For creating a successful ecommerce business website, a powerful site design is a must! It is important that the website should be designed in the way that can attract, engage and bring conversion from targeted customers. Bring all these elements together, you need to have an exceptional UX design for the website but while giving more focus to UX design marketers seldom forgets to trigger the emotional appeal of the customers.
The emotional reaction that a consumer provides has a profound influence on the site and analyse how much users are willing to engage within the website.
Ecommerce business can easily take above hand in triggering emotions of users by persuasive UX design by including certain kinds of key elements within the site. What are those elements?
Let us have a look:
- Simplified decision making process
Choices are loved by every buyer but too much of them can harm then doing any good. Professional designers from ecommerce website development company suggest that too many choices creates an emotional overwhelming among users and this is the reason the bounce rate becomes higher than conversion. A simplified choice given in design will make the site more appealing for users. Do not overcrowd the website with too many elements and adjust the product filters so that a limited option can be found by the customers.
- Social proof
Social proofs holds a very significant role in attracting new customers and giving them a trust factor. In present times, over 92% consumers read online reviews. Social proof for ecommerce business is vital to make people comfortable for purchasing product from your website. There are several ways in which social proof can be used in UX design such as testimonials, subscriber count, organization membership etc.
- Give and take policy
Generally when customers make a purchase, they buy from your website against a set of value. However, if you want to have an long lasting customer in your website try adding an emotional value into it. People buying things from you may choose somebody else over you but since they have made their choice, they should be provided with added advantage. It is a give and take policy where you provide extra value to customers choosing you for buying their product. You can give customers something for free like ebook, guide, free shipping and cart completion discount.
- Scarcity and the fear of missing out
Designers from web design company india suggest that element of scarcity and missing out is a huge emotional trigger for persuasive UX design. From ecommerce point of view, if a ecommerce is out of some product, earlier people had to wait till the product cmes back. But now, by a single click people can make purchase of what they are looking for at the midnight also. To bring a better emotional quotient think in terms of limited offer, last chances or the limited number of items in a stock.
- Visual appeal
The type of content created within the website explains about how customers feel emotional about the brand. Customer love content which are engaging, useful and easy to consume. Visual informations are easy for consumers to process and understand, hence, easy to make decision.
Conclusion
Emotion play a vital role in consumer habit. Your website UX design should appeal to human emotion to get more conversion.
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