Tips for Social Media Friendly Logo Design

The logo has come a long way from business cards, marketing collaterals, signage. Business owners now using this core brand identity for marketing purpose on various platforms including social media channels. A well-designed logo can help in humanizing your brand and will help you get a lot of benefits. In today’s digital marketing world, logo design should be such that it is adaptable to a variety of users at social media channels so that you can use it as an effective marketing asset. Logo design varies from fonts, colors, sizes, etc and to create a logo that adapts to social media here are some tips shared by experts from top logo design companies.

• Watch the Aspect Ratio of your logo

Most social media platforms put your logo into the thumbnails and icons which are square in shape. So the experts recommend that your logo design should not be too small or too wide and should be flexible enough to reduce into the square shape or close to it. More the design of your logo away from a square shape, more it will be clipped, reduced or compressed in order to have fit into the square shape icon or thumbnail, and this can distort the overall look of your logo so make sure you create a design as per the social media channels requirements.

• Keep it Simple

Try to keep your logo simple and concise. Avoid big, flashy and intricate things in your logo design as it does not work well on social media platforms. Limit the number of colors and fonts your use in the logo and do make a complicated design that people face difficulty in understanding what your business is all about. Make sure whatever design elements you choose in your logo design it should look good when it is resized according to social media icons or thumbnails. Keep in mind ’Less is more’ when it comes to logo designing. Your logo should be effectively able to reflect your brand identity and no matter how it is resized.

• Use detached graphics and text

Sometimes it is not possible to include the entire part of your logo so it is better to detach the text and graphical part of your logo design. Many business owners when not able to use the entire logo design uses just the first letter or the graphics of the logo for using it for promotions on social media. So make sure you use the graphics and text separately in your logo design so that when it is resized, it can still reflect your business.

• Be consistent

Be consistent with the logo design across all social media platforms. It is best practice to make a simplified variation of your logo design that can be used across all platforms especially when logo needs to be manipulated i.e cropped or resized automatically to fit in the icon of a specific shape. People would like to see the same image everywhere so that they can recognize your brand easily and can relate to it.

• Do not tell a story

Keep the logo design simple and concise. For instance, if you are a real estate broker you need not necessarily include a house or building in your logo design and tell everything about what your business does. Most businesses prefer to have a simple design with a company name in different colors and fonts with graphics attached to it. Just try to be innovative and keep the design simple and effective. Even if your logo design does not tell exactly about your business, you can associate it with your messaging and other branding, marketing activities to reflect what your brand identity but do not make the logo design complicated.

For more help, you can contact the best logo designers in India, so that you can effectively use your logo for social media marketing strategies.