Decoding Success : How Minimising Your App Release Cycle Can Help In Better Positioning Of Your App?

Needless to mention that the app market is going through huge competition. Be it google play store or apple’s app store, it is crowded with millions of apps struggling to make a mark in the market. Apart from several other ways, app release cycle has shown phenomenal results in making the app position better in the app stores. Of Late it is seen that the mobile release cycle is reduced significantly, this reduction in app release time can provide immense benefits.

Some of the benefits are

1. App Store rating and reviews
A bad app can easily bring whole lot of negative reviews for your app which has huge impact on your app’s rating. Several bad reviews can actually ruin the existence of the app before being able to establish a stronghold in the app store. Developers from ios game development company suggest that if your app is facing a ranking drop, make sure to put a stop by short release cycle. This would make frequent and necessary changes in your app and improve the ranking of the app.

2. New mobile device and OS updates Every day you can find new or small updated in operating systems or release of new mobile devices. Your app should be comfortable dealing with these changes. If your app do not support the new changes in the device, it will make the users unhappy and irritated. This kind of experience to users can significantly drop the ranking. Therefore, a quick app release cycle is a savior to all this.
3. Make necessary changes for users

App developed cannot be left alone after releasing the app in the store. Developers will have to use analytical data to see if users are easily interacting with the features of the app or not. If it is not working as per standards, a quick revision is needed in your app.

These are some of the benefits which are highly important within itself for the app to reach better heights. The bigger question, is how to get to down with minimizing app release cycle to get all these benefits?

Let us discuss in detail:

1. Validating the app

Validating the concept of the app is really an important step in app life. Directing the app users to a landing page that can describe the concept of the app clearly can validate the app and also help in analyzing the data. The data can easily predict the user's engagement with the app concept. If the app obtains a high engagement level, then developing an app with a short release cycle can be highly profitable.

At this stage of app development, it is important to jot down minute details that can help in developing a good app. The details should also be referred the user flow in the app and the various features and interface needed. When a clear picture for requirements is created, it no big deal to understand that it would speed up the development process significantly.

2.MVP is the key
Android or iPhone app development cost is huge, therefore, before developing a full-fledged app, it is important to understand the inclination of the users. It is always beneficial to understand the acceptance of users for the app and in this situation getting an MVP is appropriate. Minimum viable product(MVP) is releasing a new app that is created with a minimum feature to test in the app market and get the response of the users for the app. Testing the app can provide a good amount of data to finalize if the app development can be profitable. The data collected from MVP can help in making the app releases shorter in comparison with the release of a complete app.

3. API strategy
Developers are all staunch supporters of API strategy. A mobile-optimized API can help in accessing the data which can help developers for creating an app with exceptional user experience instead of worrying about the system. A good API strategy can help in protecting the rapid transformation of the client app, make it get updated at regular interval.

4. Analytics
App store feedbacks are highly substantial but do not sufficiently give enough details for understanding. Apart from that feedbacks from app store also bring several drawbacks with itself such as lack of details, the fewer number of users projecting views and lots more.

App analytics is one easy way for making the feedbacks comprehensive. It helps in observing and addressing the problems. App analytics is capable to provide detailed information that can prove crucial for developing an app that is well accepted by users.

Conclusion

The rapid increase in mobile app development has led to minimizing the app release cycle and introduce new strategies that can attract the good amount of customers towards your app. The idea is to bring new features that can enhance the quality of the app significantly. The above-stated tips can help you in making your app different and profitable among the competitors.

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