DIY Logo Design Tips for the Perfect Business logo

With the power of Internet and more eyes watching than ever it's critical for businesses to communicate its unique message effectively. As the essence of your branding, your business logo should reflect your values and personality effectively, and leave a memorable impression. You can sum up the nature of your brand in one word, and the logo is the visual representation of that word. However, small business logos are quite the challenge for small business owners and is often not given the priority it deserves.

A good logo can build loyalty between your business and your clients, improves your brand identity, and provide the professional look of an established enterprise. A logo won’t get you far, though if it is unable to echo your brand.

Before getting started to create logo, read the following tips given by best logo designers.

Send a message

Your clients and audience should be given a chance to discover meaning and intention of your logo themselves. What message do you want to communicate? Ensure that your brand identity and message are appropriate for your type of business and not simply because you personally like it. If your business offers professional services, such as medical treatment or legal advice, design a logo that communicates the level of professionalism expected by your target audience. Forget about the cute factor or humor for these types of businesses.

Choose the colors wisely

Colors play an important role as they can evoke different feelings ad emotions. Interpretations of colors can vary from age, sex, demographics and culture, therefore your choice of color should be based on the type of audience you are going to target.

Typography

You can use the textual element as far as they do not overpower the rest of your logo. Make sure you choose a right font as it can change the impression that your logo makes. Do not get tempted to stand out by using gimmicky fonts.  Instead, keep your font choices simple and classic. If you decide to use two fonts for contrast, choose them from the same theme.

Don’t use Clip Art

Not matter how tempting it may be, clip art can be copied too easily. An original design will leave a more impressive statement for your business and will set your business apart from others. With so many businesses using the same clip art, how your design going to be unique?  Thus, come up with an original idea and design to set your business apart from the rest in the world.

Make it versatile

An effective logo works the same way everywhere. If your logo relies on the fine print, you have a problem. You want to portray a consistent image across all of your marketing materials, including signs, business cards, products lines, letterhead, and websites. Often times, a complex and creative logo design will work fine on a website or billboard, but when you shrink it down to fit on a coffee cup or pen, the illustration or lettering will become illegible.

Keep it simple

A logo should be memorable and the best way to make it memorable is to keep it simple.  This is because a business logo communicates a message about the business, what it does and what it values. Sometimes when a logo design isn’t working out right, the first attempt is to add elements and complexity. Often times, it’s better to start over with a new concept or remove distracting elements rather than add them.

Becoming an Appreneur – Things to Know Before You Start

The world is fully surrounded by various technologies and electronic devices like computers, tablets and mobile. The applications invented for these devices by the top mobile app development company, has dominated the lives of general masses in such a way that they have become a necessity for everyone. Years ago, no one was aware about such instruments and these apps. But now, due to the advancement in the technology each and every person including a 4-year old kid knows about these mobile applications.

The evolution in the field of information technology has moved towards mobile app development at a rapid speed that each person is now having the entire world at their fingertips. At present the mobile application industry is having advanced and interactive apps for everything, all thanks goes to incredible invention of smartphones.

• The Business of Mobile Application Development

There are various basic things that are to be taken into account before getting into the business of mobile application development. The primary step is to choose the correct platform. Consider these below-mentioned things to  decide on where your app will fall in the following list:

• Consumer App that has the potential for mass acquisition
• Enterprise mobile app for simplification of business processes.
• Rationalization of an already existing app
• Migration of a web-based application to a mobile App

After ascertaining to which category it falls, it is good to plan a strategy so that when you finally launch your App, there are either no or minimal mishappenings. To implement the plan, the following key factors should be taken into account:

• What is the app for?

You must have a clear vision of what your aim is and what you want to accomplish out of the app, the type of app i.e., native app, web app or hybrid app etc. It is not as easy as it sounds. Few people actually apprehend the differences and limitations between an App and a website. Therefore, it becomes important to have a clear vision of your business goals that you want to achieve through your app.

• App target functionality

The second important thing to consider is to look for the functions, the app will target to. Determine what functions on the app will have an impact on the mass users? What category of people will be using your app? Would people want to use your app? Make sure that you prioritize the tasks you want your app to achieve. Avoid putting features that aren’t required. Consider focusing on the functionality that would deliver the greatest impact.

• Choose the right development firm

Be clear and make sure that the application development firm has a great understanding of design and usability. This enables a company to create and launch an application that aims to do the intended without facing any obstacle. It is essential to build an impulsive app to satisfy the users.

• Enhance and improvise

It is quite essential to involve yourself in enhancing and updating your app, so consider evaluating or scrutinizing the user feedback when your mobile app hits the stores and target consumers start using it. This, in return, will help you to get an insight on how to improvise your brand’s  mobile app.

• Update and introduce new features

Updated app is the one that is most liked and frequently demanded by the potential clients. So, keep on updating your app by adding various features to it. But make sure you do not introduce the new features altogether. Slowly and steadily introduce the features in the initial design of your app. Because the first version of your mobile app just had the basic features in it.

Everything You Need To Know About Android Nougat

Android Nougat is the latest and current version of the android operating system. It is the 7th release of the android operating system which is well-equipped with powerful refinements and new features for android phones, TVs, and android wears.

Nougat is the first such version of Android to be launched before Google IO as a segment of the all new “Android Beta Program” that provides app developers with a chance to test and examine it on their devices.

The android application developers explains the major features available on Android Nougat:

1. Multi-window mode:

Multi-window mode is a multi-tasking feature available on android devices. This feature enables the user to operate and access two applications side by side. This is available only on android phones, tablets, and TVs.

2. New Notification Enhancements:

Nougat came up with new enhancements in notification panel of your phone, tablet or other such devices. These enhancements include:

• Notification template: The all new notification template came up with all new design of the notification template which emphasizes on the icons.
• Bundled notification: Notifications of similar type or relate to same apps are bundled together and then the user can drag or tap on the notification to expand and view all the notifications. For instance, you receive 11 new messages on your Whatsapp. Then the notification will be like “11 new messages from 2 chats”. You then need to drag or tap on the notification to view detailed notification.
• Direct reply: The all new feature of direct reply is available on the android devices, where you can directly respond back to the message without even opening the app. The same feature is available for calling apps too. You can directly call back to the person whose call you missed.

• Doze mode:

Doze mode is used to optimize and save battery life of your android devices. This mode restricts all the background data and other activities of the apps when the device is not in use. It also restricts apps from accessing the network and adjourn their jobs, syncs, and standard alarms.

• Data saver:

Data saver is the feature which restricts access to all apps and also restricts cellular data in the background. This feature can be turned on from the settings of your android phone or tablet. It also minimizes the amount of data consumed when the application is being used.

• Number blocking:

This feature of number blocking is now officially available on the android’s latest version, Nougat. This feature enables blocking an incoming phone number and automatically it blocks the incoming messages from the same number. Because the default phone and messaging apps have access to the list of numbers blocked.

• New emojis:

The latest version of android has also introduced various new emojis with several skin tones. The user can even set the default skin tone for the emojis to their devices, so as to get quick and fast access to the emojis.  

• Gaming:

Nougat took the gaming experience to the next level. This version uses advanced 3D rendering technology to improve the gaming experience of the users and also users can now enjoy games that come to life like never before.

• Security enhancements

Android Nougat introduced encryption facility to make the use of all new direct boost feature which allows devices and apps therein to run faster and securely even before the completion of device boosting.  

With the release of this new version mobile app development company aims to enhance user experience through better performance and optimization.

How To Make Your Mobile App Ready For The Upcoming Christmas

The festive season is on and the coming days will be full of excitement and joy. Celebrations will head the paths all around and even the preparations for Christmas are about to finish. From a little child to an adult, everyone is gearing up for Christmas including the businessman too. Therefore, it is the right time for the mobile app development company to maximize sales. As a brand, you must develop an application with a user-friendly approach. It should be interactive along with Christmas themed.

• Celebrate Christmas Spirit with Mobile Apps

Since Christmas is heading towards you, it is the right time to get yourself into a celebration mood. Though there are various ways to celebrate the festival, but at present, the world has been transformed into a digital hub and therefore, as an entrepreneur of a mobile app development company, it is a great opportunity for you to serve your clients with huge discounts on your mobile application, this festive season.

According to major reports on retail app usage, approximately 65 percent of the users buy online with the mobile apps. This is the important reason why most of the retail businessman are coming up with applications for android and iOS mobile phones. Money saving and quick purchases through apps influences user to buy online and also, e-mails and newsletters work as an important source of traffic generation.

Although browsing a website is a little difficult task but browsing mobile apps is a quick task. Mobile apps give and instant feedback to what the user is looking for. Also, in mobile apps, there lies plenty of options. The retailers are required to keep in mind that the app should be mobile friendly and should provide a richer customer experience.

• Is your Mobile App Christmas Ready?

Christmas provides ample chance to an application development firm to get maximum customers. With the rise of smartphone population around the world, it is essential to make a Christmas theme app. Here, a question arises. How to do it? The experts of mobile app development company suggests to consider following key points:-

1. Don’t wait until the date comes

Avoid waiting until the end date i.e. 25th December, because everyone starts their shopping as soon as the festive season begins. They start searching over the internet for the hot deals, prevailing offers and early bird discounts. As a development company, you should deliver the app to your client a week before Christmas at any cost. Since the client will also take some time to launch the app and a hell lot of marketing proceedings are to be done with. So, the developers should be well-versed in planning process and accomplishment of the tasks.

2. Get on with the holiday spirit

Keep a personalized Christmas message or quote with a suitable call-to-action word. As soon as you get ready with the app, start preparations to optimize it after the upload. The experts say that app store optimization by using keywords based on Christmas will fetch good results. Thus, include Christmas based keywords to get the maximum downloads. Among the numerous  Christmas apps, your app must appear in the beginning. While customizing remember creating something unique and different apart from using hats of Santa and bells as a background image of the home page of the app.

3. Include new features

A smart and exclusive mobile application generates more interest among customers. Since the New Year is also approaching, the target audience and potential customers are expecting new features in the mobile applications and the developers are working on the same. At present, an important feature of mobile payments is in high demand and thus, your developers can focus on the same, to provide rich customer experience. For instance: Paytm is the latest payment feature. Add Paytm in your app to get the maximum likes from your potential customers. In the coming years, Mobile payments or mobile banking is going to evolve and thus will become an essential form of online payment. Hence, your customers must find the app engaging.

4. An app for android and iOS

With the increase in mobile usage, millions of people run an app on their mobile. As an android and iOS application development agency, you are not aware of the Operating System on which they operate. Most of the companies work with Xcode. On the other hand, even android make use of improved SDKs to make a powerful app. What matters at the end of the day is how much sales you are able to do. Test your app several times before launching it on the app store or play store and upload it only when you are sure of it.

Conclusion:

Christmas is a festival that is indulged in a lot of celebrations and happiness. With the rise in the mobile application development industry, the interactive mobile application’s demand is also growing. It has been observed that only interactive and engaging mobile applications can drive more traffic. Users search for more unique, creative and appealing mobile applications when it comes to Christmas theme based mobile apps.

5 Things To Know Before Designing A Website

Website designing is a field where creativity is needed at par. As per Web Design India experts, designing includes knowledge of various software like Photoshop, DreamWeaver etc. to design beautifully appealing and creative websites for your prospective clients. But, before all this, make sure that you and your client communicated with each other properly, because designing a website needs communication, first and foremost.

Before starting designing a website, make sure you know each and everything that your client is expecting from you in a website. Therefore, as a client, you should elaborate all the required things to the designer and as a designer, you should know the following key points before designing the website:

1. Purpose of the website

The web design company India ensures that they know the exact purpose behind designing a website. This is the most important thing to be considered. Until and unless you do not know the purpose, you’ll not be able to design it effectively. If the purpose of a company is to generate sales then the design of the website have to be eye-catchy and appealing to attract a large number of buyers. If the company wish to spread brand awareness, then the website should convey some effective message through its website, etc. The designers, today, considers getting a detailed form filled by their clients that include each point of detail they require in designing a website.

2. Competitor websites

The client company should explain the designer about who are the competitors of their brand. This will help a designer to understand your likes and dislikes. Knowing your competitors enables the designing company to present and showcase your products and services in a much better manner. The client should provide the designer with every single bit of detail he wants on his website including the manner of categorization of products, highlight the offers or discounts on them etc.

3. The website platform

You, as a designer, should know and understand the ‘Content Management System’ platform. CMS is a computer application, that allows editing, publishing, and modifying content, organizing, deleting and maintenance from a central interface. Such a system should be used to add new products and offers to the website as and when needed. CMS also helps in controlling a dynamic collection of web material that includes HTML documents, images and also other forms of media.

4. Content of your website

Make sure that the clients give you the framed content which is to be uploaded or included on the website. The company should use simple and concise way of describing the products and services. The visitors will look for the quality content on the website of the brand. Thus, make sure you design the website according to your client’s requirement but the content should be provided by the company itself.

5. Optimize the mobile-friendly site

Make sure that you design a website that can be optimized easily and is also mobile-friendly. Because today mobile-friendly sites are the basic need of the customers as they love to browse through mobile phones. Well, it is not like that you create a website and the traffic will come to your website automatically. The brands have to make sure that they optimize the website effectively so that the potential clients can reach their online business.

Is Your Company Delivering A Bad Brand Message?

A brand is the face of the company and the owner does whatever it takes to set it up. They create accounts on various social media platforms, paid ad campaigns carried out by best logo design company India, promote videos and what not but still they sometimes lag behind. So, what’s that part which they are missing?

Here are all those reasons which can ruin your company’s face or send a bad brand message online:

1.Profiles buried deep:

As you know the wind of social media is again at its peak hence Google has also started giving preference to those which are in the topmost results. There is a reason behind this and that is to convey, dormant profiles are no longer allowed to take part in this competition. So, if you are one of them whose last post was somewhere in 2015 then you can analyze where do you rank at present.

Create a profile on networking sites and do not forget to post there daily. Remember, it should be relevant enough.

2. Websites not fitting to small screens:

Here I do not mean only those which are not mobile friendly but those also which are unresponsive. A study conducted by best logo design company India stated that mobile devices take over 65% of all digital media time. Also, mobile internet penetration in the USA stands at 75%. This means people are accessing the Internet all day and they will go only to those websites which are active every time and respond.

I think the figures say the whole story and you understand that!

Whether you are a small brand or established organization your website has to be responsive anyhow.

3.Your online presence:

Now, online presence is not only about social media networks, the online world is vast and you need to maintain your reputation there. It includes forums, the answers on Quora or Reddit, any featured posts or guest posts everything should speak of reputation and standard.

4.Website design:

As fashion comes and go, same is the case with website designs and structure. If you do not like that old dress of yours because it's out of fashion then how can you expect your customers to like your outdated website? Think about it and get rid of that lame design. This does not mean you will put all your efforts and money in improving it. You should just check whether you are walking parallel to the rising demands or not.

5.Making it difficult to connect with you:

Having an improper contact us page or no direct chat just sucks. You are making it difficult for them to reach out to you and hence soon they will leave you. Of course, you will not want this to happen. So, go through the contacts details and make it simple.

These tips are some common ones but this article is not written for big technical sites but for those small sized businesses which are still striving to bring out their best.

The Most Iconic Brand Logos Of All Times

A logo has the power to either make or break a brand. If it does not have that extraordinary spark it is going to lose its effect. Throughout the top logo design companies history, various logos serve as the symbol of values, loyalty, and togetherness.

So, we are here to present before you the list of some of the iconic logos of all times:

What made them evergreen, let's find out:

1. Nike:

Initially, the name of this most popular sports brand was Blue Ribbon Sports, an import company, Nike did not come into existence until 1971. In this year the company expanded into the production of their own sports footwear. You all the famed swoosh as the symbol of the company. It was selected half-heartedly by co-founder Philip Knight but Carolyn Davidson, who designed this logo, was inspired by Nike, the namesake Greek goddess of victory, to create the Swoosh which implied movement and speed.The logo was again updated in 1978, for a bolder, all-caps font and a slight re-positioning of the Swoosh. The Swoosh went on to become one of the most iconic images in the world. Finally in 1995 the company chose to remove the brand name from the original logo and decided to keep the swoosh as the only symbol for NIKE.

2. Coca-Cola:

The globally famous Coca-Cola logo has been a prominent example of superb branding done by any of the top logo design companies since it came into existence in 1886. It was created by Frank Mason Robinson, John Pemberton's bookkeeper, in the Spencerian script typeface. In 1890, the company re-designed the logo to be more complex, featuring the swirls. This logo has stuck to the minds of people since then and we still see Frank Mason Robinson's design on every Coca-Cola product for what has become one of the world's most recognizable brands.

3.Ford:

Ford Motor company was Henry Ford's third automobile company. He founded this company after the failure of two of his firms. The original or the initial logo for the Ford Motor Co. was an embellished circle with the place and name of the company. It was then designed to the famous blue oval in 1927 with the release of the Model A.

4.Apple:

The Apple logo design was initiated by the co-founder, Ronald Wayne, and was inspired by Isaac Newton's discovery of gravity. Steve Jobs instructed that it should not be too complex with something not too cute. In 1977 Rob Janoff created a logo featuring a rainbow-striped apple illustration and apple written along with it. The 1977 logo also featured the "bite" taken out of the apple. In 1984, with the release of the Apple Macintosh, the company decided to simplify the logo and depict only the apple with a bite, without the accompanying word. Since 1984, the company has made little changes in the design of the Apple, modifying colors and shading, but it has never steered away from the present symbol of the company.

5.Pepsi:

Initially, Pepsi’s logo was a rough scribbling done by Caleb Bradham, the founder of the company. This design was there till 1962 when the word "cola" was also added with “Pepsi”. Then in 1962 it just became Pepsi. The logo was a bolded "Pepsi" with a red, white, and blue bottle cap in the background. It was updated 5 times from 1971 to 2005, each time becoming more sleek and defined.

In the end…

There are many other brands which have nailed their presence since years and are still prominent enough. These were some of them which we have listed in front of you. One common thing between all these logos is that they all have only changed certain colors and angles keeping the same basic logo intact. This is the secret behind maintaining the importance of your brand.

The Power Of A Good Logo

Recent researchers say that effective logo design for company or brands can have a significant effect on customer commitment to a brand and even on company performance. Take the example of great brands like McDonald’s, Apple, Aflac, Michelin, their symbols show their own significance. Whether it's the golden arches of McDonald's, bitten the apple, Aflac duck, Michelin man or Starbucks mermaid people often associate themselves with the brand logo.

Differentiating your brand from others is quite a difficult task. Many top researchers suggest that that brand logos offer a viable, though often neglected, means to help brand managers achieve their tasks. Many marketers and experts say that the brand logo can bring together the marketing efforts of the brand.

They are the point of connection:

Let’s go back and have a look at the history of these catchy designs and graphical pictures. In ancient times the logos were in the form of seals where only the mightiest one was allowed to use to represent himself and his entire empire. See the magic of pictures how they have helped in identification since the time immemorial. They are timeless.

In history, they were a part of the tradition, culture, and religious rituals and today corporate logos are a point of connection between the companies and customers. You can see the logo of Nike, how simple yet descriptive it is. Just a sign and the tagline ‘Just Do It’ says it all. You do not need any further explanation or description. It visually renders activity, flow, and energy. Then you see the Apple Inc.’s logo, the bitten apple which represents their unique style of thinking and doing things in their own way.

However, there are brands which fail in delivering the right logo design for company, the right story, concept and opportunity of their organization. On the other hand, there are logos which are outstanding and appalling. But why this difference occurs? What are the brands missing?

Visual vs. Text logos:

You know there are companies which make their name as their logo without any symbolic representation. While some of them have text along with a graphical representation. Companies like IBM have created their bond with their customers through these letters only but brands like NIKE came up with a tagline and a symbol too. So, what do you think is better? Researchers say that companies which have a representation symbol are able to create a much better emotional connection with their customers. This is not shocking because we all know pictures create deeper impact than words.

Brand extensions can strengthen the logo:

Discover the web design trends websites in 2017 and beyond

Keeping the same symbol for years represents the consistency of the brand. Although if companies think of extending their products list and services under that same logo will help the logo to strengthen. If your brand is prominent enough and you decide to expand it more this will help you to make the logo more valuable and descriptive. For example the Arm and Hammer morning shower gel in addition to baking soda used in the kitchen. Brand extensions with the same logo strengthen customer relationships and make it more intact.

The power of brand logos:

In this flow of importance of logos and their designing people have started thinking that all they need is just a catchy piece of graphics to sell their brand. This is not completely true there are businesses which do not have that special effect or uniqueness but they are still on the top of the list of their customers. Everything cannot be achieved just with the help of logo, you need some advertising and promotion. Even if the logo is not attractive and the advertisement is done in the most unique way it can create its own charm and importance.

In the end…

Experts encourage managers and marketers to rethink their use of brand logos to help them strengthen customers’ commitment to a brand. Brand extension is the most suitable way to let the logo deliver its best and thus trade upon new business opportunities in the future.