Many times, you must have heard about content being titled as a King in an internet marketing company. Yes! It is true to a great extent as without content internet is nothing. Content is the core essential of any company having its scope on modern online channels. Since more than 90 percent of people today are heading towards new media i.e. the online platform, content marketing is becoming more important to achieve success in your business. You must have seen an immense growth in an e-commerce, mobile, and other technological industries in the last few years.
With the rapid development and advancements in digital marketing company India, content is experiencing the high rise and is leading various industries towards high rankings in search engine result pages. As a digital marketer, you either have to hire a good proficient team of content writers or you have to be proficient enough in writing a great appealing and engaging content for your brand to drive more traffic to your website.
Here are top tactics to make your content marketing more effective to achieve desired results and rankings in search engines:
- Know your audience
Knowing your audience should be the foremost step to start with copywriting. You need to be aware of your target audience so that you come to know about the type of content that will appeal them and the level at which it needs to be pitched. Each advertisement has a specific set of audience that will see it, and it is the marketer's job to find the best placement to ensure the target audience will see it.
- Know when and where to post
Creating an appealing content is not just a task. You have to determine when and where to post the content. For instance, if you wish to post on a single day of the week, then think of a week when there are less competition and the chances of getting noticed increase. And if you wish to post a content with text, post it on a website like Google+, if you wish to post videos, select Youtube as the preferable mode and if you wish to post images as a content, then choose channels like Instagram as your core channel.
- Quality over quantity
It is quite better to post few or fewer articles with quality content in a week, rather than posting multiple articles of approx 300 words every day. Focus on the quality of content rather than the quantity. Because quality content will help you getting ranks, not the quantity of content.
- Mix up the content
You have a plenty of ways to share your content on the internet. Though texts work as a great and most expected form of content. But, in modern era, images and videos too form a great part of content marketing strategy. Since videos are becoming a prominent form of content marketing nowadays, it is better to create a content which includes everything i.e. texts, images and video to market your brand and drives more traffic to your website. By uploading a variety of content, you enhance the chances of your company’s reach among more people in your diverse target audiences.
- Optimize your content
After creating a great appealing and engaging content, optimize your content to rank it better in Google search results. Optimizing your content means to include appropriate keywords in the content keeping in mind your target audience, to make it noticeable by Google. The keywords included in the content should be researched properly and the keywords with more search rate shall be preferred to be included in the content. For effective optimization of the content, give it an inducing title, use keywords in the headings or the subheadings of the text, image or video content.
Conclusion:
To make content marketing strategy effective, you have to put in all your efforts to plan a strong marketing strategy. It is a long process and involves a lot of time and hard work to achieve desired goals. The key points explained above are surely going to help you in planning a strong yet effective content marketing strategy for your business to grow rapidly in the coming new year 2017.
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