Have you heard of Breadcrumbs? It is a term related to the business website which refers to a storytelling element. Breadcrumbs are used to describe a path which helps users make their way around your site. This navigational tool also appeals to Google’s search engine algorithm as well as it has a great impact on your SEO. SEO companies in India as well as SEO companies in Jaipur, both use breadcrumbs on the website to improve the user experience. As you already know that user experience is one of the most important factors which increase the retention rate of the business. So it should therefore not be overlooked as it acts as the backbone of profitability. Let’s dive deeper into this topic!
What are the breadcrumbs?
Breadcrumbs basically a tell people where they are on your site and also help Google figure out how your website is structured. It is the creation of Hansel and Gretel from Germany. One day the couple went into the woods, and to find their way back home, Hansel dropped some pieces of bread onto the ground. This is how it all came into existence. Since then, this model of breadcrumbs has become a common reference seen throughout pop culture.
Types Of Breadcrumbs
There are three most common ones used by the SEO companies in Jaipur. Have a look!
- Hierarchy-based breadcrumbs:
It is one of the most common forms of breadcrumbs. Hierarchy based breadcrumbs tell you where you are in relation to major hubs like the home page of the website. This type of breadcrumb navigates a path back to that main page no matter where you enter on the site. Hierarchy based breadcrumbs help you find a way back home.
For example, this breadcrumb may look something like this, Home > Blog > Category > Post name. This shows the total steps users need to take to get back to the homepage.
- Attribute-based breadcrumbs:
The “Attribute-based” breadcrumbs, also known as keyword breadcrumbs, use a similar formula as location breadcrumbs and are generally found on an eCommerce website. These attributes describe the page instead of using the page title or another identifier of the website.
This breadcrumb trail is made up of product attributes say, Home > Product category > Gender > Size > Color.
- History-based breadcrumbs:
As the name suggests, “History-based” breadcrumbs directly deal with your browsing history. This breadcrumb tries to find how you had navigated the website.
Advantages of Breadcrumbs in SEO
- Improve user experience
Every e-commerce like to keep their customers happy. You don’t want to make them feel confused about where to go next. SEO companies in India make sure to improve the user experience by reducing the friction as much as possible.
- Lower bounce rates:
SEO companies in Jaipur offer the visitors an alternative way to browse your website which brings organic traffic. Breadcrumbs lead in reducing the bounce rate of the website with the help of breadcrumbs.
- Search engines love Breadcrumbs:
Breadcrumbs help search engines break down the ranking of the web page. It helps the search engines like Google, Yahoo etc. which web pages are the most important.
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