Shopify vs Magento vs WooCommerce: Which one to choose?

With the advancement of technology, it has never been easier to sell products online. Especially after so many changes have experienced by the eCommerce industry. This has given rise to thousands of web development companies in India and speaking of Jaipur specifically, a good number of web development companies in Jaipur have been established. We have penned down this article to let you know about the three most popular eCommerce platforms- Shopify, WooCommerce and Magento in detail. When kept together, these three eCommerce platforms run more than 2.5M online stores all across the globe.

Before you decide with which platform you want to go, you need to consider a few factors. These factors are as follows:

• Which platform will fit your business needs?
• Most flexible platform out of three
• Can one of these platforms support your growth plan?
• Which platform is cheaper?
• Which platform is the easiest to use and manage?

Types of eCommerce Platforms

The top-notch priority of web development companies in India and all over the globe sell goods via a safe and secure eCommerce platform. But out of the above-mentioned three eCommerce platforms which one you should choose? Worry not, as we are here to solve your dilemma. Here you’ll get to know about the various attributes of these platforms. Read thoroughly and then pick one for your eCommerce store.

1. Shopify:

Founded 16 years ago, in the year 2004, ‘Shopify’ has become one of the most prefered eCommerce platforms by the online stores and the web development companies around the globe. This Canadian multinational company is headquartered in Ottawa, Ontario.  Being one of the oldest platform and even the easiest one to deal with. Shopify supports comes with multiple benefits including professional-looking themes and more.

Features of Shopify

• Shopify is supportive of stores of various volumes
• Boosts the profits of every business
• Easy to use and provide thorough assistance
• Customer support attends immediately and solves the problem of web development companies.
• Never fails in delivering satisfactory solutions
• Never allows its user stuck
• Take complete care of maintaining, updating the software

2. Magento:

Written in PHP, “Magento” is one of the most customized eCommerce platforms. This open-source platform provides a single-click installation and is created using the Zend framework. With built-in functionality and management tool, Magento also offers Search Engine Optimization as well as attractive features,. It can make every website look attractive. 

Features of Magento

• This eCommerce platform offers flexibility to the various web development companies in Jaipur to design their own online store of any size.
• Magento supports in having various pages 
• Cost-efficient

3. WooCommerce:

Developed by Automattic in the year, “WooCommerce” is offering full control of the content grabbing attention. All this happen through efficient content helps in gaining organic traffic. This eCommerce platform is less expensive as compared to Shopify and does not ask for extra transaction fees just like other platforms. But with pro comes cons! WooCommerce is not as safe as the other platforms in terms of maintenance and functionality. Ever since its establishment, this eCommerce platform is serving online stores and helping them to grow. 

Features of WooCommerce

• Much more flexible and supports various stores to start and win a place
• Monitors the changes 
• Helps in updating as well as bug fixing

But the web development companies in India need to hire a professional having some knowledge of coding to handle complicated situations.

CONCLUSION

In the end, we would like to conclude by saying that start-up eCommerce or small business can go for “Shopify”. For medium or large web development companies in Jaipur, Magento is apt as it offers some of the most amazing SEO services. And last but not the least, WooCommerce is a perfect choice for every size of business. Web development companies can create customized sites with fewer expenses.

Basically, all these three eCommerce platforms have their advantages and disadvantages on the basis of ease, cost, support, performance, safety and more. Choose one as per your business requirement and budget.

More info: https://www.vervelogic.com/

Top 5 Most Effective Tips For a Successful Business

Whenever you herd a successful business word one thing definitely hit your mind that what made that Xyz business become a successful business? If you are a businessman then it’s quite understandable, as it is the most common thought that every businessman think! 

Well, as the answer it’s definitely the flexibility and the ability to get with modern technology. What else is needed? It’s the successful planning, strategy making and organisational skills which helps any company to reach the top. Many people think that running a business is an easy task you just need to do the setup hire the employees and you are done with the work. But in reality, if you want to run a successful business then you have to do a lot of effort. In other words, you have to check the employee’s efficiency, sharpen management skills, hire the professional logo design companies or do the logo design, take the cost reduction measurements and so forth.  Therefore it is important to understand and keep concern these points only then can a businessman expects to earn maximum and a successful business. 

Here in our article, we are describing the top 5 tips which will help your business in boosting productivity and take it towards success. So let’s have a look over these tips ……

• Concern the logo design -

It’s one of the most important elements for every company. Whether you serve your services online or even offline always consider the professional logo design company. A logo design makes the symbol, creates credibility, attracts the customer and fills the gap between the customer and the company. Many entrepreneurs often make mistakes by considering all the other elements first and considers logo design lastly. 

You can consider the advertising strategies but considering a professional logo design company is a must. A good logo helps your customer to identify your company out form the other competitor brands and also helps them to understand what you provide them too.

• Always create the to-do list-

Making a to-do list is always an important task to do. Off course you don’t want to start your business without any plan! A successful business always requires successful planning. Good planning assures not only the success of a business but also the profit maximisation too. But always understand the difference between two hours planning or the last minute planning and the long term planning. Because the last time planning or one hour planning can make up the eight hour mistake. Thus creating a to-do list is always a helpful way to make you business succeed. There are three major points that you may consider in the action :

• Studying the market or the audience demand is the first crucial element that every businessman must do. If you need customers then you need to understand their demand too. 
• Formulate everything and always be ready to face the issues which can arise in the future. 
• Doing campaigns helps your business to achieve success. As these campaigns promote the business and also helps in showcasing your services too. 

• Always consider the competitors -

It is well said that never underestimate the competitors as competitors can become the barricade between your company success. Thus it is important to not to get afraid with the competitors and face them with courage. In order to become successful, you can observe the steps of your competitors, study their success tactics and learn from their mistakes. 

• Create the name badges -

According to a survey, it was found that having a well-identified name written on the badges helps the opposite person to approach the person more comfortable. A well-designed name bandage not only makes you appear more confident but also approachable too. It makes its effect when you attend a conference meeting or a formal meeting.

Having a name badge over your formal wear helps your clients as well as the audience to approach you more willingly and eliminate the barrier form the first hello! Therefore a well-designed name badge is important as it creates a solid brand image and also encourages the customers to trust the brand and employees as it creates their identity as well. If you have already taken the help of a professional logo design company then you can tell them to make a good name badge too.

• Consider the magical “www” -

When we talk about the online platform there is no company who don’t wish to get registered on the online platform. As the world is getting more and more technology-friendly it is essential to understand the importance of the magical “WWW”. it was about 49% of hike achieved by the online platform since 2015. Which means than the boom of technology leads every businessman to invest a huge share of amount on online advertising. Which practically provides the powerful and great results to the business. 

It was about 70% of the business owners who consider to do digital marketing themselves. They make their own digital marketing or marketing strategies and handles all the other issues themselves. Or further, it was about 50% of business owners who take the help of professionals who works to promote their services and deals with all the issues themselves. Many professional logo designing companies or digital marketing companies work to do the same but they charge according to the services. Many small businesses also invest in the same to get the top SEO services who promote their business using updated tactics. 

So, we hope you will find our suggested tips effective. But always remember no success come overnight it takes constant work to make it suceed no matter you have a small business or even a large business. These above-mentioned points help you to understand in-depth and also make things clear for you. And as the final thought feel free to take the expert advice if your business requires it then go for it.

Moreinfo: https://www.vervelogic.com

Breadcrumbs: A Crucial Part Of SEO

Have you heard of Breadcrumbs? It is a term related to the business website which refers to a storytelling element. Breadcrumbs are used to describe a path which helps users make their way around your site. This navigational tool also appeals to Google’s search engine algorithm as well as it has a great impact on your SEO. SEO companies in India as well as SEO companies in Jaipur, both use breadcrumbs on the website to improve the user experience. As you already know that user experience is one of the most important factors which increase the retention rate of the business. So it should therefore not be overlooked as it acts as the backbone of profitability. Let’s dive deeper into this topic!

What are the breadcrumbs?

Breadcrumbs basically a tell people where they are on your site and also help Google figure out how your website is structured. It is the creation of Hansel and Gretel from Germany. One day the couple went into the woods, and to find their way back home, Hansel dropped some pieces of bread onto the ground. This is how it all came into existence. Since then, this model of breadcrumbs has become a common reference seen throughout pop culture.

Types Of Breadcrumbs

There are three most common ones used by the SEO companies in Jaipur. Have a look!

1. Hierarchy-based breadcrumbs:

It is one of the most common forms of breadcrumbs. Hierarchy based breadcrumbs tell you where you are in relation to major hubs like the home page of the website. This type of breadcrumb navigates a path back to that main page no matter where you enter on the site. Hierarchy based breadcrumbs help you find a way back home.

For example, this breadcrumb may look something like this, Home > Blog > Category > Post name. This shows the total steps users need to take to get back to the homepage.

2. Attribute-based breadcrumbs:

The “Attribute-based” breadcrumbs, also known as keyword breadcrumbs, use a similar formula as location breadcrumbs and are generally found on an eCommerce website. These attributes describe the page instead of using the page title or another identifier of the website. 

This breadcrumb trail is made up of product attributes say, Home > Product category > Gender > Size > Color.

3. History-based breadcrumbs:

As the name suggests, “History-based” breadcrumbs directly deal with your browsing history. This breadcrumb tries to find how you had navigated the website. 

Advantages of Breadcrumbs in SEO

1. Improve user experience

Every e-commerce like to keep their customers happy. You don’t want to make them feel confused about where to go next. SEO companies in India make sure to improve the user experience by reducing the friction as much as possible.

2. Lower bounce rates:

SEO companies in Jaipur offer the visitors an alternative way to browse your website which brings organic traffic. Breadcrumbs lead in reducing the bounce rate of the website with the help of breadcrumbs.

3. Search engines love Breadcrumbs:

Breadcrumbs help search engines break down the ranking of the web page. It helps the search engines like Google, Yahoo etc. which web pages are the most important.

More info: https://www.vervelogic.com/search-engine-optimization.html