In the era of startups, every other day new venture arises. Mobile apps development startups are also increasing rapidly as it is predicted that mobile app downloads will reach up to 270 billion thus signifying that app market is going to rise in the upcoming years. Keeping this in mind many mobile app developers and mobile app development companies are emerging to bring the next mobile app on the market, but many of them fail to that. So what is the actual reason behind the failure of so many startups? In such a fierce competition in mobile app development field, it is crucial to plan your Mobile app development strategy in an efficient way so that you can stand out from your competitors.
Experts from the Android app development company share the factors leading to the failure of startups that mobile app development companies or developers need to understand in order to survive in the market.
- Poor designing
Poor app designing is one of the top most reasons why an app fails. Your app designing should be impactful and user-friendly so that it can be accepted by people. It is found that 8% of apps on different platforms Windows, Android, iOS are rejected due to poor design. If you want to get success in the market it is crucial to take care of designing part because if the interface and designing of your app is not easy to understand no one will use it.
- Lack of survey
It is a good idea to survey in the market that the idea you want to implement in your app has any demand or not, if it is not fit into the current market scenario then definitely your app will fail. So make sure you conduct survey both online and offline and take the decision of whether to take your idea further or not based on the information you gathered.
- Overlooking competition
Many startups fail because they neglect the competition and do not pay attention to what their competitors are doing to survive in the market. It is important to keep track of every activity of your competitors and try to find out what they doing in their app to make it successful. Read the review sections and see what factors you can include in your app in terms of ease-of-use, features, look and feel usability, and other attributes to make it stand out from your competitors. There are a plethora of mobile apps available on Android or iOS, to get your app on top you need to do some research and make the best strategy to make your app successful.
- Poor Marketing Strategy
Marketing is the crucial for any business regardless of what sector or industry you belong to. Failing to build an effective mobile app marketing strategy is the reason why many startups are not able to establish themselves in the market. No matter how good your marketing app is, you have to promote your app so that more and more people can come to know about it. Social media provides you a great opportunity to reach a wider audience and build awareness. You can get huge traffic if you apply the right marketing tactics.
- Launching mobile app too early or too late
It is found through research that most mobile apps fail because they either launch their mobile too early or too late in the market. If you launch your app too early without properly testing your app and users found any problem in the functionality of the app it can harm your company’s reputation. On the other hand, if you delay the app launch you can lose the credibility.
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