Imagine you need to go out with friends and suddenly your favourite tshirt seems to be missing.
What’s your reaction?
Angry!
Nervous!
Puzzled!
Frustrated!
This is not the story of one male or female, most us face the same thing. No matter our favourite t shirt is torn or has many holes or even it’s colours has faded, still it is special! That how the charisma of T shirt goes. For lot many people their T shirt is their identity and for marketers it is the way they work to save their identity.
Advertising is done in many ways, among these many ways using merchandise for the promotion any brand or product is quite common. Apart from being cost effective, such kind of brand promotion give great amount of brand exposure and customers engagement. After all, who does not want to earn good quality t shirts for free.
But, how to design a tshirt that attracts maximum customers towards your brand?
Do not worry!
This post is dedicated in providing a step by step procedure in designing tshirt for your advertising needs.
Let’s begin!
- Why you need a Tshirt
Tshirts are a great way to drag the attention of your customers towards your brand. But, knowing the purpose of designing a T-shirt is very important. Mostly tshirts are used for branding purposes. Even if you believe on providing a fashionable tshirt, you branding should remain consistent. Be it promotion of event, merchandising or promotion, your tshirt design should always communicate the purpose.
In order to achieve the best design for your make sure to keep away your personal preferences and stick to the research data obtained that tells about the needs of the customers. Professionals from customized tshirt design services suggest four tshirt goals that can help in deciding why you need a tshirt and what can you expect from it?
- Promotional gift: Tshirts can be distributed for free in various conventions, events etc to make people remember your brand for longer time.
- Internal company usage:tshirt can be given as company uniform, in appreciation or for solidarity.
- Merchandise:Your tshirt is the one you want to sell to your customers, therefore, keep the factors like fashion, style,marketability in mind.
- Souvenirs:tshirts can be given at the end of any concert or event as a token of memory.
In all the four purpose, branding is a necessity. Printing the brand logo would make its position strong and attract customers easily. Tshirt give exposure to your brand when someone wear it, hence it should be designed diligently.
- Defining budget and quantity
Designing of the tshirt has a strong relation with the budget. The budget and the quality will determine what kind of designing can be done or which colour can be used, printing methods etc.
The quantity of tshirts will also determine the printing method. Some are good for bulk production and some are meant to have smaller orders. The cost of each piece varies with the amount of commodity.
Therefore, it is judicial to decide about the budget and quantity well in advance.
- Knowing the printing options
Experts involved in Design custom sports jersey, stress on the fact that there are many factors like cost, appearance, production time, material and others, that help in determining the printing option for tshirts. It is better to know about every printing option to decide one that can help your purpose and bring an attractive set of tshirts.
Some of the printing option include, screen printing, vinyl graphics, direct to garment printing and many other.
- Decide your design concept
This is the main stage of concern to get a design for your tshirt. Brainstorm for great tshirt in below mentioned direction.
- T shirt type
There are enormous variety of tshirts that are available in market such as sleeveless tshirts, full sleeve shirt, round neck, v-neck, u-neck, hooded or non hooded and many other are available.
Deciding on the type of tshirt require to think about your targeted audience and your intended goal. For example, sketching crop top for NGO promotion may never look appropriate.
While you design idea for tshirt, keep in mind the tshirt it targetes. It should translate with the actual size of the clothing.
- Style and imagery
This is the time to artistically convey your brand message through your tshirt design. Make sure to keep in sync with the brand image and choose design, font, colour, gradients accordingly.
- Tshirt typography
Tshirt designing is a place where these is a lot which can be done with fonts. Play with them to create something catchy and unique but keep readability in mind. If the words written on your tshirt is important, then make sure they don’t get overshadowed easily.
- Finding a designer
If you think you have a designing skill, you get your hands on it. However, the process may become hectic. The easiest way is to hire a pro designers and provide the details of your vision. Tell them about your idea,messaging and your targeted customers. Make sure to specify details about colour, logo, visual style, tshirt type etc.
The idea is to provide all the specifications to bring out the best designed tshirts for your purpose.
- Printing time
Once your design is ready to roll, it is the time when it should go into printing. Find the printing services which are affordable and bring great results by giving additional features.
Conclusion
Tshirt designing is getting popular day by day. It is the mode of advertising which benefits every sector equally. We hope these step by step process in tshirt designing can help you in designing your own merchandise, promotional or souvenirs for your brand.
More info: Logo Design
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