To be in the race of the market, business have to communicate on a visual medium with the targeted customers. Creating a custom logo design is capable to visually reflect the brand identity and message to targeted people. This way the business value is easily projected by the logo design.
Custom logo design is a thought provoking and time taking process, however, it requires lot of research and conceptualization.
Custom logo design is a thought provoking and time taking process, however, it requires lot of research and conceptualization.
Here’s some tips for creating a custom logo for the beginners in the design process:
- Know your clients
The first step towards creating a logo design is knowing the client and his business details. Every business has some slight difference between same niche market. It is very important to find that small difference. Analyse what makes the business stand out in the crowd. You can consider asking clients about their targeted market and customers. Who all are the ideal customers of the brand etc, all these information is crucial help in picking definitive design elements such as fonts, colour, shape, symbol, lines and so on.
- Get a theme for your logo
The theme of the logo is based on the industry of the client. You will have to select a logo design category so that logo design is much more focused allowing you to concentrate better. This one is essential if you use online logo design make where you have different logo design category.
- Prepare a rough sketch
It is always essential to create a rough sketch before moving ahead in commencing your design. You can draw all designs that come to you mind on a sheet of paper. To keep the understanding simple, don’t fill the designs with colour. This way you get a realistic look of how logo should look. Give your rough sketch to the client and get his feedback. Once you get a proper feedback you can go ahead and expand your idea.
- Keep the design simple
According to logo design services India experts, it is highly crucial to keep the simplicity of the logo design in mind. A logo design is all about communication, hence, keeping it simple is vital. Design in a way that make people understand the message in one glimpse. You can also see some of the big global brand who are using some of the simplest but effective logo design for their brand. If you make the complex element in terms of colour, fonts, shapes etc which discourage people to take a look at the logo. This will make it difficult to get the meaning of the logo easily.
- Choose right colour scheme
When you are ready with an approved design concept, the next step is selecting the right colour to embellish your logo. If you are not sure what colour to suit, you can go ahead with researching rather choosing any random colour for your logo design. Explore internet to check which colour and shade perfectly compliments your logo design. You can consult your client, colleagues or friends for more suggestions. You can visit your clients website to get the idea of logo design and use it appropriately.
More Info : https://www.vervelogic.com/logo-design.html
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