We are going to step forward in the new year very soon. Experts from ecommerce solution company prepared a list of 6 ecommerce new year’s resolution ranging from challenging to easy which you need to master in the new year to have a significant impact on your ability to drive success to your ecommerce venture.
Nevertheless, as with any worthwhile venture, each will require consistency and persistence.
Here are the 6 New Year’s resolution for you to master
- Learn Remarketing
Develop a full re- marketing system to save the more abandoned shopping carts this year. Subdivide your shoppers into their respective groups based on their actions (or non-actions) and present each group with relevant messages that encourage them to complete their transactions.
Have you ever visited an online store and then after weeks you see that brand appear on your social media feeds, and all across your regular news and shopping sites. That is what retargeting at work. It is part of full re-marketing strategy.
Ecommerce provides you an opportunity to offer a uniquely personalized experience to set you apart from brick and mortar stores. Experiment with different tactics with each group and find out what works best. New users who abandon their carts are likely to come back through promotions like first time purchase discount.
There are people who visit your store multiple times to check out different products but do not make any purchase. You need to monitor such activity and have separate campaigns with a different message for each of these user segment.
You can also set-up automated remarketing via services like Retai.ly which takes care of all the re-targting advertisements and helps you close sales from dropped users.
- Master a social media
Treat your social media pages as a person, rather than online applications. Behave as though it is an actual human by interacting with people, making friends, share your joys and hopes and apologize for your shortcomings when they do occur. Pick any one of the social media platforms
I.e Facebook, Instagram, Twitter or YouTube. They each have their particular area of expertise with which to increase your skills.
- Adopt a New Technology
Whether its a back-end software to grow your business or make your life easier or its a front-end app for your customer benefit, pick one and get it working at its fullest potential.
This can be anything from:
You can implement these technologies with minimal effort (and minimal results), but to get the rewards of your investment, you should take the time to understand how it works, learn the best practices and test it out yourself.
For example - implementing an analytics suite for your ecommerce site may seem like it requires a comprehensive technical knowledge, but highly visual Drag and ’Drop software such as Mixpanel, is easier to use and makes the task achievable for even those with minimal tech savvy. At the end of the day you will have plenty of data showing how shoppers experience your site and where you have to take steps to optimize.
- Blog Regularly
If the idea of expressing yourself by educating/entertaining people interests you and you plan on only one undertaking throughout 2017, this should be it. You blog content can be of any kind from traditionally written blogs to image galleries, videos or even podcasts.
The thing about blogging is that you spend more time promoting the content than creating it, so it reaches as many people as possible, thus driving more traffic to your site. So when it is suggested to blog regularly, it doesn.t mean to you create content endlessly.
The entire blogging cycle starts from research, moves to creation, then to publishing it. But it doesn’t end there, as this is when you begin relentlessly promoting it.
Keep in mind that although blogging and regular content updates have a considerable impact on your SERP ranking, ‘blogging for SEO is a long term goal that requires commitment and consistency to see results’ says experts from seo company in Jaipur. Don’t jump in expecting to deliver an immediate surge of traffic to your site through blogging alone.
- Participate in yearly Event Promotions
Companies that leverage social events like, Mother/Father/ Children's day, Valentine's day, Halloween etc. have the advantage of staying in topical conversations.
By planning and consistently running specific promotions centered around such events, you are promoting your brand and building brand awareness. With the correct strategy, you should also see increased seasonal spending with your brand.
- Add to your omnichannel presence
Take the time to grow your business, on previously untouched business channel. If you have never sold on Amazon, for example, then it is the time to think about being a merchant on their platform.
When the time is right you also want to take your business to the physical extent, but for now, just make sure your brand is visible everywhere on the internet.
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