Circle is the basic shape present in the world, this is the reason why we see frequent and extensive use of circular shape in logo designing process. Experts from design firms in india view circular shape to be the most clean and recognizable shapes which can be a great instrument for brands to convey information. Circular design don’t have any sharp hard angles which makes the shape highly appealing.
The only drawback of using such simple shape is circle logos may end up looking too simple.
Using circular logo design can be really helpful. In this post, we have compiled some great circular logo design idea and some illustration on how these can be advantageous for the branding purpose.
- Earth toned and wholesome
Circle is a shape that occurs frequently in nature from fruits, to dew drops, and the planet earth is also round. Business logo design experts suggest that circles are used to make sense of nature or wholesomeness in a brand. This kind of design works well when circular design are implemented with earthy tone. For example, the Organic Basket Co. uses earthly, dark yellow tone in a simple circular design to communicate brands organic value to its customers.
- Minimal and modern
Ace designers from poster designing services points out that circles lack angle, edges and corners, thus, they are extremely simple. They are single, continuous line without any variation hence, extremely minimal. This means, it is well suited to design for any sleek and modern appearance through refinement and reduction. These kinds of shapes can be frequently used across all brand promotion mediums such as posters, flyers, business cards etc, as they are highly adaptable.
Brand likes Nimbu captures this kind of idea by pairing the logo with simple blue circles with abstract flowing waves and minimum typeface. The circle used in the design merges with different elements and convey a simple, luxurious and modern brand value.
- Geometric and sophisticated
The basic geometric nature of the circle shape makes it ideal point for more complex geometric design. Symmetrical pattern which moves around circle format or geometric embellishment can be added in circle shape to give a strong sophisticated brand concept.
Geometrical embellishments create a spatial inside-outside relationship within various elements of the design. This way such kind of designs can be ideal for business such as interior designing etc.
- Soft colored and cute
Circles lack sharp corners and edges which make it visually safe and more comforting especially when paired with soft and pastel colours. This kind of logo design elements brings a sense of comfort and security in the mind of the customers making them easily connect with the brand. Therefore, circular logo designs are a perfect match for business who assures to provide customers with smooth, cute and comforting feeling.
For example, the logo of Little Friend Shop uses dog and cat cuddling each other in a circular form. The combination of yellow and grey along with rounded shape, makes the logo appear to be extremely cute and soft.
- Decorative and Hip
Ever since digital designing has come on surface, hip and decorative logo designs have been in the market. This kind of logo design combined with some vintage elements it gives the logo a sense of long term establishment and authenticity for the brand.
This style is practically in its ease of application which is commonly used circular brand asset. For example, Novotone Newcastle brand uses rounded badge style design featuring a vintage tube, which is commonly seen in analog amplifier. The combination of vintage old school imagery combined with circular typography gives retro look for the company logo.
If you are looking for design inspiration for your logo design, go for circular design logos to get a soft and pleasing logo design for your brand.
More Info: VerveLogic
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