Logo Designers Respond to What Makes a Good Logo?

Logo design, a crucial and essential element in establishing a brand identity for you business. Logos were always important since their inception. As soon as the companies started to resemble themselves through logo, people started to recognize them as it became an important part of brand identity. Logos are the front-facing symbol of an entity and most times, they are the first representation that customers encounter. Some famous logos of all time are McDonalds, Nike, Adidas, Puma, Burger King, KFC, Starbucks etc. 

Designing a logo that exactly represents your business, your ideas, your values, your mission can be daunting for the person who doesn't have enough experience of designing logos. It is one of the reasons why enterprises look for logo design company India to get a unique logo. Well, it's preferred to take help from professionals as it takes a great deal of creativity, brainstorming and talent to come up with a logo that will be successful on a global level. To help inspire your creative logo we talked to some of the top logo designers of the industry, as we have some tips that will help you while designing a logo for your business. 

Keep It Simple

Adding too many elements will also add problems for you to combine a logo. So, giving priority to simplicity is quite important while designing a logo. There are many logos on the market that are incredibly simple but have a clear concept and it correctly represents the business. According to top logo designers it is important to consider essentials first and then look for the elements that complement your idea. This trick will help you get a great logo. 

Font Choice is More Important Than you Think

Regardless, what type of logo you are thinking of getting from the logo design company India. Choosing a typeface that matches your brand values can give you an effective logo. What happens when there is a dissension between the brand and the font? It shows the lack of coherence and decreases the trust among the audience. The main concept while getting a logo is to communicate through your brand identity and visually appealing font choice that goes with your logo will make things easier for you. For instance, a handwritten font may be perfect for a boutique or even a restaurant but it is surely a poor choice if you have a law firm or an IT company. 

Must Looks Good At Any Scale

Another important element to consider is that your logo must look good in any color and any size. Your business logo will be used at a plethora of places like websites, business cards, promotional products, banners, sheets. So, its crucial your logo should be great anywhere. 

Unique

We know that our first point was a suggestion to go for simplicity. But that doesn't mean your logo can't be unique. Simplicity and distinctness can be achieved at the same time. For instance, do not use the free fonts because that's what everyone is using. It takes away the individuality of your creation. As mentioned above, no matter what type of logo you are using, choose elements that make your logo unique and memorable but it must also represent your business accurately. 

Endnotes

These are a few tips that can help you get a perfect logo. We understand it can be daunting to create a logo by yourself, so there is no shame in taking help of professional logo designers. All the headache of creating for your business will be on them, not you. We hope this guide will help you in understanding which elements are crucial and need to be considered while designing a logo.

More info: https://www.vervelogic.com/logo-design.html

Be The First To Know These Top Logo Design Trends in 2022

As we say goodbye to 2021, let us welcome the new year with some change. As a professional logo design company in India, the change for us is to keep up with the trending logo design ideas. This is the perfect time to discuss with you top logo design ideas that will become trends in 2022.   

What you will get from this write-up? The article holds for you a lot of fun stuff, some out of the box thinking and a lot of information about how logos of 2022 should look?

Let's go on a Ride To The Future Of Logo Designing. 

Top 5 Logo Design Ideas For 2022

Being on the top of our game is what we - as the best logo design company do. For this, we need to stay updated with top trends in logo designing. For entrepreneurs who want to give a unique identity to their brand, this article is an ultimate stoppage.

5 Best Logo Design Trends (2022)  

1. Blurred Appearances 

2022 will need some blur logo tastes making it a classy clear-blur mix. Though the brand name is visible clearly, a blur appearance breaks the rhythm of the eye leaving an instant impact on the viewer. Blur rhythm is also used to create a flow of the text which from blur goes to a clear name of your brand. 

2. McBling

2022 is not leaving its roots as some old but gold is coming back to the trend with the new year. McBling design idea that was mainstream in 2006 is now regaining the limelight and is sure going to win hearts. McBling is the aesthetic that resembles the styles of 2000 - the contrasts that sum up the cultural eccentricities of the period like the dawn of Twitter, obsession with different shades of the colour pink, diamantes and gothic fonts.    

3. Scribbles And Sketches 

While some companies are focused on sophisticated logos, there are some who like to create a fun element with a childlike innocence to capture hearts. Nothing other than scribbles and sketches can do the needful. While such art is successful in creating an impact and do storytelling on behalf of the brand. 2022 brings back the scribbles and sketches for that ever-lasting impact of your brand.  

4. Experimenting With Lines 

Sometimes symmetry becomes boring, a professional logo designer works with the asymmetry of lines to create an impact with the logo. As we advance towards 2022 we will see an array of insightful logo designs with varying line thickness taking the center stage.  

5. Typography To Shapes 

Wordmark logos will take the centre stage in 2022. Letter shaping that communicates their brand’s purpose and personality. There are two ways to turn typography into shapes - first where the typography is the star of the image itself converting into the emblem like shape. Second, where typography is nestled by the logo design to provide it with a structure and shape.  
 

While 2022 has a lot on its plate for young and energetic entrepreneurs, the best logo design company will help you have an impact on your audience making the best of the business opportunities the year holds.  

More info: https://www.vervelogic.com/logo-design.html

 

4 Critical Qualities of a Great Logo Nobody Talks About

Imagine there exist no logo or branding. 

Would you be able to differentiate one brand from another? Would you ever know who were are buying from? We can assume your answer. Hence, a logo is undeniably essential for a business and moreover, to differentiate its products and services from the competitors. Thanks to the amazing logo designers who make things possible by creating appropriate logos for the brands. 

Now, what is an appropriate logo? What are the qualities of a great logo? We might have come across people mentioning a number of qualities a logo should have. However, there are some qualities that nobody talks about. Let’s find out what these are.

4 Critical Qualities of a Great Logo

1. It can be recreated by hand

You might have seen the logo of brands like McDonalds, Nike, Adidas, etc. Did you notice how easy they are to remember, as well as imitate? On the other hand, you must have found it difficult to impossible remembering complex logos for long. This is not because it is not unique, but because one cannot remember the complexity it portrays and cannot redevelop it off memory. Hence, a logo needs to be simply unique in order to be a great one and memorable.

2. It looks structurally fit and complete

Another quality that nobody talks about is the structural fitness and completeness of the logo. What is Structural fitness? Briefly, it may convey the symmetry, alignment, and organization of a logo. Such a quality speaks of excellence, that a number of businesses endeavor over. Besides, a number of professional logo designers advise combining this characteristic with uniqueness. Hence, a great logo signifies both, structural soundness and uniqueness, which often takes a lot of time to conceptualize and develop. 

Can you find both of these qualities in the McDonalds logo? Think.

3. It matches the founder’s taste

A great logo also qualifies the fondness of the founder, as it is something that belongs to them. Creating such logos can give anyone a hard time, even if you are a professional logo design company in the country. Such logos calls for an in-depth brainstorming session between the designer and the founder. Besides, the designer should have great listening, proposing, presenting, and justifying qualities to make it the dearest to the founder’s eye. 

4. It is intriguing and remarkable

Great logos are intriguing. They may or may not be a literal depiction of your product. They are just remarkable and interesting enough for people to want to talk about. Talking about such logos, one may find them far away from simplicity, scalability, or structural soundness, but since they are creative, they are loved by people and are winning shots for company founders. Try looking for some of the best creative logo designs.

EndNote

Above we read about the qualities of a great logo that nobody or a very few designers talk about. Keep these critical qualities in mind when you plan your logo or hire a logo design company to create an appropriate logo for your business. 

If you’re looking for an exceptional logo, get in touch with VerveLogic, a leading branding and logo design company in India. We are a team of highly innovative and creative logo designers with clients nationwide. Feel free to submit your inquiries or request a quote for logo design services today.

Five principles of UX design that impact SEO

In the present, UX design is in trend and many people fall towards a UX design career. But did UX design impact SEO? Then the answer is Yes. Because Google is good at recognizing real human behaviour when it comes to finding out the quality of search ranking. Whereas UX design and usability have an essential part of the SEO components. However, Ux design would go a long way to support the engagement in ranking. 

We bring five basic principles of UX that will impact SEO. Let's learn some tips to get better UX design. 

• Makes your site navigation simple:

One common conflict between SEO and UX design is that would be the latter often encourages robust site architecture that might create complexity in the navigation of the site. Reduce the previous SEO practices of making very granular pages that focused on tight-knit keywords. Seo services company Jaipur will help you to make your website with simplicity. 

• Use UX design to SEO friendly layouts:

You have countless cases of logo design and the content is formatted can disturb the SEO.  The main reason is aesthetics such as having a perfect sized header and text can give the best way of SEO. but what if UX design could be helpful with SEO pages and layout formatting?. This would help to support usability and generate organic traffic. Some principles in utilizing UX design for supporting SEO-friendly pages.

• Content should be easy to digest 
• Leverage headers and in many forms 
• Include videos and images wherever possible 
• Infuse elements that link to related content 

• Make harness Search data to provide informed site architecture:

Now if I am talking about optimizing pages and simplicity based on bigger themes than keywords, gone days of making hundreds of SEO landing pages queries. But instead of this, you have to remove unnecessary approaches that focus on quantity and quality. 

• Optimize for side load speed:

Site speed is now an essential ranking signal as Google overarching mission has been serving users with a good user experience. Instead of this Google rewards fast loading websites in Google Ads and Search. 

• Make sure about responsiveness:

Mobile responsive design that becomes essential for usability and SEO. Because at present 50 % of traffic is generated from mobile search. So sites that are not mobile responsive will compromise their visitor experience. The SEO service company will help to make your sites mobile responsive. You can take assistance from them for a better experience. 

Wrapping up... 

You have to make sure the UX design with SEO then it will positively impact your website in a positive way. You can take assistance with Seo service company India for making your website flawless. This will improve your website rank.  

More info: https://www.vervelogic.com/

Letter based logo you need to know

Logo designs can be created with different ways and tricks to make them unique and creative. You just need to be specific with your choices while designing the logo. Let’s understand this with some examples of the logo. Suppose your logo design company wants to make a logo with just one letter, and on the other side, your client wants a logo with four letters and designs. Some other clients want to design by just drawing with letters. 

So stop being so confusing because we are here to resolve your queries. And let’s understand this with the letter base logo. 

• Negative space:

If you design any logo by drawing any letter in between cunningly then that logo will use the negative space. Logo with such logic would be better to create impact. Suppose you design any two squares with creating F in centre cunningly then this would be the best logo with using negative space in the logo. 

• Lettermarks logo:

Lettermarks is a logo that you can create with letters that directly and indirectly impact your business idea. Seriously, if you want to give a direct impact to customers with your logo then you can choose this. As you can create logos with business initials and if I would give examples of HBO, IBM then you can relate to it. Lettermarks could be a better choice if you want a small and simple logo. Best logo design company India is good at making logos. 

• Logotype or wordmark:

Wordmark is somewhat similar to Lettermarks. However, a letter mark only works with letters or the initials of the business. In this, you can use a specific word in your logo that makes your logo special. This is also a direct impact logo. Customers can remember your names with your company’s name in the logo. You can even take examples from coca-cola, visa, and Google. You can create a logo like this.

• Combinations logo:

If you want your logo to contain images and letters then you can combine that. You can ask your logo designer to create a logo with images and words creatively. Although you can take examples with many companies around us such as Doritiz, Lacoste, Burger king. You can take inspiration from other companies too. 

Conclusion 

With this I like to end it, these are points that you should know while doing any letter based logo.  Moreover, you can take reference from a logo design company that will help you to make a unique and creative logo.

More info: https://www.vervelogic.com/logo-design.html

 

Five Reasons You Shouldn’t Use Logo Generator

A logo design company in India asked for many logos from logo designers. While the logo designer couldn’t complete their task and unfortunately they started using logo maker apps. This is the biggest mistake of the designers. Logo maker apps are not as good enough as human intelligence. This is a true fact! Yes, logo designers are good enough to make unique ideas for clients. These kinds of apps could be helpful for giving any ideas. But this is not good at all for creating a complete logo for any business.   

The logo is the important thing in business and everyone wants to get the right logo, right? And while the logo maker apps create anything they want. May it wouldn’t be specific and correct. Whereas a business wants a perfect logo for business growth. The best logo design company in India is good enough to explain what are the disadvantages of the uses of the logo makers. Let’s get started with reasons. 

Reasons To Not Use Logo Generators

1. Not Unique:

Logo markers work with pre-designed icons and symbols which would be available for everyone. As a result, many companies create a similar logo or the same as it is. You know the logo should be unique and specific for good business growth. So this will create a similar logo for you. 

2. Too Generic:

The logo maker apps would create a generic approach because they get thousands of business logos in a day. You have to choose unique ideas and be creative. Instead of this, you can approach a Logo Design Company in India. They are best at creating a logo design for their clients. 

3. Causes Confusion:

Do you create original books with someone else's words?. No, similarly you can’t create an original logo with a logo generator with off the shelf symbols, colours and icons. This will be confusing too, for potential customers if different businesses have similar logos in a similar market. 

4. Lack Creativity:

The logo marker app has a repetition of the logo and it will not create a unique logo every time. You need a unique idea for your business but this would create similar ideas that could be used before in other businesses. For better results, you can choose the best logo design company in India. They are best in creating excellent and unique ideas for your business. 

5. Copied Designs:

There would be many ideas and designs that would be copied with other businesses as logo maker apps have limited ideas for creating thousands of businesses. This might create copied ideas many times. 

Five Reasons You Shouldn’t Use Logo Generator - Conclusion 

These reasons to not use any logo maker apps are good enough to explain the importance of human intelligence. The best logo design company in India is good enough to share their ideas with their clients. You should try them for your business logo. Plus a logo design company in India is good to create customised designs for their clients. Both companies are good and better than logo maker apps.

More info: https://www.vervelogic.com/logo-design.html

Top Five Logo Design Tips For Build Business

A Logo design company has to make a great logo design to make their business stand out in the market. The design should be specific towards the business end goals and describe the whole business into one image. It speaks to the company brand through text and visuals which become a lifetime mark. 

For instance, the Amazon company has a logo of amazon with an arrow on a to z, it describes that customers get all the items from a to z. So the best logo design company is more focused on the objective and vision of the company. Rather than an illustration. Let's get started with the purpose of the logo design, then tips for building a strong logo. 

What Is The Purpose Of The Logo?

You need to think about what your company has? For instance, some companies like McDonald’s, and NIKE has a specific logo with text. So you have to make up your mind in this way to create the best out of it. 

• Brand image:

You need to make the logo with the proper brand image. While brand image contains a company's vision and the whole identity of the business. Brand image has to represent a logo, in the market and the public can identify with remembering your business. 

• Attention:

The logo should be informational and attentive. It must catch people’s attention by being easily memorable, and simply crafted with the public seeing it. Design should be the way it should be shown to the targeted audience. 

• Grow:

The designs should be specific and unique that reaches the right audience. The design helps to grow your business as the logo is the identity of your company. If your logo is done perfectly then your company grows in a good way. 

• Promote:

The logo helps to promote your business if the logo is designed professionally. The designer should know the tactics and tricks to make the best professional logo. 

Tips For Logo To Build Business 

There are some tips that a logo designer should know before making a perfect logo. 

•  Colour Is Key For A Good Logo Design:

Monochromatic colours in design do not always work for the audience. black and white are not good always for your design. Instead of this, you choose the various shared of the same colour in the logo to make contrasts in the logo. 

• Use Empty Space To Keep Your Logo Design Clean:

The best logo design company has this idea to make the logo in the centre and left side space for a clear logo. This brings up in the box. 

• Use Shapes To Think Inside The Box:

Make a logo in a box or a specific space. That makes your logo unique and specific. This will create a good logo for any company. 

•  Don’t Reinvent The Wheel When Designing Your Logo:

Make sure you choose the new designs, colours and brainstorms when you make every new design. This makes your logo different every time. 

Top Five Logo Design Tips - Conclusion 

These tips and purposes of logo design are good to create the best logo. The logo design company is best uses ideas and tips to make a good logo. You should try and learn these tips for creating a good logo in future. These tips are the best way to create a unique logo.

More info: https://www.vervelogic.com/logo-design.html

An ultimate guide for designing the unique logo designs

The logo is more than just fancy icons putting on the business brands. These are the expressions for the company's brand promise and must have to be recognizable enough to set these apart from the other business. There are several cases, that the logo is the very first thing to new and the potential for the clients to notice about the business. The first impression, the message, is trying to communicate clearly and understandable. Logos and brand names will both be recognizable and simplistic. When thinking up brand names, always consider using the names of the companies. 

Research ,research and research :- 

The very first step for designing a great logo for your clients is to get the best logo design company India in brief. So your clients will provide you the background details on the business, adding any previous logos they are using. This is very essential to get the details just beyond what your clients are providing though, both directly from then and on your own. It is better to ask the questions and clear what your clients are expecting and their needs in the beginning, instead of spending countless hours and revision down the road and risk losing the clients because they never listen to them. 

Refinement and appearance:- 

Once you will get a bunch of the sketches, you might want to immediately dive into the perfect one and more of them for showing to your clients. Alternatively, you might be searching that you are completely overwhelmed. The logo design company provides ideas you are coming up with. First, make sure that you are aware of the pertinent cultural differences, so there are various businesses now globally in scopes that are vital they are understanding the potential meaning and symbology of their logo design company India maybe carry in other cultures they do businesses with. Even most purely the local business is required to be aware of these things, especially for the large settler populations and ethic groups of the community. 

Selecting the logo:- 

You might be selecting just one of the logos at first, and see how your clients react. These will be particularly useful tactics for your clients who have been unfocusing throughout the design process, you are worried they might be unhappy. The one best logo designs company where you can either make the adjustments of designs and know which of your other designs are most likely to please the clients will be a great strategy. Providing for your clients might be choices that are making it harder for them to make the decisions. 

The creation of the logo might be very straightforward for the logo design companies, but the creating is a truly exceptional logo, the one will stand the test of time, in a much-involving process.

More info: https://www.vervelogic.com/logo-design.html

Tips to Improve Ecommerce Website Design

Being a user of eCommerce websites, I consider many factors before finally purchasing anything. Just like any other user I examine a website's layout to figure out whether the website is difficult to use or not. If I find something clunky then my trust falls before completing the order. It's not only big companies like Amazon and eBay that offer good services, there are many online stores that provide great user experience top its users and are earning good revenue because of it. 52% of people say website design is the top factor in determining a business's credibility and around 40% will stop engaging with a site if it is not attractive. 

If you also have an eCommerce store then having a flawless design is required in today's competitive market. Because if you are not delivering then someone else is and your customers will never think twice before switching to someone else. There is a reason why there are ecommerce web development company that can improve customer experience on your website using its ingenious design methods. Without further ado what are these factors that you need to consider for the same. 

Optimizing the Product Images

Since your users are not visiting a physical store, they would require a clear cut image of the products you are selling. It helps them determine whether it's valid or not. This makes the use of good quality images on your site an important task to do. Using optimized product images not only increase your web store performance but you will also have high page speed which will increase your customer's user experience.

We also suggest investing time on taking photos of your products. Better the quality, the more attractive the products become. 

Including Feedback and Accurate Product Information

According to an ecommerce website development company in India, providing accurate product information increases your conversion rates by 18%. Correct information on your website can include, availability of stock, product descriptions, product imagery, videos and most importantly pricing.

Moving ahead feedback from previous purchasers is a perfect way to build customer trust and entice sales. While designing your website, leverage the benefit of your customer reviews by showing off customer feedback and making things easier in your favor by convincing the user that product is good. 

Creating a Clear Conversion Path

As mentioned, users look for proper page layout and having clear conversion paths are very important for your online store. A step by step guide for new users can be really helpful in setting up a customer in buying your products. The experts from the ecommerce website development company in India use various methods to optimize your website that creates simpler navigation for the potential customers and turn them into a regular customer.

These are the few tips to enhance your ecommerce website design as the top ecommerce web development company can help you achieve it easily. Connect with the right team and see wonders happening in your direction.

More info: https://www.vervelogic.com/

Role and Importance of Ecommerce Development Companies

The development of eCommerce websites from the professionals is really crucial for the online stores. Having a comprehensive website is like the backbone of the ecommerce business. First of all it's very different from other websites as they are generally used for browsing and gaining information, but the ecommerce website development services allows users to purchase goods and services without visiting the physical market which makes it really important to have a website that offers a greater user experience to the users. That is why it is quite important to understand the ins and outs of the website as everything must be flawless. Any shortcomings and destructive attitude can affect the business in the wrong way.  

So, it is essential to hire the best ecommerce website development company. With an experienced website development by your side you get their creativity and specialization in choosing the right things for your business. We have come up with some points which need to be checked before making a decision to select an eCommerce development company. 

Expertise - The team you are going to hire for ecommerce web development, the team responsible for design and development of the website must be experienced in programming, integrating latest technology, networking, SEO tactics while building so you can have a well versed and SEO friendly website. 

Responsible - Besides having experience in the field and availability of staff at the ecommerce website development company they must also have the ability to take responsibility for your requirements, needs and ideas. Asking their credibility and work ethic from their previous clients is a plus before making any decisions. 

Time Delivery - Timely delivering services to your customers is only possible when your hired development team provides on time delivery of the products. In order to have a long term relationship with your customers you need to make them happy and it will only be possible when you have punctuality from the ecommerce website development services. 

Future Scope of Ecommerce Development Companies 

The future of eCommerce development companies is looking promising and glorious as more and more people are opening their own online store. There will be many successful ecommerce stores backed by the top ecommerce website development companies. As per the leaders and thanks to the pandemic, prevailing to future trends, ecommerce will have a huge potential growth in sales and promotion. 

We are already seeing constant growth in ecommerce deals. In order to attract more and new customers the online stores will need to have ecommerce website development services from time to time as they need to pay more attention to elements like design, ease of use, good presentation etc. 

This is everything about the role and importance of eCommerce development companies. If you are also planning to open your own online store then having a top ecommerce website development company by your side would be a great plus.

More info: https://www.vervelogic.com/e-commerce-website.html

3 Reasons Why Ecommerce is the Future of Business

When Michael Aldrich(known as the founder of eCommerce) invented electronic shopping in 1979 he never thought that one day eCommerce would be a trillion dollar industry. The global eCommerce market is estimated at $4.89 trillion as many new eCommerce companies are setting up in every country. Considering the situation from the pandemic, people are looking forward to unnecessary hassles and want to avoid social distancing at any cost. Ecommerce not only offers safety, convenience and the facility to the consumers but also offers a chance to the users to look for various options in a particular genre in real time.

The ever-evolving ecommerce landscape is exciting and amazing for business owners. More and more entrepreneurs are looking for comprehensive ecommerce website development to offer best services to its users. Online business is the need of today's digital era but you must know how to leverage the benefit of the internet and it can be done easily by taking help from the ecommerce website design company. However, let us find some reasons why eCommerce is the future and not going anywhere. 

Increase in eCommerce Purchase

Marketers already predicted the importance and growth of eCommerce in the future and we have already started seeing it now. We of all the people search for the products online first and more than 60% people buy them. There is an immense rate in online sales since the pandemic began and alongside retail sales went down by 6.2% by 2020. This means eCommerce sales increased massively while the in-store buying was declining at the same time. We have still not seen the end of this pandemic and this means online sales are not going anywhere and life isn't possible without eCommerce. Even the eCommerce businesses are looking for an ecommerce website development company that can create a great experience for the users. 

Strong Business Model

Around 24% of the world population is buying online, and more than 5 billion people have their hands on smartphones. Businesses are taking help of ecommerce website design company to enhance the mobile eCommerce experience for the users. By  implementing ecommerce into your business model, you can create a strong stream of revenue. You can have a stream that will be able to interpret and utilize data more effectively. With the internet, eCommerce companies have loads of customer data which they can leverage the benefit of. This allows them to create strong promotional offers and build a loyal customer base using this strong business model. 

Growth of Online Acquisition Channels

Most of the businesses have started using digital marketing methods such as social media platforms, search engines etc using paid and organic techniques. These marketing methods on eCommerce platforms will establish the eCommerce businesses in the market which help brand's reach a new level. 

These are the top three 3 reasons why eCommerce is the future of businesses. If you are also planning to start your own eCommerce store then it’s not at all a bad idea and an ecommerce website design company can help you in establishing your business. 

Also read: 104 Sure-Shot E-Commerce Business Ideas for Financial Success In 2021 and Ahead