For a new business, logo can become a game changer. A great logo can help a brand gain credibility by being authentic in the eyes of the target audience. In the digital age, you don’t necessarily have to hire a graphic designer for creating a logo. If you understand the core values on which your business stands, following a few easy steps you can design your brand identity.
Without future ado, here are some tips to simplify your logo designing journey -
Evoking the Right Emotions - What do you want to convey through the logo? A mattress company would certainly focus on comfort, a food business will emphasize on appetite while an IT firm wants to communicate innovation. The message you want to get across differs according to the type of audience. For the right person to connect with your brand, the logo should display the values you provide.
Make a list of Keywords - Write down the words that perfectly describe your brand’s personality. Now try to visualize those words in terms of imagery.
A Symbol Quest - Creating a logo is a tricky business, you have to represent an entire organization into a few hundred pixels. Precision is the key here. Symbols can reveal an entire story behind a brand without cluttering the small space. Brainstorm to come up with a pictorial representation of a brand in a single illustrator. It can be mascot, cartoon, a mixture of abstract elements.
Hire a Designer - Lacking the creative flair to transform your imagination and ideas on a paper? A designer will add wings to your vision. After taking the above steps you will have an idea of how the logo should look. Collaborate with a designer who accepts your feedback positively. They have expertise over the logo creation process, might want to take the lead. Find someone who is ready to lean into your vision.
If you aren’t satisfied with the end product, you would use it.
Test Logo on Various Platform - A trimmed logo with a missing part ceases the opportunity to impress the visitors. The logo should either be resizable or made in several sizes to work on different platforms.
A logo that shines on your website, might look faded on your social media due absence of colour contrast. Testing the logo before investing is crucial. You can also mail the finalized logo to your friends and family for an outsider’s perspective. Subtle changes can alter the emotions spectators feel.
Use Logo Creator - Learning Adobe Photoshop or Illustrator can take you several days. Online platforms like Logo maker and Logo Yes are easy to use. Within a few hours, you can create a rough draft using these online graphic editors.
More info: Logo Design
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