How can configure a website for a good ranking

Do you suddenly feel you are losing in the rankings battle and you are not sure about the reasons? When this happens, there are dozens of factors which can be the reasons behind such an event, but the first thing you always need to check out is on your website configuration. Let’s see the main steps to make sure nothing can stand in the way of your crawling activity and to see that your site is on point.

In the world of the internet, nothing is ever static. Everything changes all the time. This also stands to be useful for configurations. You may have updated your website and made it fully optimized a couple of years ago, but not checking its settings regularly may cost you negatively on your ranking.  One small error is enough to cause much bigger issues. So it is suggested to hire SEO services in Chennai to see what the problems are and how to fix these?  Let’s get to see the whole process.

Website settings:

• Checking for site errors:  You ought to be aware that if there is any error that you don’t pay attention   to, crawlers, can still see these. And if they run into one, they will report it to their primary database.

Common errors include the following:

• Bad robot.Txt settings on pages: these act like traffic lights for spiders that crawl your page.
• Broken hyperlinks: if links are not working any longer, they should be removed or refreshed
• Copied/scraped content: if your texts can be found on other websites the same way.
• Duplicate content:  if multiple pages of your site gives the same content
• Page not found errors: if you move a page to a new URL and forget to set up a proper 404 page.
• URLs not optimized:  URLS are not keywords optimized and named.
• Website not re-optimized for better keywords:  if your site is optimized for old-school keywords and   expressions which have changed since it’s not following the trends and loses out on tons of traffic.

Errors result in the following:

• Crawlers will stop indexing altogether – this will lose you rankings
• Errors will be reported to Google (as the main search engine)
• Multiple errors will result in penalties: your website will be considered spammy by Google.
• Getting back from a penalty takes ages and lots of investment in a brilliant SEO to bring it back as soon as possible.

Google Search Console:

This should be the first point of monitoring for every single business owners. A short training by SEO services in Chennai is enough for anyone to use it for the main reasons and understand its messages. This webmaster tool is commonly used for detecting website and page related issues. It will tell you about the following:

• Crawling errors
  
• Page not found (URL not found) errors
  
• Loading speed related issues.

To make sure your website will not lose rankings because of any configuration or setting related errors which can be fixed easily get in touch with a highly professional SEO expert company.

For More Info: http://www.vervelogic.com/in/chennai/seo.html