SEO vs PPC - Which is Better for your Business?

If your business is into online marketing then you might be aware of the terms SEO(Search Engine Optimization) and PPC(Pay Per Click). Now as a business owner it becomes your responsibility to find out which marketing technique is better for your business or you need to use both of them in order to see results? In order to make such decisions you need to understand the ins and outs of SEO and PPC along with which one is beneficial for you. So, let us understand both of them one by one so it becomes easier for you to choose from them. 

Search Engine Optimization 

SEO often is also known as the organic way of lead generation and it consists of optimization of your web pages in order to enhance the rankings of these pages in search engine result pages. The main motive of organic SEO is to make sure that search engine crawlers can easily comprehend everything on your web pages and rank your site higher than your competitors when people search for the keywords.

Well, this might not be the ideal definition of SEO as it can be different for a website from a different industry as it also depends on Google's algorithm. Let us have a look at the advantages of organic SEO.

Advantages of Organic SEO

• Cost effective method as compared to PPC and that is why SEO services company India prefers it if you are looking for long term results.
• Offers a long lasting result which will benefit your business for a long time by keeping your web pages at a high position in SERPs but you can't see this in PPC once the campaign comes to the end. 
• SEO tactics and methods are more stable as compared to PPC. PPC's ad positioning immensely depends on the change done by the competitors' bidding tactics. 

Drawback of SEO

• Need constant SEO campaigns for months to see results. On the other hand PPC offers instant results. 
• SEO is an ongoing and never ending process. Understand one thing, your website is never 100% optimized, it will only get more and more optimized once you start putting work into it. 
• SEO is famous for its time consumption methods in the market. None of the SEO methods or tools can offer you instant results as it eats a lot of your time.

Pay Per Click 

PPC means you are buying clicks from Google. And that is why it offers instant results as you are paying for the direct results. Now you know why it is called an in-organic way of generating traffic. You need to bid for the keywords which are related to your services/products you are offering and the rest will be done. That is why the SEO company in Jaipur keeps it intact for the enterprises which need quick results. 

Advantages of PPC

• Zero wait time as once you start your PPC campaign you will see more traffic, clicks and conversions. 
• PPC is scalable to global ends and controllable as per your business needs
• Using PPC means you do not need to worry about the search engine's algorithm like in SEO

Disadvantages of PPC

• Need to pay good amount to see good results 
• Researching and selecting right keywords is really crucial that is why you need SEO services company in India to implement PPC
• Once you turn it off, it offer zero leads or other benefits

This is all about SEO vs PPC. I hope it is clear to you now which one is beneficial for your business. If you are still in a dilemma then we suggest you have a comprehensive chat with an SEO company in Jaipur and fill in your requirements to find out the best about your business.