Striking a balance is highly essential be it in life or designing process. When you make logo, keeping a balance is highly essential. A logo design which is highly balanced has a strong impact on the perception of the users. A logo design which has a strong balance of colour, texture, shape, typeface are bound to evoke a sense of trust, confidence and emotion in the mind of the viewers.
During the logo design process, the most common mistakes that designers create is putting the various elements of logo design in a random fashion. They give very less importance to balancing technique, hence, creating problem. A logo designer should use the principle of unity, emphasis, contrast, etc to draw the attention of people.
What is balance in graphic designing?
A design balance is needed to make viewers eyes fixed on a particular logo design. If users find any kind of disbalance, it may becomes difficult for them to focus on a particular design and convey the design message adequately. You will have to distribute items in a way that maintains a visual appeal within the design.
What is symmetrical balance?
In a symmetrically balanced design every element has a certain weightage which should be equally distributed. Every element will look in harmony be it horizontal or vertical.
What is asymmetrical balance?
Even if you design asymmetrical, still it can be in balance. In this kind of design, designer make deliberate attempt to design asymmetrically to give viewers a more memorable experience. In this kind of design knowingly the design elements are scattered. To achieve balance in such kind of design, designers can put all small thing in one side and the bigger ones on the other side. This way a visual sync can be created.
How to get a balance in logo design?
- Colour balance: Experts from logo design company India suggest it is important to make a balance of colour within symmetrical or asymmetrical balance in design. You can use bright colour in a small area and balance it with dark colour in the larger area. Colour holds a very crucial role in a design process, hence, it should be given enough priority.
- Shape balance: Getting a shape balance is not difficult! You can easily create a balance in logo design in terms of shape by keeping all complex elements on one side and the rest easy elements on the other side of the design.
- Position balance: Regulating the position of the element in a logo design is also really important. If you use a combination of elements in various sizes, you can consider putting large objects in one side of the design and then balancing it with having small object on the other side.
- Texture balance: Give a keen attention to the texture of the design. There are some of areas of complex design that attracts the attention of viewers easily. In order to balance this complex design, you can create a balance by flat elements in design. You can create a large area with no texture to make the smaller area look heavy in texture.
These are some of the web elements in making a logo design highly balanced. Follow these simple tips to create an attractive logo design which give customers a sense of trust and authority for the brand.
More info: https://www.vervelogic.com/logo-design.html
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