Content marketing is one of the easiest ways to grow your ecommerce store. It helps in growing targeted search and social traffic for all our clients. Most marketers should integrate content marketing into their overall marketing strategies for bringing better ROI.
While you plan to integrate content marketing, it is important to understand the interest of targeted audience. This is when you can create content that address the needs of the audience. In order to promote the content, there is a need of significant efforts that goes in making a content successful.
Digital marketing company India experts believe that a well rounded content marketing brings sustainability. You can create content marketing loop that can be capable to drive consistent traffic using content for months and years.
Here we will discuss step by step strategy can be taken:
- The ideation
To begin with content marketing process, it is important to find relevant topics for content generation:
- Understand if your targeted audience is interested in the topic you choose
- Has low competition in search results
- Gives better ROI
See what are the topics which gets the interest of your targeted audience. Analyse what your ideal customer would read. After it is found, a proper research is needed. You can conduct this research process by the help of several tools such as Buzzsumo, Ahrefs to find popular topics from your niche. To find low competitive and high ROI keywords, you can seek help from SEMrush, which is a search research tool that can be used to uncover many keywords data.
- The Plan
The next step after doing the research is putting together a clear content plan that is capable to identify the best topics for your ecommerce store blog. You can consider creating a content plan doc. In this document, you will list the topic of articles that you will target and also add various metrics like keywords and traffic volume.
Make columns and fill following content here
- Status: the current status of the content piece in the content ideation and promotion cycle.
- Draft due: The data at which the content is due
- Live date: The day at which content should be made live
- Audience: The customer persona that you are targeting with content piece
- Topic of the content
- Keywords which you will target within the content
- Competition
- Traffic volume of the targeted keywords
- Content framework: The type of content used
- Title
- Word count
- Author
- Outline
- Draft
- Promotional plan
Once you content doc is filled, you can have a clear idea on the topics which belongs for high search volume and traffic.
- The execution
Ecommerce designing company experts suggest that most important phase in content generation has to be finding good content creator which is the most difficult part for executing content marketing strategy for ecommerce portal. Generally professional writers charge hefty amount while the content quality may get degraded as the quality of freelancing work is limited.
But there is one way by which you save time and scale the process. For that you need to setup automated interviews. Automating interview process, you can focus on getting people applied for jobs in reliable portals.
For the execution of content marketing plan, all you need
- A content marketer who can monitor all the facets of creation.
- A content writer who can produce great content.
For creating amazing content marketing loop for your ecommerce business, consider following these three steps and see results.
More info: https://www.vervelogic.com/
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