People often approach an e-commerce development company with lots of ideas regarding the features and functionalities of an e-commerce site, some are practical while others are a bit off-track. No matter the idea, what remains constant is the ultimate aim of scalability, expansion and increase in sales.
Now the question is how do you know that implementing a certain feature will surely increase your business conversion rates? Here is the list of the common pitfalls that people often regret ignoring while re-vamping/building their e-commerce interface.
- Do Not Fall in the Assumption Trap
The major drawback for an e-commerce site is that the web designers and entrepreneurs think that they know the best and are eager to implement the functionalities without giving it research or further thought. Assumptions might fail in the long run. What appears to solve your problem, you would be surprised to know how other people think about it.
- Track the Changes and Feature Results
Now that you have integrated the new feature or functionality to your website and everything is just working well for you. The feature appears to be promising and no error is shown by the chrome dev tools console, but do you know how your customers are behaving and how it has affected your sales? It is highly recommended to track every new change that you introduce to your business, are your customers using it? How they are behaving to this change and is the change potent or sustainable? Most importantly, what is its impact on your sales?
- Keep your site customer-oriented not limited to you
Being an entrepreneur, you and your associated e-commerce development company are using the bigger screen to analyze, test and debug the site but through your marketing analyses, you can derive the conclusion that more than 60% of your target audience is using smartphones to shop. Testing the site for only one screen size can put your business in trouble, go for testing on multiple screens - desktop, tablets and smartphones.
- Be clear with the categories and hierarchies
E-commerce web portal relies on categories and navigations. A site with no navigation or mismanaged categories automatically fails in the eyes of the customers. While it is a great idea to show some sub-categories in more than one category (like women’s jeans can be in both womenswear and fresh arrival categories), it becomes important to relate the categories with the subcategories you are entering. Identifying an apt category path seems to be an intermediating task but it is truly fruitful in increasing sales.
- Do not screw with search bars
There have been a lot of advancements in the search engines like AI, voice assistance, etc, but there are still certain sites that are stuck on the exact spellings to show the result page with no autocorrect or autocomplete features. Also, some search bars need exact words to find the products like “best mobiles in 15k” search will not lead you to the smartphone page. Make sure your search engines can understand synonyms and have an autocomplete & autocorrect feature.
Takeaway
There are two categories of clients one who already have a mindset on what to buy and others who convert after they like a product on your e-commerce portal. Regardless of the group, you need to keep in mind your entire target audience while re-vamping your site for more features or functionalities. Talk to a professional e-commerce development company regarding your business needs.
More info: https://www.vervelogic.com/e-commerce-website.html
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