Wednesday 28 December 2016

4 Tips To Creating A More Usable E-Commerce Website

E-commerce is becoming an essential part of the business organizations. In the present scenario, all businesses are moving towards online trading of their products and services. The E-commerce development is heading towards a new height and therefore it is essential to create websites that can be accessed easily and are useful for the business organizations.

As a business organization, you should put in all your efforts to develop and design your E-commerce website. Having a usable website doesn’t mean having a good quality of products and services. Yes, it is necessary to have them but it is more important to have engaging and eye-catchy websites, to attract the visitors. It must be customer-friendly as much as possible.

The E-commerce website designing company and its experts suggest few tips to create a usable E-commerce website for your brand. Here are some:

    Call-to-action and sign-up button

Make sure that you avoid lengthy procedure of registration for the visitors to visit your website. All you need is just an email address and a password. You need not have to do anything with their phone numbers and house addresses. Make your registration process as simple as you can to invite call-to-action. The sign-up or login buttons are the major tools of call-to-action and these help a brand in building high conversion rates and improves site usability. Also, you are required to think about font size, font style, background colour etc. to gain the attention of your visitors. It should be clear and differentiated easily from the website’s background colour or image.

    Buying without the need to register

The visitors do not like the boredom of registration process before finalizing a purchase. Thus, avoid such a lengthy and boring process. Ask them to fill the basic details required to make the purchase and after finalizing their purchase ask them whether they want to sign up to make the next visit easy and quick.  This method enables a business to increase sales, improve customer experience and reduce cart abandonment.

    Search function

The search function enables the user to find easily what he is looking for. It makes the shopping worthful and helps user experience a great shopping time. This feature is usually more essential for the e-commerce websites that have a huge variety of products to be sold. The user can filter or refine his choices for the product he is looking for on the basis of gender, price range, material, product, size etc. It then becomes easy and convenient for the customer to shop from your website and have amazing shopping experience.

    Breadcrumb navigation

It is important to have breadcrumb navigation option on your website to make it convenient for the buyer to know where he stands in the purchase process and how many steps he accomplished. If there will be no such feature, the customer will get bored and he may then abandon the shopping process right there. Using this navigation will help potential buyers to go back a previous step and make changes if any mistakes they have made rather than start again from scratch, or give up on the whole process altogether.

1 comment:

  1. Everyone has a particular plan for their business with lots of the latest technical strategies. No matter what kind of business they have, a startup or a full-fledged business, everyone has eyes on each aspect of new technology trends. For the years in the past, the Ecommerce website development Services

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