Future is unpredictable and we cannot anticipate what can happen next. However, there is one thing that we can predict, we are talking about logo design trends. Looking at the current market scenario, we have listed 5 trends that every logo design company in India must be prepared for:
New Age geometry
Logos and geometrical shapes are simply perfect for each other and we can expect to see these two together quite a lot in future. Lines, circles, and other geometrical shapes are easy to understand and give definition to a symbol, making it easy for the audience to connect. Therefore, designers are using these symmetrical and asymmetrical shapes in their logos and are highlighting the drawing using bright colours. In fact, they are the first choice for 3D logos too.
Minimalism
Minimalistic is like eliminating excess noise to listen to what is important. People often wonder if it has become a trend or just a necessity to convey a clear message of the brand. With the increasing shift towards the abstract, minimal designs found its way to the top and grabbed the attention of most designers. In fact, geometrical shapes and minimalist designs are going great together and will surely be the talk of the town in the coming years.
Maximum details
Logos are small symbols and designers have to use their imagination to convey the message, thought, motive and idea of the brand through that one little logo. Of course, cramping up all this in a restricted space is impossible but in future, we can see designers actually doing that. They will be making a detailed picture which might consist of abstract, wordmark, symbol, emblem to create a logo where so much is happening at a time.
Multi-colour gradients
The credit to introduce gradient goes to none other than Instagram that came up with a logo that won hearts at a glance. We cannot deny our love at first sight and this just gave a wave to another trend in the design industry. Colour gradient has proved to be a success mantra for many designers and brands and we can totally see why in the logos of Nimch and Expola. Trust us, this trend is here to stay and you must better get familiar with it if you want to deliver successful projects.
Elevated negative space
When we first set our eyes on FedEx, we were all impressed by the designer who used negative space concept to its best. The arrow that he created from the space between E and x was something that was not only creative but also that started a new vogue. Gradually, we could see brands coming up with more ideas that used negative space. It is like taking away something to only push that area into better use and presentation.
We cannot deny that the coming years will mark the greatest time for logo design. With so much to look forward to and so many trends to follow, we are sure that every logo design company in India will be witnessing major evolutions and successful projects.
More info: https://www.vervelogic.com/logo-design.html
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