5 Logo Design Trends That You Can Witness in Future

Future is unpredictable and we cannot anticipate what can happen next. However, there is one thing that we can predict, we are talking about logo design trends. Looking at the current market scenario, we have listed 5 trends that every logo design company in India must be prepared for:

New Age geometry

Logos and geometrical shapes are simply perfect for each other and we can expect to see these two together quite a lot in future. Lines, circles, and other geometrical shapes are easy to understand and give definition to a symbol, making it easy for the audience to connect. Therefore, designers are using these symmetrical and asymmetrical shapes in their logos and are highlighting the drawing using bright colours. In fact, they are the first choice for 3D logos too.

Minimalism

Minimalistic is like eliminating excess noise to listen to what is important. People often wonder if it has become a trend or just a necessity to convey a clear message of the brand. With the increasing shift towards the abstract, minimal designs found its way to the top and grabbed the attention of most designers. In fact, geometrical shapes and minimalist designs are going great together and will surely be the talk of the town in the coming years.

Maximum details

Logos are small symbols and designers have to use their imagination to convey the message, thought, motive and idea of the brand through that one little logo. Of course, cramping up all this in a restricted space is impossible but in future, we can see designers actually doing that. They will be making a detailed picture which might consist of abstract, wordmark, symbol, emblem to create a logo where so much is happening at a time.

Multi-colour gradients

The credit to introduce gradient goes to none other than Instagram that came up with a logo that won hearts at a glance. We cannot deny our love at first sight and this just gave a wave to another trend in the design industry. Colour gradient has proved to be a success mantra for many designers and brands and we can totally see why in the logos of Nimch and Expola. Trust us, this trend is here to stay and you must better get familiar with it if you want to deliver successful projects.

Elevated negative space

When we first set our eyes on FedEx, we were all impressed by the designer who used negative space concept to its best. The arrow that he created from the space between E and x was something that was not only creative but also that started a new vogue. Gradually, we could see brands coming up with more ideas that used negative space. It is like taking away something to only push that area into better use and presentation.

We cannot deny that the coming years will mark the greatest time for logo design. With so much to look forward to and so many trends to follow, we are sure that every logo design company in India will be witnessing major evolutions and successful projects.

More info: https://www.vervelogic.com/logo-design.html

3 Apps That Shouldn’t Have Existed!

In today’s world, you can solve any problem with a tap of a finger, all you need is need an app that assists you in the current task. Google Maps, Evernote, Gmail, Amazon have become necessary in our daily routine. For tech-savvy people using an app is another way to boost their productivity. Most downloaded applications in the apps store fall into this realm: games, entertainment, productivity, social networking, music, multimedia, photos, instant messaging and shopping. Last year the total number of app downloads crossed 60 million apps. Some of the worst apps have received a significant number of installs despite providing senseless features. If you are wise enough, you definitely wouldn’t take the risk of downloading these pointless apps. Looking at the bad apps stops you from falling in the trap of investing money on bland ideas. 

S.M.T.H. - S.M.T.H. short for send mobile to heaven asks the users to play the game of throwing and catching the phone. After you accept the app’s T&C which says it isn’t liable for the damages made to your phone, you are ready to become a champion in throwing your android device in the air. The players win the game by tossing their mobile in the air as high as they can. It measures the heights and displays results on your phone. It has leaderboard showcasing a list of the world’s top ten throwers. Once you become the top S.M.T.H. players, share your achievements on social media. Unless you are a good catcher, this app isn’t recommended. Before you hire an android developer for a game developer, you must consider the safety of the users.Does it ever crossed your mind, your phone is the reason for all the problems in your life? You are probably addicted to your cell phone.

Anomaly - Do you believe in aliens? Think they are roaming around you? Anomaly is an alien detector which searched for UFO in your surroundings using sensors. During the scan, the app tries to create an atmosphere of being in an alien space by referring to the extraterrestrial elements. Though it might entertain you for a while, it is obviously based on faulty reasoning. 

AgingBooth -  Dying to you see yourself in white hair and wrinkled skin? AgingBooth adds wrinkles and sags the skin of your picture only in the predefined areas. The resultant image is nothing like you age in reality. Though, seeing yourself old a good idea, the app users are complaining about the ingenuity of image app creates. If you hire an android developer to make an improved version that has a natural ageing effect, it will definitely have a higher number of downloaded.

More info: https://www.vervelogic.com/

5 Steps for Making a Logo that Rocks!

For a new business, logo can become a game changer. A great logo can help a brand gain credibility by being authentic in the eyes of the target audience. In the digital age, you don’t necessarily have to hire a graphic designer for creating a logo. If you understand the core values on which your business stands, following a few easy steps you can design your brand identity.

Without future ado, here are some tips to simplify your logo designing journey - 

Evoking the Right Emotions - What do you want to convey through the logo? A mattress company would certainly focus on comfort, a food business will emphasize on appetite while an IT firm wants to communicate innovation. The message you want to get across differs according to the type of audience. For the right person to connect with your brand, the logo should display the values you provide.

Make a list of Keywords - Write down the words that perfectly describe your brand’s personality. Now try to visualize those words in terms of imagery.  

A Symbol Quest - Creating a logo is a tricky business, you have to represent an entire organization into a few hundred pixels. Precision is the key here. Symbols can reveal an entire story behind a brand without cluttering the small space. Brainstorm to come up with a pictorial representation of a brand in a single illustrator. It can be mascot, cartoon, a mixture of abstract elements. 

Hire a Designer - Lacking the creative flair to transform your imagination and ideas on a paper? A designer will add wings to your vision. After taking the above steps you will have an idea of how the logo should look. Collaborate with a designer who accepts your feedback positively. They have expertise over the logo creation process, might want to take the lead. Find someone who is ready to lean into your vision. 

If you aren’t satisfied with the end product, you would use it.

Test Logo on Various Platform - A trimmed logo with a missing part ceases the opportunity to impress the visitors. The logo should either be resizable or made in several sizes to work on different platforms. 

A logo that shines on your website, might look faded on your social media due absence of colour contrast. Testing the logo before investing is crucial. You can also mail the finalized logo to your friends and family for an outsider’s perspective.  Subtle changes can alter the emotions spectators feel. 

Use Logo Creator - Learning Adobe Photoshop or Illustrator can take you several days. Online platforms like Logo maker and Logo Yes are easy to use. Within a few hours, you can create a rough draft using these online graphic editors. 

More info: Logo Design