Is Your Company Delivering A Bad Brand Message?

A brand is the face of the company and the owner does whatever it takes to set it up. They create accounts on various social media platforms, paid ad campaigns carried out by best logo design company India, promote videos and what not but still they sometimes lag behind. So, what’s that part which they are missing?

Here are all those reasons which can ruin your company’s face or send a bad brand message online:

1.Profiles buried deep:

As you know the wind of social media is again at its peak hence Google has also started giving preference to those which are in the topmost results. There is a reason behind this and that is to convey, dormant profiles are no longer allowed to take part in this competition. So, if you are one of them whose last post was somewhere in 2015 then you can analyze where do you rank at present.

Create a profile on networking sites and do not forget to post there daily. Remember, it should be relevant enough.

2. Websites not fitting to small screens:

Here I do not mean only those which are not mobile friendly but those also which are unresponsive. A study conducted by best logo design company India stated that mobile devices take over 65% of all digital media time. Also, mobile internet penetration in the USA stands at 75%. This means people are accessing the Internet all day and they will go only to those websites which are active every time and respond.

I think the figures say the whole story and you understand that!

Whether you are a small brand or established organization your website has to be responsive anyhow.

3.Your online presence:

Now, online presence is not only about social media networks, the online world is vast and you need to maintain your reputation there. It includes forums, the answers on Quora or Reddit, any featured posts or guest posts everything should speak of reputation and standard.

4.Website design:

As fashion comes and go, same is the case with website designs and structure. If you do not like that old dress of yours because it's out of fashion then how can you expect your customers to like your outdated website? Think about it and get rid of that lame design. This does not mean you will put all your efforts and money in improving it. You should just check whether you are walking parallel to the rising demands or not.

5.Making it difficult to connect with you:

Having an improper contact us page or no direct chat just sucks. You are making it difficult for them to reach out to you and hence soon they will leave you. Of course, you will not want this to happen. So, go through the contacts details and make it simple.

These tips are some common ones but this article is not written for big technical sites but for those small sized businesses which are still striving to bring out their best.