What Is The Role Of Persuasive UX And Emotional Trigger Points In Ecommerce Website That Brings Conversion?

For creating a successful ecommerce business website, a powerful site design is a must! It is important that the website should be designed in the way that can attract, engage and bring conversion from targeted customers. Bring all these elements together, you need to have an exceptional UX design for the website but while giving more focus to UX design marketers seldom forgets to trigger the emotional appeal of the customers.

The emotional reaction that a consumer provides has a profound influence on the site and analyse how much users are willing to engage within the website.

Ecommerce business can easily take above hand in triggering emotions of users by persuasive UX design by including certain kinds of key elements within the site. What are those elements?

Let us have a look:

1. Simplified decision making process

Choices are loved by every buyer but too much of them can harm then doing any good. Professional designers from ecommerce website development company suggest that too many choices creates an emotional overwhelming among users and this is the reason the bounce rate becomes higher than conversion. A simplified choice given in design will make the site more appealing for users. Do not overcrowd the website with too many elements and adjust the product filters so that a limited option can be found by the customers.

2. Social proof

Social proofs holds a very significant role in attracting new customers and giving them a trust factor. In present times, over 92% consumers read online reviews. Social proof for ecommerce business is vital to make people comfortable for purchasing product from your website. There are several ways in which social proof can be used in UX design such as testimonials, subscriber count, organization membership etc.

3. Give and take policy

Generally when customers make a purchase, they buy from your website against a set of value. However, if you want to have an long lasting customer in your website try adding an emotional value into it.  People buying things from you may choose somebody else over you but since they have made their choice, they should be provided with added advantage. It is a give and take policy where you provide extra value to customers choosing you for buying their product. You can give customers something for free like ebook, guide, free shipping and cart completion discount.

4. Scarcity and the fear of missing out

Designers from web design company india suggest that element of scarcity and missing out is a huge emotional trigger for persuasive UX design. From ecommerce point of view, if a ecommerce is out of some product, earlier people had to wait till the product cmes back. But now, by a single click people can make purchase of what they are looking for at the midnight also. To bring a better emotional quotient think in terms of limited offer, last chances or the limited number of items in a stock.

5. Visual appeal

The type of content created within the website explains about how customers feel emotional about the brand. Customer love content which are engaging, useful and easy to consume. Visual informations are easy for consumers to process and understand, hence, easy to make decision.

Conclusion

Emotion play a vital role in consumer habit. Your website UX design should appeal to human emotion to get more conversion.

More info: https://www.vervelogic.com/e-commerce-website.html

How To Use Post Sales Tactics In Your Ecommerce Business To Make Customers Come Back To You?

Cracking a big deal with customers is not the end of a step. It’s a half way for your business!

Apart from sale, it is important to bring customer back to your ecommerce store again and again. Customer retention is perhaps the most difficult task for any ecommerce business. Generally ecommerce business are engrossed so much in customer recognition that they tend to give less or no importance to customer retention. It is comparatively difficult to sell to new customers than the existing ones. An existing customers share maximum value of profit as compared to new clients.

Here’s some practices to enhance your post sales efficiency that make customer come back to your website.

1. Offer a loyalty program

Loyalty program is all about rewarding the frequency of the customer. According to experts from ecommerce website development company in India, implementing a loyalty program is quite simple to implement and give shoppers the incentives to come back to a website. There are also several studies which are conducted and found that around 73% of customer want brands to offer something to them. Also customers in loyalty program tend to generate 18% more revenue than anything. Sometimes a free product or discount for an item can create an appreciation for a brand in the mind of customers. Customers may forget about the discount or loyalty, therefore, sending email can essentially remind them about the discount.

2. Make things easier for customers

There are at times users face horrible shopping experience, not because company gave them the experience. It was more that it just seemed difficult to make a purchase. The easier way is to make shopping experience good and encourage the customers to return back. If you can your service and product accessible, then you get the chance of your customers coming back to you.

3. Use email to make customers engaged

Email marketing is a simple, easy to use to boost the customer retentions. Emails are easy to trackable and personal. It is a great way to grab the attention of customers who have purchased from you.

You can also offer customers the chances to opt for email list when they place an order and then work out an email marketing strategy for post sale that will keep you ahead of time. Generally ecommerce marketers lose customers due to loss of contact and establishing a relationship..

Email marketing lets you:

• Stay in touch with your customers
• Personalize your message
• Remind your customers with deals, discounts and how many loyalty points they have amassed.

The whole process of email marketing is to build a better relationship with your customers and at the end brings more sell. You will have to provide a value via email to bring more sell.

4. Keep track of your stock

Professionals from digital marketing companies in India suggest that having inventory management within the ecommerce website is highly essential. This management system helps in keeping the track of your stock so that you don’t run out of stock. It keeps marketers updated about what they have and what not. Sometimes products which are not indicated out of stock can make customer frustrated and they may end discarding the website completely.

These are four tactics which can be used as a post sale tactics to bring more customer attention.

More Info: https://www.vervelogic.com/

Decoding Success : How Minimising Your App Release Cycle Can Help In Better Positioning Of Your App?

Needless to mention that the app market is going through huge competition. Be it google play store or apple’s app store, it is crowded with millions of apps struggling to make a mark in the market. Apart from several other ways, app release cycle has shown phenomenal results in making the app position better in the app stores. Of Late it is seen that the mobile release cycle is reduced significantly, this reduction in app release time can provide immense benefits.

Some of the benefits are

1. App Store rating and reviews
A bad app can easily bring whole lot of negative reviews for your app which has huge impact on your app’s rating. Several bad reviews can actually ruin the existence of the app before being able to establish a stronghold in the app store. Developers from ios game development company suggest that if your app is facing a ranking drop, make sure to put a stop by short release cycle. This would make frequent and necessary changes in your app and improve the ranking of the app.

2. New mobile device and OS updates Every day you can find new or small updated in operating systems or release of new mobile devices. Your app should be comfortable dealing with these changes. If your app do not support the new changes in the device, it will make the users unhappy and irritated. This kind of experience to users can significantly drop the ranking. Therefore, a quick app release cycle is a savior to all this.
3. Make necessary changes for users

App developed cannot be left alone after releasing the app in the store. Developers will have to use analytical data to see if users are easily interacting with the features of the app or not. If it is not working as per standards, a quick revision is needed in your app.

These are some of the benefits which are highly important within itself for the app to reach better heights. The bigger question, is how to get to down with minimizing app release cycle to get all these benefits?

Let us discuss in detail:

1. Validating the app

Validating the concept of the app is really an important step in app life. Directing the app users to a landing page that can describe the concept of the app clearly can validate the app and also help in analyzing the data. The data can easily predict the user's engagement with the app concept. If the app obtains a high engagement level, then developing an app with a short release cycle can be highly profitable.

At this stage of app development, it is important to jot down minute details that can help in developing a good app. The details should also be referred the user flow in the app and the various features and interface needed. When a clear picture for requirements is created, it no big deal to understand that it would speed up the development process significantly.

2.MVP is the key
Android or iPhone app development cost is huge, therefore, before developing a full-fledged app, it is important to understand the inclination of the users. It is always beneficial to understand the acceptance of users for the app and in this situation getting an MVP is appropriate. Minimum viable product(MVP) is releasing a new app that is created with a minimum feature to test in the app market and get the response of the users for the app. Testing the app can provide a good amount of data to finalize if the app development can be profitable. The data collected from MVP can help in making the app releases shorter in comparison with the release of a complete app.

3. API strategy
Developers are all staunch supporters of API strategy. A mobile-optimized API can help in accessing the data which can help developers for creating an app with exceptional user experience instead of worrying about the system. A good API strategy can help in protecting the rapid transformation of the client app, make it get updated at regular interval.

4. Analytics
App store feedbacks are highly substantial but do not sufficiently give enough details for understanding. Apart from that feedbacks from app store also bring several drawbacks with itself such as lack of details, the fewer number of users projecting views and lots more.

App analytics is one easy way for making the feedbacks comprehensive. It helps in observing and addressing the problems. App analytics is capable to provide detailed information that can prove crucial for developing an app that is well accepted by users.

Conclusion

The rapid increase in mobile app development has led to minimizing the app release cycle and introduce new strategies that can attract the good amount of customers towards your app. The idea is to bring new features that can enhance the quality of the app significantly. The above-stated tips can help you in making your app different and profitable among the competitors.

More info: https://www.vervelogic.com