App Store SEO for more Downloads

There are around 2.2 million apps on the app store and more than 2.8 million apps available for download in Google play store. Now you can understand the competition that your app needs to face when you make it available on the different platforms for people to download. We hope the above statements are more than enough to establish the importance of mobile app SEO. The app store optimization helps you reach customers where they are. App store optimization is the same as the SEO that people do get their site visible on the internet but in this case, the SEO is done for your app to get it in front of relevant users, to increase revenue and stability of the app on the store. Today we have a complete guide for App store optimization. 

Understanding SEO

If you are new to app store optimization, it is actually likely to be a more familiar approach to your business online marketing than you may have initially thought. If we talk about ASO further then you will get to know that it helps in ranking, impressions, shares, engagements, and downloads of the app. So, just like SEO, optimizing your app's visibility is a constant and ongoing process. With the proper ASO you can consistently track and measure performance and results, you can stand out in the App Store and play store where you reach is limitless. 

In-app Store Tactics

There are a number of specific optimization areas within app stores, including Google Play and other app promotion platforms, which can be targeted for updates, refinement, and ongoing optimization. There are a few things which are the core of the optimization which you need to focus on and improve.

• App name and URL - Using the core keywords, describing your app as well as reinforcing value, differentiation and other perceived value signals. 

• App Ratings and Reviews - Yes, your app ratings and review really matter a lot. Both the platforms are biased towards the ratings and the reviews. If you get better rankings then you will be rated higher on the app store. 

• App Downloads - If your app has any unique feature and gained popularity then the number of downloads will increase and you will rank better in the app store. 

• App Updates - The top-performing apps in the app store are those that are ever-evolving and are constantly updated. Apps that are updated from time to time get more reviews and ratings which directly help the app to rank in the app store. Both the Apple App Store and the Google Play Store take into account the regularity of app updates as part of the ranking algorithm.

• Keywords play an important role - App stores use keywords that you use in your app name, title, description and associated fields, so ensure that you spend time researching the best keywords to use and change it from time to time in order for better optimization opportunities. 

Here are the few tactics and techniques that can help you with app store SEO, so your app can have more downloads on both app store and Google play store.

More info: https://www.vervelogic.com/search-engine-optimization.html

How Your Company’s Logo Influences Consumer Decision

Even if a brand or a logo is considered as an “intangible asset”, it does make a huge impact on the brand’s overall value and consumers’ decision making. Companies across the globe spend millions of dollars to get their logo designed from the best logo designing companies and trust us, they do it for a good reason. A ‘bad logo’ can terribly hurt your brand and can lead to failure as well. Not every attempt to refresh the logo by companies get the support from the customers and sometimes they receive a furious backlash too! 

A logo in today's time is much more than its aesthetic appeal! Various studies suggest that people have their own complex assessments regarding a company or its logo based on its shape. A logo can significantly impact people’s perception of the brand and what it stands for, so it is one important aspect that can’t be overlooked.  After all, our trust in the brand and how the parts of our brain light up upon visualizing the known shape can all be attributed initially to the design of the logo. What is literally amazing is the fact that all this happens, almost with the blink of an eye- this emotional connect and trigger! 

Coming to the font of the logo, it does have a psychological impact on the users or potential customers. The emotions that the logo triggers is directly linked to the shape of the logo and its font. Where many consider the traditional fonts like Times New Roman or Arial, a symbol of “maturity” or “stability, there are some who also regard these as “conservative” and “unimaginative”. Fonts such as Caveat or Comic Sans MS are considered as more “casual”, “youthful” and “happy” for they are a bit quirky. But before you zero in on to a font style, make sure that your business name is legible and users can easily get it for how are they suppose to remember you if they don’t understand your business name.

Next is the shape of a logo - pretty important! Why? The icon or the text affects the brain with the very first glance. The three major categories in the shapes i.e. geometric, abstract and organic have their own psychological associations.

• Geometric Shapes - Geometric shapes appear as man-made. Perfect squares, immaculate circles and Isosceles triangles will not, in general, show up in nature. In this way, utilizing these shapes conveys a feeling of order, strength, reliability, stability and power. You can choose from several geometric shapes such as squares, rectangles, curves, circles and triangles. 
• Abstract or Symbolic Shapes - Symbols are shapes that often represent different aspects across different cultures. Since they convey the meaning in a very clear manner, they are relied heavily upon by the brands worldwide, as a visual language.  The popular symbols that are often used are stars, hearts, broken hearts, arrows while the most commonly used organic shapes are often those which occur in nature such as representations of water, trees, leaves, grass, jagged angles and many other that often do not resemble anything easily recognizable. 

After the font and shape, the logos depend on lines. Lines are not just symbolic of order and direction, they very well communicate a great deal that too aesthetically. Different kinds of lines communicate differently with the users and while choosing the lines for your logo, you should be clear regarding the message that you want to convey. You can choose from thin and bold lines and different positionings like straight lines, horizontal lines, vertical lines, smooth lines and jagged lines. 

Up next is the colour which has the strongest emotional trigger because the colour is something that is very intimately connected to the emotions in the human psyche. Colour has its own language and conveys things on an altogether different level, so choosing the colour for your logo is one of the most impactful decisions you can make for your brand. The way your logo design company will mix those colours in a single design will have psychological implications for your users. You can go for a multitude of bright, bold colours, monochromatic schemes or can combine the neutrals with an accent colour - but whatever you may choose, should be brand-appropriate.

Last but not least, the composition is something which effectively combines or composes all the elements like fonts, shapes, colours and lines. The composition should be such that the message it sends is powerful and impactful. It directly impacts how the users perceive the logo as well as the brand. 

Overall, the logo you will design will not just communicate the idea of your offering but will have an influence on the onlooker. So, make sure that your logo is simple, versatile, relevant, enduring and above all memorable!