App Store SEO for more Downloads

There are around 2.2 million apps on the app store and more than 2.8 million apps available for download in Google play store. Now you can understand the competition that your app needs to face when you make it available on the different platforms for people to download. We hope the above statements are more than enough to establish the importance of mobile app SEO. The app store optimization helps you reach customers where they are. App store optimization is the same as the SEO that people do get their site visible on the internet but in this case, the SEO is done for your app to get it in front of relevant users, to increase revenue and stability of the app on the store. Today we have a complete guide for App store optimization. 

Understanding SEO

If you are new to app store optimization, it is actually likely to be a more familiar approach to your business online marketing than you may have initially thought. If we talk about ASO further then you will get to know that it helps in ranking, impressions, shares, engagements, and downloads of the app. So, just like SEO, optimizing your app's visibility is a constant and ongoing process. With the proper ASO you can consistently track and measure performance and results, you can stand out in the App Store and play store where you reach is limitless. 

In-app Store Tactics

There are a number of specific optimization areas within app stores, including Google Play and other app promotion platforms, which can be targeted for updates, refinement, and ongoing optimization. There are a few things which are the core of the optimization which you need to focus on and improve.

• App name and URL - Using the core keywords, describing your app as well as reinforcing value, differentiation and other perceived value signals. 

• App Ratings and Reviews - Yes, your app ratings and review really matter a lot. Both the platforms are biased towards the ratings and the reviews. If you get better rankings then you will be rated higher on the app store. 

• App Downloads - If your app has any unique feature and gained popularity then the number of downloads will increase and you will rank better in the app store. 

• App Updates - The top-performing apps in the app store are those that are ever-evolving and are constantly updated. Apps that are updated from time to time get more reviews and ratings which directly help the app to rank in the app store. Both the Apple App Store and the Google Play Store take into account the regularity of app updates as part of the ranking algorithm.

• Keywords play an important role - App stores use keywords that you use in your app name, title, description and associated fields, so ensure that you spend time researching the best keywords to use and change it from time to time in order for better optimization opportunities. 

Here are the few tactics and techniques that can help you with app store SEO, so your app can have more downloads on both app store and Google play store.

More info: https://www.vervelogic.com/search-engine-optimization.html