Monday 21 January 2019

How To Design A Tshirt That Brings Better Exposure For Your Brand?

Imagine you need to go out with friends and suddenly your favourite tshirt seems to be missing.
What’s your reaction?
Angry!
Nervous!
Puzzled!
Frustrated!
This is not the story of one male or female, most us face the same thing. No matter our favourite t shirt is torn or has many holes or even it’s colours has faded, still it is special! That how the charisma of T shirt goes. For lot many people their T shirt is their identity and for marketers it is the way they work to save their identity.
Advertising is done in many ways, among these many ways using merchandise for the promotion any brand or product is quite common. Apart from being cost effective, such kind of brand promotion give great amount of brand exposure and customers engagement. After all, who does not want to earn good quality t shirts for free.
But, how to design a tshirt that attracts maximum customers towards your brand?
Do not worry!

This post is dedicated in providing a step by step procedure in designing tshirt for your advertising needs.

Let’s begin!


  1. Why you need a Tshirt

Tshirts are a great way to drag the attention of your customers towards your brand. But, knowing the purpose of designing a T-shirt is very important. Mostly tshirts are used for branding purposes. Even if you believe on providing a fashionable tshirt, you branding should remain consistent. Be it promotion of event, merchandising or promotion, your tshirt design should always communicate the purpose.
In order to achieve the best design for your make sure to keep away your personal preferences and stick to the research data obtained that tells about the needs of the customers. Professionals from customized tshirt design services suggest four tshirt goals that can help in deciding why you need a tshirt and what can you expect from it? 
  • Promotional gift:  Tshirts can be distributed for free in various conventions, events etc to make people remember your brand for longer time.
  • Internal company usage:tshirt can be given as company uniform, in appreciation or for solidarity.
  • Merchandise:Your tshirt is the one you want to sell to your customers, therefore, keep the factors like fashion, style,marketability in mind.
  • Souvenirs:tshirts can be given at the end of any concert or event as a token of memory.
In all the four purpose, branding is a necessity. Printing the brand logo would make its position strong and attract customers easily. Tshirt give exposure to your brand when someone wear it, hence it should be designed diligently.

  1. Defining budget and quantity
Designing of the tshirt has a strong relation with the budget. The budget and the quality will determine what kind of designing can be done or which colour can be used, printing methods etc.  
The quantity of tshirts will also determine the printing method. Some are good for bulk production and some are meant to have smaller orders. The cost of each piece varies with the amount of commodity.
Therefore, it is judicial to decide about the budget and quantity well in advance.

  1. Knowing the printing options
Experts involved in Design custom sports jersey, stress on the fact that there are many factors like cost, appearance, production time, material and others, that help in determining the printing option for tshirts. It is better to know about every printing option to decide one that can help your purpose and bring an attractive set of tshirts.
Some of the printing option include, screen printing, vinyl graphics, direct to garment printing and many other.

  1. Decide your design concept
This is the main stage of concern to get a design for your tshirt. Brainstorm for great tshirt in below mentioned direction.

  • T shirt type

There are enormous variety of tshirts that are available in market such as sleeveless tshirts, full sleeve shirt, round neck, v-neck, u-neck, hooded or non hooded and many other are available.
Deciding on the type of tshirt require to think about your targeted audience and your intended goal. For example, sketching crop top for NGO promotion may never look appropriate.
While you design idea for tshirt, keep in mind the tshirt it targetes. It should translate with the actual size of the clothing.

  • Style and imagery
This is the time to artistically convey your brand message through your tshirt design. Make sure to keep in sync with the brand image and choose design, font, colour, gradients accordingly.


  • Tshirt typography

Tshirt designing is a place where these is a lot which can be done with fonts. Play with them to create something catchy and unique but keep readability in mind. If the words written on your tshirt is important, then make sure they don’t get overshadowed easily.

  1. Finding a designer
If you think you have a designing skill, you get your hands on it. However, the process may become hectic. The easiest way is to hire a pro designers and provide the details of your vision. Tell them about your idea,messaging and your targeted customers. Make sure to specify details about colour, logo, visual style, tshirt type etc. 
The idea is to provide all the specifications to bring out the best designed tshirts for your purpose.

  1. Printing time
Once your design is ready to roll, it is the time when it should go into printing. Find the printing services which are affordable and bring great results by giving additional features.

Conclusion
Tshirt designing is getting popular day by day. It is the mode of advertising which benefits every sector equally. We hope these step by step process in tshirt designing can help you in designing your own merchandise, promotional or souvenirs for your brand.

More info: Logo Design

Wednesday 16 January 2019

Top 6 Easy Tools For Designing Effective Mobile App Ui

App designing is a vast arena. Everyday there is a new demand, a new outlook for presenting the app to the customers and mark a difference in the fiercely competitive market. While, the product and the preferences for apps may vary, but the tools used for creating these differentiated apps are almost same. These tools are the one by which designers do planning and brainstorming, communicate their idea clearly, solve technical issues. Like every artisan, app designers also have their set of tools that help them work easily, fasten the whole process and execute right decision.

For a designer it becomes very important to get equipped with valid and technically sound tools to replicate their raw idea into creative ideas and get feedback in the early stage of mobile app development.
This post is dedicated to list 9 best designing tools for creating unique mobile app design that renders great workflow.

Let us begin!
  1. Sketch
Apart from photoshop, the most extensively used tool is sketch. This super exciting graphic designing tool works similar to photoshop yet it focuses more on android and iphone ux/ui design. This tool offer wide range of features such as powerful zooming option, styled vector shapes which are extensively used for multiple resolutions. Exporting files in sketch is as easy as it was never before. It provide “export all” feature which help in exporting PDF, JPG, PNG etc.

App designers usually take combination of 3 different tools for 3 different purposes. These tools are photoshop for designing, illustrator for vector logo and omnigraffle for wireframing. The benefit of all these three apps are combined in sketch app. This is one app that can satisfy your need for three tool. Sketch is extremely easy to handle and provide features that help you design simple elements like buttons, tabs, headers, etc. 
  1. Marvel
Marvel app helps in converting your raw sketch app idea on paper into engaging prototype that can help you demo your app share it and get valuable feedback. This app works absolutely fine with .psd files, hence, no conversion is needed to upload your design. Marvel app saves the testing time consumed on changes as it automatically updates them in the background. This also provide a much relaitic prototype experience by providing designers with custom animation and fading between screens. It enables the designers to port the design from the sketch app, build prototype for app interaction, animations etc and forward the prototype to stakeholders.  
  1. POP
POP app provide best ui design for androidplatform. If you are in need of working prototype compatible with android base then POP is the answer for you. This is regarded as the best mobile prototyping app that easily convert idea from paper into digital prototype very easily. POP is well integrated with dropbox, hence, there is no problem in sharing the prototype made. The USP of POP apps is it works with the image of the app idea hand drawn on paper and connect them together in your mobile. There  remains no visual constraints in your app prototype as it is highly compatible with every platform.
  1. UXPin
UXPin is an interactive wireframing and prototype tool that give simple interface and built in features that helps in creating highly interactive wireframe and prototype for the app. This tool is equipped with drag and drop function synchronized with photoshop and sketch. UXPin systematize the workflow keeping all design layer in sync. This tool is equipped several beneficial features that help in designing, testing and in rollout stage. It has features that helps in creating various design elements and patterns for creating brilliant design from scratch.
It is very easy to edit images in UXPin, designers can change brightness, sharpness, contrast etc with ease. This also helps in exporting the finished prototype to pdf, html, or any other format with ease.
  1. Proto.io
Proto.io is a zero coding wireframe tool that create highly engaging prototype that looks and feel similar to mobile app you intend to build. This app can also be used to design your prototype in multiple platforms devices. There are some really fascinating features available in this app that enhance the efficiency of the app such as dropbox sync, adaptive UI library, material design UI library, offline mode etc.
You can also make swift screen transition, oriental changes, touch gestures and test each prototype in any iphone,ipad or android device.
  1.  Axure
Axure is just the right tool for designers intend to make fully interactive UI mockup and wireframing. It is a zero coding platform and contain all the documentation tools that are needed to pass the design choice and document layouts. This is considered as the largest app devised for advanced prototyping solution. Designers can easily add interactions, make master pages, choose from ready made elements, patterns from library. There are several kinds of features that can help in making an amazing prototype.

Conclusion
Designing and developing an app is not at all an easy task. It has various stages and process which cannot be ignored, however, the tools mentioned above can simplify them and make them quick. These mobile focused design tools will help in building systematic and easy to understand wireframes for your app to deliver desired results.

Tuesday 15 January 2019

Ways in Which You Can Improve The SEO Strategy!


Are you seeking tactics to take the SEO strategy to the next level? If that’s the case, then you might find it easy to keep up with the ever-changing SEO trends. So, in order to enhance the online presence and the search engine ranking, you can go through the practices that we have elaborated below.

Post interactive content
Interactive content like videos, infographics, audience polls or surveys can be the greatest asset to an SEO strategy. Apart from engaging the visitors in a different way, you would feel happy in improving the user’s experience. Visitors would be extremely excited and would come back to perceive how the business has been growing.

Once the dwell-time increases even by a few seconds, Google would consider the content to be relevant and valuable. It would ultimately trigger a signal that the content is something that visitors are looking for.

Aim for keyword-rich content
As you deliver information revolving around your product, you should blog as long as you can. This actually helps to delve deeper into the topic and offer visitors every bit of information. Once the search engine understands that you are publishing lengthy articles, then it would easily feature the website within the topmost search engine results. 

Ideally, you should keep the word limit of the blog posts or the article between 800 and 1600 words. But, if you don’t have time to draft the articles, then you have to decide its length.  If you are unable to find the best keywords, then think about seeking support from the experts working at an SEO company in Jaipur

Think about catchy headlines
Headlines always impress the individuals who visit the website. In fact, this is one of the key factors that can determine whether the individual would like to click the link. In case you can’t think creatively, then you can use online tools and evaluate the elements. Later, you may have to add or delete words to make the headline appealing and to the point.

Make sure that the site is mobile friendly 
Since people access the internet through their smartphones, there’s no other option than insisting on a mobile-friendly website. Once the navigation and page load time is taken care of, people would be happy to search for what is on their mind. With enormous web traffic, the entire layout and other elements would impact the user experience and SEO. Connect with an SEO company in Sydney in case you wish to build an online presence. 

Seek ways for engagement
If you have been publishing blogs every now and then, then you should encourage readers to leave behind a comment. Besides, you can also include sentences that can prompt visitors to check out different services. In case people find that the blogger has answered every query, then they would be like to interact. 

To initiate the conversation, you can conclude the blog posts with an open-ended question. This would instil a desire to contact your team and ask everything that they have been seeking. Think about adding favicons so that the content could be shared instantly on social media platforms.  For making the posts interesting, you can also add a few relevant images at certain places.

Finally, you shouldn’t fail to improve the readability even when you are posting SEO friendly content. You can use many online tools to check how well the content has been presented. For building brand awareness, you must share content that people haven’t come across before. Moreover, as Google indexes unique content, you can impress readers by playing around with words. If you have any questions related to SEO, then contact an SEO company in Sydney today.

Monday 14 January 2019

The Ubiquitous Influence of SEO services in Delhi

For the stalwarts of the business world, SEO has so long become a familiar territory. There's no doubt that online visibility can brighten a company's prospects. In fact, digital omnipresence is the one thing common to all successful companies, because nothing resonates as far and wide. 

SEO Company in Jaipur have seen, with time, an improvement in its quality and therefore, its demand. The client base has seen rapid expansion as more and more people have come to terms with the need to optimise their websites. 

There are several ways to optimise a webpage. The idea is to fit the algorithm used by search engines to rank pages. A high ranking will divert the traffic directly to the website in question. 
SEO companies in Delhiuse all their means to make the websites climb higher up this ladder. The farther you are from the top results, the lesser your chances remain to gain public attention. 
What ensures guaranteed results?

  • Mobile-friendly websites

A responsive design and layout of a web page is perhaps the foremost step in optimisation. As a firm embarks on the journey to set online footprints, the mobile-friendliness of the website should be one of the first few things attended to. Most of the good sites offer this feature. In fact, the responsiveness of a website is one of the factors that are taken into consideration for ranking by search engines. It is not just about lack of convenience any more, it has become a mark of the quality of services.

  • Keyword optimisation

This is, probably, the SEO tactic that companies are most familiar with. Keywords help a firm connect with its prospective customers online. By using the terms a potential customer is likely to search for, keyword optimisation makes sure that people find your website. However, keyword stuffing is a trap many over-enthusiastic optimisers fall into. One must not use keywords incessantly, especially if it comes at the cost of the natural flow of the content.

Google uses an algorithm that can easily spot keyword stuffing which will then be used against the company's favour while ranking. Anyway, while creating content, readability of the material should be of prime concern. Keyword optimisation can only go so far as to direct the traffic to the website. The quality of the content will decide if the readers will be retained.

  • Quality Content

Work actively on the content, old and new. There are various ways of boosting optimisation, the expertise of which lies with the companies who are providing SEO services in Jaipur. There is, however, no alternative to updating content. Be it the data or the titles, it should be relevant for all time to come. Since this is not quite possible to achieve the first time around, there must be consistent efforts regarding the same. If one keeps serving the old wine in new bottles, the viewers will not think twice before leaving the page.

  • Focus on Meta Tags

While the title of a page still remains the single most important element in the content, one should not, however, forget the importance of Meta tags. Meta tags are the short snippets that the search engine displays below the title of each result. It gives a briefing of the content that is to follow. Users often read this before making a visit to the website, which is why it's essential to use keywords in the piece. The title and Meta tags must necessarily carry keywords with the latter intended more for the public than for ranking.

These are but a few minor tips that will help accelerate the journey towards SEO. The SEO service providers arm themselves with several such techniques. With its advanced tools and techniques, an SEO company seeks to revolutionize the marketing practices of businesses. 

It's the new mantra for marketing that everyone swears by. With one sweep, it renders several of our traditional marketing practices redundant. With the efforts then focused on making the quality of services better, this will present an opportunity to better the standard and scale of business.

It does not take long for the benefits to accrue and reflect upon the results. SEO services in Delhi are tailor-made for the needs of the clients. Search engine optimisation increases the traffic by multiple times. Its ripples are felt on the sales figures as well as on the brand value. The path to success is fraught with difficulties. Search engine optimisation, if done right, will provide some respite for the beginners in the business worlds.

Tuesday 8 January 2019

Top 3 growth marketing tips for ecommerce business on instagram

No platform is as convenient as Instagram when it comes to ecommerce business. It is one of those platforms where brands are welcomes with open arms. Instagram is a platform that help business to reach to maximum number of people, boost the brand awareness and make more sale for the online business.

In this post we will discuss 3 tips which are designed to boost the followers for your business and improve instagram engagement for your business which ultimately helps bringing more sale for your business.
  • Using the hashtag strategically
In order to effective ecommerce development Company on instagram, it is very important to use the hashtag tool of the platform very mindfully. They are the one which can help your business reach to more amount of people which will then increase the amount of followers, better engagement metrics and better results as well.

See if you are making the most from your hashtags or not?

  1. Using the hashtag 7-10 times per post: if you want to increase the reach of your post consider using 7-10 hashtags per post. It is beneficial to try out different number of hashtag per post to see its result in your post visibility.
  2. Consider posting your hashtag in comment: posting hashtags in a comment, your post looks cleaner. It is hashtag that makes it easy for people to find out about your business
  3. Using a mix of hashtags: You are free to use as many hashtag on a post, however, it is worth creating a mix of hashtags to help your business reach different goals. Ideally, prefer using hashtags which are popular(millions of posts per hashtag), medium hashtags with 50k-300k post and couple of highly specific targeted keywords from your niche. You can prefer using instagram search bar to find relevant keywords/ hashtags and see how many post use them.
It should always be remembered that the hashtags used be relevant with the post. If the hashtag is irrelevant then its not worth reaching to those people. The real idea is reaching people which belongs to your targeted audience and who can turned into potential customers. Hashtags are something which should consciously focused upon when you are marketing your ecommerce business on instagram.
  1. Using more user generated content
Word of mouth is the most effective marketing tactics available to us. People trust other people, more than the effect of brands.
For example, if you online clothing store and if people see your clothes are worn by regular people and instagram users, it is more likely that regular people will be interested in buying, if people saw promotional images of the clothing brand.

Consultant from SEO company suggest that if you want to capitalize word of mouth publicity then consider using user generated content campaigns. This way the engagement level of people increases with the brand. Ecommerce marketers can easily come up with themes and branded hashtag and ask the followers to participate.

You should also consider monitoring the instagram for any post that features your product. If you can find a really good one for people using your product, you can consider regram them on your account and tag the initial poster.
Using user generated content campaign for your ecommerce business enhances the brand awareness and make your brand reach to more and more people. It fosters a better engagement level among people as well.
  1. Don’t be over promotional
As a business, you may often feel tempted to post promotional images. Most of the ecommerce business has been seen doing really well on instagram platform, however, using over promotional approach reduces the engagement level significantly.
Diversifying content you post is always helpful to get more likes and comments and reach. On the part of an marketers it is important to forgo sale and promotional content for larger good.

You can consider posting many different kinds of photos, videos, that not necessarily feature your brand yet brings engagement among people such as
  • Food: people love pictures of food on insta, be it dinner with friends, any event dinner etc
  • Nature: various beautiful picture around the world performs really well on instagram
  • Pets
  • Picture in and around your office: you can share pictures of your team, also videos and stories which shows a different side of your business.
It is important to keep the brand on forefront but there is absolutely no harm in diversifying content. It can only help with better reach and engagement level.

Conclusion
Instagram is the best place for marketing for ecommerce business. You can easily promote your product easily as it is a visual based medium. The tips which are mentioned above can be easily used by ecommerce marketers to effective promote their business on the platform and get success.

Wednesday 2 January 2019

SEO Tips to Consider for Videos

Video content has gradually become popular especially when entrepreneurs need to stay ahead in the digital marketing world. So, whatever might be the case, if you are trying to promote the services through videos, then here are some tips you need to follow.

Add value

While your team members keep posting videos constantly, the digital content should be quite relevant. You should capture the attention within the first few seconds. If the video is not informative, then there are greater chances of losing credibility. In the long run, you wouldn’t be able to build a relationship and increase the number of conversions.

Choose a suitable domain

If you would be creating videos just to improve the ranking, then it’s always a good idea to host the video on a particular domain. For instance, if you have started a channel on YouTube, then you should upload the video along with a link to your website. This would help to expand the reach and help search engines find the video first rather than the website.

Try engaging the audience

In order to boost the engagement, it’s necessary to add interactive elements. Regardless of what you wish to include, you should embrace applications and make the video much more interactive. This would help to garner the attention to the greatest extent. Way beyond, you can post short duration videos so that individuals love watching the videos. This could be one of the strategies that has already been implemented by successful marketing campaigns.

Take care of the metadata

While the search engines index the videos, the digital content should provide the essential details to the search engine. Once you are uploading the video, you should spend some time in stating the metadata, video title, description, and making the thumbnail visible. Don’t forget to include relevant keywords so that the video grabs a higher rank within the results. Besides, you should save videos in a particular format instead of the generic ones. If a busy schedule not letting you optimize videos, then you should get in touch with an SEO company in Chennai.

Optimize with the keywords

It’s always better to carry out a keyword research for videos. If possible, you should spend some extra time in finding out the keywords that would lead to better results. Don’t hesitate to experiment with the different keywords and always remember to be descriptive. This would help finally help the visitors and the search engines to recognize the video.

Add a video transcript

If you upload a written version of the video online, then you can get a chance to include the right keywords. In this way, the search engines would always be able to trace the digital content. For adding the transcript, you can include it along with the audio or in the description box. Adding the script in the HTML code is yet another way you can think about.

Create a sitemap for the video

A video sitemap provides every bit of information about the video. In fact, the sitemap is another way of stating the video title, subject, duration, and the description. It may also give an overview of details like expiry dates, country restrictions, and platform restrictions. The sitemap can just be an extension to the website’s general sitemap even though it’s overlooked when SEO techniques are implemented. Contact the experts working at an SEO company in Bangalore in case you can’t think about effective SEO strategies.

Use video content in different ways

There are many effective ways for enhancing the reach with an existing video. Instead of posting the video on the landing page, you can post the preview on the Facebook page. This would lure the audience and direct the attention to your site. If you are an expert in using image editing tools, then you can create infographics or a slideshow. Once you reach out to the audience, the main content would be promoted and the page would also be viewed by many visitors.

Allow others to embed the video

Do allow the visitors to embed the video if they have been posting blogs quite often. This would actually increase web traffic and boost the overall page ranking under the search engine results. You would later be more than happy as you earn more inbound links.

Finally, be proactive in sharing digital content on social media platforms. This would help to build relationships and aid to increase the number of followers. If you opt for paid advertising, then check out how you can add on to the goals. Feel free to contact an SEO company in Gurgaon if you don’t have time to optimize the videos.

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More info: logo design