No platform is as convenient as Instagram when it comes to ecommerce business. It is one of those platforms where brands are welcomes with open arms. Instagram is a platform that help business to reach to maximum number of people, boost the brand awareness and make more sale for the online business.
In this post we will discuss 3 tips which are designed to boost the followers for your business and improve instagram engagement for your business which ultimately helps bringing more sale for your business.
- Using the hashtag strategically
In order to effective ecommerce development Company on instagram, it is very important to use the hashtag tool of the platform very mindfully. They are the one which can help your business reach to more amount of people which will then increase the amount of followers, better engagement metrics and better results as well.
See if you are making the most from your hashtags or not?
- Using the hashtag 7-10 times per post: if you want to increase the reach of your post consider using 7-10 hashtags per post. It is beneficial to try out different number of hashtag per post to see its result in your post visibility.
- Consider posting your hashtag in comment: posting hashtags in a comment, your post looks cleaner. It is hashtag that makes it easy for people to find out about your business
- Using a mix of hashtags: You are free to use as many hashtag on a post, however, it is worth creating a mix of hashtags to help your business reach different goals. Ideally, prefer using hashtags which are popular(millions of posts per hashtag), medium hashtags with 50k-300k post and couple of highly specific targeted keywords from your niche. You can prefer using instagram search bar to find relevant keywords/ hashtags and see how many post use them.
It should always be remembered that the hashtags used be relevant with the post. If the hashtag is irrelevant then its not worth reaching to those people. The real idea is reaching people which belongs to your targeted audience and who can turned into potential customers. Hashtags are something which should consciously focused upon when you are marketing your ecommerce business on instagram.
- Using more user generated content
Word of mouth is the most effective marketing tactics available to us. People trust other people, more than the effect of brands.
For example, if you online clothing store and if people see your clothes are worn by regular people and instagram users, it is more likely that regular people will be interested in buying, if people saw promotional images of the clothing brand.
Consultant from SEO company suggest that if you want to capitalize word of mouth publicity then consider using user generated content campaigns. This way the engagement level of people increases with the brand. Ecommerce marketers can easily come up with themes and branded hashtag and ask the followers to participate.
You should also consider monitoring the instagram for any post that features your product. If you can find a really good one for people using your product, you can consider regram them on your account and tag the initial poster.
Using user generated content campaign for your ecommerce business enhances the brand awareness and make your brand reach to more and more people. It fosters a better engagement level among people as well.
- Don’t be over promotional
As a business, you may often feel tempted to post promotional images. Most of the ecommerce business has been seen doing really well on instagram platform, however, using over promotional approach reduces the engagement level significantly.
Diversifying content you post is always helpful to get more likes and comments and reach. On the part of an marketers it is important to forgo sale and promotional content for larger good.
You can consider posting many different kinds of photos, videos, that not necessarily feature your brand yet brings engagement among people such as
- Food: people love pictures of food on insta, be it dinner with friends, any event dinner etc
- Nature: various beautiful picture around the world performs really well on instagram
- Pets
- Picture in and around your office: you can share pictures of your team, also videos and stories which shows a different side of your business.
It is important to keep the brand on forefront but there is absolutely no harm in diversifying content. It can only help with better reach and engagement level.
Conclusion
Instagram is the best place for marketing for ecommerce business. You can easily promote your product easily as it is a visual based medium. The tips which are mentioned above can be easily used by ecommerce marketers to effective promote their business on the platform and get success.
More Info: https://www.vervelogic.com/
No comments:
Post a Comment