4 Critical Qualities of a Great Logo Nobody Talks About

Imagine there exist no logo or branding. 

Would you be able to differentiate one brand from another? Would you ever know who were are buying from? We can assume your answer. Hence, a logo is undeniably essential for a business and moreover, to differentiate its products and services from the competitors. Thanks to the amazing logo designers who make things possible by creating appropriate logos for the brands. 

Now, what is an appropriate logo? What are the qualities of a great logo? We might have come across people mentioning a number of qualities a logo should have. However, there are some qualities that nobody talks about. Let’s find out what these are.

4 Critical Qualities of a Great Logo

1. It can be recreated by hand

You might have seen the logo of brands like McDonalds, Nike, Adidas, etc. Did you notice how easy they are to remember, as well as imitate? On the other hand, you must have found it difficult to impossible remembering complex logos for long. This is not because it is not unique, but because one cannot remember the complexity it portrays and cannot redevelop it off memory. Hence, a logo needs to be simply unique in order to be a great one and memorable.

2. It looks structurally fit and complete

Another quality that nobody talks about is the structural fitness and completeness of the logo. What is Structural fitness? Briefly, it may convey the symmetry, alignment, and organization of a logo. Such a quality speaks of excellence, that a number of businesses endeavor over. Besides, a number of professional logo designers advise combining this characteristic with uniqueness. Hence, a great logo signifies both, structural soundness and uniqueness, which often takes a lot of time to conceptualize and develop. 

Can you find both of these qualities in the McDonalds logo? Think.

3. It matches the founder’s taste

A great logo also qualifies the fondness of the founder, as it is something that belongs to them. Creating such logos can give anyone a hard time, even if you are a professional logo design company in the country. Such logos calls for an in-depth brainstorming session between the designer and the founder. Besides, the designer should have great listening, proposing, presenting, and justifying qualities to make it the dearest to the founder’s eye. 

4. It is intriguing and remarkable

Great logos are intriguing. They may or may not be a literal depiction of your product. They are just remarkable and interesting enough for people to want to talk about. Talking about such logos, one may find them far away from simplicity, scalability, or structural soundness, but since they are creative, they are loved by people and are winning shots for company founders. Try looking for some of the best creative logo designs.

EndNote

Above we read about the qualities of a great logo that nobody or a very few designers talk about. Keep these critical qualities in mind when you plan your logo or hire a logo design company to create an appropriate logo for your business. 

If you’re looking for an exceptional logo, get in touch with VerveLogic, a leading branding and logo design company in India. We are a team of highly innovative and creative logo designers with clients nationwide. Feel free to submit your inquiries or request a quote for logo design services today.