Some Circular Logo Inspiration That Can Give Your Logo Designing A Needed Punch!

Circle is the basic shape present in the world, this is the reason why we see frequent and extensive use of circular shape in logo designing process. Experts from design firms in india view circular shape to be the most clean and recognizable shapes which can be a great instrument for brands to convey information. Circular design don’t have any sharp hard angles which makes the shape highly appealing.

The only drawback of using such simple shape is circle logos may end up looking too simple.

Using circular logo design can be really helpful. In this post, we have compiled some great circular logo design idea and some illustration on how these can be advantageous for the branding purpose.

• Earth toned and wholesome 

Circle is a shape that occurs frequently in nature from fruits, to dew drops, and the planet earth is also round. Business logo design experts suggest that circles are used to make sense of  nature or wholesomeness in a brand. This kind of design works well when circular design are implemented with earthy tone. For example, the Organic Basket Co. uses earthly, dark yellow tone in a simple circular design to communicate brands organic value to its customers.

• Minimal and modern

Ace designers from poster designing services points out that circles lack angle, edges and corners, thus, they are extremely simple. They are single, continuous line without any variation hence, extremely minimal. This means, it is well suited to design for any sleek and modern appearance through refinement and reduction. These kinds of shapes can be frequently used across all brand promotion mediums such as posters, flyers, business cards etc, as they are highly adaptable.

Brand likes Nimbu captures this kind of idea by pairing the logo with simple blue circles with abstract flowing waves and minimum typeface. The circle used in the design merges with different elements and convey a simple, luxurious and modern brand value.

• Geometric and sophisticated

The basic geometric nature of the circle shape makes it ideal  point for more complex geometric design. Symmetrical pattern which moves around circle format or geometric embellishment can be added in circle shape to give a strong sophisticated brand concept.

Geometrical embellishments create a spatial inside-outside relationship within various elements of the design. This way such kind of designs can be ideal for business such as interior designing etc. 

• Soft colored and cute

Circles lack sharp corners and edges which make it visually safe and more comforting especially when paired with soft and pastel colours. This kind of logo design elements brings a sense of comfort and security in the mind of the customers making them easily connect with the brand. Therefore, circular logo designs are a perfect match for business who assures to provide customers with smooth, cute and comforting feeling.

For example, the logo of Little Friend Shop uses dog and cat cuddling each other in a circular form. The combination of yellow and grey along with rounded shape, makes the logo appear to be extremely cute and soft.

• Decorative and Hip

Ever since digital designing has come on surface, hip and decorative logo designs have been in the market. This kind of logo design combined with some vintage elements it gives the logo a sense of long term establishment and authenticity for the brand.

This style is practically in its ease of application which is commonly used circular brand asset. For example, Novotone Newcastle brand uses rounded badge style design featuring a vintage tube, which is commonly seen in analog amplifier. The combination of vintage old school imagery combined with circular typography gives retro look for the company logo.

If you are looking for design inspiration for your logo design, go for circular design logos to get a soft and pleasing logo design for your brand.

More Info: VerveLogic

How To Make A Content Marketing Loop For Your Ecommerce Store?

Content marketing is one of the easiest ways to grow your ecommerce store. It helps in growing targeted search and social traffic for all our clients. Most marketers should integrate content marketing into their overall marketing strategies for bringing better ROI.

While you plan to integrate content marketing, it is important to understand the interest of targeted audience. This is when you can create content that address the needs of the audience. In order to promote the content, there is a need of significant efforts that goes in making a content successful.

Digital marketing company India experts believe that a well rounded content marketing brings sustainability. You can create content marketing loop that can be capable to drive consistent traffic using  content for months and years.

Here we will discuss step by step strategy can be taken:

• The ideation

To begin with content marketing process, it is important to find relevant topics for content generation:

• Understand if your targeted audience is interested in the topic you choose
• Has low competition in search results
• Gives better ROI

See what are the topics which gets the interest of your targeted audience. Analyse what your ideal customer would read. After it is found, a proper research is needed. You can conduct this research process by the help of several tools such as Buzzsumo, Ahrefs to find popular topics from your niche. To find low competitive and high ROI keywords, you can seek help from SEMrush, which is a search research tool that can be used to uncover many keywords data.

2. The Plan

The next step after doing the research is putting together a clear content plan that is capable to identify the best topics for your ecommerce store blog. You can consider creating a content plan doc. In this document, you will list the topic of articles that you will target and also add various metrics like keywords and traffic volume.

Make columns and fill following content here

• Status: the current status of the content piece in the content ideation and promotion cycle.
• Draft due: The data at which the content is due
• Live date: The day at which content should be made live
• Audience: The customer persona that you are targeting with content piece
• Topic of the content
• Keywords which you will target within the content
• Competition
• Traffic volume of the targeted keywords
• Content framework: The type of content used
• Title
• Word count
• Author
• Outline
• Draft
• Promotional plan

Once you content doc is filled, you can have a clear idea on the topics which belongs for high search volume and traffic.

3. The execution

Ecommerce designing company experts suggest that most important phase in content generation has to be finding good content creator which is the most difficult part for executing content marketing strategy for ecommerce portal. Generally professional writers charge hefty amount while the content quality may get degraded as the quality of freelancing work is limited.

But there is one way by which you save time and scale the process. For that you need to setup automated interviews. Automating interview process, you can focus on getting people applied for jobs in reliable portals. 

For the execution of content marketing plan, all you need

• A content marketer who can monitor all the facets of creation.
• A content writer who can produce great content.

For creating amazing content marketing loop for your ecommerce business, consider following these three steps and see results. 

More info: https://www.vervelogic.com/

Four Reasons Why Your Business Must Use SEO Software

Every business owner puts his best forward to get quality traffic and attract maximum users on the website. This ensures high ranking on various search engines and ultimately better brand performance. However, accomplishing this goal may not be as easy as it sounds in light of the fact that it demands endless efforts and expert guidance at every stage. One has to employ meticulously designed strategies and tools to keep ahead of the cut-throat competition. But this procedure can sometimes get on your nerves and you may feel sick & tired considering the constant work that you have to do. And why that shouldn’t be? When you are bogged down in checking the rankings, posting links, finding relevant keywords, you tend to feel exhausted after a few hours. Even if you avail Best SEO services in USA from professionals, you still have to keep yourself updated with every technique that they are using and the results they are able to achieve. There may be times when even after applying the appropriate strategy, you may not get results after investing the considerable time. If you also find yourself sailing the same boat, then you need to start using SEO software that are effective and can garner positive results. Here are a few reasons stating why SEO software is the best choice for you:

Tracks your long-term progress

As we already mentioned that SEO is a continuous process that runs for a long time and you need to keep yourself aware of all the progress to determine its effectiveness. SEO software helps you track the progress of your website by looking for results related to your business and check its ranking. Therefore, for proper monitoring of your website and SEO strategies, you need to use the software that can give you updates about ranking for the long-term.

Gives you personalized results

Many of you might be familiar with the fact that Google personalizes the search results according to various factors, such as previous searches, location, and other data that it has analyzed based on your previous Internet browsing experience. If you search your website ranking for any specific keywords on Google, then you might get biased results that are based on search engine data. Even Incognito results can be biased to some degree. Hence, using the software that can give you a better idea of your online ranking for relevant keywords is a better option. 

Adaptable to SEO environment changes

The experts working as software developers are aware of the fact that SEO environment is ever changing. That is why they make sure that their software could adjust to this constantly changing environment. Moreover, you won’t have to hire an SEO consultant, spend your money again and again, or go through articles regarding these changes.

Determines relevant keywords

Keywords are quite crucial in online ranking and you have to be careful while selecting keywords for your website content. In case you target words that are not even close to your appropriate terms to get your page ranked, your time investment is simply a waste. Use those software for SEO that can come up with target keywords that are essential to get your page to appear in the top results. 

You can find a myriad of software options to opt from but finding the right one is tricky. Therefore, test the available options and then zero in on the one that can give you desired results while saving your time. Of course, seeking SEO services in USA is also a good option but if you are tight on budget, then SEO software is the solution for you.

How to Create Simple and Structured Content Always!

Nothing is more awful than awful composition. It's conspicuous inside the initial couple of sentences – either deliberately or intuitively. 

Awful composing is loaded with "commotion"; it contains convoluted words and thoughts, and syntactic babble, for example, futile descriptive words and intensifiers.

Messy composition jumbles the messages, and weakens the effortlessness of messages that people pine for, and thus is one of the worst things that can be done by some of the best SEO company in Jaipur. 

Put in seconds on the web and awful composing is all over the place, particularly on numerous organizations' center advertising instrument that I call the genuine COO of any organization – their website. 

Here and there it takes a profound perusing to just comprehend what administrations or items that organization is advertising. 

This absence of lucidity results from terrible copywriting, which has turned into a main plague in the realm of web based promoting close by thin content. 

This pandemic is found over various enterprises, from SMBs to huge partnerships. 

All copywriting ought to convey advertising messages in the clearest and snappiest ways. Also, the appropriate response isn't gotten from certifiable advanced science. 

Here are some composition rules that we've (the best SEO company in Noida) found more than two many years of composing for both on the web and print distributions.

Simplicity in clarity 

Henry met Mary. The canine strolled over the road. My head hurts.  

That is straightforward dialect, and effortlessness reigns in the realm of duplicate composition – particularly while acquainting an item or administration with another group of onlookers. 

Leonardo da Vinci said it consummately: "Simplicity is the ultimate sophistication." 

Envision a little fumes shop hoping to raise their online presence. They knew about SEO and also hired one of the best SEO company in Noida, yet after some internet seeking, they touch base at an organization's site and the content promptly gets into to the specifics of SEO –, for example, canonicals or site hierarchy.

Farewell, prospect! 

Getting granular in a blog or more profound pages is basic. Be that as it may, when a prospect is first presented, straightforwardness and clearness must rule over whatever else. 

Put another way: if a review schooler can't comprehend it, don't anticipate that the thoughts will go over clear and straightforward. 

Most prospects searching for an administration – particularly those in B2B – are seeking since they don't have room schedule-wise or to create whatever service you're putting forth. 

What's more, regardless of whether it's the item or news-based business, most perusers' psyches are as of now jumbled with an excessive amount of rubbish. Some don't have the bandwidth to understand everything with thought. 

Clear and basic composing will pass on a message considerably quicker and will result in speedier deals.

Framework

You know to keep it clear and straightforward. Be that as it may, now and then the composing doesn't stream and is jumbled. 

The arrangement? 

Make a structure of principle thoughts, and inlay them. 

Previously, we'd structure by envisioning ourselves as a reader. We'd then make a rundown of visual cues that we'd see as an issue. We'd follow up by proposing numerous answers for those issues. 

This worked, however required significant investment. 

At that point we found Donald Miller's "Building a StoryBrand". The book is an unquestionable must read for advertisers and content makers, and has various strategies that can enable organizations to beat numerous issues by concentrating on building a story around the objective prospect. 

However, one little area around making a "joke" has helped us make a structure for composing content that rearranges the message and gives unadulterated clearness from the start. 

The structure spreads out a guide of four parts: 

• The Character. 
• The Problem. 
• The Plan. 
• The Success. 

For each bit of keeping in touch with, you supply answers to these segments, and make a joke (which doesn't actually need to be one line). 

A model from a bike security course would be:

The Character:Motorcyclists enthusiastic about opportunity of riding, yet perplexed of slamming. 

The Problem:Can't conquer mental dread.

The Plan:Remove fear through showing underlying principles of motorcycle safety, both mental and physical. 

The Success:Renewed energy for riding and serenity throughout everyday life.

This has helped us make a system for a composed content, from product copy to service pages to FAQs to daily blogging.

More Info: VerveLogic

4 Basic Yet Essential Elements Of A Great Logo Design!

A business logo is one of the most effective branding tools that help to make the unique identity of the business. However, it is not just the mark that sticks to every products or service. Gone were the days when logo design was restricted only to the website. Now it has been used everywhere, from business card to packaging and stationery to brochures. To make your business logo effective, you need to ensure that your logo design should be unique so that it could stand out among the crowd. 

If you are a business owner, you have to make sure that your logo design is not just easy to understand but also memorable. There are so many elements that are needed to be considered before designing the logo of a company. Don't just look for the best publishing logo designs. Instead, create more competitiveness that captures the attention of your clients and potential customers. 

Check out the basic yet most essential elements to have while designing the logo of your company:

#1. Describable

While designing the logo, make sure that your audience should be able to describe something about your logo design. When your audience gets the essence of your logo, they show more interest in your business. Make your logo in such a way that it can be explained quickly. If your audience finds it difficult to understand, they will simply ignore your business. Remember the logo of McDonald’s? The big M of yellow colour is enough to recognise even from a long distance. 

#2. Remarkable

Make sure the logo of your business must be easily remarkable. Use an element which makes it easy for people to understand. Remember that more elements make the design more complicated, which is harder to remember. The simple logo is more memorable and has the ability to stand out from others. 

The simple logo can be used for decades, without even changing it. When audience sees it for the longer period of time, they are more likely to remember and gets emotionally attached to it. The reason why best technology logo is easily recognisable is, they don't change or modified for years. And this creates a positive impact on customers.

#3. Effective in black and white

You will be using your company logo everywhere. Be it fax, photocopy, newspaper and ay many other places where it could not be able to print with all colours. Therefore, it is important to make sure that your company logo design must appear equally impressive without colour, the way it looks with colours. It must be able to make the lasting impression on your target audience, even with no colours. 

#4. Scalable

Your logo design must be able to retain all the unique details even when it is reduced to a size or print somewhere, where it cannot be print in its original size. It must look same whether it is printed on a business card or a pen. Therefore, your graphic designers must make sure that your logo design should not include much details which can fade when it has been print in the smaller size. 

Conclusion

Are you looking to achieve the best small business logo design that could make your brand stand out from others? Well, whether you hire a professional designer or decide to do it all by yourself, make sure to keep these important elements in mind while designing. 

Make sure your company logo is easily memorable that people can understand and explain easily. Leave your intended message to your target audience effortlessly.

How you make your logo design stand out? What are your strategies to create a unique logo? Do share with us in our comment section below!

More info: https://www.vervelogic.com/logo-design.html

A Guide To The Concept Of An Amazing Product Design

In simpler words, product design is creation of new product for sale in the market. While it looks so simple, in reality isn’t! Product design is encompasses various combination of elements and idea generation in order to design a product that catches the attention of the customers. Design experts put great efforts to create a design from an innovative idea for designing a product.

The designers involved in product design use art, science and technology for the creation of product design. With the advent of various technologies and innovation, the process of product design has become relatively less manual work.

This post is dedicated to give a glimpse behind designing a product by designers.

THE PRODUCT DESIGN PROCESS

Every designer has its own way of beginning with the product design but generally it begins with problem identification to branstroming the idea, creating a prototype and finally creating the look of the product. The product design process has three stages.

• Analysis

Designers from best product designing services provider outlines that the beginning of product designing should be with a concrete research and analysis along with facts and figures. This data can help in understanding the competitors in the market, their product designs and the customers metrics as well. This data is helpful in solving many issues. There are two substages in this phase.

Accept situation- the designers commit to the project and identify a solution of the problem. The resources are evaluated to reach the desired goal efficiently.

Analysis stage- The team is constituted and the data collection begins to help in reaching a solution.

• Concept

Once the problem is identified and the potential solution is also found, it is time for brainstorming. Taking the base of the problem, the detail brainstorming in done on the concept of the product design.

• Synthesi 

This is the stage when the idea originated from the solution is highlighted. The idea designed in the earlier stage is taken as a prototype on which actual product is designed. This stage is divided into four stages:

1. Ideate -In this stage idea bank is created without keeping any biases about the ideas considered in this stage. This stage is dedicated for brainstorming on various ideas.
2. Select -Out of many ideas, few are refined which can be possibly used for final designing process.
3. Implement - by this stage a prototype is finalized and goes for the final designing process.
4. Evaluate -This is the stage when the prototype is tested and necessary tweaks are done in this stage. If the ideas does not perform well, the next idea is taken into consideration.

FACTORS THAT AFFECT PRODUCT DESIGN

• Cost 

The major factor of concern in product designing is cost of production which include labour and material expense. This cost affects the pricing strategy of the product. The cost of the product should be in sync with the affordability of the targeted customers, therefore, cost has profound influence in product designing.

• Ergonomics

The product designed should definitely be user friendly and convenient in functioning for customers. Ergonomic measurement makes major or minor changes while designing the product to meet the essential requirements.

• Materials

The availability of particular material is an important consideration in product design. There should always be consistent eye on the development in material and technology.

• Customers requirement

One of the major effect on product design is created by customers requirements. It is highly important to keep track of the customers requirements and feedbacks on the prototype before finalising the design and also in the planning process. The feedback of the customers is highly important even if takes to remove some vital design element.

• Company identity

Designers from logo design service india believes that the logo of the company plays a vital role for the identity of the product and its association with a company. It becomes highly essential that logo should be features in a specific manner or features company identity in the product design.

• Fashion

The current fashion trend in designing may affect the product design significantly. Obviously, customers wants more update and this can bring frequent changes in the product design.

• Culture 

If a product belongs from a certain culture frame that should be mentioned in the product design as well. A design may prove offensive or acceptable in any culture group, if not kept in consideration.

• Environment 

Product design is also affected by environment. Environment is a major concern for people these days, therefore, the product design should be consider environment to make people connect easily with it.

Conclusion

Product designing is a vital stage for launching a product. The competition in the industry is increasing drastically, therefore, designing a product carefully is highly vital to place the product among the competition.

More info: https://www.vervelogic.com/logo-design.html