4 of the biggest Advertising trends of 2016

2016 was the year of unrivalled creative opportunities for advertisers. Advancement in technology enabled agencies to develop campaigns across innovative new mediums, thus pushing the boundaries of digital advertising and letting consumers experience brands like never before.

Before we head into 2017, let’s take a look back at some of the impactful advertising trends of 2016. According to experts providing SEO services in Hyderabad, the following four marketing tactic left a big mark on 2016.

#1. Experiential Marketing

From branded pop-up shops to promotional events the brands definitely embraced the experiential marketing in 2016. Big brands like Google, Coca-Cola sought out agency partners that specialize in creating the brand experience that pursues participants and generates buzz on social media.

Experiential marketing also known as engagement marketing or event marketing is the act of creating unique, face-to-face branded experience and help brands relate to people who don’t typically connect with traditional advertising medium.

It’s not about the brand just being the logo, it's about giving the consumer an awesome experience from a brand. 

#2. Virtual Reality

Virtual and Augmented Reality have been rapidly gaining popularity with investment in space topping $1.1 billion in 2016. Skeptics have shown concern on whether or not the technology is accessible enough to generate sustainable consumer interest but the advertisers began to realize this year that people are generally enthusiastic about exploring the new medium.

In a survey, it was found that more than 24% of consumers said that they will likely use or purchase VR next year and another 20% said that they would use it after getting a basic knowledge of the technology.

VP of marketing and cultural connections at Pepsi said that ‘If you can create an emotional connection with the consumer, you will hook them and make them fans of your brand. And I don't think that any other experience other than VR can create an experience that people want to share more’

#3. Live Video

2016 was the year of live video for social platforms. Facebook has launched Live Video feature, Twitter introduces a mobile integration with live streaming app Periscope. Instagram also introduced the live video streaming service for the US users in December. Live video allows users to connect with the content in real time and has become the inclusive extent of video marketing.

Brands seem to take full advantage of the new streaming capabilities, inviting consumers to experience live branded content directly from their devices.

#4. Influencer Marketing

The concept of influencer marketing is straightforward to reach new audiences brands pay influencers, the famous social media personalities and celebrities with massive follower counts to post about their products. It’s become an extremely prevalent practice especially on Instagram and Youtube, but there still aren't clear compensation guidelines for influencers or ways for brands to measure the success of influencer-driven efforts.

Despite certain issues with the practice, many brands have found success with tapping influencers to promote their products and target niche audiences. Lifestyle brands have been especially successful reaching consumers through influencer campaigns.

Working with best Seo company in India will increase your brand visibility and awareness. You can get the guidance and help for your marketing campaign for the upcoming year to get the best results of your marketing and advertising efforts.

4 Tips To Creating A More Usable E-Commerce Website

E-commerce is becoming an essential part of the business organizations. In the present scenario, all businesses are moving towards online trading of their products and services. The E-commerce development is heading towards a new height and therefore it is essential to create websites that can be accessed easily and are useful for the business organizations.

As a business organization, you should put in all your efforts to develop and design your E-commerce website. Having a usable website doesn’t mean having a good quality of products and services. Yes, it is necessary to have them but it is more important to have engaging and eye-catchy websites, to attract the visitors. It must be customer-friendly as much as possible.

The E-commerce website designing company and its experts suggest few tips to create a usable E-commerce website for your brand. Here are some:

    Call-to-action and sign-up button

Make sure that you avoid lengthy procedure of registration for the visitors to visit your website. All you need is just an email address and a password. You need not have to do anything with their phone numbers and house addresses. Make your registration process as simple as you can to invite call-to-action. The sign-up or login buttons are the major tools of call-to-action and these help a brand in building high conversion rates and improves site usability. Also, you are required to think about font size, font style, background colour etc. to gain the attention of your visitors. It should be clear and differentiated easily from the website’s background colour or image.

    Buying without the need to register

The visitors do not like the boredom of registration process before finalizing a purchase. Thus, avoid such a lengthy and boring process. Ask them to fill the basic details required to make the purchase and after finalizing their purchase ask them whether they want to sign up to make the next visit easy and quick.  This method enables a business to increase sales, improve customer experience and reduce cart abandonment.

    Search function

The search function enables the user to find easily what he is looking for. It makes the shopping worthful and helps user experience a great shopping time. This feature is usually more essential for the e-commerce websites that have a huge variety of products to be sold. The user can filter or refine his choices for the product he is looking for on the basis of gender, price range, material, product, size etc. It then becomes easy and convenient for the customer to shop from your website and have amazing shopping experience.

    Breadcrumb navigation

It is important to have breadcrumb navigation option on your website to make it convenient for the buyer to know where he stands in the purchase process and how many steps he accomplished. If there will be no such feature, the customer will get bored and he may then abandon the shopping process right there. Using this navigation will help potential buyers to go back a previous step and make changes if any mistakes they have made rather than start again from scratch, or give up on the whole process altogether.

More info: http://www.vervelogic.com/search-engine-optimization.html

How to take your e-commerce blog to the next level

There are a number of e-commerce websites that are providing the same service as yours and most of them using the same techniques as yours to market themselves. In order to make a distinct e-commerce website, you need to put some extra focus on your e-commerce blog. According to studies, it is clear that more than 60% of leads occur who uses the e-commerce blog for their website.

Here are some top tips, given by e-commerce specialists from e-commerce website development company in India to make your e-commerce blog to the next level.

    High-Quality Images

Images in the blog post talks about the blog topic so always use the high-quality images in the blog, otherwise, the images have no relevant space on your blog. If you don’t have the required resources to have your own pictures, get a subscription to a stock image agency where you can buy high-quality images to supplement your posts.

    Post video content

Try to include videos in your post, as videos tell more than a text content. Around 52% marketers claim that video content has the best ROI and consider videos for marketing than other marketing aspects. Also, try to create videos that are of interest to your customers and can engage them with your brand.

    Search Engine Optimization

Optimize your e-commerce blog for search engines, this will help you to rank better. Understanding web optimization is what will set you apart from your competitors. When you integrate this important SEO aspect, Google and other search engines will recognize your brand name and put both your website and blog on the top of search results and drive more targeted customers to your website.

    Custom Development

Sometimes your content management system is unable to give your blog the design which you need to stand out against your competitors. Look for an e-commerce designing company that focus on customized design to improve your blog for optimization and integration.

    Regular blogging

By the studies, it is clear that regular blog posting drives more traffic and generates more leads than occasionally posting. So you must post regularly to get a better result than other e-commerce websites. Also, include interesting and valuable content on your blog, so your customers spend more time on your blog post.

    Generate Content for customers

Always try to generate unique content that is helpful for your customers. Try to create content from their reviews and doubts. Share the blog post with them and also mention the doubts in the post. It would develop a great interaction between you and your customers and also help in generating more leads to your website.

    Brand Awareness

A clear focus on branding is excellent for associating your content with your website. When readers realize that the same person who wrote the content they loved is selling a product they want to buy, the choice of who to buy it from is obvious. By writing content about your products or services, making quotes to attract customers, posting videos of your product and services, you will drive more customers to your site. The main focus of all these functions definitely would be your brand awareness.

More info:http://www.vervelogic.com/e-commerce-website.html

Here’s the Reason Why Many Android Apps Failed to Succeed!

most of the android apps fail to become a maintain a certain level. In India, the android app development has achieved a significant heightened because of the telecom rebellion.Building a successful android app for mobile is hard, Here we are providing you with the list of apps that may depart you away from the success.

    Apps that don’t solve a problem.

Every successful business allow its app to provides a solution to a particular problem to which that customers are willing to pay. Some successful businesses were built because of problems experienced by the founders and solved by them.

Since, it’s not about solving a specific problem. It is like whether users would be willing to pay for solution to use it or they will shift their existing solutions or not as you solved problem which no other app could do.

    Apps with single founders.

You can search clashing recommendation on this one, however I personally believe in the supremacy of two.  If you look out for all the victorious android app startups and businesses, you will see that there are barely any that have a sole founder. And this is not by likelihood, but it is all by design. lone founders are a lot at a difficulty.
Opening a startup is tremendously hard. You can try and make an app out of your understanding, but you require shore up, frequently from a co-founder who has ability corresponding to yours

Not only this you will also require someone by way of an interest in your app to suggest ideas as well as strategies. You just cannot perform that with acquaintances and other people who does not care the success or failure of your business.

    Apps which is incrementally enhanced than your competitors.

People make use of certain apps because of their habits, and the more they use those apps, the more they become likely to be a part of that system. It’s not simple for them too to get out of their habit and bring back it on an additional one. Why be supposed that they will use your app just for the reason that it’s got an added or two more features? They will rather love to write to current developer a request to insert some more features.

    Apps that fail to communicate value proposition.
Presumptuous that you’ve developed something that users wish for, there are a lot of apps
that just fail to express their value to them. If you cannot describe your app in just 10 words, or to your grandma, probability are, your user also will not get it. Not only you have to communicate effectively, but also make a good connection with your potential users, and try to generate
excitement and curiosity.Work on making a convincing story about your app which could help you to convey the value intention in the easiest way words to your user. Try to make it simpler and more straightforward. It should also emotionally connect the user. Keep alert on the path to construct a successful as well as sustainable app.

 

More info:http://www.vervelogic.com/iphone-ios-application-development-company.html

Is sitemap really important for your online business?

I would like to say a few words about the importance of having and submitting a sitemap. When it comes to sitemaps, there is a little bit of confusion about the meaning of sitemap. A few people think that it should be normally found at the bottom of a website while few others have a different perception. Let me try to clarify what sitemap means from an SEO point of view.

Relax; it doesn’t seem to be a biggie. You must be thinking to have a Sitemap or no sitemap why it would be so important? Well, in fact, it is very important. But the good thing is that it’s really easy to create. There are tons of sitemap creators where you make a full map on all the pages your website contains. Then submit it to Google via Google Search Console as to let the gigantic search engine know what your site is up to and how it looks. This is very important information. It helps the search engine to understand that you do have multiple pages of content and all these can be indexed. Google will store this information and can use it when it comes to finding content on one of your pages.

How to make a sitemap?

Yes, it is a common question that strikes in your mind. A sitemap can be created by any coder, most optimally the one who has created the website should easily be able to produce a sitemap for you. If you want your sitemap all SEO optimized then there are tons of online sitemap creating sites where you can get to create your own map. The most important thing you need to do however is to connect your website with Search Console and this could be done by SEO company in Chennai.

Video sitemap

If you are dealing with multiple videos on your website or if you are the website is largely a collection of videos, then you can also submit a detailed video sitemap to google. The process is separate from the one of normal sitemap but it’s easy to do. Follow the guidelines of the search engine to learn more on how to create your video sitemap.

About Search Console:

The webmaster tool of Google (which was formerly called as such and only recently changed its name) is a very effective tool which everyone who has a website should take into consideration. This tool is not only used for submitting sitemaps. It has tons of other useful features which are a huge help when it comes to early detection of site related errors, crawling errors, configuration related errors and it has also recently included a speed checker in its big repertoire of functionalities. Google has a detailed guideline about how to use and how to connect this useful tool to your website but also any good SEO services in Chennai will be able to help you with this task.

You will find SEO companies in your country or in your city. All these experts are doing high-quality professional work and they are really worth contacting.

For More Info: http://www.vervelogic.com/in/chennai/seo.html

How can configure a website for a good ranking

Do you suddenly feel you are losing in the rankings battle and you are not sure about the reasons? When this happens, there are dozens of factors which can be the reasons behind such an event, but the first thing you always need to check out is on your website configuration. Let’s see the main steps to make sure nothing can stand in the way of your crawling activity and to see that your site is on point.

In the world of the internet, nothing is ever static. Everything changes all the time. This also stands to be useful for configurations. You may have updated your website and made it fully optimized a couple of years ago, but not checking its settings regularly may cost you negatively on your ranking.  One small error is enough to cause much bigger issues. So it is suggested to hire SEO services in Chennai to see what the problems are and how to fix these?  Let’s get to see the whole process.

Website settings:

• Checking for site errors:  You ought to be aware that if there is any error that you don’t pay attention   to, crawlers, can still see these. And if they run into one, they will report it to their primary database.

Common errors include the following:

• Bad robot.Txt settings on pages: these act like traffic lights for spiders that crawl your page.
• Broken hyperlinks: if links are not working any longer, they should be removed or refreshed
• Copied/scraped content: if your texts can be found on other websites the same way.
• Duplicate content:  if multiple pages of your site gives the same content
• Page not found errors: if you move a page to a new URL and forget to set up a proper 404 page.
• URLs not optimized:  URLS are not keywords optimized and named.
• Website not re-optimized for better keywords:  if your site is optimized for old-school keywords and   expressions which have changed since it’s not following the trends and loses out on tons of traffic.

Errors result in the following:

• Crawlers will stop indexing altogether – this will lose you rankings
• Errors will be reported to Google (as the main search engine)
• Multiple errors will result in penalties: your website will be considered spammy by Google.
• Getting back from a penalty takes ages and lots of investment in a brilliant SEO to bring it back as soon as possible.

Google Search Console:

This should be the first point of monitoring for every single business owners. A short training by SEO services in Chennai is enough for anyone to use it for the main reasons and understand its messages. This webmaster tool is commonly used for detecting website and page related issues. It will tell you about the following:

• Crawling errors
  
• Page not found (URL not found) errors
  
• Loading speed related issues.

To make sure your website will not lose rankings because of any configuration or setting related errors which can be fixed easily get in touch with a highly professional SEO expert company.

For More Info: http://www.vervelogic.com/in/chennai/seo.html