2016 was the year of unrivalled creative opportunities for advertisers. Advancement in technology enabled agencies to develop campaigns across innovative new mediums, thus pushing the boundaries of digital advertising and letting consumers experience brands like never before.
Before we head into 2017, let’s take a look back at some of the impactful advertising trends of 2016. According to experts providing SEO services in Hyderabad, the following four marketing tactic left a big mark on 2016.
#1. Experiential Marketing
From branded pop-up shops to promotional events the brands definitely embraced the experiential marketing in 2016. Big brands like Google, Coca-Cola sought out agency partners that specialize in creating the brand experience that pursues participants and generates buzz on social media.
Experiential marketing also known as engagement marketing or event marketing is the act of creating unique, face-to-face branded experience and help brands relate to people who don’t typically connect with traditional advertising medium.
It’s not about the brand just being the logo, it's about giving the consumer an awesome experience from a brand.
#2. Virtual Reality
Virtual and Augmented Reality have been rapidly gaining popularity with investment in space topping $1.1 billion in 2016. Skeptics have shown concern on whether or not the technology is accessible enough to generate sustainable consumer interest but the advertisers began to realize this year that people are generally enthusiastic about exploring the new medium.
In a survey, it was found that more than 24% of consumers said that they will likely use or purchase VR next year and another 20% said that they would use it after getting a basic knowledge of the technology.
VP of marketing and cultural connections at Pepsi said that ‘If you can create an emotional connection with the consumer, you will hook them and make them fans of your brand. And I don't think that any other experience other than VR can create an experience that people want to share more’
#3. Live Video
2016 was the year of live video for social platforms. Facebook has launched Live Video feature, Twitter introduces a mobile integration with live streaming app Periscope. Instagram also introduced the live video streaming service for the US users in December. Live video allows users to connect with the content in real time and has become the inclusive extent of video marketing.
Brands seem to take full advantage of the new streaming capabilities, inviting consumers to experience live branded content directly from their devices.
#4. Influencer Marketing
The concept of influencer marketing is straightforward to reach new audiences brands pay influencers, the famous social media personalities and celebrities with massive follower counts to post about their products. It’s become an extremely prevalent practice especially on Instagram and Youtube, but there still aren't clear compensation guidelines for influencers or ways for brands to measure the success of influencer-driven efforts.
Despite certain issues with the practice, many brands have found success with tapping influencers to promote their products and target niche audiences. Lifestyle brands have been especially successful reaching consumers through influencer campaigns.
Working with best Seo company in India will increase your brand visibility and awareness. You can get the guidance and help for your marketing campaign for the upcoming year to get the best results of your marketing and advertising efforts.
Before we head into 2017, let’s take a look back at some of the impactful advertising trends of 2016. According to experts providing SEO services in Hyderabad, the following four marketing tactic left a big mark on 2016.
#1. Experiential Marketing
From branded pop-up shops to promotional events the brands definitely embraced the experiential marketing in 2016. Big brands like Google, Coca-Cola sought out agency partners that specialize in creating the brand experience that pursues participants and generates buzz on social media.
Experiential marketing also known as engagement marketing or event marketing is the act of creating unique, face-to-face branded experience and help brands relate to people who don’t typically connect with traditional advertising medium.
It’s not about the brand just being the logo, it's about giving the consumer an awesome experience from a brand.
#2. Virtual Reality
Virtual and Augmented Reality have been rapidly gaining popularity with investment in space topping $1.1 billion in 2016. Skeptics have shown concern on whether or not the technology is accessible enough to generate sustainable consumer interest but the advertisers began to realize this year that people are generally enthusiastic about exploring the new medium.
In a survey, it was found that more than 24% of consumers said that they will likely use or purchase VR next year and another 20% said that they would use it after getting a basic knowledge of the technology.
VP of marketing and cultural connections at Pepsi said that ‘If you can create an emotional connection with the consumer, you will hook them and make them fans of your brand. And I don't think that any other experience other than VR can create an experience that people want to share more’
#3. Live Video
2016 was the year of live video for social platforms. Facebook has launched Live Video feature, Twitter introduces a mobile integration with live streaming app Periscope. Instagram also introduced the live video streaming service for the US users in December. Live video allows users to connect with the content in real time and has become the inclusive extent of video marketing.
Brands seem to take full advantage of the new streaming capabilities, inviting consumers to experience live branded content directly from their devices.
#4. Influencer Marketing
The concept of influencer marketing is straightforward to reach new audiences brands pay influencers, the famous social media personalities and celebrities with massive follower counts to post about their products. It’s become an extremely prevalent practice especially on Instagram and Youtube, but there still aren't clear compensation guidelines for influencers or ways for brands to measure the success of influencer-driven efforts.
Despite certain issues with the practice, many brands have found success with tapping influencers to promote their products and target niche audiences. Lifestyle brands have been especially successful reaching consumers through influencer campaigns.
Working with best Seo company in India will increase your brand visibility and awareness. You can get the guidance and help for your marketing campaign for the upcoming year to get the best results of your marketing and advertising efforts.
No comments:
Post a Comment