Four Logo Designing Factors To Consider for a Better Branding

Your company’s logo isn’t just a visual representation of your brand, it’s your unique identity. Before creating a logo you must consider the message you want the target audience to perceive. The startups and small business find it compelling to create online logo design for free. Why not? With the free logo makers like Logo Joy, you can make professional looking logos in no time.

Here are 4 factors you should consider to design a logo that complies with your branding efforts - 

1. Relatable -  Logo is one of the most important elements of your website. When designed correctly it sets a connection with your visitors. Majority of the fitness service have a silhouette of either GYM equipments or a human body. A person who sees these shapes will definitely link them to physical fitness, achieving one of the goals a logo is made for. You don’t have to use an array of elements in the logo. Embrace simplicity, have a maximum of three figures if you are choosing an abstract logo. The same goes for the colours. 

2. Innovation -  Everyday you come across hundreds of websites, open and scroll through them, but do you remember how their logo look? Of course not. You have to create an online logo design that’s relatable yet remarkably different from the ones already present in the market. Take an example of Apple Inc, there’s nothing special about an apple with a leaf. The bite taken out made it distinct. Brainstorming logo ideas is necessary. Your initial sketches will be generic. Only after you discard the first few template creative juices will flow.

3. Minimalism - Don’t add an overlay or any other effect that blurs your text. A clear logo with the least number of words is recommended. Instead of inserting the entire company name, keep the initials. Adding a lot of details can clutter the logo. Thinking from an outsider’s perspective is the key here.

Also, the text or abstract image in a logo shouldn’t get distorted when used across the various platforms. The dimensions of the logo should be appropriate for both the mobile devices and desktop. The professional designers often test the online logo design before using it on a live website.

4. Usage - Your employees will require the logo for a variety of purposes. Creating a proper guideline for logo usage can protect your logo from being exploited.

Conclusion  - The online logo design you create should be compatible with all the online platforms. Uploading a logo that gets cropped would show negligence on your part. Further, it’s important that you are able to embrace the design. After all, you don’t want to go over the entire designing procedure again.

More info: https://www.vervelogic.com/logo-design.html

3 Major Challenges in Web Application Development World

Over the past few decades, the web development world has been growing at a high rate. Today users are in constant search of efficient and user-friendly interfaces. Also, they are eager to obtain more and more information about a business product. To quench their eagerness, the users are keeping a track on the online marketing activities of the company. As the business operations have attained an element of transparency, it has become vital to be accountable to your customers. 

Working in a well-reputed web application development company in India, I have often witnessed professionals struggling with common web application development issues. Well, here are 3 challenges of the web app development world that every developer must prepare himself for:

User Experience:

Before the introduction of smartphones, the web was perceived differently by the user. However, today the customers’ expectations are growing with time. They are constantly searching for web applications that can help them meet everyday challenges. Usually, the minor aspects of UI make a huge difference in the overall app functionality. Considering the fact that a plethora of users accesses websites through mobiles, it is imperative to design mobile-friendly websites. A major challenge for the top web application development companies in India is creating a pleasant experience for their users. There are several factors that contribute to the making of great user experience. One of them is website navigation that often goes overlooked by the developers. Imagine yourself in the place of a user, while browsing a web page what would you expect? You would probably search for intuitive navigation. By that, we simply mean simple and easy to understand instructions to navigate. The basic purpose of intuitive navigation is guiding a visitor to the place where the searched information is put up. This is one thing that developers fail to meet. 

Security:

When focussing on the user experience, the security of the web app must not be compromised. The app’s security becomes vitally important if it contains personal client data such as relating to payment or other confidential issues. The tough part is that there are multiple things to address in a web application’s security from preventing unauthorized access to certain web pages to complete denial of security attacks. In the modern era, SQL injection, cross-site request forgery and cross-site scripting have become common threats to a web app’s security. The developers must make preliminary arrangements against such issues. 

Scalability:

To many, scalability is a term relating to performance or computer power. However, scalability deals with the balancing of traffic between the servers. In the case of the page traffic exceeds, additional servers can be included to balance the overall traffic. Putting the load on a server is not a fair idea so, supplement it with a cluster of servers. SOA  also known as service-oriented architecture offers a degree of flexibility to incorporate changes easily. Also, it plays a vital role in enhancing scalability. 

Though the scenario has turned better in the web app development, still the challenges are becoming more intense by the passing time. Wish you great luck. In case of any query or assistance, feel free to connect with the best web application development company in India.

More info:  http://bit.ly/2k94zfD