How is SEO influenced by your website structure?

In the world of digital marketing, the SEOs main focus has always been on keywords and keyword research. Though keywords are important for SEO but how each page is connected to one another is also a contributing factor in the success of SEO. Mostly overlooked, website structure is an important SEO metric. How individual pages are linked together is a crucial factor to make sure that your website well organized so that users, as well as Google spiders, can navigate through easily. A well-organised website structure helps in achieving your long term SEO goals.

Website design is completely different from your website structure, the structure of your website represents how the pages are interlinked logically to provide a seamless navigation experience to the users and Google spiders.

Experts from SEO Company in Toronto suggests some SEO metrics which are affected by the website structure.

• Site crawl ability

Your site crawl ability refers to the ability of search engine bots to crawl through your text content in order to figure out what the website is all about. While crawling if the robots come across to the dead end if the website then it will affect so negatively. So to avoid that make sure your website structure do not have dead ends like pages that do not navigate anywhere. It can lead to the readers feeling trapped and can confuse the google bots which will ultimately affect the SEO. Sites such as Hotstar, Netflix are great examples of perfectly crawlable websites.

• Internal links

Internal links are what connects the pages of the site logically. It should be easy to navigate through the pages via internal links. So how you manage your internal links definitely affect your website SEO. Through internal links, the search engine can easily land on the selected pages via keyword-rich anchors. Internal linking offers a great user experience and moreover, pages which are interlinked are given ranking preferences in SERP.

• User Experience

Be it a click through rate or significant bounce rate, Google understands if the users are satisfied with your site or not. As the Google is updating and bring changes in its algorithm, it is focusing more on the great user experience and engagements and if your website lacks in quality, well-organised structure or interlinks and have confusing navigation it will surely harm your SEO ranking. So in order to provide the best user experience make sure that the user information is present on your site in the best possible manner and the navigation is simple and easy.

• Duplicate pages

Duplicate pages can really put your website down in search results and even your site can get penalized for having the duplicate pages. Make sure that your site does not contain the duplicate page or duplicate content so that SEO of your site is not get affected negatively.

• Url Structure of your sites

Url structure can have a considerable impact on your SEO ranking. You must avoid URLs having symbols @, %, #, as these make it extremely hard for search engine bots to crawl the website. It is advisable to use a dash or underscore if you want to show the space between the keyword phrases. The second factor in URL which affects the SEO ranking of your website is the length of the URL. Keep it as short as possible. An average of 38 characters length URL is considered to be the best URL structure. Keep it easy and understandable for the users as well as for the search engines so that your SEO is not affected negatively.

Thus website structure can significantly influence the SEO of your website. Make sure that all the above elements mentioned above are properly managed for your website so that you can have a successful SEO campaign. For more help and guidance you can contact the best SEO Company in Dublin.