In simpler words, product design is creation of new product for sale in the market. While it looks so simple, in reality isn’t! Product design is encompasses various combination of elements and idea generation in order to design a product that catches the attention of the customers. Design experts put great efforts to create a design from an innovative idea for designing a product.
The designers involved in product design use art, science and technology for the creation of product design. With the advent of various technologies and innovation, the process of product design has become relatively less manual work.
This post is dedicated to give a glimpse behind designing a product by designers.
THE PRODUCT DESIGN PROCESS
Every designer has its own way of beginning with the product design but generally it begins with problem identification to branstroming the idea, creating a prototype and finally creating the look of the product. The product design process has three stages.
- Analysis
Designers from best product designing services provider outlines that the beginning of product designing should be with a concrete research and analysis along with facts and figures. This data can help in understanding the competitors in the market, their product designs and the customers metrics as well. This data is helpful in solving many issues. There are two substages in this phase.
Accept situation- the designers commit to the project and identify a solution of the problem. The resources are evaluated to reach the desired goal efficiently.
Analysis stage- The team is constituted and the data collection begins to help in reaching a solution.
- Concept
Once the problem is identified and the potential solution is also found, it is time for brainstorming. Taking the base of the problem, the detail brainstorming in done on the concept of the product design.
- Synthesi
This is the stage when the idea originated from the solution is highlighted. The idea designed in the earlier stage is taken as a prototype on which actual product is designed. This stage is divided into four stages:
- Ideate -In this stage idea bank is created without keeping any biases about the ideas considered in this stage. This stage is dedicated for brainstorming on various ideas.
- Select -Out of many ideas, few are refined which can be possibly used for final designing process.
- Implement - by this stage a prototype is finalized and goes for the final designing process.
- Evaluate -This is the stage when the prototype is tested and necessary tweaks are done in this stage. If the ideas does not perform well, the next idea is taken into consideration.
FACTORS THAT AFFECT PRODUCT DESIGN
- Cost
The major factor of concern in product designing is cost of production which include labour and material expense. This cost affects the pricing strategy of the product. The cost of the product should be in sync with the affordability of the targeted customers, therefore, cost has profound influence in product designing.
- Ergonomics
The product designed should definitely be user friendly and convenient in functioning for customers. Ergonomic measurement makes major or minor changes while designing the product to meet the essential requirements.
- Materials
The availability of particular material is an important consideration in product design. There should always be consistent eye on the development in material and technology.
- Customers requirement
One of the major effect on product design is created by customers requirements. It is highly important to keep track of the customers requirements and feedbacks on the prototype before finalising the design and also in the planning process. The feedback of the customers is highly important even if takes to remove some vital design element.
- Company identity
Designers from logo design service india believes that the logo of the company plays a vital role for the identity of the product and its association with a company. It becomes highly essential that logo should be features in a specific manner or features company identity in the product design.
- Fashion
The current fashion trend in designing may affect the product design significantly. Obviously, customers wants more update and this can bring frequent changes in the product design.
- Culture
If a product belongs from a certain culture frame that should be mentioned in the product design as well. A design may prove offensive or acceptable in any culture group, if not kept in consideration.
- Environment
Product design is also affected by environment. Environment is a major concern for people these days, therefore, the product design should be consider environment to make people connect easily with it.
Conclusion
Product designing is a vital stage for launching a product. The competition in the industry is increasing drastically, therefore, designing a product carefully is highly vital to place the product among the competition.
More info: https://www.vervelogic.com/logo-design.html
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