A logo has the power to either make or break a brand. If it does not have that extraordinary spark it is going to lose its effect. Throughout the top logo design companies history, various logos serve as the symbol of values, loyalty, and togetherness.
So, we are here to present before you the list of some of the iconic logos of all times:
What made them evergreen, let's find out:
1. Nike:
Initially, the name of this most popular sports brand was Blue Ribbon Sports, an import company, Nike did not come into existence until 1971. In this year the company expanded into the production of their own sports footwear. You all the famed swoosh as the symbol of the company. It was selected half-heartedly by co-founder Philip Knight but Carolyn Davidson, who designed this logo, was inspired by Nike, the namesake Greek goddess of victory, to create the Swoosh which implied movement and speed.The logo was again updated in 1978, for a bolder, all-caps font and a slight re-positioning of the Swoosh. The Swoosh went on to become one of the most iconic images in the world. Finally in 1995 the company chose to remove the brand name from the original logo and decided to keep the swoosh as the only symbol for NIKE.
2. Coca-Cola:
The globally famous Coca-Cola logo has been a prominent example of superb branding done by any of the top logo design companies since it came into existence in 1886. It was created by Frank Mason Robinson, John Pemberton's bookkeeper, in the Spencerian script typeface. In 1890, the company re-designed the logo to be more complex, featuring the swirls. This logo has stuck to the minds of people since then and we still see Frank Mason Robinson's design on every Coca-Cola product for what has become one of the world's most recognizable brands.
3.Ford:
Ford Motor company was Henry Ford's third automobile company. He founded this company after the failure of two of his firms. The original or the initial logo for the Ford Motor Co. was an embellished circle with the place and name of the company. It was then designed to the famous blue oval in 1927 with the release of the Model A.
4.Apple:
The Apple logo design was initiated by the co-founder, Ronald Wayne, and was inspired by Isaac Newton's discovery of gravity. Steve Jobs instructed that it should not be too complex with something not too cute. In 1977 Rob Janoff created a logo featuring a rainbow-striped apple illustration and apple written along with it. The 1977 logo also featured the "bite" taken out of the apple. In 1984, with the release of the Apple Macintosh, the company decided to simplify the logo and depict only the apple with a bite, without the accompanying word. Since 1984, the company has made little changes in the design of the Apple, modifying colors and shading, but it has never steered away from the present symbol of the company.
5.Pepsi:
Initially, Pepsi’s logo was a rough scribbling done by Caleb Bradham, the founder of the company. This design was there till 1962 when the word "cola" was also added with “Pepsi”. Then in 1962 it just became Pepsi. The logo was a bolded "Pepsi" with a red, white, and blue bottle cap in the background. It was updated 5 times from 1971 to 2005, each time becoming more sleek and defined.
In the end…
There are many other brands which have nailed their presence since years and are still prominent enough. These were some of them which we have listed in front of you. One common thing between all these logos is that they all have only changed certain colors and angles keeping the same basic logo intact. This is the secret behind maintaining the importance of your brand.
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