention of People

As you know that there are hundreds of products in the market which also tells you how much the competition in the market is. So you need something to grab the attention towards a company's brand and this is where brand logo helps. It can quickly draw people's attention and can indirectly communicate the values of the brand without speaking a single word. 

Leaves a Strong First Impression 

A logo is the first thing that consumers notice about your brand. It is handled well with the help of logo design company India you can draw new customers to the brand's product. A good brand logo will inseminate the curiosity of a prospective customer to know better about the brand. It can also help your business to have a solid first impression and to build trust among the customers. 

Increases Brand Loyalty

When company offers a quality products to its consumers then it wishes to make repeated purchases but it can only happen when a company logo is excellent and memorable. This will allow you to make consumers to make repeated purchases of your brand. A good customer experience is directly associated with the brand logo. The best part is it will help company to bring in consumers again and again.

This is all about the brand logo and its importance. If you feel that your business also must have a business logo then we suggest you meet with a logo design company in India and start discussing your ideas.

What to Expect from your SEO Company?

As a business you might be tired of how slow your business has been growing since you have hired the to SEO agency to look after your business's online presence. You might be wondering that you are offering useful products/services to your customers but still haven't seen the success you expected. Well as a leading SEO Services Company, we understand this question might come to your mind? Well to be honest positive SEO results take time to be noticed and seen. It's amazing if you start seeing results in 1,2 or 3 months depending on your competition and results you wanted. But if you are waiting for over a year to see results, then you must take notice and find what your hired SEO company is doing. 

As you do not have enough experience about SEO and your business's online presence you might have a lot of things in your mind. So, we have come up with this blog which will tell you what to expect from your SEO company and to make sure they are always keeping you in loop.  

Introductory Meeting

Once you have selected an SEO company to oversee your business's internet marketing activities, you should definitely have an introductory meeting with them in person if possible or a conference video call. Such meetings allow you to know your manager and the team which will take care of your business. It will also allow you to ask additional questions, concerns and tell the team personally about your marketing and SEO goals from them. As the Best seo Company in Jaipur expresses what you can expect from them, you also need to be sure they know what your expectations are for them.

Website SEO Audit

As this blog is to tell you what to expect from your SEO company. The first thing a good seo Services Company will do is run a thorough initial audit of your website. They will use some additional tools and programs to find the major problems about your website and even diagnose the SEO health of your website. Once the report is out their team team will discuss the result of the audit with you through an email consisting a detailed report of your website or in-person meeting. They will tell you what things can be changed for better as their concrete observations and suggestions will tell you what steps need to be taken. 

Regular Communications & Check-ins 

A good and reputable seo Services Company won't just dump you with a list of to-dos based on their website audit findings. They will help you with every step and offer suggestions on what else can be done to see positive results. You should expect regular reports from your SEO company which will let you know how things are going from their end. As mentioned, a good SEO company always keeps its clients in loop and offers a transparent process by sharing their strategies and activities. Throughout your course you must be able to connect with your manager so you know what changes are being made on the site so you can audit from your end too. 

This is what you must expect from your SEO company as it will help you find out whether everything is going fine or not. The best seo Company in India will automatically follow the right process and keep you in loop all the time as it will take your business to new level and even increase your revenue and your online presence in the market.

More info: https://www.vervelogic.com/search-engine-optimization.html

5 Times Brands Shook up Their Logo to Create a Powerful Message

Logo is one the best things for an enterprise in today's competitive world. Many businesses have already understood this and already get their logo done from the Logo Design Company India. The role of logo design in business will definitely increase in upcoming years. First it helps create brand recognition but you need to remember that it is built on coherence and consistency. As we know that a good logo is memorable, differentiates you from everyone else and fosters your business's brand loyalty. 

But do you know that many well-known brands temporarily shake up their logo and people do take notice about it. And it affects their sales, brand value and company's name positively in the market. So, we bring you the  big brands that changed their logos for the right reasons and reaped the benefits of logo and playing with them.

Lacoste

In February 2018, a popular French fashion brand Lacoste caused a media stir by changing their iconic logo for the first time in 85 years. They updated their world famous crocodile logo with the other animals to raise awareness for endangered species. At this time Lacoste partnered with the IUCN which is also known as the International Union for Conservation of Nature to produce one polo shirt for each of the corresponding animals left in the family. These polo t-shirts launched at Paris Fashion Week with a retail price for $1183 apiece. As per the logo design company India it was the bold that raises awareness along with the cash. 

Product(Red)

Product Red was founded in 2006 by U2 frontman and Bobby Shriver of the One campaign. It basically seeks to engage well known private-sector brands to help fight HIV/AIDS in eight different African countries. Over the past 15 years it has proved fantastically successful in doing so and businesses that have updated their logo have seen a great rise in their sales. Global brands like Nike, American Express, Apple, Coca-Cola, Starbucks and Gap have taken part in this Product(Red) idea.

Google Doodles

Google has been playing with its logo for a long time now. And as of today Google plays with its Logo almost everyday. Ever since, the idea of decorating, redrawing, and manipulating the company logo to celebrate notable events and also raise the awareness of particular causes. And for this Google has hired its own in-house team of doodlers to meet demand. Google doodles often use this doodling opportunity to mark public holidays and anniversaries as well as the lives of famous artists etc. which increases their brand awareness among the users. 

These are some instances when some big companies have played with their logo for greater good. If you are also planning to play with your logo we suggest to hire the best logo design company in India and see the wonders happening.

More info: https://www.vervelogic.com

How to Find Inspiration While Designing Logo for your Business

It's common knowledge that a unique and creative logo can present a lot of value to businesses from all around the globe. With a good logo you can easily establish a brand identity and distinguish yourself from the competition which will help your business get unexpected services and products. However, getting an innovative idea for your logo can be daunting as it is not easier said than done. If you are working with a logo design company India then instead of cornering yourself help them with the process of coming up with an ideal logo design. 

We suggest you take the expert service of the best logo design company if you do not want the complete responsibility of creating an eye-catching design that will fall squarely on your shoulders. To help you get started here are the few tips which you can use to find inspiration for designing your business logo. 

Have a Look at your Competition

The most beneficial resources for you to start is to have a good look at your competitor's logo. There are a couple of good reasons why taking the time to check out your competitors' logos can help you come up with your own design. First if your competitors are successfully offering amazing services then you can find out what all they have done right in their logo. However, if they are not able to attract enough customers then you can find out what else you can do better in your look so the audience will check you out instead of your competitor. 

Also researching other logos in your industry can give you a good feel for what has been done already and what's been done too much. So, you can ensure that the design you come up with stands out from the crowd and people appreciate your effort. If you do not have enough experience then experts from logo design comany India can do an extensive research for you with a detailed report on your competitor and come up with the idea.

Doodle your Designs 

If your logo is under process then we suggest you keep a notebook and pen next to the time of development. Many times simply doodling random designs related to your logo can give birth to an amazing design. As it's your business you always have an idea of what you want but lack of creativity is what holds you back. When you are sketching your design idea, it enables you to see your designs on paper and evaluate it. From there you can go anywhere. It means just scribbling down your logo design idea is worth pursuing. 

Bring Outside Expertise into Conversation

Just because you are designing your own logo that doesn't mean you have to complete the process all by yourself. We strongly suggest if you want once in a kind of logo consider hearing voices from the Best Logo Design Company India. You might have condensed list of the objectives that you would like your logo design to fulfill, present those objectives to a few logo design experts and seek their opinion. 

These are the top three ways to find inspiration while designing a logo for your business. Moreover if you feel stuck, you can connect with the logo design company India and get an impressive and effective logo for your business,

How to USE SEO that Impacts Brand Awareness

Have you ever wondered what's the main purpose of Search Engine Optimization? If not then let us tell you about its visibility. And to be honest visibility must be the primary goal for any marketer in this competitive era. You have no idea how many users want to have your services/products but they do not have any idea you are in the market. And that's why SEO services company Jaipur are their marketing services are crucial. With SEO the potential customers can easily recognize your business as it will start to show up on search engine result pages. 

Fun Fact - Do you know there are over 5.1 billion internet users worldwide and more than 90% of all web traffic begins with search engines? We hope this fact is enough to establish the importance of Search Engine Optimization in today's world. 

So creating a brand on the internet out of your business is really crucial in order to win the marketplace. If you want to know about SEO and how it impacts brand awareness then read on.

Keyword Optimization

Keyword research is an integral part of SEO or we can say the driving forces of an effective SEO campaign. That is why most of the best SEO company in Jaipur mostly focus on improving the keyword rankings on SERPs(Search Engine Result Pages). Keywords optimization is the factor which will determine where your site is going to appear on search results.

So, strategically choosing the right keywords will make sure that your websites and its pages appear. And if you want them to appear much higher, better optimization techniques you will need with the help of an SEO company in Jaipur. Moreover, using effective tools like Ahrefs and Semrush can help you find the right keywords and how to optimize them on your website but we strongly suggest  that you take the services of an SEO company if you want to see results quickly. 

Create Fresh and Catchy Content

We are sure you must have heard the quote "Content is King '' and to be honest, it is when it comes to your business website. People and search engines crave for new information as they want something new everyday. Even if you remove the people's aspect from this factor, search engines crave for fresh and catchy content. Fresh content not only tells Google that your website is up to date but it also lets you target the right potential customers as you can reach a wider audience if you use the right keywords in your content. For instance, a keyword optimized article or tutorial video is likely to rank on SERP because it's the kind of information the target audience is looking for. Creating content that your audience needs is a great way to move ahead. 

Fun Fact: Do you know that Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day.

Making your Website Mobile Friendly

A better brand experience means websites which are accessible and functional on mobile devices. Most of your audience will view your business website through their mobile devices. So, they expect these business sites to be amazing and user friendly so it doesn't hamper their experience and that is why seo Services Company Jaipur pays attention to mobile friendly by optimizing them perfectly. Better search position, better visibility.

These are the ways you can use SEO to increase your brand awareness. We understand you might have zero experience and that is why the best SEO company in Jaipur are there for you to handle SEO services for your business.

More info: https://www.vervelogic.com/search-engine-optimization.html

The latest guides for choosing the color of the logo designs

The design of the logo is the exercise of imagination, also there are no out-of-the-box solutions that will be going to fit every startup requirement. The shades of logo design India colors might be working for one brand, while another brand in the same industry might be getting the variety of shades of the same colors that are more suited. The psychology of the colors of the use is influencing the behavior of humans. There is one of the key pillars for marketing and branding is the key player when things come to deciding your logo’s colors. Plenty of brands are using more than three colors, such as Google which is using yellow, red, blue, and green! 

Red:- 

Generally red is the most traditional symbolizes greatness and strength, this is used with caution. Also, red excites the nervous system to evoke a huge feeling, from passion and love to aggression and fear. Also, if you are willing to push your clients for decisive action and for triggering a strong association, such colors are the best choice. Red is frequently paired with black, white, and other natural shades for brands that are highly powerful and energetic. A lot of food brands and hotels are using red, adding the most iconic colors of combo such as coca-cola are frequently used in sports. 

Sliver:- 

Silver is the color of wealth, grace, elegance, and sleekness. When these colors are used in the logo, the sliver is the best logo design company India acts as the greats descriptor for all high-end,technology-related, and industrial. Some jewelry brands used to have silver as their logo, but also this becomes quite dated as the colors become more associated with the industrial metals inserted in fine metals. The silver information of your logo might be a great way for emphasizing the sophistication and the classy sides of your brands. There is no wonder to have several cards brands use these colors. 

Gold and Yellow:- 

This color is the most powerful source of positive emotions, which might sometimes be tiresome. Generally, yellow are spurs in the action. Such as red, yellow is generating festive vibes actions –oriented without any aggressiveness and passionate connotations. If you are willing to communicate joy, surely use these sunny colors in your logo. Certain golden colors also make you thick McDonald’s but this proof of how powerful a logo can be. Nothing is more expensive than gold. These are the colors of wealth, wisdom, victory, prosperity, glamour, luxury, prestige, and royalty. The warmth of gold irradiates all around it. but don’t get the wires crossed when it comes to gold and yellow. Yellow pops up in various luxury brands for these exact reasons. The psychology of colors tells a lot about how our minds work. Also, this logo design company India helps to predict the audience's reaction for building a very strong brand identity,but this has set the path and no boundaries.

More info: https://www.vervelogic.com/logo-design.html

Ecommerce opportunities and challenges to address during the pandemic

The pandemic has raised the speed of eCommerce growth. Also, the flips sides for the growth in the competitions are growing too. To constantly keep up with competitors, strainers require just knowing the biggest challenges in eCommerce for the moving forward. These pandemics had a huge influence on the eCommerce business. When the restrictions were imposed at that time almost all physical outlets were shut. Many are adopting and are focusing on the eCommerce development company in India business. The companies that are thriving are the ones that can take these challenges and turn them into opportunities. 

Try to deals with supply chain disruptions and demand:- 

The pandemic breaks leading to spikes in demands for the creating products, during disruptions of your supply chain transportation restrictions for the establishment of the closures. Nearly 75% of the companies have already reported supply chain disruptions optimizing your eCommerce website development company sites’ performance stability to deal with the peaks in the traffic. The pressure balancing is taking the pressure off just by smearing it over the groups of machines. Lazy loading means delay to loading of certain web page elements. 

Concern around safety:- 

These challenges of the eCommerce business are the ideas for the customers that are putting off buying online because they are just worried about their packages inadvertently carrying in the COVId-19 virus. This is most famous for the customers to feel safe when they are buying, a business must do all they can to quell fears and prove themselves hygiene. These are excellent to have the sections on eCommerce websites development company sites that detail the new measure your business is taking while the pandemic for minimizing the risks of spreading the virus. 

Increased importance in using technologies to automate:- 

The exact technology has crossed for a management system, headless and backend eCommerce platform, delivery provider and logistics, for the marketing platform and many more are the ideal technology providing the single source and seamless integrations with your other technologies, so you are maximizing the efficiency. The technologies are at the top of minds in the eCommerce and online marketer in 2021 for the cross channels advertising management solutions. 

Understand the difference between women and men:- 

One of the most interesting things about eCommerce shopping during the COVID-19 is that these are affecting women and men differently. The recent research revealed that 24% of the men, as compared to 18% of women, are doing more shopping online. These do not only suggest that eCommerce businesses are taking the benefits of just focusing more on shopping towards men, but they also speak about the products likely more popular. As the  Commerce web development company business is trying to make the most of the period after lockdown or the difficult early stages of the pandemic, this is natural to look for the best ways to adjust your eCommerce business.

More info: https://www.vervelogic.com/e-commerce-website.html

How to Find the Best Mobile App Development Company for your Business?

Well, googling top mobile app development companies around you doesn't do the trick. You have to look out for many aspects when you are considering a mobile app development company for your business. You have to select a company who isn't cheap but isn't overpriced either. One that consists of talented developers and doesn't change the developers in the middle of the project. There are also technical considerations which you need to take, like on which technology the mobile app development company in Philadelphia is expert in and in which technology you need to have your development. Well, anyone can get confused with so many technicalities and aspects. But if you do not want to get conned then you have to think it through. To make it easy for you, we have come up with the best ways to consider how to find the best mobile app development company for your business.

Know What you Need

Every mobile app delivers its expert features and you need to make sure of it in the start only. For instance you need to know who is your target audience? Do you want to build the app for revenue or just deliver the service? Are you willing to keep the development and maintenance budget aside? What is the primary goal you wish to achieve from your mobile app development? These are some of the things that you need to completely understand before you can tell the developers of the app development company in Philadelphia.

Get to Know Some App Development Basics

Before you start shopping for the app development companies for your needs, you must figure out the basics of apps and their development process. It will help you ask the right questions to the companies and learn more about their development process. For instance there are two types of apps: native and hybrid apps. When developing an app from scratch you must also have an idea how design works and how talented developers from the mobile app development company in the USA will turn your idea and vision into success. So when you talk an app development company ask them about the kind of experience their designer has. 

Industry Experience

While this isn't a major issue (more on that in a moment), search for an application improvement organization that has some involvement with your industry. So in the event that you are a fintech startup or a bank, you could search for an organization that has created finance-related applications previously. An organization that has long stretches of involvement yet has remained restricted to amusement and web-based media applications, they may not be the best fit for you, regardless of whether they are a great organization in their specialty. In any case, similar to what I said, this isn't a major issue. A few organizations are actually genuinely fit for attempting new activities. Would they be able to deal with your task? Just conversing with them can tell.

These are the top ways to find the best mobile app development company in the USA for your business. I hope this blog will help you find the best app developers for smooth and ingenious mobile app development.

4 Criteria of a Great Logo for Your Business

Creating a logo for your business is not a simple task. But creating a logo is also important in this competitive era. If you are creating a logo then you need the best for your company so it helps your company succeed. So, here are 6 criterias that a powerful logo should have. We suggest you hire  a logo design company in India to get your personalized logo that will perfectly define your brand image. 

Making it Memorable & Recognizable

Making your logo timeless is one the best ideas you can ever have. Your logo identifies you and your business so you need to make it memorable so your audience easily recognizes it whenever they see it. Once you find out the message you want to convey through your logo you must use elements that have the greatest impact possible on your potential customers. Along with the message you must also need to incorporate mission and values in your logo. 

Flexible

The thing about your logo is that it goes on everything for marketing purposes. For instance a company's logo goes on the web or printed black and white on paper and resized for different purposes. Also consider your logo for a very large billboard, your logo should look the same everywhere. 

Colorful 

Aforesaid your logo must be effective and since it is going to be used on all surfaces you need to fill in the right colors in it. If you don't know in which context it will be used, we suggest you to hire best logo design company India as they can make sure your logo looks good with colors and also looks good in black or white. If you are doing it yourself then we suggest you first create your logo in black and white then proceed with other significant colors. We also suggest you read the psychology of colors to find out which one would suit your business. 

Unique

Having a unique logo is also important because of the competition in every field. If you are looking for some tips then as per logo design company in India you must not play too much with effects, not readable fonts or weird icons. You need to focus on the basics and opt for simple shapes and play with them. In these times creating an uncomplicated logo is the best way to move forward to get something unique. Also while creating a logo you also need to make people remember your business therefore your logo.
These are the 4 Criteria of a Great Logo which you can use to create an effective logo. You can also hire the Logo Design Company India as their professionalism can help you with getting impressive logo that perfectly represent your business.

More info: https://www.vervelogic.com/logo-design.html

What are the Biggest Mistakes in Logo Designing?

There are many reasons why a logo is important for a business and maybe you find a very good reason to get a logo for your company but you know where the real problem lies? Getting a good logo which perfectly represents your enterprise. It is very easy to get carried away with the development of the logo and make some mistakes. These mistakes can be really costly if not taken into account at an early stage of the logo creation. In order to create a logo you will need the latest trends, potential customers needs and the hands of professional logo designer India. Here we have some examples of the most common mistakes in logo creation. 

Missing the Point

When you are creating a logo, then you must focus on the message it wants to depict. Find out about your target audience and whether the type of your logo will cater to them or not. Even before you start with the designing, find out what is the message you want to communicate to potential clients. Ask your friends, family and some of your customers for their opinions, inputs and comments. If you miss the point of having a logo then you can't have a bigger impact on your business than you thought. 

Using too many Fonts

Once you have focused on the message you want to convey through your logo. But if your audience is not able to read what your message is then you are doing it wrong. You can take the expertise of  the logo designer India. This can happen when you use too many fonts, or the wrong ones. When you get it right you can have the right impact on the general design of your logo along with your audience. As a leading logo design company we suggest you make sure you use one or two fonts to make it readable. 

Inappropriate Shapes and Forms

When you hire logo designer India for your company make sure it is appropriate for your target market. With appropriate shapes and forms in your logos you will be the funny comic in the market. Along with inappropriate shapes and sizes you also need to take care whether you do not make grammar or spelling errors. If you are not taking your business logo very seriously then your customers won't also take it seriously.

These are some of the biggest mistakes in logo designing which you can avoid by hiring logo designer India for your logo. You need to find out about your business’s mission, values and what it stands for as it helps in creating the best logo for your business.

More info: https://www.vervelogic.com/logo-design.html

Top 3 futuristic eCommerce trends and technology for 2021

E-commerce technology is very trends that have a very significant impact on eCommerce.This continues for influencing the new technology, also the new consumers are demanding the continuous shift from mobile devices and desktops. ECommerce has grown very fastly and is transforming retail. The eCommerce is standing the populations are standing very nearly around the billions, and this are estimating around the global digital buyers of 2021.there are huge opportunities are attracting the more business towards the eCommerce brands, also adopting the trends of non-negotiable. Identifying the trends is accelerating the process.

Mobile is leading 

This is very difficult to pinpoint the future of eCommerce.The multiple global smartphone users are rising gradually, and also the eCommerce traffic. 79% of mobile users make an online purchase using mobile devices. Also, the primary has numerous users who still prefer and feel very comfortable with the eCommerce websites, but this will not last long. The trends are eCommerce sectors requiring research and mobile-based user data for improving the industry. The eCommerce sites are optimizing the mobile your site is directly influencing your angle in the same ways. 

Mobile is on move:- 

The number of mobile users online shopping has crossed the number of the world population. Also, the desktop still has the primary methods for consumers of their eCommerce business. The mobile is not the future of the eCommerce world, the number of mobile users is increasing, also the mobile in eCommerce traffic is getting very crucial, as the users have huge numbers are using mobile Also, the mobile users are the center of your eCommerce business operation. Mobile optimization is directly influencing the ranks of your eCommerce business on a search engine, the mobile. 

Get ready for the future 

The future seems pretty impressive for eCommerce website development companies . Technology is one step for transforming the eCommerce industry. The mobile platform is present in the future and AR and VR, voice search optimization, and social media videos are the best actions for the eCommerce business. They get doubled for checking your armory for verifying you are changing times and optimizing your eCommerce strategy according to the changing times. You have to ensure your eCommerce websites are ready for the future with the help of integrating the technological trends. Also, you have to adopt the possible technologies of the e-commerce business. 

You have to always be in the eCommerce business for around years and you have to start the retails business now, to ensure you have the familiarity with these three key eCommerce technological trends to take shape of the future industry.

More info: https://www.vervelogic.com/

Why Android Mobile App Development can be The Best Option for Businesses?

Mobile application's popularity has increased a lot in the past few years. Well the usage of smartphones especially Android has also increased a lot and that is why we can see an increase in mobile app downloads for the Google Play Store. More and more businesses are investing in the android app development company in Nashville as they can easily target the large section of the audience. 

There are around 130 million android users in the world which makes the android mobile app development a crucial task to win the marketplace in 2021 and beyond. As a business, it is important to have an application which serves a number of purposes and represents your business globally. The reason behind going to android app development is that it can offer enormous benefits like increased revenue and other strategic benefits. So, without further waiting let us have a look at the reasons  why android mobile app development would be perfect for your business. 

User Base - As mentioned earlier, android has a huge user base and that too from all around the world. Establishing your business in an already established environment clears many obstacles in this competitive world. Your app from the mobile app development company in Nashville will attract a lot of visitors which you can convert into your potential customers. 

Open Source Platform - One of the best parts of Android is that it is an open source platform which makes it easy for the businesses to establish themselves as they do not have to pay any kind of fees to Google. Another better thing about Android is that it has a rich collection of SDK libraries that you can use on your mobile for free. 

Great Marketing Tool - The android platform is considered one of the best places to market your business mobile app from the app development company in Nashville. It's been observed that android users spend around 92% of their free time on their smartphones which gives businesses a scope to easily market their app through push notifications and other features available with android development. And we are also living in an advanced era, which means people rely on a number of apps to purchase, find directions and other purposes as well.

High ROI -  Businesses work only for one purpose which is to earn huge revenue. With android apps from mobile app development company in the USA, you can make your app easily available for the users. Quickly, interactive apps can be built in your budget. In less amount you can expect a high return on investment. You can create apps for tablets, smartphones, android TVs and wearables to make your services available for more and more users. Another benefit of using an android app is that it is also compatible with latest technologies which makes the integration of AR, VR, IoT and others. 

These are the reasons which establishes why android mobile app development is perfect for businesses from all around the globe. All you need to do is to find the top android mobile app development company in Nashville which understands your business and deliver the perfect app which represent your services.