The Accelerated Mobile Pages(AMP) is an open source initiative that personifies the vision that publishers or the developers can create mobile-friendly or optimized content for mobile once and make it accessible and easy to load everywhere. Every one of us knows that at present times, making a website mobile-friendly is an essential task for the developers to do. Because mobiles have become the first screen. Laptops and desktops are the second choice of the user to surf anything. The mobile phones are used for accomplishing approximately 70 percent of the online tasks.
The accelerated mobile pages technology enables web pages on your website to load easily and quickly on mobile devices. It can be made successful with the help of JavaScript library and additional HTML markups. The SEO services company India states five reasons to include Accelerated Mobile Pages to your brand’s website:
- AMP is essential for good mobile SEO
If you want your website to rank well in search engine result pages then you have to make sure that your website is mobile-friendly. And if it is not so, make it as earlier as possible, because Google will not rank it in SERPs otherwise. For making your website mobile-friendly you require AMP. It will help you in making your website mobile-friendly by including latest versions of it. AMP will further help your web pages and blog posts to load quickly on mobile devices. It will provide your users and target audience with better user-experience and also gives Google a point to rank your website well.
- AMP is so fast, it will reduce your bounce rate
High bounce rate is when people visit your website, hang around for few seconds and then switch or bounce to another website. When your website runs slow and it takes much time in loading a web page, people switch to another one and this increases bounce rate. Therefore, AMP is useful for such websites. It enables you to increase the loading speed of your website and thus will reduce the bounce rates. AMP will load your web pages in flash that makes your website load quickly and hence give one less reason to your visitors to run away.
- AMP could help you monetize your site
AMP was designed with Ad monetization in mind. It is a great source to generate revenue through mobile devices. AMP also eliminates the reason of installing ad blockers. AMP makes sure the effective monetization through a user-centric approach and it also provides support for a complete range of ad formats, networks and technologies in AMPs.
- AMP offers analytics
Analytics are the key metrics that offer insight regarding the effectiveness of specific marketing campaigns. Accelerated Mobile pages also offer analytics. Analytics are important in each internet marketing company as it enables a brand to keep a track record of information related to visitor count, new vs. returning or existing users, the number of clicks, conversions, video engagement, link tracking and much more.
- Google loves AMP so you should too
You should play smartly and nicely with Google, to enhance the visibility of your website. To impress Google to rank your website well, you have to make effective use of AMP because Google loves AMP a lot. You should focus on creating a mobile-friendly website so as to achieve high ranks in search engine result pages.
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