Friday 23 December 2016

How to take your e-commerce blog to the next level

There are a number of e-commerce websites that are providing the same service as yours and most of them using the same techniques as yours to market themselves. In order to make a distinct e-commerce website, you need to put some extra focus on your e-commerce blog. According to studies, it is clear that more than 60% of leads occur who uses the e-commerce blog for their website.

Here are some top tips, given by e-commerce specialists from e-commerce website development company in India to make your e-commerce blog to the next level.

    High-Quality Images

Images in the blog post talks about the blog topic so always use the high-quality images in the blog, otherwise, the images have no relevant space on your blog. If you don’t have the required resources to have your own pictures, get a subscription to a stock image agency where you can buy high-quality images to supplement your posts.

    Post video content

Try to include videos in your post, as videos tell more than a text content. Around 52% marketers claim that video content has the best ROI and consider videos for marketing than other marketing aspects. Also, try to create videos that are of interest to your customers and can engage them with your brand.

    Search Engine Optimization

Optimize your e-commerce blog for search engines, this will help you to rank better. Understanding web optimization is what will set you apart from your competitors. When you integrate this important SEO aspect, Google and other search engines will recognize your brand name and put both your website and blog on the top of search results and drive more targeted customers to your website.

    Custom Development

Sometimes your content management system is unable to give your blog the design which you need to stand out against your competitors. Look for an e-commerce designing company that focus on customized design to improve your blog for optimization and integration.

    Regular blogging

By the studies, it is clear that regular blog posting drives more traffic and generates more leads than occasionally posting. So you must post regularly to get a better result than other e-commerce websites. Also, include interesting and valuable content on your blog, so your customers spend more time on your blog post.

    Generate Content for customers

Always try to generate unique content that is helpful for your customers. Try to create content from their reviews and doubts. Share the blog post with them and also mention the doubts in the post. It would develop a great interaction between you and your customers and also help in generating more leads to your website.

    Brand Awareness

A clear focus on branding is excellent for associating your content with your website. When readers realize that the same person who wrote the content they loved is selling a product they want to buy, the choice of who to buy it from is obvious. By writing content about your products or services, making quotes to attract customers, posting videos of your product and services, you will drive more customers to your site. The main focus of all these functions definitely would be your brand awareness.

1 comment:

  1. Awesome article like reading your content and I have subscribed your blog too.
    High quality design is must for Ecommerce website development

    ReplyDelete