Tips for Social Media Friendly Logo Design

The logo has come a long way from business cards, marketing collaterals, signage. Business owners now using this core brand identity for marketing purpose on various platforms including social media channels. A well-designed logo can help in humanizing your brand and will help you get a lot of benefits. In today’s digital marketing world, logo design should be such that it is adaptable to a variety of users at social media channels so that you can use it as an effective marketing asset. Logo design varies from fonts, colors, sizes, etc and to create a logo that adapts to social media here are some tips shared by experts from top logo design companies.

• Watch the Aspect Ratio of your logo

Most social media platforms put your logo into the thumbnails and icons which are square in shape. So the experts recommend that your logo design should not be too small or too wide and should be flexible enough to reduce into the square shape or close to it. More the design of your logo away from a square shape, more it will be clipped, reduced or compressed in order to have fit into the square shape icon or thumbnail, and this can distort the overall look of your logo so make sure you create a design as per the social media channels requirements.

• Keep it Simple

Try to keep your logo simple and concise. Avoid big, flashy and intricate things in your logo design as it does not work well on social media platforms. Limit the number of colors and fonts your use in the logo and do make a complicated design that people face difficulty in understanding what your business is all about. Make sure whatever design elements you choose in your logo design it should look good when it is resized according to social media icons or thumbnails. Keep in mind ’Less is more’ when it comes to logo designing. Your logo should be effectively able to reflect your brand identity and no matter how it is resized.

• Use detached graphics and text

Sometimes it is not possible to include the entire part of your logo so it is better to detach the text and graphical part of your logo design. Many business owners when not able to use the entire logo design uses just the first letter or the graphics of the logo for using it for promotions on social media. So make sure you use the graphics and text separately in your logo design so that when it is resized, it can still reflect your business.

• Be consistent

Be consistent with the logo design across all social media platforms. It is best practice to make a simplified variation of your logo design that can be used across all platforms especially when logo needs to be manipulated i.e cropped or resized automatically to fit in the icon of a specific shape. People would like to see the same image everywhere so that they can recognize your brand easily and can relate to it.

• Do not tell a story

Keep the logo design simple and concise. For instance, if you are a real estate broker you need not necessarily include a house or building in your logo design and tell everything about what your business does. Most businesses prefer to have a simple design with a company name in different colors and fonts with graphics attached to it. Just try to be innovative and keep the design simple and effective. Even if your logo design does not tell exactly about your business, you can associate it with your messaging and other branding, marketing activities to reflect what your brand identity but do not make the logo design complicated.

For more help, you can contact the best logo designers in India, so that you can effectively use your logo for social media marketing strategies.

Reasons why most Mobile Application Development Companies Fail

In the era of startups, every other day new venture arises. Mobile apps development startups are also increasing rapidly as it is predicted that mobile app downloads will reach up to 270 billion thus signifying that app market is going to rise in the upcoming years. Keeping this in mind many mobile app developers and mobile app development companies are emerging to bring the next mobile app on the market, but many of them fail to that. So what is the actual reason behind the failure of so many startups? In such a fierce competition in mobile app development field, it is crucial to plan your Mobile app development strategy in an efficient way so that you can stand out from your competitors.

Experts from the Android app development company share the factors leading to the failure of startups that mobile app development companies or developers need to understand in order to survive in the market.

• Poor designing

Poor app designing is one of the top most reasons why an app fails. Your app designing should be impactful and user-friendly so that it can be accepted by people. It is found that 8% of apps on different platforms Windows, Android, iOS are rejected due to poor design. If you want to get success in the market it is crucial to take care of designing part because if the interface and designing of your app is not easy to understand no one will use it.

• Lack of survey

It is a good idea to survey in the market that the idea you want to implement in your app has any demand or not, if it is not fit into the current market scenario then definitely your app will fail. So make sure you conduct survey both online and offline and take the decision of whether to take your idea further or not based on the information you gathered.

• Overlooking competition

Many startups fail because they neglect the competition and do not pay attention to what their competitors are doing to survive in the market. It is important to keep track of every activity of your competitors and try to find out what they doing in their app to make it successful. Read the review sections and see what factors you can include in your app in terms of ease-of-use, features, look and feel usability, and other attributes to make it stand out from your competitors. There are a plethora of mobile apps available on Android or iOS, to get your app on top you need to do some research and make the best strategy to make your app successful.

• Poor Marketing Strategy

Marketing is the crucial for any business regardless of what sector or industry you belong to. Failing to build an effective mobile app marketing strategy is the reason why many startups are not able to establish themselves in the market. No matter how good your marketing app is, you have to promote your app so that more and more people can come to know about it. Social media provides you a great opportunity to reach a wider audience and build awareness. You can get huge traffic if you apply the right marketing tactics.

• Launching mobile app too early or too late

It is found through research that most mobile apps fail because they either launch their mobile too early or too late in the market. If you launch your app too early without properly testing your app and users found any problem in the functionality of the app it can harm your company’s reputation. On the other hand, if you delay the app launch you can lose the credibility.

Also Read: https://www.vervelogic.com/blog/most-popular-used-app/

Tips for Modern Keyword Research Strategy to Uncover Hidden Benefits

Keyword Research is an important part of SEO but there are many misconceptions related to it. Due to the rapid changes and updates in the algorithm, the approaches to keyword research have also changed. Many business owners are still applying the approaches that have become outdated and are no more relevant in the modern marketing strategy. If you really want to see results with your SEO campaign then make sure you follow the modern approaches for the keyword research strategy so that you can drive more traffic to your site.

Here are some tips, given by experts from SEO Company in Los Angeles to follow so that you can get better results of your SEO strategies -

• Keep the right balance of long tail keywords and head keywords

Head keyword is the popular keyword with high search volume and is more competitive than long tail keywords to rank for in search results. So when you prepare the list of top keywords to target keep the healthy mix of both head keywords and long tail keywords. Long tail keywords are less competitive and give you a better chance to rank at top positions in SERP. Do proper research to understand your target audience and choose the more effective long tail keywords to target them.

• Do not just stuff the keywords.

Do not force the keywords into your content this is an outdated approach and now is considered as a bad SEO practice. Try to include the keywords in the content that it looks natural and the readers should not get distracted. You want to provide best user experience to the users so make sure your website leaves a better impression. Provide the content that is beneficial for the users do not create the content and use the keywords just to get the ranking in SERP.

• Focus on what consumers are looking for

Develop the content keeping in mind your customers, what are they looking for, what are their interests, concerns, and issues. Try to address their problems in your content and provide a solution to them. If your customers will like your content, engage with it then naturally you will gain higher ranking in the SERP. Build an effective strategy to know what your customers want from you. Your focus should be providing value to your customers and your content should meet the requirements of your target audience.

• Do not target too many keywords

Keep your keyword list short. Do try to target too many keywords, instead, narrow down your list and keep the most effective keywords. Keep updating that list so that you can target customers based on their current requirements and interests. As the needs and the interests of consumers keep changing you should also keep updating your targeting keyword list. If your list will be short you can use your keywords more effectively.

• Do not overuse the power of individual keywords

Keywords are not about targeting single words. Targeting individual keywords are black hat SEO tactics and Google is trying hard to eliminate any such practice. Do your keyword research by keeping your customers in mind. Try to target conversational keywords and imagine what your potential customers might search in the Google to look for your website.

If you need any and guidance regarding keyword research strategy then contact the best SEO Company in Chicago.

How is SEO influenced by your website structure?

In the world of digital marketing, the SEOs main focus has always been on keywords and keyword research. Though keywords are important for SEO but how each page is connected to one another is also a contributing factor in the success of SEO. Mostly overlooked, website structure is an important SEO metric. How individual pages are linked together is a crucial factor to make sure that your website well organized so that users, as well as Google spiders, can navigate through easily. A well-organised website structure helps in achieving your long term SEO goals.

Website design is completely different from your website structure, the structure of your website represents how the pages are interlinked logically to provide a seamless navigation experience to the users and Google spiders.

Experts from SEO Company in Toronto suggests some SEO metrics which are affected by the website structure.

• Site crawl ability

Your site crawl ability refers to the ability of search engine bots to crawl through your text content in order to figure out what the website is all about. While crawling if the robots come across to the dead end if the website then it will affect so negatively. So to avoid that make sure your website structure do not have dead ends like pages that do not navigate anywhere. It can lead to the readers feeling trapped and can confuse the google bots which will ultimately affect the SEO. Sites such as Hotstar, Netflix are great examples of perfectly crawlable websites.

• Internal links

Internal links are what connects the pages of the site logically. It should be easy to navigate through the pages via internal links. So how you manage your internal links definitely affect your website SEO. Through internal links, the search engine can easily land on the selected pages via keyword-rich anchors. Internal linking offers a great user experience and moreover, pages which are interlinked are given ranking preferences in SERP.

• User Experience

Be it a click through rate or significant bounce rate, Google understands if the users are satisfied with your site or not. As the Google is updating and bring changes in its algorithm, it is focusing more on the great user experience and engagements and if your website lacks in quality, well-organised structure or interlinks and have confusing navigation it will surely harm your SEO ranking. So in order to provide the best user experience make sure that the user information is present on your site in the best possible manner and the navigation is simple and easy.

• Duplicate pages

Duplicate pages can really put your website down in search results and even your site can get penalized for having the duplicate pages. Make sure that your site does not contain the duplicate page or duplicate content so that SEO of your site is not get affected negatively.

• Url Structure of your sites

Url structure can have a considerable impact on your SEO ranking. You must avoid URLs having symbols @, %, #, as these make it extremely hard for search engine bots to crawl the website. It is advisable to use a dash or underscore if you want to show the space between the keyword phrases. The second factor in URL which affects the SEO ranking of your website is the length of the URL. Keep it as short as possible. An average of 38 characters length URL is considered to be the best URL structure. Keep it easy and understandable for the users as well as for the search engines so that your SEO is not affected negatively.

Thus website structure can significantly influence the SEO of your website. Make sure that all the above elements mentioned above are properly managed for your website so that you can have a successful SEO campaign. For more help and guidance you can contact the best SEO Company in Dublin.

Planning To Hire a Logo Designer? Don't Forget To Ask These Essential Questions

You might have heard the phrase First Impression Is The Last Impression. Well, undoubtedly great impression are recognizable in a blink.

A great logo involves few major things, that is, creating brand awareness, drive the interest of the potential customer and stands out of the crowd differently.

We all know great logos are a key to achieving success but what we don't know is how difficult and challenging it is to create a great logo. Because what you get is the limited space and you have to tell your audience about who you are and how your products or services are different from others.

Here are few of the essential questions that you need to ask your logo designers:

Question #1. How many kinds of the logo are there?

Basically, the logo designs have been categorized into four broad categories, such as:

• Wordmark
• Pictorial
• Abstract
• Letterform

Question #2. Which kind of logo suits best to your business?

Not every company can reap the same benefits with the similar logo design. Which kind of logo suits best depends on the nature of your business and how services you offer to your customers. Make sure your logo design reflects the personality of your business.

Question #3. What are the necessary points that your logo should convey?

While looking at the logo of your business, your customers must feel about the personality of your business. Provide your customer a reason to think that they are different from others and provides more professional services.

Question #4. What are the best colors for logos?

Choosing a color for your logo is one of the most challenging tasks. logo designing company India believes that companies must use that colors in their logo which are not used by your competitors in their logos.

Think about the psychology behind every color and choose the best one which evokes the professionalism.

Question #5. How much amount will they charge?

Top logo design companies usually charge around $4,000 to $15,000 for a single logo, and probably, this is not the budget especially for most of the startups as well as small businesses.

For an affordable option, you can also think to consult a freelance designer because they generally charge less depending on the hours they work, along with the level of experience they have.

Look for the perfect designer who has knowledge and specialization in your arena and not just the one who charges less price.

Question #6. Where will you display your logo?

Asking your designer about where you must display the logo of your company, better to ask them Where you must not display it?

Of course, you would want to show it off almost everywhere. Including the website of your company, digital ad campaigns as well as social-media sites of your company accounts like Facebook, Twitter, LinkedIn, Pinterest and more.

Do remember to weave your logo on your business card, front door, packaging as well as the stationery of your company.

6 High Impact Ecommerce New Year’s Resolution

We are going to step forward in the new year very soon. Experts from ecommerce solution company prepared a list of 6 ecommerce new year’s resolution ranging from challenging to easy which you need to master in the new year to have a significant impact on your ability to drive success to your ecommerce venture.

Nevertheless, as with any worthwhile venture, each will require consistency and persistence.

Here are the 6 New Year’s resolution for you to master

• Learn Remarketing

Develop a full re- marketing system to save the more abandoned shopping carts this year. Subdivide your shoppers into their respective groups based on their actions (or non-actions) and present each group with relevant messages that encourage them to complete their transactions.

Have you ever visited an online store and then after weeks you see that brand appear on your social media feeds, and all across your regular news and shopping sites. That is what retargeting at work. It is part of full re-marketing strategy.    

Ecommerce provides you an opportunity to offer a uniquely personalized experience to set you apart from brick and mortar stores. Experiment with different tactics with each group and find out what works best. New users who abandon their carts are likely to come back through promotions like first time purchase discount.

There are people who visit your store multiple times to check out different products but do not make any purchase. You need to monitor such activity and have separate campaigns with a different message for each of these user segment.

You can also set-up automated remarketing via services like Retai.ly which takes care of all the re-targting advertisements and helps you close sales from dropped users.

• Master a social media

Treat your social media pages as a person, rather than online applications. Behave as though it is an actual human by interacting with people, making friends, share your joys and hopes and apologize for your shortcomings when they do occur. Pick any one of the social media platforms  

I.e Facebook, Instagram, Twitter or YouTube. They each have their particular area of expertise with which to increase your skills.

• Adopt a New Technology

Whether its a back-end software to grow your business or make your life easier or its a front-end app for your customer benefit, pick one and get it working at its fullest potential.

This can be anything from:

• social media monitoring and research (Epicbeat–Sproutsocial–Buzzsumo)
• social media broadcasting software (Buffer–Hootsuite–ContentDJ)
• email marketing automation (Mailchimp–Aweber –Intercom)
• flash sales toolkit (Retai.ly)

• link tracking (bit.ly–goo.gl)
• analytics suites (Google Analytics–Adobe Analytics–Mixpanel)

You can implement these technologies with minimal effort (and minimal results), but to get the rewards of your investment, you should take the time to understand how it works, learn the best practices and test it out yourself.

For example - implementing an analytics suite for your ecommerce site may seem like it requires a comprehensive technical knowledge, but highly visual Drag and ’Drop software such as Mixpanel, is easier to use and makes the task achievable for even those with minimal tech savvy. At the end of the day you will have plenty of data showing how shoppers experience your site and where you have to take steps to optimize.  

• Blog Regularly

If the idea of expressing yourself by educating/entertaining people interests you and you plan on only one undertaking throughout 2017, this should be it. You blog content can be of any kind from traditionally written blogs to image galleries, videos or even podcasts.

The thing about blogging is that you spend more time promoting the content than creating it, so it reaches as many people as possible, thus driving more traffic to your site. So when it is suggested to blog regularly, it doesn.t mean to you create content endlessly.

The entire blogging cycle starts from research, moves to creation, then to publishing it. But it doesn’t end there, as this is when you begin relentlessly promoting it.  

Keep in mind that although blogging and regular content updates have a considerable impact on your SERP ranking, ‘blogging for SEO is a long term goal that requires commitment and consistency to see results’ says experts from seo company in Jaipur. Don’t jump in expecting to deliver an immediate surge of traffic to your site through blogging alone.

• Participate in yearly Event Promotions

Companies that leverage social events like, Mother/Father/ Children's day, Valentine's day, Halloween etc. have the advantage of staying in topical conversations.

By planning and consistently running specific promotions centered around such events, you are promoting your brand and building brand awareness. With the correct strategy, you should also see increased seasonal spending with your brand.

• Add to your omnichannel presence

Take the time to grow your business, on previously untouched business channel. If you have never sold on Amazon, for example,  then it is the time to think about being a merchant on their platform.

When the time is right you also want to take your business to the physical extent, but for now, just make sure your brand is visible everywhere on the internet.

How to Measure User Experience For Your Mobile App?

In the world of 3G and 4G data connection, mobile users have become more impatient than ever, and when the user downloads the app does not show the success of your app. Instead, staying on the app, and how much they are influence to make a decision for your conversion is the core of achieving success!

Planning to develop an app, or hire an app developer, or to rank your app is not all what you need, rather how better experience your audience is feeling is the main key to success. Check out how can you measure the effectiveness of your mobile app:

App analytic tools

Understanding the analytics is the main approach to get a fair idea about how your app is influencing your audience. There are lots of analytical tools available, in fact so many third party tools are also available in the market nowadays, which could offer the user a better experience.

When you feel that you app is running in the right direction, as expected, you can make use of the third party tools to analyse. These tools includes number of features, such as:

1. How many people download the app,
2. How many are actually using the app,
3. What is the rate of retention,
4. Length of the session,
5. Experience of users and engagement,
6. Revenue earned for each download

In-app reviews

Asking your users about the feedback allows you to know about their experience after interacting with your app at the personal level. Instead of knowing publically how they feel about your app by leaving feedback, make your app in such a way that you will be able to develop one-to-one communication, and make their reviews as a chance to improve your app in a better way. Gathering feedback from your users does not helps you only to leave a positive impression on their image, but also, gain more trust and reliability from your users.

Session tracking

Know how long a session takes. If it is taking too short time, then you are lacking some feature of user engagement and eventually, it somehow shows the bad user experience. may be you are not being able to provide their expectation level of UI services, or there might be some bug. Consider taking suggestions from some mobile phone app development experts to uncover the session. Make sure to observe the following points:

1. The average length of every session,
2. Frequency of each session
3. Bounce rates among pages
4. Activities involve in every session

Customer’s emotions

Tracking the  emotions of the user is among one of the best way to determining how better the user has gain its experience. Emotions is the key point, which allows you to measure  how people will see you app and how will they react  while using your mobile app. Also make sure to evaluate the sentimental reactions with that of response of the customer, because, it is not always how we feel provide the equal experience.