The latest guides for choosing the color of the logo designs

The design of the logo is the exercise of imagination, also there are no out-of-the-box solutions that will be going to fit every startup requirement. The shades of logo design India colors might be working for one brand, while another brand in the same industry might be getting the variety of shades of the same colors that are more suited. The psychology of the colors of the use is influencing the behavior of humans. There is one of the key pillars for marketing and branding is the key player when things come to deciding your logo’s colors. Plenty of brands are using more than three colors, such as Google which is using yellow, red, blue, and green! 

Red:- 

Generally red is the most traditional symbolizes greatness and strength, this is used with caution. Also, red excites the nervous system to evoke a huge feeling, from passion and love to aggression and fear. Also, if you are willing to push your clients for decisive action and for triggering a strong association, such colors are the best choice. Red is frequently paired with black, white, and other natural shades for brands that are highly powerful and energetic. A lot of food brands and hotels are using red, adding the most iconic colors of combo such as coca-cola are frequently used in sports. 

Sliver:- 

Silver is the color of wealth, grace, elegance, and sleekness. When these colors are used in the logo, the sliver is the best logo design company India acts as the greats descriptor for all high-end,technology-related, and industrial. Some jewelry brands used to have silver as their logo, but also this becomes quite dated as the colors become more associated with the industrial metals inserted in fine metals. The silver information of your logo might be a great way for emphasizing the sophistication and the classy sides of your brands. There is no wonder to have several cards brands use these colors. 

Gold and Yellow:- 

This color is the most powerful source of positive emotions, which might sometimes be tiresome. Generally, yellow are spurs in the action. Such as red, yellow is generating festive vibes actions –oriented without any aggressiveness and passionate connotations. If you are willing to communicate joy, surely use these sunny colors in your logo. Certain golden colors also make you thick McDonald’s but this proof of how powerful a logo can be. Nothing is more expensive than gold. These are the colors of wealth, wisdom, victory, prosperity, glamour, luxury, prestige, and royalty. The warmth of gold irradiates all around it. but don’t get the wires crossed when it comes to gold and yellow. Yellow pops up in various luxury brands for these exact reasons. The psychology of colors tells a lot about how our minds work. Also, this logo design company India helps to predict the audience's reaction for building a very strong brand identity,but this has set the path and no boundaries.

More info: https://www.vervelogic.com/logo-design.html

Ecommerce opportunities and challenges to address during the pandemic

The pandemic has raised the speed of eCommerce growth. Also, the flips sides for the growth in the competitions are growing too. To constantly keep up with competitors, strainers require just knowing the biggest challenges in eCommerce for the moving forward. These pandemics had a huge influence on the eCommerce business. When the restrictions were imposed at that time almost all physical outlets were shut. Many are adopting and are focusing on the eCommerce development company in India business. The companies that are thriving are the ones that can take these challenges and turn them into opportunities. 

Try to deals with supply chain disruptions and demand:- 

The pandemic breaks leading to spikes in demands for the creating products, during disruptions of your supply chain transportation restrictions for the establishment of the closures. Nearly 75% of the companies have already reported supply chain disruptions optimizing your eCommerce website development company sites’ performance stability to deal with the peaks in the traffic. The pressure balancing is taking the pressure off just by smearing it over the groups of machines. Lazy loading means delay to loading of certain web page elements. 

Concern around safety:- 

These challenges of the eCommerce business are the ideas for the customers that are putting off buying online because they are just worried about their packages inadvertently carrying in the COVId-19 virus. This is most famous for the customers to feel safe when they are buying, a business must do all they can to quell fears and prove themselves hygiene. These are excellent to have the sections on eCommerce websites development company sites that detail the new measure your business is taking while the pandemic for minimizing the risks of spreading the virus. 

Increased importance in using technologies to automate:- 

The exact technology has crossed for a management system, headless and backend eCommerce platform, delivery provider and logistics, for the marketing platform and many more are the ideal technology providing the single source and seamless integrations with your other technologies, so you are maximizing the efficiency. The technologies are at the top of minds in the eCommerce and online marketer in 2021 for the cross channels advertising management solutions. 

Understand the difference between women and men:- 

One of the most interesting things about eCommerce shopping during the COVID-19 is that these are affecting women and men differently. The recent research revealed that 24% of the men, as compared to 18% of women, are doing more shopping online. These do not only suggest that eCommerce businesses are taking the benefits of just focusing more on shopping towards men, but they also speak about the products likely more popular. As the  Commerce web development company business is trying to make the most of the period after lockdown or the difficult early stages of the pandemic, this is natural to look for the best ways to adjust your eCommerce business.

More info: https://www.vervelogic.com/e-commerce-website.html

How to Find the Best Mobile App Development Company for your Business?

Well, googling top mobile app development companies around you doesn't do the trick. You have to look out for many aspects when you are considering a mobile app development company for your business. You have to select a company who isn't cheap but isn't overpriced either. One that consists of talented developers and doesn't change the developers in the middle of the project. There are also technical considerations which you need to take, like on which technology the mobile app development company in Philadelphia is expert in and in which technology you need to have your development. Well, anyone can get confused with so many technicalities and aspects. But if you do not want to get conned then you have to think it through. To make it easy for you, we have come up with the best ways to consider how to find the best mobile app development company for your business.

Know What you Need

Every mobile app delivers its expert features and you need to make sure of it in the start only. For instance you need to know who is your target audience? Do you want to build the app for revenue or just deliver the service? Are you willing to keep the development and maintenance budget aside? What is the primary goal you wish to achieve from your mobile app development? These are some of the things that you need to completely understand before you can tell the developers of the app development company in Philadelphia.

Get to Know Some App Development Basics

Before you start shopping for the app development companies for your needs, you must figure out the basics of apps and their development process. It will help you ask the right questions to the companies and learn more about their development process. For instance there are two types of apps: native and hybrid apps. When developing an app from scratch you must also have an idea how design works and how talented developers from the mobile app development company in the USA will turn your idea and vision into success. So when you talk an app development company ask them about the kind of experience their designer has. 

Industry Experience

While this isn't a major issue (more on that in a moment), search for an application improvement organization that has some involvement with your industry. So in the event that you are a fintech startup or a bank, you could search for an organization that has created finance-related applications previously. An organization that has long stretches of involvement yet has remained restricted to amusement and web-based media applications, they may not be the best fit for you, regardless of whether they are a great organization in their specialty. In any case, similar to what I said, this isn't a major issue. A few organizations are actually genuinely fit for attempting new activities. Would they be able to deal with your task? Just conversing with them can tell.

These are the top ways to find the best mobile app development company in the USA for your business. I hope this blog will help you find the best app developers for smooth and ingenious mobile app development.

4 Criteria of a Great Logo for Your Business

Creating a logo for your business is not a simple task. But creating a logo is also important in this competitive era. If you are creating a logo then you need the best for your company so it helps your company succeed. So, here are 6 criterias that a powerful logo should have. We suggest you hire  a logo design company in India to get your personalized logo that will perfectly define your brand image. 

Making it Memorable & Recognizable

Making your logo timeless is one the best ideas you can ever have. Your logo identifies you and your business so you need to make it memorable so your audience easily recognizes it whenever they see it. Once you find out the message you want to convey through your logo you must use elements that have the greatest impact possible on your potential customers. Along with the message you must also need to incorporate mission and values in your logo. 

Flexible

The thing about your logo is that it goes on everything for marketing purposes. For instance a company's logo goes on the web or printed black and white on paper and resized for different purposes. Also consider your logo for a very large billboard, your logo should look the same everywhere. 

Colorful 

Aforesaid your logo must be effective and since it is going to be used on all surfaces you need to fill in the right colors in it. If you don't know in which context it will be used, we suggest you to hire best logo design company India as they can make sure your logo looks good with colors and also looks good in black or white. If you are doing it yourself then we suggest you first create your logo in black and white then proceed with other significant colors. We also suggest you read the psychology of colors to find out which one would suit your business. 

Unique

Having a unique logo is also important because of the competition in every field. If you are looking for some tips then as per logo design company in India you must not play too much with effects, not readable fonts or weird icons. You need to focus on the basics and opt for simple shapes and play with them. In these times creating an uncomplicated logo is the best way to move forward to get something unique. Also while creating a logo you also need to make people remember your business therefore your logo.
These are the 4 Criteria of a Great Logo which you can use to create an effective logo. You can also hire the Logo Design Company India as their professionalism can help you with getting impressive logo that perfectly represent your business.

More info: https://www.vervelogic.com/logo-design.html

What are the Biggest Mistakes in Logo Designing?

There are many reasons why a logo is important for a business and maybe you find a very good reason to get a logo for your company but you know where the real problem lies? Getting a good logo which perfectly represents your enterprise. It is very easy to get carried away with the development of the logo and make some mistakes. These mistakes can be really costly if not taken into account at an early stage of the logo creation. In order to create a logo you will need the latest trends, potential customers needs and the hands of professional logo designer India. Here we have some examples of the most common mistakes in logo creation. 

Missing the Point

When you are creating a logo, then you must focus on the message it wants to depict. Find out about your target audience and whether the type of your logo will cater to them or not. Even before you start with the designing, find out what is the message you want to communicate to potential clients. Ask your friends, family and some of your customers for their opinions, inputs and comments. If you miss the point of having a logo then you can't have a bigger impact on your business than you thought. 

Using too many Fonts

Once you have focused on the message you want to convey through your logo. But if your audience is not able to read what your message is then you are doing it wrong. You can take the expertise of  the logo designer India. This can happen when you use too many fonts, or the wrong ones. When you get it right you can have the right impact on the general design of your logo along with your audience. As a leading logo design company we suggest you make sure you use one or two fonts to make it readable. 

Inappropriate Shapes and Forms

When you hire logo designer India for your company make sure it is appropriate for your target market. With appropriate shapes and forms in your logos you will be the funny comic in the market. Along with inappropriate shapes and sizes you also need to take care whether you do not make grammar or spelling errors. If you are not taking your business logo very seriously then your customers won't also take it seriously.

These are some of the biggest mistakes in logo designing which you can avoid by hiring logo designer India for your logo. You need to find out about your business’s mission, values and what it stands for as it helps in creating the best logo for your business.

More info: https://www.vervelogic.com/logo-design.html

Top 3 futuristic eCommerce trends and technology for 2021

E-commerce technology is very trends that have a very significant impact on eCommerce.This continues for influencing the new technology, also the new consumers are demanding the continuous shift from mobile devices and desktops. ECommerce has grown very fastly and is transforming retail. The eCommerce is standing the populations are standing very nearly around the billions, and this are estimating around the global digital buyers of 2021.there are huge opportunities are attracting the more business towards the eCommerce brands, also adopting the trends of non-negotiable. Identifying the trends is accelerating the process.

Mobile is leading 

This is very difficult to pinpoint the future of eCommerce.The multiple global smartphone users are rising gradually, and also the eCommerce traffic. 79% of mobile users make an online purchase using mobile devices. Also, the primary has numerous users who still prefer and feel very comfortable with the eCommerce websites, but this will not last long. The trends are eCommerce sectors requiring research and mobile-based user data for improving the industry. The eCommerce sites are optimizing the mobile your site is directly influencing your angle in the same ways. 

Mobile is on move:- 

The number of mobile users online shopping has crossed the number of the world population. Also, the desktop still has the primary methods for consumers of their eCommerce business. The mobile is not the future of the eCommerce world, the number of mobile users is increasing, also the mobile in eCommerce traffic is getting very crucial, as the users have huge numbers are using mobile Also, the mobile users are the center of your eCommerce business operation. Mobile optimization is directly influencing the ranks of your eCommerce business on a search engine, the mobile. 

Get ready for the future 

The future seems pretty impressive for eCommerce website development companies . Technology is one step for transforming the eCommerce industry. The mobile platform is present in the future and AR and VR, voice search optimization, and social media videos are the best actions for the eCommerce business. They get doubled for checking your armory for verifying you are changing times and optimizing your eCommerce strategy according to the changing times. You have to ensure your eCommerce websites are ready for the future with the help of integrating the technological trends. Also, you have to adopt the possible technologies of the e-commerce business. 

You have to always be in the eCommerce business for around years and you have to start the retails business now, to ensure you have the familiarity with these three key eCommerce technological trends to take shape of the future industry.

More info: https://www.vervelogic.com/

Why Android Mobile App Development can be The Best Option for Businesses?

Mobile application's popularity has increased a lot in the past few years. Well the usage of smartphones especially Android has also increased a lot and that is why we can see an increase in mobile app downloads for the Google Play Store. More and more businesses are investing in the android app development company in Nashville as they can easily target the large section of the audience. 

There are around 130 million android users in the world which makes the android mobile app development a crucial task to win the marketplace in 2021 and beyond. As a business, it is important to have an application which serves a number of purposes and represents your business globally. The reason behind going to android app development is that it can offer enormous benefits like increased revenue and other strategic benefits. So, without further waiting let us have a look at the reasons  why android mobile app development would be perfect for your business. 

User Base - As mentioned earlier, android has a huge user base and that too from all around the world. Establishing your business in an already established environment clears many obstacles in this competitive world. Your app from the mobile app development company in Nashville will attract a lot of visitors which you can convert into your potential customers. 

Open Source Platform - One of the best parts of Android is that it is an open source platform which makes it easy for the businesses to establish themselves as they do not have to pay any kind of fees to Google. Another better thing about Android is that it has a rich collection of SDK libraries that you can use on your mobile for free. 

Great Marketing Tool - The android platform is considered one of the best places to market your business mobile app from the app development company in Nashville. It's been observed that android users spend around 92% of their free time on their smartphones which gives businesses a scope to easily market their app through push notifications and other features available with android development. And we are also living in an advanced era, which means people rely on a number of apps to purchase, find directions and other purposes as well.

High ROI -  Businesses work only for one purpose which is to earn huge revenue. With android apps from mobile app development company in the USA, you can make your app easily available for the users. Quickly, interactive apps can be built in your budget. In less amount you can expect a high return on investment. You can create apps for tablets, smartphones, android TVs and wearables to make your services available for more and more users. Another benefit of using an android app is that it is also compatible with latest technologies which makes the integration of AR, VR, IoT and others. 

These are the reasons which establishes why android mobile app development is perfect for businesses from all around the globe. All you need to do is to find the top android mobile app development company in Nashville which understands your business and deliver the perfect app which represent your services.

Benefits of Hybrid Apps Built Using Ionic Framework (for Developers and Businesses)

COVID-19 is on surge again but thankfully this time businesses know how to deal with the second wave of this crisis. Many companies are now serving remotely to their clients via full-fledged mobile apps which is so far proving to be fruitful. 

With the intention to reach out to a larger crowd (with no barriers on OS), companies are more interested in owning Hybrid apps developed by the professional experts of Ionic App Development Company in India and overseas. Apart from being OS flexible, Hybrid mobile apps build on Ionic framework guarantee speed accompanied by a personalized experience that strengthens your client’s trust in your services.

If you are planning to digitize your businesses via a full-fledged hybrid application, then the article has a lot for you to grab..    

What is an ionic framework? 

Ionic is an open-source UI toolkit used to make some feature-rich and highly responsive hybrid apps. This framework is well-treasured by the app developers as it owns a rich library of building blocks and supportive UI components which gives them the opportunity to explore and develop the best app for a business. 

At its core, the framework is powered by some powerful programming languages like HTML 5, CSS and Javascript which enables the best business-oriented apps and features that can easily be accessed by the target audiences. 

Not to forget, the framework’s flexibility with OS - once built, the single hybrid app can be deployed on Google Playstore, Apple Appstore and Windows App Stores simultaneously.  

Benefits of Ionic Framework (Developers’ Perspective)

1. Apps utilize a single codebase to work with various OS platforms (with minor tweaks in the plugins and config). 

2. As compared to other frameworks, Ionic is capable of delivering some top-notch apps in less time and with the help of fewer resources. 
3. Ionic owns default CSS andJS components that are the basics in the development of an app UI. The library includes sliding menus, caches, routes, sliding boxes, etc.

4. Based on the powerful Angular JS which is a highly preferred choice for developers. 

5. Ionic App Development uses Cordova plugins that give access to different device utilities like camera, GPS to build an ideal application for your phone.  

Benefits of Ionic Framework (Business Perspective)

1. Ionic Applications have feature-rich UI with elegant business-centric designs and powerful functionality.

2. The app performance will prosper your online business as Ionic holds the capacity to amalgamate with the latest mobile devices using their touch-optimized gestures and hardware-accelerated transition. 

3. Ionic framework utilizes web technology. The technology that is mature, tested and at the same time holds the potential to be a future deal. For any cross-platform app - web technology is trusted.  

4. MultiOS hybrid apps built on Ionic have the native look and feel for a personalized client experience. Hybrid apps let the clients access to device features. 

5. Less time to market is one of the biggest reasons why ionic app development is in demand by business. Less time to develop and test means reduced time to market.  

Takeaway

From established firms to startups, organizations on various progressive levels are leveraging hybrid apps built on the Ionic framework. Several Mobile App Development Company in India and overseas trust this ionic framework to increase their goodwill in the market by building some robust feature-rich apps. For your application development ask about Ionic and hybrid apps from us. Holding experience of years, Vervelogic is your go-to app development agency that will take care of your app needs from the scratch.  

Benefit of Outsourcing Your Software Development

Do you know why outsourcing exists in the first place? Because in house development of the mobile application is time-consuming, more expensive and challenging all at the same time. Without any experience of software development, companies will find it difficult to compete and survive in front of specialized mobile app development companies in Dallas. On the other hand the outsourcing companies hire the talents by looking at their skills and testing them in every end. And that is one of the reasons why companies from different verticals lookout for outsourcing companies which have experienced and talented teams of developers. 

Hiring an outsourcing development company means hiring external software development services providers so you get an effective IT solution for your business in the form of a mobile application or a website. Without waiting for a single second let us have a look at the benefits of hiring the best outsource software development company.

Reduced Costs 

Well if you have no idea then recruiting talented IT experts in today's world is a very time consuming and costly task. And you will require a team consist of developers, testers, designers and a designated team manager. Along with a team comes expenses of their salary, office infrastructure, work stations, holidays and sick days. On the other hand if you have a dedicated mobile app development in the USA by your side they will have to look after all of this as its their job and deliver the result in desired time.

Speed

Building an in-house team of software developers can be very time consuming. Variably it will take you around three-four months to even get started as you need to first attract and then hire the top talent. Which basically means you need to wait for several months to assemble your team and start working on the mobile app. With the help of an Android app development company in Dallas you can accelerate your app development and market your time in no time.

Access to Top Talent

IT companies have reached a new level as the competition among them also increases. That is one of the reasons they hire top specialists in their fields to be on the top. They have an expert workforce sitting behind in order to cater to your needs. With a top iPhone mobile app development company in Dallas you can easily gain access to skilled engineers who have been hired by the company and their skills have already been tested on other projects.

Flexibility 

Outsourcing also helps in scaling a development team up or down quickly to help your business ahead and with the time. You can update your mobile apps as per your business requirements. Moreover, scaling an in-house team down would mean firing employees which will do many things like ruining your team morale and company's reputation at the same time. But it won’t happen when you hire a mobile app development company in the USA. 

These are the benefits of hiring outsourcing companies for your software development. With the right mobile app development company in Dallas you can take your business to the next level.

More info: https://www.vervelogic.com/

E-Commerce Strategies to Grow Your Sales in 2021

Over the last 10 years we have seen a drastic shift in online shopping. In 2021, over 2.14 billion people worldwide are expected to buy goods and services online. This number has increased from 1.6 billion to 2.14 in just the span of 4 years. And thanks to Covid, the eCommerce business has seen a massive surge in online sales in 2020. But now once again everything is opening you need to find new strategies to keep your sales intact and grow in 2021. The increasing competition is also another reason to find out the effective strategies to follow in 2021. So, without further ado, let us have a look at the eCommerce strategies to grow your sales in 2021.

Focus on Existing Customers

Taking care of your existing customers has become really important these days. You must look for new ways to attract potential customers but also taking care of your previous customers must be done with the same enthusiasm. With the help of  Ecommerce Web Development Company you can find new ways to do it. One of the aspects that separate successful stores from failing is their ability to retain their old customers, which is really important in Ecommerce business if you want to achieve your goals. Well, it takes more time and money to convert new customers which makes it difficult to achieve. However, things are very different and easier once they have already made a purchase from you as they do not have to whip out their credit card once again. 

Use Data Analysis to Target your Audience

Understanding your users is like having a superpower. Because it tells you what their next move is going to be. Answer the following questions:

• Who are your users?
• What do they usually buy?
• Why are some products doing better than others? 

You can use the insights of data analysis in a variety of ways. For instance you can collect data from tracking pixels to create a target audience for social media. With this data you can create a similar audience for Facebook, Google Ads and other advertising platforms. Or you can use the demographic data and other insights from data analysis for marketing campaigns across other channels. If one of your blogs is ranking high on SERPS then you share that content to your email list. There are many kinds of data sent by your user which you can use to increase  customer engagement or generate sales with the help of the best ecommerce website development company. 

Invest in Latest Technologies 

As mentioned from time to time we have seen many technologies which help us businesses in various ways. These technologies emerge all the time and it’s the early adopters who see the biggest gains. So, we suggest you keep a close eye on technology like online assistants, new payment options etc. that you believe are going to be perfect for your business in future. 

These are the strategies that you must follow in 2021 with the help of an ecommerce web design company.

3 Top greats tools for designing a logo

The more formal companies, such as law firms, maybe care the most about achieving the professional looks, while the fashion stores are going to focus on the most unique stylization. When this comes to the logo, each organization has multiple design priorities. for considering what your organization is looking for, you have to assess every logo design company designing based on the criteria. Every factor customizable, professional and friendliness have the cost of providing the rating. The features quality is higher as compared to the rating values. The design tools are a strength for aligning with your organization's priorities. So you have to select the best logo maker, you will be able to set and create the logo that will fit in your budgets, for increasing your brand and drawing the people for the organization. 

Vectr 

Vectr is giving a very streamlined interface that will support the custom logo design. Its mission is to make graphic designs that are accessible for all. This is translated for completely open-source software and also the intuitive for office that will welcome newcomers to the vector arts. While the barebones toolset certainly delivers the promise, also there are some limits for you to take your designs. Still, the administrators are receiving a real decent array of tools, to make it a fabulous home for the logo designer. 

Adobe illustrator 

The illustrator parts of the adobe creative suite are remains for graphics design software and greats person. This packs the punch with the host features providing you the controls over each aspect of your logo designs. The pixel grid will make this very easy to clean the aligned objects. also, the precise shape-building tools, advanced path controls, and brushes will provide the freedom for creating the almost graphic you are thinking. The perspective grids will help for creating realistic distance and depth. When colors are required for using them sparingly, gradients are very effective. 

Looka's logo maker 

Looka's logo makers are the great logo maker’s options that are powered by AI. This promises to deliver the custom logo that will love just a few clicks and five minutes. For feeding your company business and name, will pick the few logo styles, symbols, and colors that you like the looks of, this will go towards generating the sets of custom logo designs for you. After the final design, you can do a few adjustments in the look's logo editors for ensuring the colors, layout, and fonts are the right for you, you are great to go. You will get the brand kits for including the vector flies and colors variations, also for business card designs that are ready to make the social media templates. 

There are tons of logo design tools options out there, they all must have a distinct purpose. Which one of the best designs for you depends on your particular requirements and budget. 

More info: https://www.vervelogic.com/logo-design.html

Three traits of successful eCommerce business

The things that will make your eCommerce development company India business very truly successful are not rocket science, but though you can hear of them sometimes in the past, these still have very interesting notes for various businesses to take these traits for granted to end up getting them in the wrong ways. Most of the fundamental steps will ensure the success of your online business. These are just learning whatever distinguishes the mediocre eCommerce sites from those that do very extremely well. There are various certains traits that are almost for successful eCommerce business shares. We are providing two post details at the top then traits for almost every booming eCommerce business. 

High–quality photos:- 

The most obvious point regarding selling products online is that your customers will not be able to see, feel and try the products in person. This means all high-resolution, but photos must have to be paramount. If you are selling dresses and any items with particularly high levels of information, just add various photos on every product from numerous angles. Allowing the zoom options also has great ideas. So always remember, your customer is willing to trust in your products as much as possible before purchasing. 

Captivating product description:- 

The descriptions about your products are quite the task, this will actually make and break the sale. The online shoppers are not getting physically touched by the products you are selling, so just describing for them vividly for experiencing that they are getting the ones they buy items can provide them quite a push. So, try to avoid reuse of the manufacturer's product descriptions. These must-have to reflect your brand personality, therefore, you must have to use a constant and unique voice when describing all items of your product's lines. 

Improving the store accessibility:- 

Accessibility is of the utmost essential to help your business to reach all kinds of customers. The people of various cultures, people with disabilities. Being able to have your online store set of other languages will have the potential to widen for your customer base, the very long they are very significant parts of your audience. These might be accessible for people with visualizing disabilities such as color blindness, impairing vision, by using the high contrast visual themes in larger font size of the text. The design of eCommerce websites must have to accommodate all kinds of customers. The main tools of communication, transacting with them. These must-have to be able to relay the details very fast and concisely for evoking the trustworthiness of your business for your customers. 

There is certainly no better time than now. The public has to get more and more familiar with the use of eCommerce for availing the numerous services and products, we are going to see more amazing things through the eCommerce for consumers.

More info: https://www.vervelogic.com/e-commerce-website.html

3 ECommerce Marketing trends that you need to know in 2021

Most of the companies are experimenting with a variety of marketing tools and trends out with the best for them. The emerging trends are adding influencing marketing, artificial intelligence, and virtual reality. The marketer is just required to carefully set the get suited and latest eCommerce website development companies marketing trends for their brands. The eCommerce company is preparing to include developing bearings of eCommerce purchasing that will not fadeaways such as fads. The selling of the eCommerce business is designing the eCommerce purchasing supervisors of eCommerce marketing directors of their appendages. This might be work today for the business and might be work tomorrow. 

Consumer awareness:- 

The company is educating their consumers about the services and products also regarding the performance. The consumer awareness planning will be well designed for flawless eCommerce website development consumer engagements and consumer welfare. The great eCommerce marketing trends, online sales for any business are growing very completely which are beginning to build and spending the eCommerce marketing service. For increasing consumer awareness, loyalty is something for the brands that must be never missed. Transparent and trustworthy content is very essential for the brands accomplishing.

Also read: https://www.vervelogic.com/blog/ecommerce-business-ideas/

Content Marketing:- 

For promoting your content well, try to use social media and your brand's websites for linking to your blog. Use your eCommerce website in India blog for promoting your social media. Videos and images are well-loved by the audience. To make them interesting and unique, the customer always remembers your brand audience. Content marketing helps online brands to engage with their customers very efficiently. These will include their levants details to your services and products then they will sell these services and products very effectively. The researchers show that content writing continues to grow into the very essential approaches of eCommerce marketing. 

Machine learning  

Machine learning, the eCommerce industries are all sets for change. So you will use machine learning to stop the problems before they even occur. You will also be able to customize search eCommerce web development company results based on the past browser and purchase history. On the tech side of things, machine learning helps for detecting. To keep on track of the data over time, so when many things are going in the wrong way, you require to get them altered. These are the ways you will prevent retracted payments and purchases with the stolen credit cards. In the long run, it will make customers trust you more likely. 

There are multiple trends out there to make sure you can select the perfect one before you are investing money. These are required to match your brand's images, tone, and goals. These will require engagement enough for the customers to enjoy.

More info: https://www.vervelogic.com/e-commerce-website.html

Not Underestimate the Power Black & White Logos?

When it comes to logo designing then there are various aspects which we need to consider. And one of the important factors for the same is choosing the right color for your logo. Many logo designers and authorities from the companies believe in incorporating the color palette that represents the company’s values and products. In this scenario many people forget the power of black and white logo and how strongly it can impact your company’s future. We are sure other color logos will also impact your potential customers in a good way but our question to enterprises is why not consider a black and white logo for your business? The best logo design company India believes that there are many reasons to choose from black and white color palette and let us tell you why. 

Also read: https://www.vervelogic.com/blog/top-101-creative-logo-ideas/

Why Choose Black and White for Your Logo?

Many people believe that black and white logos are dull but they are the same people who love to have black Nike Swoosh on their white sneakers. There are many companies all around the globe that have used two colors very differently. Along with it let us have a look at other reasons too. 

• Black and White have a strong contrast that increases legibility of your company.
• With the help of the best logo designers in India you can use different shades of white and black that you can use to give it the effect you want to give.
• Different shades of black are black bean, black olive, and dim gray.
• Different shades of grey are gainsboro, dim gray, davy’s gray, gainsboro.
• The best part of this combination is that it gives a timeless look to your logo.
• The black and white logo has a major advantage is they are easily adaptable. So, when you are printing them for promotion you do not have to worry whether it is looking good or not. Because it will always look perfect. 

The Meaning of Having a Black and White Logo

Well if we see technically then black and whites are not colors they are shades. But interesting shades to use when creating your logo. Black is associated with elegance, luxury, power and sophistication. You must have a black shirt which you find timeless as you can wear it at almost every occasion. Adidas and Channel are the best examples black timeless logos. Both companies have been in the market for decades as their brand image and value is increasing day by day.

On the contrary white resembles purity, peace, harmony along with wisdom. White can be found in almost every logo no matter if the top logo design company in India is using black with it or not. A white background with a black logo of your choice would be perfect to make it represent your business. 

These are the few reasons why you should consider a black and white logo for your business. Moreover, we still suggest you consult the experts from the best logo design company India. Hiring them would be a seamless and perfect process for you to get the best logo for your business.

More info: https://www.vervelogic.com/

Top Reasons Why Ecommerce Site Fails & How to Avoid it?

E Commerce is one the hottest businesses at the moment. Entrepreneurs from all around the world are finding ways to add more to this industry and increase their revenue. In 2021, over 21 billion people worldwide are expected to buy goods and services online. Well with the opportunity of serving so many interested potential audiences it is worth a try by stepping into the eCommerce business. 

To be honest it seems easy after seeing so many customers but budding your business can be a very difficult task. If you already own an eCommerce store, or are planning on building one then you must take certain precautions so your ecommerce site doesn’t fail at any time. Having an efficient site is really important for eCommerce business. If it fails your business fails too. So, without further ado let us have a look at what causes an ecommerce site to fail and how to avoid it with the help of an ecommerce website development company.

Online Marketing 

Online marketing is one the most beneficial and necessary services at the moment in the market. As an eCommerce business owner you need to integrate the services like SEO from the top SEO agencies as they can help you with the latest online marketing methods and better SERPs rankings. No matter if you are a current leading eCommerce online store, without the targeted traffic on your site you can’t reach the heights that you want. Not having an upper hand in online marketing is one of the top reasons why eCommerce sites fail to compete against the competitors. 

Complicated Checkout and Hidden Fees

Did you know how Amazon was able to win the marketplace? Well first the trust people have on it because of its time, second is the simple purchase process it offers until now. A multi-step checkout process frustrates the customer as they do not complete the process and leave you hanging. Avoid any kind of frustration from your end, by offering a short and simple purchase process. 

Along with complicated checkout one thing that leaves you abandoned is the hidden fees. What’s more frustrating is hiding it till the last moment. Instead of automatically calculating the shipping, add a shipping calculator with the help of the best eCommerce website development company that works based on the number of items.  This is technically easy to achieve, and there’s no excuse to not offer this.

Poor Images & Missing Information 

When customers are shopping online, they want the best experience. If you seriously do not have the right images that perfectly describe your product then you are surely lagging behind. On the other hand, top ecommerce sites are finding ways to include AR and VR on their site for better customer experience with the help of ecommerce website design and development company. 

Along with poor images, but not displaying full contact information creates unwanted trust barriers in the minds of the users. If you are refusing to show location and your contact information to your potential customers then you are surely going to have a hard time establishing trust with potential customers. It seems like a small issue but needs your attention which can be easily solved with the constant efforts from eCommerce website development company. 

eCommerce is a great way of starting a business with minimal effort but maintaining it is quite a task. Many eCommerce stores are closed after some time because of the above mentioned and other reasons. Be sure to correct them and you will keep on competing in the market.

More info: https://www.vervelogic.com/e-commerce-website.html

4 strategies for mobile app development strategy

The mobile app is strategically planning out what is new in the mobile app and how this fills into your company's overall business plans is the most effective route to just take it. This reduces sometimes even also eliminates the risk for developing the app that is never quite caught on, and these are not performing as expected. This is only for an app designed with a clear app strategy in mind to show the results in the real ROI. Planning your new mobile app developments strategically and how this fits in your company’s overall business ideas are cost-effective aspects. 

Understand the competitors:- 

No one has come up with great mobile app development strategies. They do not even know anything about the competitors. So the fact is that you can only thrive for the business if only you want to know the competitors. They will mobile phone app development also analyze the competitors and documenting them as per the market baselines. The major points are that it requires to be noted during analyzing the competitor's strategies also. The functionalities and features of the mobile app that is one of the best practices in the common sets. Always try to discover what the competitors are avoiding to differentiate for those features of your strategies of the mobile app developments. 

Pick the right developments platform:- 

The mobiles have to bring additional complexity such as the web. Today there are various deceiving kinds of iPad,iPhone, android, blackberry, and other apps that are required to be developed in several of the platforms. So nowadays the iPhones app is becoming the necessary entry point in mobile apps. Generally, The selections of platform id depend on the kinds of the business and how you want to engage your user. For publishing and broadcasting, Android app development company many companies are preferring the iPad and Android tablets to implement a better user experience because of the large screen. 

Establish the user profile:- 

The most essential thing to just keep in mind when deciding what data is made available through your new apps for the users is that they do not have any expert apps to do all the solutions. The Android application developer is trying to incorporate huge functionality and data into the one apps just make because this will make the app difficult and widely for navigating. So the user prefers Stratford apps that are intuitive and simple to use. 

Ensure data security:- 

The privacy policy must have to include so that when the apps want to collect any sensitive details from the user, this remains protected. The user's data is the most valuable asset for you and you just have to make sure that a process is a place to collect, store, and as well as handle and manage potential security threats. The privacy policy is required to cover the details that are being collected the ways it is utilized. So try to follow these tips while working for a mobile app development company. Taking help from this strategy will make the development process much easier and provide huge competitive advantages.

More info: https://www.vervelogic.com/

3 most crucial aspects of eCommerce business

A successful eCommerce business is more than creating the selling products and websites. Unusually, the eCommerce business is struggling after the various ineffective advertisements and promotions. They also didn’t get similar results after the tactics of the other eCommerce.The most essential for an eCommerce business to know their brands, and promote themselves, in outdo of their competitors and do their customer satisfaction. There are some certain elements for each eCommerce business that are always relevant and competitive. Let’s take a look at the most essential aspects of the eCommerce business for standing out from the competition. 

Make the positive experience:- 

Creating a seamless experience for your customers is the first step for making your eCommerce business successful. If your customer feels insecure and uneasy regarding the websites, whatever they are thinking about you at any point for interactions, there is a chance they won't be coming back, they will surely log off your websites quickly. The perfect websites for eCommerce layouts, the customer's friendly UI, the quality carts shopping applications are some of the best ways for experiencing your customers. The most talented eCommerce web development company is designing very great eCommerce websites for attracting customers. 

Make sure you will meet your order:- 

In the fast-paced world, there is no one willing to wait for weeks to receive the orders they had purchased from eCommerce sites. Unless your eCommerce websites in India business are deals in digital products, the great fulfillment strategy is very required. These are impossible to meet with the standard for your current stages, but the speed shipping will not be for the next day and two-day shipping will always be for something you are striving for. Always keep your customers happy will provide benefits for your business in the long run. 

Analyze your brand:- 

Just think of some of the world's most popular brands. The small eCommerce business of aesthetics is setting them apart from the competition. The small eCommerce business owners will try to follow the footprints of those lumps and establish the brand. As the corollary of the above points, you are having to realize that you weren’t able to do interactions with customers over the internet, this is very essential for demonstrating that you have to build a reliable and legitimate company. The eCommerce web development companies are designing the websites to work and look more professional and put your eCommerce website development business in the most super positive light. 
In the eCommerce website development companies business, we are not capable of interacting with users. So these are willed depending on the piece and functionality to appear at peace with the accessories on your eCommerce business.

More info: https://www.vervelogic.com/e-commerce-website.html

3 Importance features of SEO in eCommerce business

E-commerce business websites are measuring an average growth of 20 percent at the right time to just meet with the best companies. In the era of eCommerce e-retailing. Most of the customers are searching with the great for promoting keywords for these keywords to create a new prime real estate for commercial places on the internet. The eCommerce SEO checklist. The most effective SEO service company India of eCommerce demands to provide unique content for their customers is not only reading and enjoying but also for learning from hopefully sharing. 

Details are king:- 

Instead of the content, the details matter. The content is just to have a bunch of words to occupy space in your websites, so you can use the different content. A lot of the SEO companies in Jaipur are making several strategies for focusing on the keywords of the popular meaning of people for entering into search engines. Few are going far, including the misspelled words because these are watts’ a lot of people type. The singular keywords are not the end-all, for all in the successful SEO content strategy. There is also the long tail of keywords of multiple is using with a combination of more specific search for paying in big profits because they are focused. 

The Takeaway:- 

This is very essential for your eCommerce SEO, the more specific your content optimizations, the more of the approaches of your marketing strategy. You might have the best prices of the great products, but you are ranking to make the sales. The SEO service company ranking of Google, the most popular search engine in the world, is quite crucial. Ultimately, it boils down to how informative, intuitive, and relevant for the times in your content. The most important thing is that your details people are looking at your sites. There are many things that you are required to make sure of for your websites. 

Add pagination of components to the category of pages:- 

In the category of pages with thousands of products, the last thing you are willing to focus on is for the users to load in everything at once for scrolling through the listings until they are finding something they want. Most of the eCommerce websites are solving this by breaking the category into easily digestible pages with just a portion of the listings, typically with the items of pages. During the excellent customer experience, this will harm your eCommerce SEO in google for sure in the category for showing in users of the search results. Including the SEO paginations of components tells the other search engines how the pages are related to one another. 

So these are the primary importance of SEO in eCommerce business to grow in large numbers and get the profits and maximum revenues from their business. The best SEO company in India will guide you to get maximum profits in your eCommerce.

4 Top Tips For Outstanding eCommerce websites

Designing is the chance to make a great first impression in an eCommerce website. These are the direct impacts on how many times customers have going to spend there and how much they are going to buy. The eCommerce website's design is not just for reading the website's looks but how these are working.  

Make it responsive:- 

 Almost All people are smartphone users who purchase online using their mobile devices in the last 6 months. The eCommerce development company in India has more than three-quarters of the online shoppers going into online eCommerce sites. So if the eCommerce websites are not optimizing for the mobile device, then when users are visiting the store using the smartphones, So all the interface text and elements are looking into the small. It would be very inconvenient for the users to use the websites. There is a compulsion to have a mobile version of the website, if you do not have responsive versions users are not strong enough to properly see and interact with customers. 

Keep it simple:- 

You always have to be willing to streamline the process to keep it very easy for your customer. Then, the viewers do not have to search the buttons and dig too far to get the right search category. The drop-down menu will help simply to keep your website clean and unique. The easier it is for people to shop with you, the more they are willing to complete the purchase and give you in scale. So eCommerce website development companies  have numerous reasons to change something, it’s generally in the smart models in your shops after the industry norms, to know users what are expecting and how they interact with your site. 

Be honest with the pricing:- 

Lying and using the tricks is not going in your eCommerce websites. So the customer wants to see the honest pricing so they know what they are expecting at checkout. Also, the shipping and checkout are not calculated until the end, but you have to try to avoid the charges. Because the prices are expected you are like causing customers to abandon their carts and to go to your competitive eCommerce store. 

Make the checkout process is simple:- 

The various eCommerce websites development companies are tending to make the mistakes of complimenting the checkout process, Alos which is quite harmful to any eCommerce site. So try to make the checkout process as simple as possible. The customer's id not like a lengthy checkout process.For just to take the required details for completing the process. So just try guests purchasing so the customers will buy the products from your site without having to register. Because eCommerce web development companies have multiple customers they do not like to sign up at the end to complete the checkout process. 

The given eCommerce websites designing tips have more requirements for the eCommerce sites. To get the maximum number of responses you have to stay always active on your websites and flow these tips.

More info: https://www.vervelogic.com/e-commerce-website.html

why is a logo is important to an organization, business, or brand

All organizations have some interesting story tied in a singular picture that’s the logo. Also, the customer is being related to your brand and their products. So the well-designed logo is indicating the nature of the business without the business names. Also, the positive falls and high-quality products of your logo are great ways to make strong impressions, to help and boost your user-client base. When you are thinking of building a successful business, the most important key features you want to decide are your logo. Because sometimes the strongest logos will help to tell simple stories. 

The logo will help to create the image of your organization show the potential buyers:- 

The images just seem all in the corporate world. The best logo design company India is required to bold and it should be able to reflect the aggressiveness. Also if you have the insurance of your company, then your logo will reflect the dependability or solubility of your organization. The logo design of India is carefully designed to draw attention and trust to the users. The logo you are choosing for your organization will have some particular meaning that will present. So these things will show the potential of the organization to your user. The logo will get more effective through the receptions it will go on the long way for solidifying the loyalty of the users. 

Faster brand loyalty: - 

For boosting brand recognition, the logo can be the most effective tool for developing brand loyalty. Having a logo for your consumers is latching on both physically and mentally will help to turn your potential consumers into loyal followers of your brands. Also, it depends on the business you are running, this is also possible to distribute the promotional items that are featuring in your logo. This is a logo design company in India that has lots of organizations that are handing out free business pens and shirts with their logo most prominent to showcase them to spread the brand's awareness.  

Separates you from the competition:- 

The most important mantra is to be daring in the variety with your logo because your organization's logo tells their consumers why your business is distinctive and unique by nature from the others in the market. For example, there are 50 other café shops in your city, but yours is the only one that is committed to sustainability in your green, earthy logo drives that are a message for home are the most effective ways. Also, the logo design company is designing a well-designed brand's logo communicating all from the organization's backgrounds through the missions through the right icons for the placements for use in the proper fronts. 

The importance of a logo, these times you have to understand the several features during designing a brand logo. The logo will be unique and distinctive and is very easy to recognize and very simple enough to work across in multiple media.

More info: https://www.vervelogic.com/

4 Best SEO Tips To Help Your Business

Search engine optimization i.e SEO nowadays is becoming the most fundamental part of owning a business and website. For businesses, SEO has several benefits.SEO plays a pivotal role in the overall growth of businesses and their revenues. But many business owners fail to see the value in investing the digital marketing and their SEO efforts. SEO helps the business owner for creating user-friendly, robust, and fast websites to get ranks in higher search engines, also turns to help for bringing more qualifies potential for the customer in their sites and eventually enhancing the conversion rates. SEO services company will help for building brand awareness regarding your business as search engine users for more likely to trust the site. 

Create business listing:- 

The easiest way for businesses to boost their online visibility for creating a Google business listing. With this, business owners can support how google is a search engine resulting from the pages which are displaying their organizations. Also, the Google business listing helps the business by listing the search engine for finding exact information regarding your business. You are also able to provide details of the business address. Also, you can include the relevant photos for giving potential customers a glimpse of your office and products. 

Use right keywords:- 

SEO is operating on the keywords. The SEO company in Jaipur will help to determine when your sites are appearing when people are conducting the searches on SE such as Google. So you can select perfect keywords so that you appear in the perfect search results. The right keywords for your campaign are required to conduct keyword research. Numerous keywords are researching for tools you are able to find the specific keywords for your campaign. When you are doing research, you must have to focus on the long-tail keywords. The long-tail keywords are quite better options for your business than short tails keywords, which especially contain one or two words. 

Optimize your websites for android mobile phones:- 

The very first step for appealing to mobile phone users is that options for mobile-friendly websites are designs.The convenience or responsiveness is at the top of your list when looking at effective mobile-friendly websites designs. So your business needs to keep up with changing consumer behavior. To appeal to mobile phones users have the options for mobile-friendly website designs. For optimizing your web page for mobile devices, your websites didn’t have the zoom in and zoom out. So the android is optimizing your websites to help you improve your search ranking. 

Conducts an SEO audit:- 

Conducting, SEO audit is very easy, but this is a strategy that is not implemented in several business owners. It is very easy to miss information such as spam score and broken links when you are taking care of your business. This is one of the best SEO companies in India that suggest SEO tips for conducting an SEO audit at regular intervals. This will tell you which parts of your SEO strategy you require to squeeze by just evaluating your websites. Based on the results, you will understand your pain points and what you have to develop on your websites. An effective SEO strategy is all about the error and trials. For improving your strategy, you must have to analyze how your website is doing in terms of SEO. 

For the business SEO services company India provides tips that will help for boosting drive management and visibility .Generally, business SEO is a process that needs huge efforts, time, and patience. But if you know the right SEO strategies, then you are able to boost the growth of your business.

More info: https://www.vervelogic.com/search-engine-optimization.html

Business Planning: 5 Tips to succeed through e-commerce business in 2021

There are so many success stories related to online e-commerce development from Amazon to Flipkart, Reliance, Alibaba, Home Depo, etc. not limited to giants online but various other small, medium merchants and startups have shined in their respective segments with a full-fledged e-commerce site and an aligned backend mechanism. 

Being into business for years as an eCommerce development company, we can bet that a full-fledged e-commerce web development with an even stronger backend mechanism is the soul of a truly online e-commerce business. The article deals with 5 Tips that you need to follow (on an entrepreneurial level) to not only survive but succeed in your industry. 

Tips to Succeed with your online e-commerce business:   

1. Real-Time Inventory Keeping

Whether you own a physical retail store, an e-commerce store or both, real-time inventory tracking is a must to enhance the transparency of the backend stock flow. A mechanism that automates inventory updating to show the current number of items. 

Real-time inventory keeping is your savior when you are doing business through multiple sales channels (apart from your e-commerce store) as you can easily track the flow of the stock to prevent double entries and making a supplier purchase order every time the merchandise is out of stock. 

Start it with a clean slate, through stocktaking you will come to know which merchandise you have in stock. An advanced excel spreadsheet fulfills your purpose to a certain extent. Further, you can go for third-party inventory management software.  

2. Re-evaluate your Return Policies 

Believe it or not, but the best return policy of an e-commerce site is what retains the clients to keep shopping with them. If you are owning an e-commerce store it is impossible that every order will be appreciated by the end consumers, there will be some dis-satisfactory orders people might want to return. Make sure to have a flexible and straightforward return policy with no hurdles or hidden charges. 

Customers have a second thought regarding the purchase if the return policies are too stiff and completely out of their favor. This depresses online sales. 

3. Review your online Customer Service Protocols

In the physical store, you have salespersons, and floor assistance to guide your customers to the product. But when it to comes to an online e-commerce portal your major assets are navigation, search bars, etc. and as part of the personalized customer service, you need to include order confirmation through SMS or emails, order tracking services and a secure checkout payment mechanism. You may also consider having an advanced AI-powered chatbot for replying to repetitive general queries. Know more about advanced technology integration from the professional e-commerce development company. 

4. Re-evaluate Product Pricing 

Product pricing as easy as it seems to be is a tough one to crack. You have to balance product pricing keeping in mind your competition, profit margins, your expense in sourcing and customer satisfaction. Every online shopper seeks the best deal for his purchase, make sure the price isn’t high enough for customers to question the worth of the product. Also, the lowest price is a setback as people might think the product has a compromised quality. 

Do online research, and follow the metrics to get the best pricing for products listed on your site. Adjust free shipping or any other promotion to work in your favor. 

5. Get in touch with the trusted E-Commerce Development Company

Getting your hands-on professional e-commerce expertise is a perk for your business as it will help you through the entire process of development, testing debugging and maintenance. Also, a standalone agency that provides additional services like branding and digital marketing is a savior in 2021. An e-commerce portal made with robust in-built technology is scalable, expandable and holds the highest growth potential.   

Conclusion 

Planning to start an e-commerce business is probably the best bet in 2021 as every person is more inclined towards shopping online (especially on smartphones). Vervlogic is here to embrace your business and give you the best customized IT solutions catering to your business goals and needs. Not limited to e-commerce development, it is a one-stop platform for your digital marketing, online promotions, SEO and content management directly from certified experts.

More info: https://www.vervelogic.com/e-commerce-website.html

5 Basic Things to consider before introducing a feature/functionality to your E-commerce site

People often approach an e-commerce development company with lots of ideas regarding the features and functionalities of an e-commerce site, some are practical while others are a bit off-track. No matter the idea, what remains constant is the ultimate aim of scalability, expansion and increase in sales. 

Now the question is how do you know that implementing a certain feature will surely increase your business conversion rates? Here is the list of the common pitfalls that people often regret ignoring while re-vamping/building their e-commerce interface. 

1. Do Not Fall in the Assumption Trap 

The major drawback for an e-commerce site is that the web designers and entrepreneurs think that they know the best and are eager to implement the functionalities without giving it research or further thought. Assumptions might fail in the long run. What appears to solve your problem, you would be surprised to know how other people think about it. 

2. Track the Changes and Feature Results

Now that you have integrated the new feature or functionality to your website and everything is just working well for you. The feature appears to be promising and no error is shown by the chrome dev tools console, but do you know how your customers are behaving and how it has affected your sales? It is highly recommended to track every new change that you introduce to your business, are your customers using it? How they are behaving to this change and is the change potent or sustainable? Most importantly, what is its impact on your sales?    

3. Keep your site customer-oriented not limited to you 

Being an entrepreneur, you and your associated e-commerce development company are using the bigger screen to analyze, test and debug the site but through your marketing analyses, you can derive the conclusion that more than 60% of your target audience is using smartphones to shop. Testing the site for only one screen size can put your business in trouble, go for testing on multiple screens - desktop, tablets and smartphones.    

4. Be clear with the categories and hierarchies 

E-commerce web portal relies on categories and navigations. A site with no navigation or mismanaged categories automatically fails in the eyes of the customers. While it is a great idea to show some sub-categories in more than one category (like women’s jeans can be in both womenswear and fresh arrival categories), it becomes important to relate the categories with the subcategories you are entering. Identifying an apt category path seems to be an intermediating task but it is truly fruitful in increasing sales.   

5. Do not screw with search bars

There have been a lot of advancements in the search engines like AI, voice assistance, etc, but there are still certain sites that are stuck on the exact spellings to show the result page with no autocorrect or autocomplete features. Also, some search bars need exact words to find the products like “best mobiles in 15k” search will not lead you to the smartphone page. Make sure your search engines can understand synonyms and have an autocomplete & autocorrect feature.  

Takeaway 

There are two categories of clients one who already have a mindset on what to buy and others who convert after they like a product on your e-commerce portal. Regardless of the group, you need to keep in mind your entire target audience while re-vamping your site for more features or functionalities. Talk to a professional e-commerce development company regarding your business needs.

More info:  https://www.vervelogic.com/e-commerce-website.html