Your company’s logo isn’t just a visual representation of your brand, it’s your unique identity. Before creating a logo you must consider the message you want the target audience to perceive. The startups and small business find it compelling to create online logo design for free. Why not? With the free logo makers like Logo Joy, you can make professional looking logos in no time.
Here are 4 factors you should consider to design a logo that complies with your branding efforts -
- Relatable - Logo is one of the most important elements of your website. When designed correctly it sets a connection with your visitors. Majority of the fitness service have a silhouette of either GYM equipments or a human body. A person who sees these shapes will definitely link them to physical fitness, achieving one of the goals a logo is made for. You don’t have to use an array of elements in the logo. Embrace simplicity, have a maximum of three figures if you are choosing an abstract logo. The same goes for the colours.
- Innovation - Everyday you come across hundreds of websites, open and scroll through them, but do you remember how their logo look? Of course not. You have to create an online logo design that’s relatable yet remarkably different from the ones already present in the market. Take an example of Apple Inc, there’s nothing special about an apple with a leaf. The bite taken out made it distinct. Brainstorming logo ideas is necessary. Your initial sketches will be generic. Only after you discard the first few template creative juices will flow.
- Minimalism - Don’t add an overlay or any other effect that blurs your text. A clear logo with the least number of words is recommended. Instead of inserting the entire company name, keep the initials. Adding a lot of details can clutter the logo. Thinking from an outsider’s perspective is the key here.
Also, the text or abstract image in a logo shouldn’t get distorted when used across the various platforms. The dimensions of the logo should be appropriate for both the mobile devices and desktop. The professional designers often test the online logo design before using it on a live website.
- Usage - Your employees will require the logo for a variety of purposes. Creating a proper guideline for logo usage can protect your logo from being exploited.
Conclusion - The online logo design you create should be compatible with all the online platforms. Uploading a logo that gets cropped would show negligence on your part. Further, it’s important that you are able to embrace the design. After all, you don’t want to go over the entire designing procedure again.
More info: https://www.vervelogic.com/logo-design.html
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